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- 저자 : 김기억 ( Gi Eok Kim ) (검색결과 5 건)
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소비자 태도와 소비행동에 따른 천연염색 제품시장 세분화 및 구매행동의 차이
김기억(Kim, Gi-Eok),홍희숙(Hong, Heesook) 한국소비문화학회 2010 소비문화연구 Vol.13 No.4
본 연구는 천연염색 제품에 대한 소비자 태도와 소비행동에 따라 천연염색 제품시장 세분화를 실시하고, 세분시장들 간 의복추구혜택, 천연염색 제품에 대한 위험지각, 염색종류별/제품유형별 천연염색 제품구매행동(구매경험, 구매량, 구매의사/구매의도), 인구사회적 특성의 차이를 규명하였다. 천연염색 제품에 대한 지식이 있다고 응답한 20대부터 50대까지의 한국여성 소비자 213명들의 자료가 통계분석에 이용되었다. 천연염색 제품시장은 3개의 시장(잠재소비 시장, 충성소비 시장, 비호의적/비소비 시장)으로 유형화되었으며, 각 세분시장의 차별적 특성이 규명되었다. 세분시장들에 대한 프로파일과 실무적 시사점이 제공되었다. The purposes of the study are 1) to segment naturally-dyed product market based on consumers' attitudes toward naturally-dyed products and their consumption behavior of the products and 2) identify differences among the segments in apparel benefit sought, perceived risk of naturally-dyed products, past and future purchase of the products related to different dying types and item types, and demographics. The data were collected by convenient sample selection from 213 Korean female volunteers in 2007. The results were as follows. First, three groups were identified: Potential consumption group(G1: 44.9%), non-consumption group(G3: 24.2%), and actual consumption group(G3: 30.9%). There were significant differences among the three groups in several factors of the research variables. Two groups(G1 and G2) are proposed as attractive target markets for companies based on the profiles of the three segments..
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연구논문 : 한라산 영구춘화(瀛邱春花) 이미지의 텍스타일 디자인 및 지역문화상품 개발
김기억 ( Gi Eok Kim ),홍희숙 ( Hee Sook Hong ) 한국의류학회 2015 한국의류학회지 Vol.39 No.2
This study develops textile designs and cultural fashion products with the image of ``Youngguchunhwa``. which means the beautiful spring /lowers of Jeju. Historical literature was reviewed to emphasize the auth￢enticity of Halla Mountain and Youngguchunhwa. Consumers` responses to Halla Mountain, Baengnokdam, and Royal Azalea related to Youngguchllnhwa were evaluated along with photos of Halla Mountain and Youngguchunhwa images upload on Internet during the last 2 years. The results of consumer survey and photo analysis confirmed the consumers` high preference and high association with the image of Jeju. The full-blown Royal Azaleas in the Seonjakjiwat field of Halla Mountain were used as motifs for the develop￢ment of Jeju cultural products as a representative landscape showing Ihe beautiful spring of Jeju. Six types of textile designs were developed by the repeated arrangement of the basic patterns of Halla Mountain, Baengnokdal11, and Royal Azalea. Ladies` apparels products, children`s wear, bags and cushions were made using oxford cotton fabrics printed with the textile designs. We suggest how pattern designs of the Younggu￢chunhwa image could be applicable and used tor the development of other kinds of Jeju tourism souvenirs.
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한국 전통 버선본집의 형태, 색상, 구성 기법 분석 및 감물염색 문화상품 개발
홍희숙 ( Hee Sook Hong ),김기억 ( Gi Eok Kim ) 복식문화학회 2013 服飾文化硏究 Vol.21 No.6
The pattern cases for Korean traditional socks are named “beoseonbongip” which means a pouch to keep patterns for making “beoseon”. “Beoseon” is Korean traditional socks. This study is to identify characteristics of the pattern cases and to develop cultural products based on the unique characteristics of the pattern cases. One hundred fifty one photos of “beosonbongip” were collected and quantitatively and qualitatively analyzed. Seventy percent of them were made between Joseon Dynasty and 1960s. As a result, most of the collected pattern cases are rectangular and square shapes, red color, and silk fabrics, and sizes of them are from 9cm to 15cm. A few pattern cases with different sizes and colors were also observed. Most pattern cases were made by fixing two among four triangle pieces which made by folding four tips of a rectangular or square cloth and then puting a not or a loop on the remaining triangle pieces in order to open and close the pattern cases. In a small number of the pattern cases, three of the four pieces were fixed and a button, a bead, a broach, or two nots or two loops were put on the other piece for opening and closing. Products such as apparels, bags, pouches, frames, and key holders were made using “beoseonbongip” form and construction method. This shows that “beoseonbongip” is a useful motive for creative product development.
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국내산과 태국산 닥섬유 및 목재펄프가 혼합된 줌치한지의 감물염색에 따른 강도 특성
홍희숙 ( Heesook Hong ),김기억 ( Gi-eok Kim ),고정녀 ( Jungnye Koh ) 한국의류학회 2021 한국의류학회지 Vol.45 No.6
This study compares the strength properties of Jumchi-Hanjis dyed with 70% and 100% persimmon juice concentrations and undyed Jumchi-Hanjis. The Juumchi-Hanjis were made from Dakjis (mulberry papers), which were mixed with different ratios of fibers from paper mulberries originating in Korea and Thailand, including wood pulp from Canada. Research results showed that tensile, wet tensile, and bursting strengths of Jumchi-Hanjis dyed with 70% concentration were higher than those of undyed Jumchi-Hanjis. However, the tearing strengths of the dyed Jumchi-Hanjis were lower than those of undyed Jumchi-Hanjis. The wet tensile strengths of Jumchi-Hanjis dyed with 100% concentration were higher than those of dyed with 70% concentration. The increase and decrease of tensile, tearing, and bursting strengths depending on persimmon juice dyeing differed as per the mixing ratio of the raw materials of Jumchi-Hanjis. Dyeing with 100% persimmon juice concentration tends to be more useful than 70% to increase the tensile (MD) and wet tensile strengths of Jumchi-Hanjis containing only Korean mulberry fibers (90%) and wood pulp (10%) as raw materials. Dyeing with 100% concentration tends to be less useful than 70% to increase the tensile, tearing and bursting strengths of Jumchi-Hanjis with high proportions (90% or 60%) of mulberry fibers from Thailand.
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