신규 서비스 개발 시 사용자 참여 효과 및 활용 전략에 관한 연구

양희태(Hee-Tae Yang),이기백(Ki-Baek Lee),최문기(Mun-Kee Choi) 한국콘텐츠학회 2013 한국콘텐츠학회논문지 Vol.13 No.5

사용자 참여(User involvement)를 통한 신제품 또는 신규 서비스 개발이 내부 직원이나 외부 전문가 활용의 대안으로 각광받고 있다. 그러나 이러한 사용자 참여 방식이 궁극적으로 기업 성과에 긍정적인 영향을 주는지에 대한 정량적 연구는 미흡하며, 기존 연구들도 사용자 참여의 효과성에 대해 상충되는 결론을 내리고 있다. 본 연구는 최근 급성장하고 있는 국내 디지털 콘텐츠 산업에서의 신규 서비스 개발 시 사용자 참여 효과를 실증적으로 분석하고, 이를 바탕으로 세부 활용 전략을 제시하고자 한다. 사용자 활용 현황 및 성과 창출 효과를 다각적으로 분석하기 위해 사용자 군을 선도 사용자와 일반 사용자로 구분하였고, 급진적 서비스와 점진적 서비스로 서비스 유형을 분류하였다. 서비스 개발 단계 또한 아이디어 발굴, 개발, 마케팅으로 나누어, 실제 사용자를 활용하고자 하는 기업들이 서비스 유형 및 개발 단계를 조합하여 적절한 사용자 활용 전략을 수립할 수 있도록 사용자 활용 전략 매트릭스를 제안하였다. User involvement in New Service Development(NSD) has attracted the limelight as a good method, but we still lack an empirical analysis of the effectiveness of user involvement. In addition, positive and negative determinants of user involvement in NSD have not often been dealt with in past research, and this deficiency has been identified as a barrier to the effective utilization and diffusion of user involvement in NSD. To our knowledge, this is the first study to empirically investigate the degree of implementation of user involvement in NSD, the effectiveness of user involvement, and the utilization strategy in the digital content industry. First, we reveal that ordinary user involvement is more effective for NSP performance than lead users or business partner companies. Second, we empirically demonstrate that the effectiveness of involving lead user and ordinary user in NSP is different according to the new service type and service development stage. Based on the results of our analyses, we suggest somestrategic directions for the companies who want to newly adopt or improve their current level of user involvement in NSD. We expect that the implications of this study will be utilized for efficient diffusion of user involvement in NSD and will eventually contribute to tangible achievements for companies in the digital content industry.

국내 이동통신 사업자들의 번호 이동성 시행 시 가입전환 방지를 위한 영향요인 분석

양희태(Yang Hee-Tae),최문기(Choi Mun- Kee) 한국통신학회 2002 한국통신학회 학술대회논문집 Vol.2002 No.7

식물성 천연 추출액을 첨가한 고추장의 특성

양희태 ( Hee Tae Yang ),최화정 ( Hwa Jung Choi ) 한국식품영양학회 2005 韓國食品營養學會誌 Vol.18 No.3

고등학생의 검도수련과 정신건강의 관계

양희태(Hee Tae Yang),구창모(Chang Mo Koo) 한국스포츠사회학회 2001 한국스포츠사회학회지 Vol.14 No.1

건전한 벤처 생태계 조성을 위한 거래 시장 고도화 방안에 관한 연구

양희태(Yang Hee Tae),노재기(Roh Jae Ki),윤영석(Yoon Young Seog),최문기(Choi Mun Kee) 한국통신학회 2012 한국통신학회 학술대회논문집 Vol.2012 No.6

홍삼꿀을 첨가한 흑염소 육골액 음료의 특성에 관한 연구

양희태 ( Hee Tae Yang ),김미원 ( Mi Won Kim ),최화정 ( Hwa Jung Choi ) 한국식품영양학회 2005 韓國食品營養學會誌 Vol.18 No.2

한국형 발전모델의 탐색과 성장동력 정책의 전환 - 제4권 글로벌 경쟁 분석 및 국가 포지셔닝 전략 -

양희태(Hee Tae Yang),김단비(Danbi Kim) 과학기술정책연구원 2019 정책연구 Vol.- No.-

The purpose of this study is to establish a mid- to long-term response strategy for the Korean industry in a global competitive environment. We looked at trends in global competition and analyzes new growth engine policies of the U.S., Germany, Japan, China, and Korea and products/services of major global companies. As a result of the analysis, it was confirmed that all major countries and companies were striving to respond to the market in a timely manner through digitalization. We classifies the types of digital transformations that are emerging in the manufacturing and service sectors. Then, we analyzed the digitalization degree(As Is) and strategic positioning(To be) in South Korea. As a result of the analysis, it was confirmed that the digital-based experience of users in offline and software advancement in the manufacturing process were investigated at the lowest level. As a result of the strategic positioning(To be) analysis of domestic industry, it was confirmed that productivity improvement through the introduction of ICT technology in the entire industry sector is necessary. Based on these implications from the study, we finally suggested a total of 5 policy improvement measures such as ① early development and implementation of AI development strategy, ② penetration of global AI service market based on hardware platform, ③ advancement and diversification of smart factory in South Korea, ④ strengthening domestic smart factory export, ⑤ increased offline store automation.

중소기업 온라인 협업 플랫폼 전략

윤태성(Tae-Sung Yoon),양희태(Hee Tae Yang) 한국무역연구원 2013 무역연구 Vol.9 No.1

In the case of Korea small and medium enterprises (KSME), collaboration is strongly required to survive in times of turbulence. The financial performance of KSME is worse than that of large corporations. Lower quality of human resources, productivity and degree of use of IT system prove that KSME are less competitive than large corporations. To break through this negative situation, KSME needs to strengthen their core competencesby increasing the degree of collaboration with other firms who can supplement their weakness and make synergy. This study aims at revealing the appropriate mode of collaboration and deriving the functional structure and conceptual architecture of online collaboration platform by reflecting the needs of KSME based on empirical analysis. We survey of 58 KSME and then interviewed with 13 senior managers and get implications for online collaboration platform that overcome the barriers to collaboration and fit the needs of potential users. Finally, we draw the detailed functions and conceptual architecture of online collaboration platform.

하이퍼레저를 이용한 자격증 관리 플랫폼

이주현 ( Ju-hyun Lee ),양희태 ( Hee-tae Yang ),정예림 ( Ye-rim Jeong ),전대식 ( Dae-sik Jeon ) 한국정보처리학회 2019 한국정보처리학회 학술대회논문집 Vol.26 No.2

현재의 채용 시스템은 이력서에 구직자가 직접 자격증 정보를 입력하고 기업 이를 검증하기 위한 절차를 별도로 수행한다. 자격증 정보 관리와 검증의 불편함을 줄이기 위해 하이퍼레저 기반 블록체인 기술을 이용하여 자격증 관리 플랫폼을 구축하고자 한다. 구직자는 한 번의 인증으로 자신의 모든 자격증을 관리하고 기업에서는 이력서에 포함된 키를 이용하여 블록체인에 자격증 정보를 조회함으로써 별도로 원본을 제출할 필요없이 자격증의 유효성을 증명할 수 있다.

글로벌 주도권 확보를 위한 사물인터넷 플랫폼 전략(2차년도)

최병삼(Byong-Sam Choi),양희태(Hee Tae Yang),이제영(Jei Young Lee),최해옥(Hae Ok Choi),이성원(Sung-Won Lee),임수연(Su Yeon Lim) 과학기술정책연구원 2017 정책연구 Vol.- No.-

With the impact of artificial intelligence (AI) technologies and innovative business models, interest in the fourth industrial revolution is rising at home and abroad. The Internet of Things (IoT) is one of the key elements in the fourth industrial revolution. There are various components that are needed to implement IoT, but the platform is the most important. The aim of this study is to address the following nine research questions about IoT from a platform perspective. First, what is a noticeable phenomenon in recent years on IoT, especially from the platform point of view? In each field of IoT, platforms are actively deployed and used, and new types of platforms are emerging that combines cloud (hardware), big data (data), and AI (software). Second, what are the technical and business characteristics of IoT that will determine the competitive landscape in the future? As explained in the first year of this study, IoT is an upgraded version of existing products and system products that combine hardware, software, and networks, and data determines value added. IoT is ‘data-based real-cyber system’. Companies who can obtain valuable data and build competitive system using hardware, software, and network capabilities will lead IoT markets in the future. Third, What factors determine the purchase of users in the corporate (B2B) and government (B2G) sectors? To analyze B2B users, we should consider the size and capacity of the companies, the nature of the industry, existing systems and transaction relationships. As for B2G users, we should take into account welfare and national competitiveness. Fourth, what is the competitiveness of Korean IoT ecosystems? In terms of technologies, they are or can be excellent in the near future, but in terms of managerial and institutional aspects they are far from competitive compared to the global top level. Fifth, how is the market going in smart factories and smart cities? In both areas, platforms are actively being deployed and utilized, and competition and cooperation (coopetition) is also going on as ICT businesses expand their participation in IoT ecosystems. However, there is a difference between the two areas as to who lead the industry, existing businesses or ICT businesses. Sixth, what is the possible scenario of IoT markets in the future? It is expected that they will be fragmented where several companies coexist by sector and region. As existing businesses maintain their influence, the cooperation with ICT businesses will proceed actively. Seventh, how will the competition between the platforms of platforms be deployed in the future? Competition for hegemony among global ICT firms and established businesses with successful digital transformation will intensify, and the market will be oligopolistic for the time being. Eighth, what platform strategies should Korean businesses pursue to gain leadership in the global IoT markets? Our suggestion is to build platforms and business models that obtain, analyze and utilize key industry-specific data from customers, and secure comprehensive capabilities including hardware, network, and software on its own or via collaboration with ICT firms. Ninth, what is the government’s role in helping Korean businesses improve their platform competitiveness? The government should push for establishing long-term national goals, revitalizing data economy, supporting the spread of platforms and big data, nurturing domestic businesses using public projects, and reorganizing business regulation.