http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
디자인 영역간의 콜레보레이션(Collaboration) 마케팅효과에 관한 연구
김규리(Kim, Gyu-Ri), 박순천(Park, Soon-Cheon) 조선대학교 조형미술연구소 2011 조형미술논문집 Vol.11 No.2
Since the 21st century, strategical cooperation has rapidly been increased. This paper examines the concepts of collaboration and its types through analysis of cases in the fashion industry. Collaboration of the fashion industry is divided into collaboration between companies in the same line of business and in the different line of business. In more detail, both companies in the same field and companies in the different field can be classified into brands, artists from other fields and celebrities. The successful marketing collaboration can be made in strategic regarding brand awareness and identity. Keywords : 디자인, 영역, 콜레보레이션, 마케팅 Design, Area, Collaboration, Marketing