시흥시 산현축산작목반의 환경오염방지에 대한 참여연구

박덕병,정지웅,윤상준 ( Doug Byeong Park,Ji Woong Cheong,Sang Jun Yun ) 한국농촌계획학회 1995 농촌계획 Vol.1 No.2

농촌민박 경영체의 운영 실태 및 내방객 인지 분석

박덕병 ( Duk Byeong Park ),박은식 ( Un Seek Park ),김정섭 ( Jeong Seop Kim ) 한국농촌계획학회 2004 농촌계획 Vol.10 No.2

The purpose of this study was to explore the situations of farm stay and visit`s perceptions in rural Korea. The data were collected by questionnaire and case study, and obtained from 104 visitors, 104 host farmers, 104 village people in twenty two rural villages from September 20, 2002 to November 21, 2002 and analyzed by SPSS WIN 10. The statistical method was crosstabulation and chi-square. The major findings of this study were as follows; First, the priorities of government policy for farm stay were to build the physical infrastructure such as village road and parking lot, to help farmers make relations with urban people, and to provide the learning opportunities for their business. Second, the main barriers for farm stay were the deficit for improving their facilities. And the income within their farm stay has been low at government policy village. Third, most of host farmers liked to make relations with their village people. The priorities of their relations were to improve natural and social environment of their villages, to develop the special brands, and to manage village tourism programs.

지역축제 서비스 품질의 방문객 만족 영향요인

박덕병(Duk-Byeong Park),이민수(Minsoo Lee),김소윤(So-Yun Kim),신현배(Hyun-Bae Shin) 한국농촌지도학회 2017 농촌지도와 개발 Vol.24 No.3

Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to in fluence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors’ overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors’ perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

농촌지역주민 공동체의식의 지역사회참여 영향요인 - 거주기간의 조절효과 -

박덕병(Duk-Byeong Park),임광명(Kwang-Myeong Lim),안재문(Jae-Moon Ahn) 한국농촌지도학회 2018 농촌지도와 개발 Vol.25 No.3

Sense of com m unity and length of residence are im portant variables influencing com m unity participation. The study aim s to identify the factors influencing com m unity participation on sense of com m unity. Particularly, the study exam -ine the m oderating effects on the length of residency betw een sense of com m unity and com m unity participation. Data were collected from 130 usable questionnaires am ong residents of rural villages. Results of a factor analysis yielded three dim ensions of sense of com m unity w hich are solidarity, belonging, and em otional intim acy. Results show that all of factors am ong three dim ensions of sense of com m unity have significance for com m unity participation. And length of residency has a positive effects as a m oderator betw een com m unity capacity and com m unity satisfaction. Results also indicated that length of residence has an negative interactional effects w ith m oderator. It m eans that even though higher belonging, less com m unity participation if people live in longer their com m unity. It was suggested that sense of com m unity and length of residency should be considered in rural com m unity developm ent policy.

Linkage of Agricultural Research and Extension in Paraguay - Interview to Key Actors -

박덕병(Duk Byeong Park),마상진(Sang Jin Ma) 한국농촌지도학회 2016 농촌지도와 개발 Vol.23 No.2

농업연구와 지도의 연계는 농업인의 역량을 증진시키는데 있어서 매우 중요하다. 이 연구의 목적은 농업연구지도 분야의 핵심 담당자를 대상으로 면접을 통하여 가족농 육성을 위한 농업연구와 지도의 연계에 관한 방안을 도출하고자 하였다. 농촌지도의 방법, 내용 그리고 농촌연구의 내용 등과 관련한 현안들이 인터뷰를 통해 양적, 질적 자료를 수집하였다. 파라과이 농업기술전파의 구조적 문제점은 기술지원서비스, 신용 서비스, 농가 계획과 기본 인프라의 부족 등이었다. 더욱이 요구되는 농촌지도내용은 유기농업, 토양관리와 보전, 농업신용, 조직역량강화, 마케팅, 참여연구, 기술이전 장비와 인프라, 농업기계화였다. The linkages between agricultural research and extension are important to enhance farmers’ competence. The objectives of the study were to explore the linkage between research and extension for the family farm. Data including quantitative and qualitative were obtained from the key actors about the public management regarding linkage which were the method, the topic of the agricultural technology dissemination, and the agricultural research topics. Results show that the main structural problems of the agricultural technology dissemination were technical support services, credit services, and farm planning and infrastructure deficit. Furthermore, as for the topics or content of agricultural technology dissemination, organic agriculture, soil management and conservation, agricultural credit, organizational strengthening, marketing, participatory research, dissemination of technology, equipment, infrastructure and agricultural mechanization were preferred.

마을 만들기 중간지원조직의 역할

박덕병(Duk Byeong Park),배성의(Sung Eui Bae),김정태(Jung Tae Kim),김성록(Sung Rok Kim),김두순(Doo Soon Kim),김형주(Hyeong Ju Kim) 한국지역사회생활과학회 2019 한국지역사회생활과학회 학술대회 자료집 Vol.2019 No.4

농촌지도사업에서 혁신전파이론의 이론적 함의

박덕병 ( Duk Byeng Park ),이민수 ( Min Soo Lee ) 한국농촌지도학회 2006 농촌지도와 개발 Vol.13 No.1

농가민박 방문객의 선호 식사제공 형태

박덕병(Park Duk-Byeong),김경희(Kim Kyung-Hee) 한국지역사회생활과학회 2010 한국지역사회생활과학회 학술대회 자료집 Vol.2010 No.4

이단계 군집분석에 의한 농촌관광 편의시설 유형별 소비자 선호 결정요인

박덕병(Park Duk-Byeong),윤유식(Yooshik Yoon),이민수(Minsoo Lee) 한국마케팅과학회 2007 마케팅과학연구 Vol.17 No.3

  본 연구에서는 농촌관광 방문객에게 제공되는 편의시설을 유형화하고 어떤 특징을 가진 방문객이 어떤 편의시설을 선호하는지를 규명하기 위한 방법과 그 분석결과를 제시하였다. 이를 위하여 우선 2단계 군집분석법을 사용하여 농촌관광 편의시설을 유형화하였다. 그 다음으로 군집분석에 사용되는 변인이 범주형 변인이 있을 경우 전통적인 군집분석 방법을 적용할 수 없기 때문에 2단계 군집분석을 하였다. 본 연구는 2단계 군집분석법이 범주형 변인으로 측정된 농촌관광의 편의시설을 유형화하는 데 매우 유용하다는 것을 보여 주고 있다. 다중로짓 모형을 사용하여 특정 편의시설 유형을 선호할 확률에 영향을 미치는 농촌관광 방문자의 사회인구학적 특성과 여행특성을 규명하였다. 즉, 다중로짓 모형을 통해 참조항(일반농가형)으로 설정된 편의시설 유형에 비해 특정 편의시설을 선호할 확률에 영향을 미치는 소비자의 특성을 규명할 수 있다는 것이 본 연구의 특징이다.   1. Purpose<BR>  Rural tourism is made by individuals with different characteristics, needs and wants. It is important to have information on the characteristics and preferences of the consumers of the different types of existing rural accommodations. The study aims to identify the determinants of consumer preference by type of accommodations.<BR>  2. Methodology<BR>  2.1 Sample<BR>  Data were collected from 1000 people by telephone survey with three-stage stratified random sampling in seven metropolitan areas in Korea. Respondents were chosen by sampling internal on telephone book published in 2000. We surveyed from four to ten-thirty o"clock afternoon so as to systematic sampling considering respondents" life cycle.<BR>  2.2 Two-step cluster Analysis<BR>  Our study is accomplished through the use of a two-step cluster method to classify the accommodation in a reduced number of groups, so that each group constitutes a type. This method had been suggested as appropriate in clustering large data sets with mixed attributes. The method is based on a distance measure that enables data with both continuous and categorical attributes to be clustered. This is derived from a probabilistic model in which the distance between two clusters in equivalent to the decrease in log-likelihood function as a result of merging.<BR>  2.3 Multinomial Logit Analysis<BR>  The estimation of a Multinomial Logit model determines the characteristics of tourist who is most likely to opt for each type of accommodation. The Multinomial Logit model constitutes an appropriate framework to explore and explain choice process where the choice set consists of more than two alternatives. Due to its ease and quick estimation of parameters, the Multinomial Logit model has been used for many empirical studies of choice in tourism.<BR>  3. Findings<BR>  The auto-clustering algorithm indicated that a five-cluster solution was the best model, because it minimized the BIC value and the change in them between adjacent numbers of clusters.<BR>  The accommodation establishments can be classified into five types: Traditional House, Typical Farmhouse, Farmstay House for Group Tour, Log Cabin for Family, and Log Cabin for Individuals.<BR>  Group 1 (Traditional House) includes mainly the large accommodation establishments, i.e. those with Ondoll style room providing meals and one shower room on family tourist, of original construction style house. Group 2 (Typical Farmhouse) encompasses accommodation establishments of Ondoll rooms and each bathroom providing meals. It includes, in other words, the tourist accommodations known as "rural houses." Group 3 (Farmstay House for Group) has accommodation establishments of Ondoll rooms not providing meals and self cooking facilities, large room size over five persons. Group 4 (Log Cabin for Family) includes mainly the popular accommodation establishments, i.e. those with Ondoll style room with one shower room on family tourist, of western styled log house. While the accommodations in this group are not defined as regards type of construction, the group does include all the original Korean style construction. Finally, group 5 (Log Cabin for Individuals)includes those accommodations that are bedroom western styled wooden house with each bathroom.<BR>  First Multinomial Logit model is estimated including all the explicative variables considered and taking accommodation group 2 as base alternative. The results show that the variables and the estimated values of the parameters for the model giving the probability of each of the five different types of accommodation available in rural tourism village in Korea, according to the socio-economic and trip related characteristics of the individuals. An initial observation of the analysis reveals that none of variables income, the number of

도시민 농촌관광 실태분석

박덕병(Duk-Byeong Park),이상영(Sang-Young Lee),손은호(Eun-Ho Son),김경희(Kyung-Hee Kim) 한국농어촌관광학회 2009 농어촌관광연구 Vol.16 No.4

The object of this paper is to analyze urban residents' tourism behavior on rural tourism. The data was collected from 2000 urban residents in seven metropolitan cities in Korea. The result show that 18.45% of urban resident have experienced rural tourism. Most of urban resident that have experienced was satisfied on it. Escaping from daily life was proven as the most important motive on rural tourism. The most preferred region by urban residents for the last a year was Gyeongsangbuk-do, and spring was the most preferred season to travel. Most preferred accommodation was acquaintance's house. 10.9% of the urban resident have experienced attending a program, and 40.1% purchased agricultural specialty product. The average expenditure per rural tourist including traffic fee was 74,449 won, and average eating expenditure was greater than experiencing program expenditure. These result indicate that there is a lot of potential demand for rural tourism.