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이계숙(Lee Kye-Suk),최순덕(Choi Soon-Duk),나영순(Na Young-Soon) 한국인체예술학회 2004 한국인체미용예술학회지 Vol.5 No.1
This study was conducted to help women to increase activeness and self-confidence in social life with healthy and beautiful skin by helping them possess correct definition and accurate understanding about the make-up by understanding the relationships among the motivation, belief, value and the forms of the make-ups on the object of freshmen female university students in Chenbuk region and to provide basic data of educational program development. As a result of conducting this research, female college students regard make-up as a prerequisite in expressing their artistic senses through the make-up, and wanted to possess activeness and self-confidence. In relevance to the forms and methods of wearing make-ups, a formation of correct living habits must be actively considered, and effective information about skin, knowledge about wearing make-ups, correct utilization method of the cosmetics, symptoms and treatments about the side effects must be provided to the students along with many opportunities for the students to learn systematic way of wearing make-ups.
국내(國內) 패션기업(企業)의 사회지향적(社會指向的) 마케팅 실천(實踐)에 관한 연구(硏究)
권미정 ( Mi Jeong Kwon ),이계숙 ( Gye Suk Lee ),박숙현 ( Sook Hyun Park ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.2
The purpose of this study is to investigate the practice of social marketing of fashion business in Korea. A questionnaire was designed by the researcher and consisted of items of 30 items of social marketing practice in fashion business, Responsers are administrators and merchandisers who work in fashion business. Data were analyged using SPSS by frequency, mean, standard deviation, x2-test, ANOVA and Duncan`s multiple range test. The results of this study were as follows : 1. In decision-making method of social marketing, degrees of practice were shown comparatively high. And, three practice factors (consumerism, humanism, and environmentalism) showed indifference in six business characteristics (store type, staff number, annual budget, annual education method, education frequency, and the location). 2. In feedforward method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (business strategy, and product strategy) showed indifference in seven business characteristics (date of establishment, store type, staff number, annual budget, education method, annual education frequency, and the location). 3. In administrative method of social marketing, degrees of practice were shown comparatively high. And, four practice factors (product development, price decision, distribution management, and advertisement and promotion) showed indifference in eight business characteristics (date of establishment, store type, staff number, annual budget, education method, annual education frequency, the location, and distribution structure). 4. In total system method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (marketing planning, and self-audits system) showed indifference in six business characteristics (business size, store type, annual budget, education method, annual education frequency, and distribution structure). The present findings provide that social marketing of fashion business in korea has been practiced comparatively high.