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        외식 브랜드신뢰가 브랜드관계 품질에 미치는 영향 - 브랜드 약속의 매개효과를 중심으로 -

        김효연,Kim, Hyo Yeon 한국식품영양학회 2020 韓國食品營養學會誌 Vol.33 No.1

        This study examined the effect of the trust of a restaurant brand on the quality of brand relations centered on the mediating effect of brand promise. The survey was conducted on September 18, 2018 to October 2, 2018, with a total of 707 end users, who are under the age of 19~59, using the restaurant brand for the last six months. The panel survey was conducted by distributing a questionnaire address (URL) email through an online questionnaire. As a result, if you apply the parameters of brand commitment between brand trust and brand relationship quality, brand promise an important role and influence. In particular, only one of the three elements of differentiation, consistency and continue, which are sub-dimensions of brand promise, was continue. This means that consistently long term continue are paramount between brand trust and the quality of brand relationships. These results can be applied to the brand marketing and operations of catering companies.

      • KCI등재
      • KCI등재

        외식업체에서 메뉴사진의 중요도와 만족도에 관한 연구

        김효연(Kim, Hyo Yeon),김경임(Kim, Kyong Im) 한국식공간학회 2012 식공간연구 Vol.7 No.2

        Restaurants often show pictures of their dishes in the menu. This study looks at the importance of the visual qualities of those photos and resulting difference in customer satisfaction. The foodservice industry is facing a fearless competition and it is of the benefit to understand how customers actually respond to the photos of dishes from the menu, compared to the general perception that showing them is an effective tool for marketing and communication. Mainly based on the images of menus used by restaurants, the importance of menu photos as perceived by customers and resulting satisfaction is being investigated in the study, aiming to facilitate the use of menu images in the menu book with efficiency and marketing effects for the benefit of restaurateurs. Questionnaires were made based on several references relative to the purpose of the study and questions are grouped into 10 to 15 each by restaurant-related or images of dishes. The SPSS 10.0, the package for statistical analysis in social science is used for frequency analysis to provide a demographic description of those surveyed andfor t-test and analysis of variance (ANOVA) to tell the difference between the menu photos, a visual element of the restaurant, and demographic factors. It suggests first that the photo of the menu should be presented together with texts to increase user information satisfaction in terms of marketing and the dishes need to look delectable in the picture and still corresponds to the actual ones. Second, avoid exaggeration or too much embellishment for the photos and make sure they match the food they show as much as possible so that customers can gain confidence in the restaurant and raise their expectation for their following dining experience based on the scrumptious image. It is unfortunate that the study is somewhat limited for generalization of the findings as it is based on the experiences dependent on the recollection of the respondents and there is an ambiguous time distinction between visiting the restaurants and filling out the questionnaire. It also contains only descriptive texts for pictures of the menu book and does not reflect a variety of visual factors.

      • KCI등재

        문법과 읽기의 통합을 위한 제재 활용 방안

        김효연(Kim, Hyo-yeon),김규훈(Kim, Kyoo-hoon) 국어교육학회 2017 국어교육연구 Vol.63 No.-

        The purpose of this study is to find out a possibility of integration “grammar” and “reading” in Korean language education based on Critical Discourse Analysis(CDA), through recognizing that Korean subject materials could be used for domain integration. Concretely, this study focuses on the utility of materials to get over the limits of the current subject, “reading and grammar”, and finds out to draw various values and meanings in materials through the theoretical applying of CDA. And then this study watches the possibility of grammar and reading integration through CDA, because CDA has a deep consideration of linguistic features for the discourse analysis, and the linguistic features connect to the grammar domain in Korean language education which is a basis knowledge system for correct, efficient, and creative using Korean language. A chain of discourses have a meaning to widen the study of Korean subject materials, and to give a new perspective for the “grammar” and “reading” domain integration study which are just depending on contents elements currently.

      • KCI등재

        `비판적 담화 분석`의 문법교육적 적용 가능성

        김효연(Kim, Hyo-yeon),김규훈(Kim, Kyoo-hoon) 국어교육학회 2016 국어교육연구 Vol.61 No.-

        The purpose of this study is to find out a grammar educational application possibility of the critical discourse analysis(CDA). Especially this study focuses on the discourse education in the grammar education, it would suggest a way of the grammar discourse education design applied by CDA. To establish this purpose, it looks at concepts of CDA, arranges arguments about Korean educational application of this theory. It finds out that arguments about contents and methods of the critical reading education are centralized from CDA. But this study realizes a starting point of these application is the grammar education. So it pays attention to the discourse education which are emphasizing “contextuality” in grammar education, considers contents of the discourse education reflectively. As a result, it determines that there are two aspects could be complemented by CDA. Those are “Concepts and characteristics of a discourse”, “Appropriate and efficient Korean language life”, it suggests aways of contents design in the discourse education from CDA: “Discourse analysis method(Fairclough, 1992)”, “Critical Language Awareness (Fairclough, 1995)”. Concretely, in “Concepts and characteristics of a discourse”, the “Discourse analysis method” could give a sociocultural practicality of a discourse to this aspect, the following examples of theses could be emphasized: “A discourse connotes the power of sociocultural practice”, “A meaning of a discourse is constructed by functionally, and critically”. And the “Critical language awareness” could give the value of language use to the “Appropriate and efficient Korean language life”, so “the valuable Korean language life”, “language and power in a discourse communication”, “language and identity (awareness)”, and “language and human relationships” could be designed in this aspect. This study has a meaning that it opens to inquire various sociocultural meanings in the grammar discourse education applying CDA, ultimately it lays foundation stone to apply CDA to Korean language education expansively.

      • KCI등재

        국내 커버드본드(Covered Bond) 법률의 제정과 검토 과제

        김효연 ( Hyo Yeon Kim ) 건국대학교 법학연구소 2013 一鑑法學 Vol.0 No.25

        Recently, the Government introduced legislative draft for Korea Covered Bond Act of 2013 to the National Assembly on February 5, 2013. This aims at continuous financial stability that qualified bank can easily raise money through issuing covered bond even though financial crisis. In other words, this will enable credit to flow more readily from the capital markets to households, small business, and the Government in a way that enhances the stability of th broader financial system. In Korea, households debt is threatening financial stability. Especially, residential mortgage loan, which covers more than 50% of households debt, is severe and serious in terms of its sizable increase and structural risks. Short-term, variable, nonamortizing(straight) mortgages are representing 90% shares of all residential loans. This structure are very vulnerable to external variability. Therefore we should try to convert current mortgage structure into long-term, fixed-rate, amortizing structure. For extended loan structure, legislation of covered bond act is imperative. Korean banks and loan credit companies are mainly raising fund from short-term market. By raising long-term fund through covered bond, credit institutions are enable to serve long-term mortgage loan. There are several legislative and policy issues regarding this bill. The core elements of the legislative framework are legal certainty for covered bond programs and public supervision by financial authorities. The legal status of covered bond is established by specifying the catagories of eligible issuers and eligible cover-pool assets, mandating an asset coverage test for cover pools and audits by an independent asset monitor, and clarifying applicable securities. Most important, since covered bonds are distinguished from other pool forms of secured debt by a mechanism for managing (rather than liquidating) the cover pool upon the issuer`s default or insolvency and continuing scheduled (rather than accelerated) payments, the framework created a separate resolution process for covered bond programs. Here, covered bond is similar to secured bond, which current “the Secured Bond Trust Act” regulates and its mechanism is restricted to trust scheme. In order to steer an issuance of covered bond, legislative draft needs to be modified and added some clauses. To change mortgage loan maturity into longer term, eligible asset test needs to include DTI ratio and KDIC(Korea Deposit Insurance Corporation)`s control right to covered assets upon the issuer`s default or insolvency. Furthermore, mortgage debtor` right or protection should be taken into consideration.

      • KCI등재

        취학 전 자녀를 둔 기혼간호사의 양육효능감과 남편의 지지가 양육스트레스에 미치는 영향

        김효연(Kim, Hyo Yeon),노윤구(Noh, Yoon Goo) 학습자중심교과교육학회 2021 학습자중심교과교육연구 Vol.21 No.22

        목적 본 연구는 기혼간호사의 양육효능감과 남편의 지지가 양육스트레스에 미치는 영향을 확인하고자 시도되었다. 방법 자료는 2019년 7월 22일부터 8월 31일까지 수집하였으며, G도에 소재한 100병상 이상의 7개 병원에 근무하는 취학전 자녀를 둔 기혼 간호사 155명을 대상으로 하였다. 자료 분석은 SPSS/WIN 25.0 프로그램을 이용하여 기술통계, one way-ANOVA, Pearson’s correlation coefficients, 다중 회귀분석을 실시하였다. 결과 양육효능감의 평균은 2.45(±0.33), 남편의 지지는 3.05(±0.48), 양육스트레스는 2.94(±0.54)이었다. 양육스트레스는 양육효능감(r=-.55, p<.001), 남편의 지지(r=-.45, p<.001)와 음의 상관이 있는 것으로 나타났다. 다중 회귀분석 결과, 양육스트레스에 영향을 미치는 요인은 양육효능감(β=-.47, p<.001), 남편의 지지(β=-.34, p<.001)이었으며 이들 변수의 설명력은 41.9%이었다. 결론 본 연구는 양육효능감과 남편의 지지가 양육스트레스에 부정적인 영향을 미치는 것을 보여주었다. 본 연구 결과는 양육스트레스 감소를 위한 전략 개발에 도움을 줄 것으로 사료된다. Objectives The purpose of this study was to identify the influence of parenting efficacy and husband’s support on parenting stress among married nurse with pre-school children. Methods Data were collected from July 22 to August 31, 2019, and the subjects were 155 married nurses with preschool children working in 7 hospitals with more than 100 beds in G province. Data were analyzed by descriptive statistics, t-test, one-way ANOVA, pearson correlation and multiple regression with SPSS/WIN 25.0. Results It was found that: (a) parenting stress had a negative correlation with parenting efficacy(r=-.55, <.001) and husband’s support(r=-.45, <.001) (b) factors influencing parenting stress were parenting efficacy and husband’s support with 41.9% explanatory power. Conclusions This study shows that parenting efficacy and husband’s support have negative effect on parenting stress. This result may be useful in developing new strategies for reducing parenting stress.

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