http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 서인경 ( In-kyung Seo ) (검색결과 6 건)
- 무료
- 기관 내 무료
- 유료
-
색채를 통한 브랜드 재활성화 전략 - 초코파이 사례를 중심으로 -
서인경 ( Seo In Kyung ),김재범 ( Kim Jai Beom ),장영중 ( Chang Young Joong ) 디자인융복합학회 2016 디자인융복합연구 Vol.15 No.5
이 연구는 브랜드 재활성화에서 색채 활용 전략에 관한 것이다. 이미 형성된 브랜드 아이덴티티 전략을 수정하여야 할 때 색채의 급진적인 변화와 수용이 구체적으로 어떠한 단계적 과정을 거치며 성공적으로 재활성화 되는지 사례분석을 통해 살펴보았다. 이를 위하여 문헌을 통해 제품 아이덴티티 측면에서 의미와 색채의 관계를 기업 브랜드 전략의 진화과정을 중심으로 정리하고 초코파이 사례를 대입하여 비교 검토하는 방법을 사용하였다. 초코파이는 30년 이상 시장에서 생존한 브랜드 중 색채를 활용하여 브랜드재활성화를 성공으로 이끈 전형적인 사례이기에 선정하였다. 초코파이 사례를 통해 발견한 브랜드 재활성화에서 색채 적용의 전략은 다음과 같다. 첫째, 색채는 소비자에게 브랜드 아이덴티티가 변화했음을 효과적으로 전달할수 있는 수단이기에 브랜드 아이덴티티에서 색의 활용이 중요하다. 둘째, 색채는 강력한 브랜드 이미지 연상 수단 중 하나이므로 색채를 급진적으로 변경하기 위해서는 소비자가 이를 받아들일 수 있도록 색채 변화와 같은방향으로의 의미변화가 충분히 선행될 필요가 있다는 점이다. 마지막으로, 색채 변화 자체가 아이덴티티 변화에 대한 강력한 메시지가 될 수 있으므로 제품 아이덴티티의 변화와 색채 변화 시점 자체를 브랜드 또는 제품 아이덴티티의 전략적 자원으로 활용할 필요가 있다. This study deals with the utilization of color in brand revitalization. In modifying the established strategy of brand identity, this paper is an attempt to investigate how the abrupt change and adoption of color in the process is related to the successful brand revitalization. This paper critically review the literature in and around product identity at least partly relative to color. We take the Choco Pie, a long-lasting brand of more than thirty years, as the successful case of revitalization relevant to color. The color strategy in the revitalization process can be summarized as follows. First, color is a powerful tool to effectively communicate with the consumers that visullay shows the change of brand identity. Secondly, change in color should go along with the change in meaning as color is strongly associated with brand image. Lastly, since change in color itself is a strong message concerned with the change in identity, the timing of change in color and/or identity needs to be strategically implemented.
-
서인경(In Kyung Seo),김영인(Young In Kim) 한국복식학회 2012 服飾 Vol.62 No.6
This study was done to define the color range, images and color characteristics of beige in fashion by analyzing the characteristics of beige that appears in contemporary fashion. In reference research, the general characteristics, the color name and range of beige was examined. In investigation research, color characteristics and images of beige that appear in contemporary fashion was defined, and it was discovered that the cases that the use of beige took more than 50% of the entire in the major collection from S/S season in 2007 to F/W season in 2010 as the subject of color analysis. The result of the study could be summarized as follows: First, the color range of beige consisted of the standard color from 2.5YR to 5YR, and color tone was pale and light gray. Second, the analysis of color beige that appear in contemporary fashion didn`t show big differences according to year, season, and region. The color tones consisted of light grayish, pale, light, soft focusing colors from 5YR to 10YR, As for the arrangement of colors, it was arranged with black and it was used with the affiliation of YR, R, Y in many cases, Third, beige monochromatic image appeared soft, plain and classic, The arrangement of the image, modern, feminine, luxurious, gentle, intelligent five types were derived. Arrangements with achromatic colors were expressed in contemporary and sophisticated styles and arrangements with chromatic colors appeared to be soft, feminine and luxurious. This study draws the result to apply the fashion image of beige that was insufficient in other various color researches to design various color aspects by defining the image of beige that appears in contemporary fashion. Based on practical analysis for the color beige, it is evident that beige is an important factor and a powerful influence on fashion images.
-
-
국내 아웃도어 브랜드 등산복 재킷의 기능별 디자인 특성
이영화(Young Wha Lee),서문정(Moon Jung Seo),서인경(In Kyung Seo),김영인(Young In Kim) 한국복식학회 2013 服飾 Vol.63 No.7
The objective of this study is to analyze the characteristic of a functional design for a commercial outdoor brand jacket based on 3 types of functions : windproof, waterproof, and cold proof. To analyze the design and fabric characteristics of outdoor jackets by function, 903 men`s and women`s outdoor jacket images were selected from the catalogues during S/S 2009 - F/W 2011 of the 6 brands: The North Face, Columbia Sports Wear, Kolon Sports, K2, Arcteryx and Mont-Bell. These brands were selected based on their high market share and brand awareness of the outdoor brands in Korea. In this study, design elements analysis was conducted as following 8 elements: hood/collar height/central front flap/waistline/pocket location/ventilation for the body part/sleeve patterns/cuff for the sleeve part. Fabrics were analyzed by the frequency of fabric types used in the 3 jacket types. According to the result derived from the analysis of the six brands of outdoor wear jacket design trends by year, detachable hood and a co-use of velcro and elastic bands have been mainly designed for all of windproof, waterproof, and cold proof jacket to all in order to respond quickly to changes in the external environment. For reinforced storage function on trekking, the number of pockets has been gradually growing, and a function was being developed to connect an electronic device to a pocket. The method, result, and collateral observations relevant to each of these phases are described. Outdoor jacket design characteristics were investigated for outdoor brands, which can provide data to suggest more accurate functional design, and satisfy functional design needs. In this regard, this research was significant in the sense that it suggested preliminary data to reconsider competitiveness of the brand products.
-
LCD 관점에서의 지속 가능한 패션디자인 프로세스 가이드라인
이지현 ( Jee-hyun Lee ),안지원 ( Ji-won Ahn ),김리라 ( Ri-ra Kim ),서인경 ( In-kyung Seo ) 한국의류학회 2013 한국의류학회지 Vol.37 No.8
The fashion industry has become more interested in sustainable fashion design due to the demand for environmental action based on increased social responsibility awareness and environmentalism. In the current sustainability fashion industry, guidelines for sustainable fashion design are essential. This study suggests guidelines for a sustainable design process based on a theoretical and practical approach. An analysis of several global fashion brands will be applied to the whole apparel design process. This paper will explore the sustainable fashion design process and deal with LCD, as an important factor, by analyzing three global fashion brands: `H&M`, `NIKE`, and `Levi`s`. These three companies are the most active in the area of sustainable performance. The sustainable fashion guidelines will be controlled based on a strategy of practical use in design for sustainable (DFS) fashion industry. The results indicate that the fashion industry has to invest heavily in the future rather than focus on short-term profits; consequently, sustainability is a new growth direction for fashion companies. In addition, the fashion industry should work towards sustainable design under a clear understanding of its goals.
-
KCI
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
