바닥판/소수주형의 상호이력을 고려한 생애주기비용 최적설계

이광균(Lee Kwang Kyun),안예준(Ahn Ye Jun),박장호(Park Jang Ho),신영석(Shin Yung Seok) 대한토목학회 2005 대한토목학회 학술대회 Vol.2005 No.10

수요자 중심의 마케팅 전략을 통한 미분양 주택 해소방안에 관한 연구

이광균(Lee, Gwang-Kyun),이주형(Lee, Ju-Hyung) 한국산학기술학회 2014 한국산학기술학회논문지 Vol.15 No.3

부동산 마케팅 개념의 변화와 미분양 주택해소에 대한 중요성이 부각되고 있는 시점에서 본 연구는 미분양 주택해소에 대한 영향요인을 입지환경, 거주환경, 거시환경, 마케팅 부문으로 구분하였으며, 실제 수요자가 어떤 요인 을 중요하게 생각하고 있는지 알아보고자 한다. 또한 실제 수요자의 미분양 아파트 매수의향 및 분양가격만족도(분양 가격만족도, 주택가치상승)라는 관점에서 미분양 주택해소 요인과 어떠한 영향관계와 구조를 가지고 있는지 PLS 구조 방정식을 통해 분석하고자 한다. 연구결과를 요약하면 첫째, 분양가격만족도에 미치는 영향요인은 거시환경, 거주환 경, 입지환경이 통계적으로 유의한 결과를 나타났다. 하지만 마케팅 전략은 분양가격 만족도에 영향을 미치지 않는 것으로 도출되었다. 둘째, 매수의향에 영향을 미치는 요인은 거시환경, 마케팅 전략, 분양가격 만족도가 통계적으로 유의한 것으로 나타났다. The change of concept about real estate marketing and the solution about unsold houses are getting important nowadays. This paper is analyzing the solution of unsold houses as location environment, residential environment, macro environment, and marketing, and research question is which elements are important to real users. In addition, this paper is analyzing on impact relationship in terms of real users' buying intention about unsold houses and satisfaction of price of selling a house (price of selling a house, rise in housing value) by PLS structural equation. To sum up, first, macro environment, residential environment, location environment is statistically valued on the satisfaction of price of selling a house. However, marketing strategic is not impacted on the satisfaction of price of selling. Second, macro environment, marketing strategic, satisfaction of selling a house is statistically valued on buying intention.

교량 유지관리 의사결정을 위한 비용산정모델 기초연구

이광균(Lee Kwang Kyun),김슬기(Kim Seol Gi),박흥민(Park Heung Min),임종권(Lim Jong Kwon) 대한토목학회 2009 대한토목학회 학술대회 Vol.2009 No.10

소비자 특성별 수도권 미분양아파트 선호요인에 관한 연구

이광균(Lee, Kwang-Kyun),박혜웅(Park, Hye-Woong) 한국부동산정책학회 2015 不動産政策硏究 Vol.16 No.1

Today, There are multiple causes for unsold apartments such as the global financial crisis and the long-term downturn of real estate. Especially in metropolitan areas, the limit in Housing-afford ability of low-income middle class in accordance with the high sale prices and financial regulatory policy has a significant impact to unsold apartments. To make fundamental solution, controlling the supply and demand of the apartment should be implemented. However, accurate prediction is too difficult. In addition, real estate takes up a large proportion of the national assets. First, Consumers with High income/Return on investment recognize real estate marketing as most important factor. Second, Consumers have both importance and satisfaction ranted number one on the ‘living environment’. Because most unsold houses have the large-scale complex due to the mass supply. Finally, In the case of dual-income/rookie, the importance and satisfaction was dewan to the top priority on the ‘policies and system’ than any other consumer types.

수요자 선호도 분석을 통한 미분양 아파트 마케팅 전략

이광균(Kwang-Kyun Lee),이주형(Joo-Hyung Lee) 한국콘텐츠학회 2013 한국콘텐츠학회논문지 Vol.13 No.10

본 연구는 미분양 아파트 수요자를 대상으로 선호요인을 분석하고 향후 민간측면에서 미분양 아파트 해소를 위한 마케팅 전략에 대해 연구하고자 한다. 연구방법은 미분양 아파트 수요자 선호요인을 도출한 뒤 컨조인트 분석을 통해 가장 중요하게 판단하는 요인과 상대적으로 포기할 수 있는 요인을 도출하였다. 분석결과, 첫째, 미분양 아파트 수요자들은 주택 구매 선택에 있어 미분양에 따른 혜택(분양가 인하 및 보장제)을 입지환경 및 거주환경 보다 우선적으로 고려하는 것으로 나타났다. 둘째, 미분양 아파트 수요자들은 입지환경과 관련해 대중교통 이용이 양호한 환경을 가장 중요하게 고려하며, 거주환경과 관련해서는 단지 내 친환경 수준을 중요하게 고려하는 것으로 나타났다. 셋째, 미분양 아파트인 만큼 가격전략에서는 납부조건 완화보다는 분양가 인하를 선호하는 것으로 나타났다. 마지막으로 홍보전략은 주택전시관이나 설명회를 통해 홍보하는 것이 가장 효과적인 것으로 분석되었다. The main purpose of this research is considering further marketing strategy to resolve unsold housing matters in private sectors through an analysis of preference factors for those housing customers. This study used one of the most widely-used research methods in marketing to figure out the preference factors for those customers and then it was categorized which factors are more or less important by conjoint analysis. According to the result, the home buyers for the unsold apartments were more paying attention some social and financial benefits for instance, a decline of housing price and a guarantee of housing securities rather than geographical conditions and residential environment before they make the decision to purchase a home. Secondly, they concerned some factors such as the most importance in location and geographical condition which were easy access to the transportation. Furthermore, a standard of eco-friendly apartment buildings was essential matter in residential environment. The third, those properties were on the stocks of unsold homes so they more tended to buy their houses with lower price than the terms and conditions of housing payment. Finally, it was explored that the most efficient way to promoting them through housing exhibitions or presentations as the PR strategy.

수도권 불안정주택시장에서 주택가격 변동에 영향을 미치는 요인 분석

이광균(Lee, Kwang-Kyun) 대한부동산학회 2015 大韓不動産學會誌 Vol.33 No.1

본 연구는 수도권 불안정 주택시장에서 아파트가격 변동에 영향을 미치는 요인을 분석하였다. 연구방법은 매매 및 전세가격지수의 변동의 정도에 따라 수도권의 주택시장에서 불안정주택시장을 분류하였다. 다음으로 PLS 회귀분석을 활용해 가격 변동 영향요인을 분석하였다. 분석결과를 종합하면 다음과 같다. 수도권 내 불안정 주택시장에서는 토지거래규모, 공동주택비율, 노후주택비율, 1인당주거지역면적, 인구밀도, 1인당 지방세, 아파트거래면적, 총건축허가 도시계획면적 등 8개 요인이 주택매매가격 변동에 영향을 미치는 요인으로 분석되었다. 다음으로 토지거래규모, 1인가구비율, 도로밀도, 노인인구비율, 재정자립도, 고학력 인구비율, 인구밀도, 만인당 기업본사수 등 8개 요인들은 주택전세가격 변동에 영향을 미치는 요인으로 분석되었다. This research analysis on the determinants of fluctuation of housing(apartment) price in unstable housing market of metropolitan. Research methods are below, first it divided types of unstable housing market base on 2 indicators as metropolitan property sale and rent price. Secondly, it explores some influential factors towards the change of those prices using PLS regression analysis. The deducted s tudy results a re b elow. E ight v ariables s uch as ‘size of land transaction’, ‘rate of apartment building’, ‘rate of deteriorated housing’, ‘per head of residential area’, ‘population density’, ‘local taxes per capita’, ‘the size of apartment transaction’, ‘total building permit area in urban planning zone’ were analyzed as determinants of housing purchase prices in unstable housing market. Also eight variables such as ‘size of land transaction’, ‘rate of single household’, ‘road density’, ‘population density of old people’, ‘financial independence rate’, ‘well-educated population ratio’, ‘population density’, ‘number of head office per 10,000 people’ were analyzed as determinants of housing rent prices in unstable housing market.

AHP 기법을 이용한 교량상부구조의 VE 검토

박장호,신영석,안예준,이광균,Park, Jang-Ho,Sin, Yeong-Seok,An, Ye-Jun,Lee, Gwang-Gyun 한국건설안전협회 2011 建設 安全技術 Vol.52 No.-

This study presents an algorithm to select the best alternative plane among various bridge superstructure types (Steel box girder, Rational girder, PSC-I girder) using Value Engineering (VE). Economical efficiency, landscape, constructability, maintenance, stability, function of bridge superstructure were taken into consideration in the designing of bridge. Economical efficiency was evaluated for each alternative plan with optimal design considering Life Cycle Cost (LCC), Repair and rehabilitation histories and some factors were set to get reasonable results. In the application of Analytic Hierarchy Process (AHP), consistency of Pairwise Comparisons Matrix was evaluated and the best plan was determined.

AHP기법을 이용한 교량상부구조의 VE 검토

안예준(Ahn Ye-Jun),이광균(Lee Kwang-Kyun),박장호(Park Jang-Ho),신영석(Shin Yung-Seok) 대한토목학회 2006 대한토목학회 학술대회 Vol.2006 No.10

부동산거래정보망의 서비스품질과 만족도 및 재이용의도에 관한 연구

서진형(Seo, Jin Hyeong),이광균(Lee, Kwang Kyun) 한국부동산학회 2011 不動産學報 Vol.44 No.-

1. CONTENTS (1) RESEARCH OBJECTIVES This study aims at surveying factors for service quality and satisfaction to them to find out discontent factors while analyzing whether or not satisfaction affects the reuse intention in the real estate transaction and information network. Improvements and implications for the real estate transaction and information network are suggested through this study. (2) RESEARCH METHOD This study adopted the research on literature with the empirical study in parallel. Questionnaires were processed with the use of a statistical analysis program SPSS and the exploratory factor analysis with confidence analysis was done to test the validity of variables. The correlation was analyzed for factors in service quality, the multiple regression analysis was done for satisfaction for factors in service quality, and the regression analysis was carried out for satisfaction and reuse intention. (3) RESEARCH FINDINGS Brokers considered that transactions could not be concluded due to no active information exchange among brokers in the existing transaction and information network In addition, they were regretful for no consumer advertisement, through which it could be confirmed that they wanted the connectivity with portal sites. It could be confirmed that the satisfaction from services in the transaction and information network could be higher with higher convenience, information, interoperability and efficiency for factors in service quality. Although the analytical results on influences for the reuse intention were significant if they are satisfied for service quality, the degree of satisfaction affecting the reuse intention was seemingly weak. 2. RESULTS The influence on the reuse intention from the satisfaction from real estate transaction and information network appeared to be minor. This seems to be caused because their discontent to the current transaction and information network is great. It seems necessary to reduce any psychological discontent to the existing transaction and information network along with improvements on service quality in order to improve the transaction and information network.

유티쿼터스 도시 개발 활성화를 위한 기본연구

전광섭(Jeon, Gwang Sup),이성근(Lee, Sung Gun),이광균(Lee, Gwang Gyun) 韓國不動産學會 2010 不動産學報 Vol.43 No.-

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is analyze on a plan for activating development in Ubiquitous city. By analyzing on a plan for activating development, it can establish the scope and detail service for Ubiquitous city. (2) RESEARCH METHOD The research methods is a survey analysis. The data for this analysis were collect from the questionnaire. (3) RESEARCH FINDINGS In the results of this survey, The existing researches on development in real estate have been formed mainstream in a research on profits of development, a research on all the risks relevant to development in real estate, and a research related to factors of success in development of real estate. 2. RESULTS This study offers there will be necessity of supporting the positive investment in u-City foundation facilities and the efficient implementation in the city-integrated operating center in order to clarify industrial, economical, and social importance in u-City, which is the nation's core project. and to enhance the local features and regional development in the dimension of the central government.