한식QSR의 범주화, 혁신수준 및 상황적 관여도가 방문의도에 미치는 영향

남민정(Nam, Min Jung) 한국서비스경영학회 2014 서비스경영학회지 Vol.15 No.1

This study aims to examine the effect of categorization and perceived innovativeness of Korean quick service restaurant(QSR) and the effect of situational involvement. 2(categorization: Korean restaurant/QSR) 2(pereeived innovativeness: high/low) 2(involvement: high/low) between-subject design was used. Categorization was manipulated in the content of experimental materials. And perceived innovativeness and involvement were measured by the scales. The result from ANOVA showed the significant main effect of categorization and perceived innovativeness. Also, the interaction among categorization. Perceived innovativeness and situational involvement had a significant effect on visit intention. In high involvement group. The interaction between categorization and innovativeness did not have the significant effect, while the interaction effect in low involvement group was significant.

종업원의 동기, 감정노동, 창의성 및 서비스 성과 간 구조적 관계 고찰

남민정(Nam Min-jung),전재균(Jun Jae-kyoon),홍완수(Hong Wansoo),김인신(Kim Insin),현성협(Hyun Sunghyup) 한국호텔관광학회 2016 호텔관광연구 Vol.18 No.2

In order to examine the role of emotional labor in detail, this study investigated the following simultaneously, 1) the effects of two types of employee’s motivation (intrinsic motivation and extrinsic motivation) on two types of emotional labor (deep acting and surface acting), and 2) the impacts of two types of emotional labor on employee creativity, 3) the influence of employee creativity on service performance. To test the proposed model empirically, the survey was performed with employees who work for travel agencies over one year, and 234 samples were used for the data analysis. The analysis results from SEM(structural equation modeling) showed that 1) Intrinsic motivation influenced only deep acting, while extrinsic motivation negatively influenced deep acting and positively influenced surface acting, 2) only deep acting had a positive effect employee creativity significantly, 3) employee creativity was significantly positively correlated with service performance. Based on these findings, managerial implications were suggested for effective management of emotional labor to enhance employee creativity and service performance.

외식 구매의사결정 후 인지부조화 발생요인 및 인지부조화가 행동의도에 미치는 영향

남민정(Min Jung Nam),안지원(Micheal J Ahn),조민호(Min Ho Cho),정철(Chul Jeong) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.1

Cognitive dissonance (CD) is an important psychological factor that would initiate customers` behavioral intentions. Nevertheless, CD has not been studied sufficiently compared to other issues such as satisfaction. This study examined the structural relationship of the difficulties of decision-making, the comparison with the substitutes, the level of CD and customers` behavioral intentions, in order to figure out what factors would influence the degree of CD and how CD would affect customer`s behavioral intentions. To test the hypothesized model, data was collected from customers who visited a Italian chain restaurant. 336 samples were gathered from 12 stores from May 18 to May 25 2011. A structural equation model was used to exam the model and the result showed that the difficulties of decision-making had a positive influence on CD while the comparison with substitutes did not show a significant effect on CD. And CD had a negative influence on behavioral intentions.

간접광고를 통한 브랜드개성과 자아이미지의 일치성이 구매의도에 미치는 영향

남민정(Nam, Min-Jung),강민정(Kang, Min-Jung),조민호(Cho, Min-Ho) 한국관광레저학회 2014 관광레저연구 Vol.26 No.3

외식고객의 성향적 조절초점, 메시지틀 및 관여도가 레스토랑 방문의도에 미치는 영향

남민정(Min Jung Nam),조민호(Min Ho Cho) 한양대학교 관광연구소 2012 觀光硏究論叢 Vol.24 No.4

본 연구는 레스토랑 고객의 성향적 조절초점과 광고 메시지틀 간의 조절적합성이 레스토랑 방문의도에 미치는 효과를 검증하고, 상황적 관여도가 조절변수 역할을 하는가를 파악하였다. 2(성향적 조절초점: 촉진/ 예방) * 2(메시지틀: 촉진/ 예방) * 2(상황적 관여도: 고/ 저)의 삼원 완전무인설계로 실험연구를 실시하였다. 성향적 조절초점은 선행 연구의 측정척도를 통하여 측정하였고, 메시지틀과 상황적 관여도는 시나리오를 통하여 조작하였다. 일원분산분석 결과, 촉진성향의 개인은 촉진적 메시지에 더 높은 구매의도를 보이고 예방성향의 개인은 예방적 메시지에 더 높은 구매의도를 보임에 따라 조절초점과 메시지틀 간의 조절적합성 효과가 유의함을 확인 할 수 있었다. 또한, 고관여 상황에서만 조절적합성 효과가 나타남에 따라 관여도가 조절적 역할을 함을 검증할 수 있었다. This study amis to examine the effect of regulatory fit between chronic regulatory focus of restaurant customers and message framing of restaurant advertisement and the effect of situational involvement. 2(chronic regulatory focus: promotion/ prevention) * 2(message framing: promotion/prevention) * 2(situational involvement: high/ low) between-subject design is used. Regulatory focus is measured by the scale based on previous studies, and message framing and involvement are manipulated in the content of scenario. The result from ANOVA shows the significant effect of regulatory fit between regulatory focus and message framing, meaning that promotion focused person showed higher visit intention with promotion message while prevent focused person showed higher visit intention with prevention message. Also, it is confirmed that involvement has a moderating effect as the effect of regulatory fit appears only in the high involvement situation.

개인의 성향적 조절초점과 여가동기에 미치는 영향

남민정(Nam, Min-Jung) 한국관광레저학회 2012 관광레저연구 Vol.24 No.8

목표지향적 행동모형을 통한 외국인관광객의 한식QSR 방문의도 예측

남민정(Min-jung Nam),양은주(Eun-ju Yang) 한국콘텐츠학회 2016 한국콘텐츠학회논문지 Vol.16 No.3

한식당에 대한 외국인관광객들의 불만사항들이 제기됨에 따라, 본 논문은 목표지향적 행동모형(model of goal-directed behavior: MGB)을 적용하여 새로운 형태의 한식당인 한식QSR에 대한 외국인관광객의 방문의도를 예측하고 관여도의 조절효과를 검증하는 데에 그 목적이 있다. 이에 따라, MGB 관련 선행연구들을 토대로 측정항목들을 도출하고 연구모형을 구축하여, 방한 외국인관광객들을 대상으로 실증조사를 실시함에 따라 최종적으로 275개의 자료를 수집하였다. 구조방정식을 통하여 MGB의 변인 간의 인과관계를 검증하였고, 다중집단 분석을 통하여 관여도의 조절효과를 확인하였다. 그 결과, 주관적 규범, 지각된 행동통제 및 태도는 열망에 유의한 영향을 미친 반면, 긍정적 예상정서와 부정적 예상정서는 유의하지 않게 나타났다. 또한, 관여도는 긍정적 예상정서와 열망 간의 관계에서 유의한 조절적 효과를 나타냈다. 이러한 실증결과를 바탕으로 이론적 그리고 실무적 시사점을 제시하였다. It is often reported that foreign tourists visiting Korea are not satisfied with dining in a Korean restaurant, and the reason is assumed that most of the Korean restaurants are targeting Koreans and operating in a traditional way; thus, this study suggests the need of a new type of Korean restaurant such as quick service restaurant, where foreign tourists could have Korean food in a more familiar way. It is attempted to examine foreign tourists’ visit intention toward Korean quick service restaurant (QSR) applying the model of goal-oriented behavior (MGB). The survey was conducted with foreign tourists and total 275 data was gathered. Structural equation modeling was used for analysis. Among MGB variables, attitude, subjective norm, perceived behavioral control had significant effect on desire, while postive and negative anticipated emotions did not had significant effect. Also, involvement showed a significant moderating effect as positive anticipated emotion had much stronger effect on desire in a high involvement group.

여성고객의 호텔 관계자산이 고객만족도와 관계지속의도에 미치는 영향

남민정(Nam, Min-Jung),문혜빈(Moon, Hae-Bin),조민호(Cho, Min-Ho) 한국호텔외식관광경영학회 2015 호텔경영학연구 Vol.24 No.2

유격훈련이 신체조성과 혈중 지질치 및 운동 능력에 미치는 영향

이정환 ( Jung Hwan Lee ),남민정 ( Min Jung Nam ),이건희 ( Geon Hui Lee ),최웅림 ( Woong Rim Choi ),이민주 ( Min Joo Lee ),박순정 ( Sun Jung Park ),양동희 ( Dong Hee Yang ) 국군의무사령부 2014 대한군진의학학술지 Vol.45 No.1

Objectives: Soldiers are expected to maintain the highest possible level of physical strength and health for military operation. The ranger training augments individual physical readiness of each solider for combat situation. However, there are fewer researches for ranger training. Hence, we research and analyze the changes of body composition, physical fitness and lipid profile among a group of soldiers during a week of ranger training. Methods: 68 of young men were enrolled in their ranger training program and one man was excluded. Before and after the training, Body composition was measured by bioelectrical impedance assessments (BIA). Lipid profile and physical fitness was also assessed. Results: After one week, 51 men completed the training and 16 men did not complete. Fat mass, fat percentage and visceral fat gained among the completed training group. LDL cholesterol of both group decreased. After the training, increased grip and leg power and agility of both group were resulted. However balance and flexibility increased only in completed training group Conclusions: one week ranger training could reinforce some of physical performance but could not be enough to improve body composition and lipid profile of soldiers. Hence, at the sight of individual health, we need to consider reforming ranger training.

항공 여행객의 IFE(In-Flight Entertainment) 시스템 수용과정에 관한 연구

정은미(Eun Mi Choung),남민정(Min Jung Nam) 한양대학교 관광연구소 2013 觀光硏究論叢 Vol.25 No.1

최근 국내 주요 항공사들은 과거에 비해 테크놀로지에 많은 투자를 하고 있으며, 특히 기내엔터테인먼트 시스템(IFE: In Flight Enterainment)은 빠른 속도로 최신화 되고 있다. 따라서 본 연구는 항공사 이용객의 테크놀로지접촉에 있어 많은 비중을 차지 하고 있는 기내의 엔터테인먼트(IFE) 시스템을 승객들이 어떻게 수용하는지 알아보고자 하였다. 이를 위해 기술수용과정에 있어 가장 널리 알려진 기술수용모델(TAM)을 채택하였으며, 이를 IFE시스템 콘텐츠의 다양함 정도를 의미하는 콘텐츠성과 하드웨어의 유형 적 품질을 의미하는 유형성으로 확장한 IFEAM(IFE Acceptance Model)을 통해 가설을 검증하고자 하였다. 연구방법으로는 AMOS를 이용한 구조방정식 모델링을 택하였으며, 확인요인분석과 경로분석을 통한 연구결과 IFE시스템의 콘텐츠성은 효용성과 사용용이 성을 매개로 재이용의도에 영향을 미치는 것으로 나타났으나, 유형성은 승객의 기술수용 과정과 별 관련이 없는 것으로 나타났다. 따라서 항공기를 이용객의 IFE시스템 재이용의 도를 높이기 위해서는 효용성과 사용용이성을 강화할 수 있는 다양한 콘텐츠의 확보에 노력을 기울여야 할 것이다 Recently, airline corporations invest heavily in self service technology such as kiosk, mobile application and in flight entertainment(IFE) system. Among them, state-of-the-art IFE systems progress in alternating old system, and passengers spend a lot of time with it in the airplane. This paper aimed to analyze how recent airline passengers accept IFE system. Technology acceptance model(TAM) was adapted as a main structure, and extended it to external variables such as contents and tangibles. SEM(Structural Equation Modeling) was adapted as an analysis tool. According to the outcomes of CFA and path analysis, the results show that contents variable influences on intension to use, and it is mediated by usefulness and ease of use. However, tangibles didn`t show any relationship with IFE acceptance process. The results suggest that airline corporations need to make an effort to develop various contents of IFE system to enforce ease of use and usefulness.