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연구논문 : 체면이 명품소비행동에 미치는 영향에 관한 연구
서용한 ( Yong Han Suh ),오희선 ( Hee Sun Oh ),전민지 ( Min Ji Jeon ) 한국의류산업학회 2011 한국의류산업학회지 Vol.13 No.1
The purpose of this study was to investigate the influence of luxury brand value on luxury brand preferences according to chemyon(social-face). For data collection, research questionnaires were responded by 222 females over 20 years old consumers living in Pusan and Ulsan. The collected data were analyzed using SPSS 14.0 for windows Package by frequency analysis, the factor analysis using Varimax, reliability analysis, multi-regression analysis, and chow-test. The results of this study were as follows: First, concerning the worth of luxury brands that qualify value, conspicuous value, unique value, and emotional value significantly affected the consumers` luxury brand preferences. On the other hand, only social value of the luxury brand did not have a significant effect on the consumers luxury brand preferences. Second, the study was to investigate whether the luxury brand value has an effect on the brand preferences according the consumer`s chemyon or not. The results showed different effects of perceived values on luxury brand preferences between the low chemyon group and the high chemyon group. The high chemyon group had an effect on conspicuous value, social value, and emotional value, while the low chemyon group had an effect on quality value for luxury brand preference.
NCS확산을 위한 경력단절여성 직업교육과 커리어관리 시스템에 관한 연구
서용한(Yong-han Suh),야부 토스하루(藪敏晴) 한국산업경제학회 2016 한국산업경제학회 정기학술발표대회 논문집 Vol.2016 No.11
경력단절 여성을 위한 경력관리와 직업교육에 대한 실효성을 높이기 위해서는 다양한 관점에서 경력단절 여성을 세분화 한 후 각 개별집단 특성에 부합하는 전략수립이 필요하다. 이런 맥락에서 본 연구는 재취업에 성공한 경력단절 여성 중에서 경력관리에 적극적인 경력단절 여성에 초점을 맞춘다. 연구목적은 이들 경력단절 여성의 경력관리 행동과 경력성과에 어떤 특징이 있는지를 분석하는 것이다. 이를 위해 한국직업능력개발원에서 실시한「제3차 인적자원기업패널(HCCP)」자료를 사용하여 경력관리에 적극적인 경력단절 여성과 일반 경력단절 여성으로 구분하여 이들 두 집단 간 경력관리 행동과 경력성과에 차이가 있는지를 실증하였다. 분석결과, 적극적 경력단절 여성일수록 경력단절 행동과 경력전략에 더 적극적인 것으로 나타났다. 특히, 적극적으로 경력관리를 하고 있는 경력단절 여성일수록 자신의 경력목표 달성에 도움이 되는 것이라면 다른 조직으로의 경력단절의 빈도가 높은 것으로 조사되었다. 또한, 적극적 경력단절 여성 집단일수록 실질적인 경력성공에 있어서는 차이가 없는 것으로 나타났다. The career management concept is changing rapidly in the career management field in recent years. It becomes very difficult to have a lifetime employment within the same firm. As there is career interruption that is pervasive phenomenon in the women’s career management area, many academics and practitioners have been interested in it. The purpose of this study was to examine the influence of women’s career-interruptions as the effective career strategy on career development actors(career-interruptions frequency, career opportunities searching and career success (career-interrupted women’s wages). To test the effects of the proactive career management of career-interrupted women, data were divided into two groups including proactive career management group (n=75) and general career management group (n=135) based on whether career-interruptions are voluntary or not. The results showed that the proactive development actors was significantly different depending on women’s proactive career management and general career management group. The career successes were not significantly different depending on women’s proactive career management and general career management group.
인터넷 쇼핑상황에서 경험하는 소비자 감정에 관한 질적 연구
서문식(Mun Shik Suh),김상희(Sang Hee Kim),서용한(Yong Han Suh) 한국소비자학회 2002 소비자학연구 Vol.13 No.2
This research supposes that consumers will experience various emotions in both off-line shopping and internet shopping, thus this research attempts to identify similarities and differences of emotions and their causes between internet shopping and off-line shopping. Prior researches on internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. The purposes of this research are 1) to examine emotions and their causes experienced during Internet shopping and off-line shopping, and 2) to examine similarities and differences of these emotions and their causes, and 3) to examine consumer`s behaviors and emotions in internet shopping processes, and 4) to examine internet shopper`s shopping motives. We used depth interview for these purposes and we found that internet shopping consumers experience various emotions like off-line shopping consumers, also we found similarities and differences of emotions and their causes between internet shopping and off-line shopping and internet shopper`s various behaviors and emotions in internet shopping processes and internet shopper`s various shopping motives. These results mean that research on future internet shopping must pay attention to not only cognitive and technological factors but also experiential aspects of internet shopping consumers.
오희선(Oh Hee-Sun),서용한(Suh Yong-Han) 한복문화학회 2008 韓服文化 Vol.11 No.1
This study analysis an objective research on image assessment and preference for Korean design. The data was collected by male and female college students living in Busan and Kyungnam area. At the first trial, 119 data was collected and frequency analysis was used. At the second trial, 263 data were collected and G-sensibility districting analysis, SPSS 10.0 Package for analysis by x2 analysis, descriptive statistics analysis, and dispersion analysis were used. The results of data analysis are as follow First, an Image of Korean design was highly evaluated as modern, natural, elegance, classic, cool-casual, romantic, gorgeous, and dynamic. Second, by analysing the image differences according to the korean design concept, traditional and modern Korean dress had the Images of classic and elegance for the most, but not cool-casual Image. Korean clothes had the Images of natural Image for the most, but not romantic, dynamic, elegance, and gorgeous Images. Korean of motive clothes had the Images of dynamic for the most, but not natural and classic images. Dress style of Korean clothes had the Images of romantic Image. for the most. Third, according to the G-sensibility type regarding gender differences, male was the majority of the respondents of G3(whimsical) type, as then followed by G1(my face) type, Female was the majority of the respondents of G3 type, as then followed by G2(active) type. Fourth, according to the G sensibility type, G2 type and G3 type were highly Interested in korean design while G1 type and G4 type were not. Fifth, a preference for korean design concept was not much different upon G-sensibility type.