자동차부품기업의 신제품 개발을 위한 교류기억체계(TMS)의 활용과 팀 성과에 관한 연구

최상민 ( Sangmin Choi ),문태수 ( Taesoo Moon ) 한국정보시스템학회 2016 情報시스템硏究 Vol.25 No.3

Purpose The development of new products in automobile parts industry plays an important role. Nowadays, automobile industry is one of the most important industries in the world, because automobile industry includes the industries of steel, machinery, electronic, etc. As a result, automobile industry embodies a country``s level of development and competitiveness. The purpose of this study is to analyze the relationship between team characteristics such as communication, familiarity, and contiguity, and team performance through TMS in the process of new products development in automobile parts industry. Design/Methodology/Approach Based on real phenomenon of Korean automobile parts industry, this study tried to figure out the influence of TMS between team members for new product development on team performance. Thus, this study adopts communication, familiarity and contiguity as antecedents, and TMS with specialty, credibility and coordination as a mediating variable, and adopts team performance as a dependent variable. The data of questionnaire were collected from team managers who belong to new product development team in automobile parts firms. 171 questionnaires as data unit of group level from 80 Korean automobile parts firms were collected using face-to-face interview methods. Findings This study proved empirically that the relationship between antecedents and TMS has a positive influence, and TMS also has a positive influence on team performance. This study provides the managers an insight that automobile parts companies should pay more attention to set up TMS in order to improve higher performance between their team members for new product development of automobile parts.

ICT역량이 융합성과에 미치는 영향, 그리고 융합능력의 매개효과분석

최상민(Sangmin Choi),문태수(Taesoo Moon) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.1

As the convergence technology by ICT(Information and Communication Technology), is widely spread out, inter-industry convergence activities, according to user"s needs and market demand, are being activated between products, between products and services, and between technology and technology. Most companies need to develop a convergence capability to cope with convergent environment changes. Specifically, they are recognizing the importance of convergence performance through ICT competence and convergence capabilities. Developing organization"s convergence capability with ICT competence provides an important opportunity to improve convergence performance. The purpose of this study is to identify the relationship between ICT competence and convergence performance, and the mediating effect of convergence capabilities. Results of data analysis showed that companies need to consider the improvement of convergence performance through the development of convergence capability, rather than direct effect between ICT competence and convergence performance. This study complements the limitations of the existing theory of dynamic capabilities and suggests the implication to provide new insights for sustainable growth through the development of convergence capability.

전략적 연계가 조직성과에 미치는 영향, 그리고 자원역량의 매개효과분석

최상민(Sangmin Choi),문태수(Taesoo Moon) 한국인터넷전자상거래학회 2014 인터넷전자상거래연구 Vol.14 No.6

As the smart convergence technology by information and communication technology, is widely spread out, inter-industry convergence activities, according to user"s needs and market demand, are being activated between products, between products and services, and between services and services. In order to cope with convergent environment changes, most companies need to develop a business strategy to navigate through the change of key environmental factors. Specifically, they are recognizing the importance of strategic alignment between business strategy and IT strategy. Aligning organization"s IT strategy with business strategy provides an important opportunity to improve organizational performance. The purpose of this study is to conduct an empirical research to identify the relationship between strategic alignment and organizational performance, and the mediating effect of resource competence between strategic alignment and organizational performance. Results of data analysis showed that companies need to consider the improvement in organizational performance through the development of resource competence, rather than direct effect between strategic alignment and organizational performance. This study complements the limitations of the existing theory of strategic alignment and suggests the implication to provide new insights for sustainable growth through the development of core competencies.

디지털콘텐츠 기업의 조직성과에 미치는 정보기술 영향요인과 파트너십의 조절효과

이재훈(Jaehoon Lee),문태수(Taesoo Moon) 한국인터넷전자상거래학회 2011 인터넷전자상거래연구 Vol.11 No.3

Digital contents service is one of major emerging businesses to make the additional value as creating, managing, and distributing the digitalized contents. This provides new, innovative solutions to customers and business users, based on digital technologies and digitalized contents through converged devices such as smartphone, laptops, Internet devices (IP network) and set top boxes (IPTV). The purpose of this study is to investigate the structural relationship of influencing factors and organizational performance in digital contents company, including the moderating effect of partnership. 96 firms data were collected from the digital industry which create, manage, and distribute the digital contents in Korea. The statistical analyses show that IT flexibility and project management have a positive influence to organizational performance. However, IT integration has not significant influence. The statistical analyses of moderating effect show that partnership have a negative interaction effect with IT flexibility and IT integration. This study contributes to enhance the organizational performance by applying these results to strategy formulation and marketing plan of digital contents company.

모바일 콘텐츠의 사용자 수용에 관한 실증 연구

선창훈(Changhoon Sun),문태수(Taesoo Moon) 한국인터넷전자상거래학회 2011 인터넷전자상거래연구 Vol.11 No.1

Recently, due to market expansion of the telecommunications and the rapid growth of related technologies, customers' demands are being various, and after the appearance of the App store, diversity and usage of contents is growing even more. Also, whereas voice and device markets in mobile business have reached a critical point, data and content markets are just the beginning on potential, and rapid growth is expected to continue. Existing studies of mobile contents were dependent on providers and the markets, and the main stream of the studies for user was mainly the cost and security. In contrast, consideration about user acceptance and mobile content characteristic was insufficient. It was neglect to figure out the reason why customers use mobile content services and reuse those services. In such perspective, this study is to conduct the empirical study based on the technology acceptance model on the effects of user acceptance on mobile content services. To solve these questions and curiosity, this study tested empirically by using 360 questionnaire data from random sampling. The results of this study are as follows : first, the characteristics of mobile contents positively affect the user attitude toward the perceived ease of use and the perceived usefulness. In detail, the characteristics of mobile contents influence the perceived ease of use more than the perceived usefulness. But, the user attitude is affected by the perceived usefulness more. This can be said that when users choose the mobile content services, they are affected by the perceived ease of use; however purchasing is conducted by the perceived usefulness. Consequently, this study is expected to not only facilitate strategic approach of mobile content and smart-phones application markets, but also provide insight to understand behavior of the customer acceptance in future.

An Empirical Study on User Acceptance of Mobile Payment in China

Ruimin Zhang(장예민),Taesoo Moon(문태수) 한국인터넷전자상거래학회 2013 인터넷전자상거래연구 Vol.13 No.2

최근 스마트폰의 이용자가 증가하면서 모바일 결제서비스의 이용의도에 관한 관심이 높아지고 있다. 특히 모바일 결제서비스는 모바일 기기의 기능성과 실용성을 높여주는 중요한 수단이 되기도 한다. 중국의 경우에는 선진국과 비교할 때, 아직 모바일 결제서비스가 초기단계에 머물러 있다. 그 이유는 아직 모바일 결제에 대한 위험이 높은 것으로 사용자가 인식하고 있기 때문이다. 본 연구는 중국의 모바일 사용자를 대상으로 UTAUT(Unified Theory of Acceptance and Use of Technology) 모델을 기반으로 하여 성과기대(performance expectancy), 노력기대(effort expectance), 사회적 영향(social influence), 그리고 인지된 위험(perceived risk) 등의 연구변수를 채택하여 모바일 결제서비스의 이용의도에 관한 실증연구를 수행하고자 한다. 또한 UTAUT 모델에 제안하는 성(gender), 나이(age), 경험(experience), 자발성(voluntariness) 등의 조절변수를 도입하여 영향요인과 이용의도간의 조절효과에 대해서도 분석하였다. 그 결과, UTAUT 영향요인 변수와 이용의도간의 유의한 영향관계를 실증적으로 분석하였으며, 조절효과가 존재한다는 것을 분석할 수 있었다. 본 연구의 기여도는 중국 모바일 사용자들이 결제서비스 이용의도에 있어 UTAUT 모델에서 제시한 연구결과와 차이가 있고, 정보기술의 사용자 수용에 있어 개인특성의 고려가 중요하다는 시사점을 제공하고 있다.

IT거버넌스 역량이 정보시스템(IS) 효과성과 조직성과에 미치는 영향

최상민(Sangmin Choi),문태수(Taesoo Moon) 한국경영학회 2015 經營學硏究 Vol.44 No.3

An Empirical Study on Intention to Purchase through SNS in China and Moderating Effect of Experience and Gender

Huimin Mu(목혜민),Taesoo Moon(문태수) 한국인터넷전자상거래학회 2013 인터넷전자상거래연구 Vol.13 No.1

수천만의 시용자들이 매일 소셜네트워크서비스(SNS) 이용에 많은 시간을 보내고 있다. 오늘날, 마케팅 담당자들은 SNS의 이용동향과 SNS의 활용방안에 대해 많은 관심을 가지고 있다. 최근 페이스북, 트워터, 바이두, 시나 웨이보 등의 SNS 사이트에서 행해지는 광고를 보고 그리 놀라워하지 않는다. 그것은 SNS 이용시 비교적 낮은 비용으로 의사전달을 하는 수단이 되기 때문에 e-Tailer들에게는 적합한 마케팅 도구가 되고 있다. 본 연구는 UTAUT 모델을 기반으로 하여 성과기대(performance expectancy)와 사회적 영향(social influence), 그리고 촉진 조건으로 상호작용(interactivity) 등의 연구변수를 채택하고자 한다. 또한 온라인쇼핑에 있어 신뢰(trust)는 매우 중요한 연구변수이기 때문에 본 연구에 SNS 연구변수로 도입하였다. e-Tailer들은 SNS를 통해 상품정보를 알리려고 하고, 나아가 고객과의 의사소통을 통해 잠재고객에게 매력도를 전달하고자 한다. 본 연구의 목적은 중국의 SNS 사용자를 대상으로 하여 성과기대, 사회적 영향, 신뢰, 그리고 상호작용이 SNS를 통한 e-Tailer의 제품구매와 관련하여 소비자들의 구매의도를 실증적으로 분석하는 것이다. 또한 본 연구는 SNS 변수들과 구매의도간의 관련성에 있어 구매경험과 성(gender)의 조절효과에 대해서도 분석하고자 한다. 본 연구의 기여도는 중국 소비자들의 구매의도에 있어 SNS 활용을 기반으로 하는 연구 프레임워크를 제안하고, UTAUT 모델을 기반으로 SNS 서비스와 e-Tailer와의 관련성을 연계하여 실증적인 결과를 제시하는 데에 그 의의가 있다.

소셜 네트워크 서비스(SNS)의 인지된 즐거움과 지속적 사용의도에 관한 실증연구

최상민(Sangmin Choi),강성배(Sungbae Kang),문태수(Taesoo Moon) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.3

Internet has begun various transformation and innovation in terms of society, culture, and industry. Today, Social Network Service (SNS) is exceedingly popular and useful tool for making human relationship. Previous studies related to SNS were focused on user acceptance of new technology, based on Technology Acceptance Model (TAM). However, they had a limitation to focus on technology acceptance, without the consideration of personal and behavioral factors in SNS use. So, this study considered communication and self-efficacy as independent variables, and this study also adopted information and knowledge sharing, and perceived enjoyment as mediating variables. The purpose of this study is to investigate the structured relationship between personal, behavioral factors, and continuous intention to use of SNS using utilitarian and hedonic value. This study conducted survey through e-mail, direct mail, and interview with SNS users. Empirical analyses based on 205 respondents were conducted in order to test the hypotheses. The result of hypotheses testing showed that communication and self-efficacy have the positive impact to information and knowledge sharing, and perceived enjoyment, also, perceived enjoyment has the positive impact on continuous intention to use of SNS. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy for acquiring and retaining long-term customers related to SNS business.

방송통신융합서비스에 대한 Dual Model 기반 사용자 수용에 관한 실증연구

강성배(Sungbae Kang),손영필(Youngfeel Son),문태수(Taesoo Moon) 한국인터넷전자상거래학회 2013 인터넷전자상거래연구 Vol.13 No.4

IPTV Service is one of representative services in digital convergence, as a convergent service between broadcasting and telecommunication, which provides interactive broadcasting service with multimedia contents using superhighway network, such as realtime television, game, video on demand, t-commerce, and so on. According to continuous increase in the number of subscribers of IPTV service, IPTV providers recognize the importance of competitive strategy and marketing strategy to acquire and retain customers through public relations and advertising. Many studies conducted to research on behavioral intention to use IPTV service, however, it is poor and few research to understand customer"s behavior to adopt and continuous intention to use IPTV service. This study examines the relationship between influencing factors and customer"s continuous intention to use IPTV service, based on a dual model with dedication and constraint. Also, we intend to improve the explanation power of the research model, using the perceived benefit and perceived sacrifice of value-based theory, as antecedents. This study provides an insight to see real phenomenon by identifying a dual model with dedicated-based outcomes and constraint-based outcomes, and suggests also marketing activity and strategy for IPTV providers to understand consumer"s need and want of IPTV service through empirical results.