서울시 근대문화유산의 스토리텔링을 통한 관광활성화 방안

반정화 ( Jeong Hwa Pan ),민현석 ( Hyun Suk Min ),노민택 ( Min Taek Noh ) 서울시정개발연구원 2009 연구보고서 Vol.2009 No.28

Ⅰ. Introduction The area inside the original city walls of Seoul contains the history of Seoul`s modern culture and played an important part in establishing Seoul`s unique authenticity and identity. However, the level of awareness and utilization of Seoul`s modern cultural heritage is very low. To resolve this situation, this study 1) accumulated references by making a database of Seoul`s modern cultural heritage, 2) researched literature and case studies on storytelling for tourism revitalization, and 3) concluded as to how storytelling techniques could be used to revitalize awareness and utilization of modern cultural heritage inside Seoul`s original four city walls. The modern cultural heritage studied was defined as that within current Jung-gu and Jongro-gu (the area inside the original city walls). Based on material from the Cultural Heritage Administration of Korea and the city of Seoul, a total of 74 modern cultural heritage (45 in Jongro-gu, 29 in Jung-gu) were found for research. Ⅱ. The Current State of Modern Cultural Heritage inside Seoul`s City Walls Modern cultural heritage includes all aspects of the era between the beginning of Korea`s modernization (roughly 1876) to 50 years before today, including among others the spheres of humanities, society, geography, and environment. Most modern cultural heritage cannot be internally changed and have limited utilization in other ways than originally intended. 63.5% of Seoul`s modern cultural heritage is privately owned, and 41.9% (31 items) are non-public, making it difficult to make them into proper tourist capital. Most tourism resources are distributed following the pattern of capital, being focused in the Bukchon and Insadong area, the Jeong-dong area, and the Bukchang/Namdaemun/Myeongdong area. Tourist attractions inside the original Seoul city walls are rarely utilized, being only partially introduced as part of Seoul`s city tour program. Ⅲ. Storytelling of Tourism Destinations ``Storytelling``is a combination of "story" and "telling." Here, "story" means a plot, and "telling" refers to the method of communication appropriate for a particular medium. Storytelling techniques are used in a variety of fields, and is being recognized not only as a way to maximize consumers` experience but also as an effective method of behavioral change. Storytelling in tourism must be understood as a meaning system created in concert between the story surrounding a particular tourist attraction, and the tourist. It is important to use ``interaction`` between the tourist and a particular attraction to bring to the surface an aspect valued by both sides. This study proposes that tourism storytelling be developed through the next five steps: 1) finding stories about tourist attractions, 2) selecting the main goal of storytelling, 3) developing a main theme, 4) selecting media, and 5) realizing the plan. Ⅳ. Revitalizing Tourism of Seoul`s Modern Cultural Heritage Through Storytelling 1. Step-by-Step Strategy for Storytelling of Seoul`s Modern Cultural Heritage Step 1: Discovery of stories surrounding cultural heritage inside the Seoul city walls: after making a database of the modern cultural heritage inside the Seoul city walls and categorizing them, use the information to find stories and themes that could be used to improve tourism in the area. -Facilities related to modern technology and industry, -Changes in modern architecture -Education facilities and changes in education -Portraits of modern personalities(political, cultural, artistic) -History of the Korean interim government and modern Korean history, -Religious facilities, -Socio-cultural facilities Step 2: selection of a goal for storytelling of modern cultural heritage: studying the goals of modern cultural heritage storytelling from the perspective of maximization of tourists` experience, heritage protection, expansion of advertisement, and safe tourism. Step 3: development of a theme for modern cultural heritage storytelling: division of stories found in step 1 between three districts (Bukchon, Jeong-dong, Namchon). Step 4: Planning the media for delivering stories about modern cultural heritage inside city walls: proposal of possible media outlets for storytelling. 2. Expanding Storytelling about Modern Cultural Heritage Inside Seoul City Walls Changing perceptions about modern cultural heritage: the following was proposed as solutions to bring new meaning to the Bukchon, Jeong-dong, and Namchon areas. Expansion and development of tour routes focusing on the Jeong-dong, Bukchon and Insadong, and Namchon areas. Increased utilization of modern cultural heritage through virtual reality and video: creation of virtual tours and documentaries Building of museums on modern culture and history of modern life Changing perceptions about modern culture and creation of educational materials Reenactment of Wongudan and 3/1 protests Ⅴ. Conclusion and Policy Suggestions In order to change perceptions of modern cultural heritage, it is necessary to give new meaning to the Bukchon, Jeong-dong, and Namchon areas, making them an opportunity to introduce "Seoul culture" through modern cultural heritage. The utilization of these heritage must be increased using stories and storytelling media with the help of specialists. The possibilities of the heritage must be carefully studied to develop diverse tourism routes and to select appropriate storytelling media.

예술을 통한 지역만들기 방안 연구

백선혜(Seonhae Baik),라도삼(Do-Sam La),노민택(Min Taek Noh),김은희,신효진,이무용,진종헌 서울연구원 2008 서울연구원 정책과제연구보고서 Vol.- No.-

예술을 통한 지역만들기 방안 연구

백선혜 ( Seon Hae Baik ),라도삼 ( Do Sam La ),노민택 ( Min Taek Noh ) 서울시정개발연구원 2008 연구보고서 Vol.2008 No.53

Rapid industrialization and urbanization have brought about a side effect which is the aggravation of life environment and dismantling of local community. The destruction of local community causes an individual`s sense of alienation and exhaust spontaneity and creativity being an obstruction to the real development of society. Regarding this, there are a lot of ``making a region`` strategies being promoted in different ways to retrieve local community and to pursue a better life environment. Expecially in the twenty-first century which we call the era of cultures, there are various ways of access to the ``making a region`` projects through the arts. With a background like this, the goal of this study is to investigate different cases that the arts contribute to the formation of community getting more important nowadays and the process of the ``making a region`` projects and to grope for ``a model and a way of making a region project through the arts`` which is suitable for Seoul City. Investigating documents, interviewing with experts, field investigation and in-depth researches were carried out for this. In our country, the projects of ``making a region`` through the arts have been proceeded in earnest since 2005 and the projects can be divided into three types which are the community arts type, making a village type and arts village type. ``Community arts type`` is the one that can be seen most easily in our country. It chooses to start from the community arts project under the lead of administration to widening the participation of residents. ``Making a village type`` starts from voluntary wills by local residents to that the organization of sessions like residents arts groups which are suitable for the taste and condition of residents are the power of participation of residents. ``Arts village type`` is the one that is formed while artists locate in regions such as expected redevelopment areas with low rent abundant space to use proceeding arts activities. As a result of this study, the model of ``making a region`` projects through arts suitable for Seoul City is estimated to be possible when the proper support by administration is combined with making a village type or when administrative intervention is minimized in community arts type. Moreover, different regions have different conditions and characteristics, so a proper backup system is needed according to the characteristics and advanced stages of regions. To actualize projects of ``making a region through the arts`` suitable for Seoul City, this study proposes a political recommendation both in cultivating human resources and building support system. First in aspects of cultivating human resources, it is necessary to excavate and cultivate region arts groups, support an assembly of region arts groups and space to announce and provide experiencing programs. Various programs are also needed for formation of leaders(leader groups) and construction of reproduction systems. In aspects of building support systems, it is needed to improve the valuation system where it can access to ``making a region`` projects with a series of projects and where valuation and feedback are reflected. Moreover, regions where ``making a region`` activities through arts are actively promoted should be designated to the culture village or the culture neighborhood. And it is also needed to build backup systems of experts or programs, for example, build an experts bank for ``making a region`` where the activities can be proceeded and a programs bank, with the support of Seoul City.