大學進學志望動機と職業選擇動機に關する硏究 - 韓國觀光關連專攻の大學生を對象として -

유형숙 ( Hyung Sook You ),산하리지 ( Yamashita Toshiyuki ),하야강성 ( Kono Yasunari ) 한국관광산업학회 2004 국제관광학술대회 Vol.- No.-

관광계열 대학생의 진로적응성에 셀프리더십이 미치는 영향

유형숙(You, Hyung-Sook),이수분(Lee, Soo-Bun),이정희(Lee, Jung-Hee) 한국관광레저학회 2014 관광레저연구 Vol.26 No.9

호텔이용객의 서비스 품질과 관계의 질에 관한 연구

유형숙 ( You Hyung-sook ) 동북아관광학회 2005 동북아관광연구 Vol.1 No.1

This research examines the structural relationships among service quality and relationship quality in the hotel industry. The concept of service quality is examined, and a six factor structure (responsiveness, empathy, reliability, assurance, tangibles, and facilities) of hotel service quality is elucidated. These structures support the SERVQUAL structure of the general service industry. Service quality is an influence factor of relationship quality, when relationship quality is defined in terms of satisfaction and trust. When a customer feels satisfaction for the service quality factors of a hotel usage, a positive trust to the hotel is produced. Relationship between service quality and relation quality model shown by this research has the possibility of making hotel service more effective.

방한 중국인 여성관광객의 인구통계학적 특성과 화장품 구매특성에 관한 연구

유형숙 ( Hyung Sook You ),손경희 ( Kyung Hee Shon ) (사)한국마이스관광학회(구 한국컨벤션학회) 2016 MICE관광연구 Vol.16 No.1

The study aims to explore the relationship between demographic characteristics of Chinese female tourists in Korea buying Korean cometic products and their purchasing characteristics. To collect data, a survey was conducted on Chinese female tourists in Korea who have purchased Korean cosmetic products in the past year at Kimhae International Airport or other duty free shops in Busan. The survey was carried out from November 1st 2015 to November 15th 2015. Based on convenience sampling method, 188 were used for analysis. This is an elementary research study which used a nonlinear canonical correlation analysis(OVERALS). The study shows that it is necessary to establish sales promotion programs to encourage Chinese female tourists to purchase high-end cosmetics in department stores, especially individual tourists with higher education. It is hoped that this study serves as a guideline in developing effective cosmetics marketing strategy for Korean brands making inroads into the Chinese market.

호텔기업의 고객코멘트카드 연구

유형숙(You Hyung-Sook) 한국관광레저학회 2006 관광레저연구 Vol.18 No.1

관광전공 여대생의 강점인식과 진로관여행동이 진로적응성에 미치는 영향

유형숙 ( You Hyung-sook ) 한국컨벤션학회 2016 MICE관광연구 Vol.16 No.4

The study was conducted to figure out the relation among strengths use, occupational engagement and career adaptability. For the purpose, based on the data on 250 female college students studying in tourism in Busan area, the research has explored the factors using a correlation analysis and multiple regression analysis. The findings are as follows. First, statistically the strengths use, occupational engagement and career adaptability showed meaningfully proportional relations to each other. Second, the strengths use and occupational engagement have valid impact on the career adaptability. Third, the strengths use and occupational engagement have material effect on all four sub-factors of the career adaptability. Especially, the study has confirmed that the strengths use has effect on raising career adaptability. It has also indicated the necessity of noticing the strengths use itself and preparing ways to utilize it in the future. Unlike other college students, female students studying tourism have curriculums that enable them to easily access and be familiar with occupational engagement such as job search, on-the-job training, internship, and more. Therefore, to increase in the career adaptability, the occupational engagement should be aggressively encouraged.

호텔 이용 상황과 인구통계학적 특성간의 관계를 이용한 동질성분석에 관한 연구

유형숙(Hyung Sook You) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.2

여성 소비자의 디저트 카페에 관한 가치체계 연구 -래더링기법을 활용하여-

왕진운 ( Wang Zhen-yun ),유형숙 ( You Hyung-sook ) 동북아관광학회 2021 동북아관광연구 Vol.17 No.1

디저트 카페란 시간과 장소에 구애받지 않고 다양한 디저트와 음료를 부담 없이 즐기며 먹을 수 있는 공간을 말하며, 소비자들이 주식으로 먹는 메뉴를 제외한 다양한 종류의 커피, 베이커리, 아이스크림, 차 등의 달콤한 맛과 향을 즐길 수 있는 디저트를 판매하는 장소라 할 수 있다. 본 연구는 디저트 카페의 주요 이용객인 여성을 대상으로 래더링기법을 사용하여 여성 소비자들이 디저트 카페를 선택하는 속성과 디저트 카페에서 받는 혜택 등을 파악하기 위해 1대 1의 인터뷰 조사를 통한 수단-목적 사슬이론(means-end chain theory)을 활용하였다. 디저트 카페 이용자의 가치사슬(A-C-V)에서 밝혀진 결과를 살펴보면, ‘맛(A)-기분전환(C)-행복감(V)’, ‘분위기(A)-휴식(C)-편안함(V)’의 연결관계가 강하게 나타나고 있음을 알 수 있다. 디저트 카페의 선택속성으로 ‘맛’을 선택한 소비자는 ‘기분전환’, ‘스트레스 해소’ 및 ‘휴식’을 혜택으로 높이 평가하고 있었다. 선택된 혜택에 따른 가치 추구로는 ‘기분전환’을 원하는 소비자는 ‘행복감’, ‘즐거움’, ‘편안함’ 등의 가치를 추구하고 있는 것으로 나타났다. 또한 ‘휴식’을 선택한 소비자는 ‘편안함’의 가치를 가장 높게 추구하는 것으로 나타났다. Dessert cafe refers to the establishment where consumers can lounge around and indulge in various desserts and beverages without any limitation of time and space in general. It can be said that in addition to the menu of staple food, consumers can enjoy various sweet and fragrant desserts such as coffee, baked goods, ice cream and tea. For this research, women were selected as the research objects seeing that females are the primary customers of dessert and coffee. In order to grasp the attributes of female consumers' choice of dessert coffee and the consequences which follow, the one-on-one interview and a means-end chain theory were used. The results of the study are as follows. From the main contents found in the value chain (A-C-V) of the dessert customers, we can see that the connection between "Taste(A)-Mood conversion(C)-Happiness(V)" and "Atmosphere(A)-Relaxation(C)-Comfort(V)" is strongly reflected. Female consumers who chose "Taste" as the attributes of dessert cafes rated "Mood conversion", "Relieve stress" and "Relaxation" as the consequence. On the other hand, female consumers who selected "Mood conversion" aim to pursue values such as "Happiness", "Fun" and "Comfort". Moreover, most of the female consumers who chose "Relaxation" pursue the value of "Comfort".

소셜빅데이터 분석을 활용한 부산관광 인식 변화에 관한 연구 -COVID-19 이전과 이후 기간의 비교-

최정윤 ( Choi¸ Jeong-yun ),유형숙 ( You¸ Hyung-sook ) 동북아관광학회 2021 동북아관광연구 Vol.17 No.3

코로나 팬데믹으로 최근 관광업계는 최고의 위기 상황을 직면하고 있다. 코로나 펜데믹 전후에 형성된 부산관광에 대한 관광객들의 인식을 비교 분석하여 향후의 부산관광을 제고하는데 전략적으로 활용하기 위한 목적으로 본 연구를 실시하였다. 코로나 펜데믹 시기에 대량으로 생산되는 실시간 관광정보를 기반으로 이를 활용한 부산관광 인식의 분석은 필요하다고 판단된다. 소셜빅데이터의 수집채널은 네이버, 다음, 구글이며, COVID-19 이전과 COVID-19 이후 기간으로 나누어서 부산관광에 관련된 빅데이터를 수집하여 분석하였다. 소셜빅데이터 분석을 위해서 TEXTOM, UCINET 등의 빅데이터 분석 프로그램을 사용하였으며, 두 기간별로 도출된 각 100개의 키워드를 대상으로 의미연결망 분석을 진행하였다. 부산관광과 관련되어 빈출된 키워드 중 빈출빈도가 높은 키워드는 두 기간별로 차이를 나타내고는 있으나 해운대, 시티투어, 버스, 시장, 추천, 지역, 맛집, 관광공사, 광안리, 남포동 등이 출현빈도가 높은 키워드에 해당한다. 또한 CONCOR 분석결과 두 기간에는 4개의 군집이 형성되었는데, 두 기간별로 부산관광의 인식 차이를 살펴 볼 수 있었다. Due to the COVID-19 pandemic, the tourism industry is currently facing its greatest crisis. This study was conducted with the aims of comparing and analyzing tourists' perceptions of Busan tourism formed before and after the COVID-19 pandemic and strategically using it to enhance Busan tourism in the future. Based on the real-time tourism information that is mass-produced during the COVID-19 pandemic, it is considered necessary to analyze the perception of Busan tourism. The collection channels of social big data were Naver, Daum, and Google, and the analyzed big data related to Busan tourism were collected during the periods before the COVID-19 and after the COVID-19. For social big data analysis, programs such as TEXTOM and UCINET were used, and semantic network analysis was conducted for each of the 100 key words derived from the data of each period. Among the frequently used key words related to Busan tourism, the key words with high frequency show differences between the two periods, but such words as Haeundae, city tour, bus, market, recommendation, region, restaurant, Tourism Organization, Gwanganli, and Nampodong are the key words that appear frequently. In addition, as a result of the CONCOR analysis, which is a cluster analysis, four clusters were formed during the two periods, and the difference in the perception of Busan tourism could be seen for each period.

모바일 관광정보 특성이 만족 및 행동의도에 미치는 영향: 관광 앱을 사용한 방한 중국인 관광객을 중심으로

왕진운 ( Wang Zhen-yun ),유형숙 ( You Hyung-sook ) (사)한국마이스관광학회 2021 MICE관광연구 Vol.21 No.4

The purpose of this study was to classify the characteristics of mobile tourism information and investigate the effect of each characteristic on satisfaction and continuous use intention. As a result of the analysis, first, the characteristics of mobile related information were classified into three factors: usefulness, ease of use and interesting. Second, ease of use and interesting had a great effect on satisfaction. Third, satisfaction had a significant effect on behavioral intention. This study provides data to support the concept that the tourism market can be developed by creating or selling mobile tourism apps by identifying mobile characteristics and tourist satisfaction in the tourism industry. The implications of these results and future research directions are discussed.