농촌관광마을 체험객의 친환경농산물 구매영향요인분석

서환석,황재현,Seo, Hwan-Seok,Hwang, Jae-Hyun 한국유기농업학회 2014 韓國有機農業學會誌 Vol.22 No.1

Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists' purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.

공간통계기법을 이용한 생태계 관리지역의 산림축적 추정

서환석 ( Hwan Seok Seo ),박정묵 ( Jeong Mook Park ),김은숙 ( Eun Sook Kim ),이정수 ( Jung Soo Lee ) 한국지리정보학회 2015 한국지리정보학회지 Vol.18 No.2

본 연구는 생태계 관리권역 내 남한강 상류지역을 대상으로 제5차 국가산림자원조사의 표본점자료를 기반으로 한 직접추정법과 합성추정법에 의한 층화별(임상·영급) 임목축적을 산출하였으며,공간단위에 따른 오차검증을 통하여 최적의 추정방법을 비교·분석하였다. 직접추정법은 대상지내의 표본점 자료만을 활용하였으며, 합성추정법은 대상지뿐만 아니라 공간확장지역의 표본점 정보를 활용하여 임목축적을 추정하였고, 공간확장기준은 4가지(권역, 지역, 구역, 거리)를 적용하였다. 직접추정법에 의한 ha당 평균임목축적은 143.5㎥/ha이었으며, 합성추정법에 의한 ha당 평균임목축적은 구역, 거리, 지역, 권역기준의 순으로 각각 146.9㎥/ha, 144.8㎥/ha, 139.8㎥/ha, 138.6㎥/ha추정되었다. 직접추정법에 의한 표준오차는 1.79㎥/ha이었으며, 합성추정법에 의한 표준오차는 공간확장기준에 상관없이 1.83㎥/ha으로 차이가 없었다. 한편, 임상별 표준오차는 추정방법과 확장지역에 관계없이 활엽수림이 ±2.3㎥/ha으로 가장 낮았으며, 혼효림과 침엽수림이 각각 ±3.3㎥/ha과 ±4.8㎥/ha의 순으로 추정되었다. This study aims to estimate the forest volumes of the upper region of Nam-Han River in ecosystem zoning by forest types and age classes, and to suggest the optimal estimation method through the comparison of the standard errors according to the spatial unit. In the estimation of forest volumes, we used both of direct estimation, which uses sample plots of the target area only, and synthetic estimation, which includes sample plots of the expanded areas as well as those of the target area. As for the spatial expansion, we applied four standards for synthetic estimator: Mountainous zone, Neighbor ecosystem region, Gangwon province, and Buffer zone. The results show that average forest volume per ha, calculated by direct estimation, was 143.5㎥/ha, while that by synthetic estimation with each standard, was estimated at 146.9㎥/ha by Gangwon province, 144.8㎥/ha by Buffer zone, 139.8㎥/ha by Neighbor ecosystem region, and 138.6㎥/ha by Mountainous zone, respectively. The standard errors of direct estimation was 1.79㎥/ha, while those of synthetic estimation showed not a great difference among the errors. Meanwhile, considering the standard errors by forest type, the lowest was ±2.3㎥/ha of broad-leaved forest, followed by ±3.3㎥/ha of mixed forest, and ±4.8㎥/h of coniferous forest.

원격탐사자료 기반 PDM기법을 활용한 산림특성분석

서환석 ( Hwan Seok Seo ),박정묵 ( Jeong Mook Park ),이정수 ( Jung Soo Lee ) 한국임학회 2014 산림과학 공동학술대회 논문집 Vol.2014 No.-

본 연구는 강원도 고성군의 DMZ지역을 대상으로 현장조사 자료를 분석하고, 현장조사자료와 영상지수간의 상관관계를 분석하였다. 지수영상은 Landsat TM의 6개 밴드를 이용하여 Pattern Decomposition Method(PDM)를 통해 3개의 지수영상(토양, 식생, 수계)을 추출하였다. 표준지의 현장조사정보로 상관분석을 실시한 결과, 직경과 수고와의 상관관계가 r=0.91로 가장 높았으며, 수고와 ha당 재적(r=0.64), 직경과 ha당 재적(r=0.59) 순이었다. 직경과 지수영상과의 상관관계는, 토양지수가 가장 높은 상관관계(r=0.94)였으며, 수고와 지수영상은 식생지수가 r=.0.94로 높은 음의 상관관계를 보였다. ha 당 재적과 지수영상과의 상관관계는 토양이 r=.0.92로 가장 높았고, 수계와 식생이 각각 r=0.78, r=-0.61 순이었다. Field investigation was conducted to measure tree height, diameter at breast height(dbh) and tree volume in forest areas of the demilitarized zone (DMZ) of Gosung-gun, Gangwon-do, then we examined the correlation between field data and index images. Three index images on soil, vegetation and stream network were extracted by Pattern Decomposition Method (PDM) using 6 bands of Landsat TM. Field data showed that significantly positive correlations were observed between dbh and tree height (r=0.91), between tree height and volume per ha (r=0.64), and between dbh and tree volume per ha (r=0.59). When examining correlation between dbh and index images, soil index showed a positive correlation with dbh (r=0.94) while vegetation index showed a negative correlation with tree height (r=-0.94). In case of considering the correlation between tree volume per ha and index images, both soil and vegetation index showed negative correlations with tree volume per ha (r=-0.92 and r=-0.61, respectively) while stream network showed a positive correlation with tree volume per ha (r=0.78).

확장된 기술수용모형을 이용한 농업경영체 신기술 수용요인 분석 : ICT 융합 시설딸기 열회수용 온습도 환경제어 시스템을 중심으로

서환석(Hwan-Seok Seo),장성원(Sung-Won Jang) 한국농식품정책학회 2019 농업경영정책연구 Vol.46 No.3

This study evaluated the various acceptance factors of farm on new technologies and empirically analyzed the effects of these acceptance factors on the behavioral intention to use new technologies at the early stage of “ICT convergence temperature and humidity control environment control system for the protected cultivation of strawberry” commercialization. This study tried to verify the process of diverse acceptance factors influencing the behavioral intention to use new technologies after modifying the technology acceptance model (TAM) developed by Davis (1989) suitable for a new technology acceptance study. Hypothesis test results showed that personal experience positively affected perceived ease of use and perceived ease of use positively influenced perceived usefulness. Moreover, it was found that compatibility positively affected perceived usefulness. Additionally, it was confirmed that perceived ease of use and perceived usefulness positively influenced behavioral intention to use in the TAM. It is necessary to provide guidance for enhancing agricultural management after introducing a new technology in order to distribute and spread new agricultural technologies in the future. Moreover, it is needed to offer management consulting and follow-up management to farms that already adopted those new technologies. We shall foster private experts in related fields, and create and disseminate farming management consulting sourcebooks to support and resolve difficulties associated with the new technologies in the farms. It is also necessary to increase the farm household income and find a market, after introducing new technologies, for improving agricultural management capacities.

AHP와 IPA 분석을 활용한 친환경농업 정책우선순위 분석

서환석(Seo, Hwan-Seok),황재현(Hwang, Jae-Hyun) 한국농식품정책학회 2019 농업경영정책연구 Vol.46 No.3

The objectives of this study were to review the policies of environmentfriendly agriculture to establish a virtuous cycle in production, distribution, and consumption based on consumer trust and to suggest implications for what is needed to foster environment-friendly agriculture in the future along with the diagnosis of related policies and projects. To achieve these objectives, this study examined relative weights and priorities of the evaluation factors for environment-friendly agriculture policies. Moreover, this study conducted an importance-performance analysis (IPA) on environmentfriendly agricultural policies and projects targeting farms. The results of AHP analysis on the relative importance and priority of the key criteria (1st hierarchy) revealed that the magnitude of importance was in the order of distribution system and public plate (0.391), human resource and governance (0.233), promoting environment-friendly consumption (0.218), and enhancement of production structure (0.157). These results can be interpreted that policy measures are needed for securing a stable market and increasing consumption in the public sector. It is necessary to improve the constitution of local agriculture by securing manpower than can lead to agriculture and establishing governance among subjects. The results of the IPA showed that the areas that should be maintained and strengthened are policies and projects for stable production, stable market, and consumption promotion. Secondly, it was also found that the areas that should be mainly invested are policies and projects for infrastructures such as manpower, technology, and processing. Thirdly, the areas that should be improved gradually are mainly policies and projects to diversify governance and sales channels. Lastly, areas to be maintained are policies and projects for traceability, monitoring, and local foods. Environment-friendly agriculture policies and projects should be concretely promoted in the long term by clarifying the goals of policies such as providing safe food to consumers, securing competitiveness in rural areas, and preserving ecological environment.

향토음식점 소비자의 선택속성이 태도와 추천의도에 미치는 영향

서환석(Seo, Hwan Seok),황재현(Hwang, Jae Hyun) 동국대학교 사회과학연구원 2020 사회과학연구 Vol.27 No.1

본 연구는 지역의 음식관광객의 수요 증대와 향토음식의 활성화를 극대화시키기 위하여 향토음식점의 선택속성에 따른 추천의도와 방문 후 태도변화의 관계를 규명하고자 하였다. 이를 위해 순서형 프로빗 모델과 프로빗 모델을 이용해 소비자의 향토음식점 선택요인을 정량적으로 분석하였다. 분석결과, 향토음식점 선택요인 20개 변수에 대한 요인분석을 통하여 ‘서비스 및 위생’, ‘향토음식점의 실내 및 외부환경’, ‘향토음식 메뉴속성’, ‘향토음식 이미지’, ‘휴식 및 혜택’, ‘교통의 편리성’ 의 6가지 요인을 분류하였다. 추천의도와 호감에 미치는 영향을 분석한 결과 향토음식점의 선택에 가장 큰 영향을 미치는 요인은 ‘향토음식 메뉴속성’, ‘향토음식점의 실내 및 외부환경’, ‘향토음식 이미지’인 것으로 나타났다. 인구통계학적 특성에서는 성별과 교육수준, 월 평균 외식비용이 향토음식점 선택에 유의한 영향을 미치는 것으로 나타났다. 지역의 음식관광객의 수요 증대와 향토음식의 활성화를 극대화시키기 위해서 향토음식점이 안정적으로 성장할 수 있도록 소상공인 지원센터를 활용하여 향토음식점의 경영 및 조리기술, 서비스 개선 등을 위한 경영기술지도가 필요하며, 향토음식과 어울리는 식기와 소품 등도 지역 특성을 고려하여 상징화 할 수 있도록 개선해야 할 것이다. 지역만이 가진 대표음식의 매력적 특성을 지역의 농산물 축제와 연계하여 국내외로 알리는 노력이 필요하다. 이 외에도 인구통계학적 특성을 고려하여 남성들도 향토음식에 대하여 선호를 가질 수 있는 메뉴의 개발이 필요하며, 식재료의 신선성과 안전성 및 조리방법 등을 보다 알기 쉽게 설명한다면 소비자들에게 향토음식에 대한 호감을 높일 수 있을 것이다. The objectives of this study were to identify the relationship between the recommendation intention and the change in attitude after a visit in accordance with the selection attributes of local restaurants to increase the number of tourists using local restaurants and revitalize local dishes at maximum. In order to achieve these objectives, this study quantitatively analyzed the factors inflencing consumers" local restaurant selections by using ordered probit model and probit model. By conducting factor analysis for 20 local restaurant selection factors, this study identified six factors: “service and hygiene”, “indoor and external environment of local restaurants”, “menu attributes of local dishes”, “rest and benefits”, and “convenience of transportation”. Factors affecting recommendation intention and a favorable impression were analyzed and it was found that “menu attributes of local dishes”, “indoor and external environment of local restaurants”, and “images of local foods”. In terms of demographical characteristics, gender, education level, and monthly mean dining out cost significantly affected the selection of local restaurants. To maximize the number of food tourists in local areas and the revitalization of local dishes, it is needed to instruct management techniques for improving the management, culinary skills, and services of local restaurants through a support center for small business owners. It will allow local restaurants to grow steadily and stably. Tableware and props should be improved and manufactured so that they can symbolize local characteristics and they can go well with local dishes. It is also necessary to put efforts to promote the appealing characteristics of local representative dishes domestically and internationally in connection with regional agricultural product festivals. Additionally, it is needed to develop food menus that can make male customers like local dishes by considering the demographic characteristics of them. If the menu explains the health functions of ingredients and cooking methods, consumers will have a more favorable impression for local foods.

농업·농촌 6차 산업 정책요구 분석

조록환(Lock-Hwan Jo),방도혁(Do-Hyeuk Pang),서환석(Hwan-Seok Seo) 한국농어촌관광학회 2013 농어촌관광연구 Vol.20 No.2

The study intends to be used as a measurement for revitalizing the 6th industry by surveying the recognition degree, needs, obstruction factors, and support measures of the 6th industrialization, with agents related to the 6th industrialization of the farming village field as its subject. orean agriculture is suffering simultaneously from foreign and domestic difficulties including pressure to open the market, aging manpower, and the vulnerable distribution structure. As a plan to revitalize suffering Korean agriculture and farming villages, the 6th industry has recently been receiving attention, and the 6th industry has been requested as a strategy that can create new added value which goes beyond the production, processing, sale of agricultural products. 6th industrialization is not simply a linking of the production, processing, and services of agriculture, but implies the comprehensive and organic fusion of 1st, 2nd, 3rd industries, the integration of the areas, and the creation of jobs and added value in the region by making interaction·healing·welfare and tourism into businesses.

마을축제 활성화를 위한 정부 지원방향

조록환(Lok-Hwan Jo),정민욱(Min-Uk Jeong),서환석(Hwan-Seok Seo) 한국지역사회생활과학회 2010 한국지역사회생활과학회 학술대회 자료집 Vol.2010 No.4

농가형 농업·농촌 6차산업화 성공사례 분석

조록환(Lok-Hwan Jo),서환석(Hwan-Seok, Seo),진혜련(Hye Ryeon Jin) 한국지역사회생활과학회 2013 한국지역사회생활과학회 학술대회 자료집 Vol.2013 No.11

GIS를 기반으로 한 산림바이오에너지의 공급 및 수요 잠재지도 작성

이정수 ( Jung Soo Lee ),이후철 ( Hu Cheol Lee ),서환석 ( Hwan Seok Seo ) 한국산림과학회 2009 한국산림과학회지 Vol.98 No.3