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한식 프랜차이즈 레스토랑의 물리적 환경이 관계품질에 미치는 영향에 관한 연구
김춘곤 ( Chun Gon Kim ),류을순 ( Eul Soon Ryu ) 관광경영학회 2010 관광경영연구 Vol.43 No.-
The purpose of this study is to examine the importance of physical environment of Korean-Food Franchise Restaurant and to evaluate the impact of physical environment on customer satisfaction, reliability and commitment. Data were collected using questionnaires asking the preference to the attributes that make up the physical environment of Korean-Food Franchise Restaurant. After pilot study a survey was done. After 300 questionnaires were handed out, the 277 answer sheets were analyzed from responding customers except for incomplete ones. Conclusively research shows that physical environment has a positive effect to the quality of relationship. The findings help restaurant managers and practicioners to understand the importance of physical environment and their influence on quality of relationship. They have to invest their resources more efficiently making changes to physical environment to increase the quality of relationship.
TV홈쇼핑 쇼호스트의 실연에 의한 소비자 몰입도가 상품구매동기에 미치는 영향에 관한 연구
조인희(In-Hee Cho),김춘곤(Chun-Gon Kim) 한국엔터테인먼트산업학회 2016 한국엔터테인먼트산업학회논문지 Vol.10 No.3
1995년 케이블 TV의 등장과 함께 도입된 TV홈쇼핑 채널은 방송을 통해 상품에 관한 정보를 시청자에게 제공하고, 정보를 제공받은 시청자가 전화나 기타 통신 수단을 이용, 주문을 통해 상품을 구매하는 새로운 쇼핑문화를 만들어왔다. TV라는 공신력 있는 매체를 이용하여 폭발적인 성공과 유통 채널의 이미지에는 홈쇼핑 프로그램을 진행하는 쇼호스트의 역할을 빼고 논할 수 없다. 이에 시청자의 공감을 살 수 있는 홈쇼핑 쇼호스트는 어떤 특징을 가지고 있는지 세분화하여 살펴보려 한다. 홈쇼핑 쇼호스트의 요인이 소비자의 상품구매동기에 미치는 영향력은 어느 정도인지 살펴보고자 한다. TV home shopping channel which was introduced with the appearance of cable TV in 1995 has made a new shopping culture of providing the goods-related information for viewers through the broadcasting to let viewers buy the goods through the telephone or other communicative means. We cannot discuss the explosive success and the distribution channel image by means of creditable media called TV without a role of show host who proceed with the home shopping program. Hereupon, the characteristics of the home shopping show host who can attract viewers" sympathy will be subdivided to examine. It will be examined how much the home shopping show host"s factors influence the consumers" product purchase motive.
여행사의 인터넷 서비스품질이 고객만족과 고객충성도에 미치는 영향
윤지환(Ji Hwan Yoon),최소연(So Yeon Choi),박제온(Je On Park),김춘곤(Chun Gon Kim) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2
Recently the internet service quality is a key factor in determining success of travel agency. This article examined the effect of internet service quality of travel agency on customer satisfaction and loyalty. In this research, the internet service quality was measured by 5 factors: reliability, accessibility, customization, security, interaction. The results indicated that the internet service quality affected on both customer satisfaction and customer loyalty. In detail, accessibility, customization, security, and interaction were positively affected on customer satisfaction, and accessibility and customization were positively affected on customer loyalty. And the level of satisfaction and loyalty on internet service quality was positively correlated. Finally implications for executives and managers of travel agencies are discussed.
최상도,강군중,김춘곤,정민화 진주산업대학교 1999 산업과학기술연구소보 Vol.- No.6
1.진주시의 식품위생 행정의 담당 부서는 진주시 사회위생과 식품위생담당 이며 식품위생 업무를 담당하는 인력은 ‘98년 8월 현재, 보건직 8명, 행정직 1명, 기능직 1명, 총10명으로 구성되어 있고 市의 식품위생관리 대상 업소의 현황은 식품제조·가공업소가 595개소, 식품운반업소가 10개소, 식품판매업소가 1,071개소, 식품보존업소가 6개소, 용기포장 및 용기류 제조업소가 2개소, 총 1,684개소이다. 또한 식품접객업소는 5,355개소이며 집단급식소도 93개소이다. 2.식품의 안정성을 유지하기 위하여 식품제조·가공업소의 위생관리, 국민 다 소비식품의 수거 검사, 시중 유통식품의 관리, 부정·불량식품의 특별단속, 夏節氣 危??식품 및 盛需식품의 특별관리를 실시하고 있다. 3.일반음식점, 휴게음식점, 단란주점 및 유흥주점 등 식품접객업소들의 지속적인 위생관리 및 건전한 영업질서가 이루어지도록 행정관리를 시행하고 있다. 4.명예식품위생감시원제도 및 주민신고 보상금제도를 운영하며 식품위생의 수준 및 국민영양의 수준을 높이기 위한 식품진흥기금을 관리하고 있다. 또한 음식문화의 개선과 좋은 식단의 실천운동을 추진하고 있다. The present managements of sanitary administrative system of Chinju city including the general informations of hygiene administration, food safety control, management of food entertainment of food entertainment business, the honorary inspector of food sanitation and the compensation system for citizens` reporters were described. At present as of August 1998, the number of food entertainment business enrolled in the section of food sanitation under the social sanitary division of the city were 1,684. Total 10 public officials dealt with these fields of the food business. To maintain the foods safety, the section have operated the following the duties; the sanitary managements for food manufactories, collections and tests for dominant foods consumpted by the citizens, the managements of market foods, the special supervision on the fraudulent and substandard foods, the special managements for high demand or harm foods during summer season. To maintain the sanitary management of entertainment businesses including the general restaurants, rest rooms, wine shops, amusements continually and to do the public order for those businesses in good way, the administrative actions for sanitary management system were operated periodically. The section operated the systems of food sanitation inspecting and provided compensation for whom report wrong foods in the markets, distributions or manufactures. The sector also dealt with food promoting funds( - resources required to elevate the knowledge of food sanitation and the better nutrition - ) and drove forward for improvement of food cultures and good standard food menu for citizens.