논문(論文) : 『침구대성(鍼灸大成)』의안(醫案) 중 상(上)10안(案)에 대한 연구(硏究)

권오혁 ( Oh Hyeok Kwon ),조학준 ( Hak Jun Jo ),김호현 ( Ho Hyun Kim ) 대한한의학원전학회 ( 구 대한원전의사학회 ) 2008 대한한의학원전학회지 Vol.21 No.3

미용서비스 종사자의 감성지능이 직무만족과 고객지향성에 미치는 영향

권오혁(Kwon, Oh Hyeok),신영식(Sheen, Young Seek) 한국디자인문화학회 2018 한국디자인문화학회지 Vol.24 No.2

본 연구는 미용서비스 종사자의 감성지능과 고객지향성과의 관계에서 직무만족의 매개효과를 알아보려는 데 그 목적을 두고 있다. 연구대상은 서울 및 수도권 지역의 미용서비스 산업에 종사하는 330명을 대상으로 2018년 2월 1일부터 2월 28일까지 설문조사를 실시하였으며, 표본으로 활용할 수 없는 6부를 제외한 324부를 최종 분석 자료로 사용하였다. 이를 분석하기 위해 SPSS Ver. 21.0 프로그램을 활용하여 빈도분석, 요인분석, 신뢰성분석 그리고 3단계 매개 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 종사자의 감성지능은 직무만족과 고객지향성에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 감성지능과 고객지향성의 관계에서 직무만족은 간접적으로 긍정적인 영향을 미치는 것으로 나타났다. 감성지능이 높은 종사자들은 자신의 직무에 대해서 유쾌하고 흥미, 성취감, 만족감 등을 찾는 직무만족이 높으며, 이러한 직무만족은 고객의 욕구를 충족시키기 위해 최선을 다하는 종사자의 경향인 고객지향성에 긍정적으로 영향을 미치는 것으로 나타났다. 따라서 미용서비스 종사자의 효율적인 인적자원관리를 위하여 감성지능의 향상과 직무만족도를 높일 수 있는 방안을 병행하여 제시한다면 고객의 만족도를 높이기 위한 능동적인 사고와 행동을 보일 것이며 또한 고객과의 장기적인 유대관계를 형성하여 조직의 경영성과에도 크게 기여할 수 있으리라 사료된다. 이와 같은 연구결과를 통하여 감성지능과 직무만족은 고객지향성에 영향을 미치는 중요한 변수임을 확인하였다. 또한 미용서비스 산업의 효율적인 인적자원관리에 기여할 수 있는 기초자료가 될 수 있을 것이라 사료된다. This study investigated the mediating effects of job satisfaction in relationships between emotional intelligence and customer orientation among cosmetology workers. For this, a questionnaire survey was performed among a total of 330 beauty salon employees in Seoul and the capital region from February 1 to 28, 2018. Excluding six poorly answered questionnaires, 324 copies were used for final analysis. They were analyzed using SPSS 21.0 through frequency analysis, factor analysis, reliability analysis and 3-step mediated multiple regression analysis. The results found the following: First, employees’ emotional intelligence revealed a positive influence on job satisfaction and customer orientation. Second, in an emotional intelligence-customer orientation relationship, job satisfaction showed an indirectly positive effect. Those with high emotional intelligence were more satisfied with their job, showing strong interest and a sense of accomplishment. Such satisfaction revealed a positive influence on customer orientation among the employees who work hard to meet diverse customer needs. If there is a plan to enhance such emotional intelligence and job satisfaction for efficient personnel management, therefore, the employees may show active thinking and behavior to improve customer satisfaction. They would also form a solid relationship with customers and make a large contribution to the improvement of management performances. The study results confirmed that emotional intelligence and job satisfaction are major variables having an influence on customer orientation. In addition, the study results can be basic data for the development of an efficient personnel management plan in the cosmetology industry.

미용서비스 종사자의 심리적 자본이 역할 내 행동에 미치는 영향

권오혁(Kwon, Oh Hyeok),신영식(Sheen, Young Seek) 한국디자인문화학회 2018 한국디자인문화학회지 Vol.24 No.2

본 연구는 미용서비스 종사자의 심리적 자본과 역할내 행동의 관계에서 내재적 동기의 매개효과를 알아보려는 데 그 목적을 두고 있다. 연구대상은 서울 및 수도권 지역의 미용서비스 산업에 종사하는 400명을 대상으로 2017년 5월 2일부터 6월 1일까지 설문조사를 실시하였으며, 표본으로 활용할 수 없는 8부를 제외한 392부를 최종분석 자료로 사용하였다. 이를 분석하기 위해 SPSS Ver. 21.0 프로그램을 활용하여 빈도분석, 요인분석, 신뢰성분석 그리고 3단계 매개 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 종사자의 심리적 자본은 내재적 동기와 역할 내 행동에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 심리적 자본과 역할 내 행동의 관계에서 내재적 동기는 간접적으로 긍정적인 영향을 미치는 것으로 나타났다. 심리적 자본이 높은 종사자들은 자신의 직무에서 가치 지향적 사고와 즐거움 및 만족감을 찾는 내재적 동기를 가지며, 이러한 내재적 동기는 직무에 대한 능동적 사고를 유발하며 성취욕을 강화시켜 개인의 직무성과의 향상과 조직의 성과에도 긍정적으로 영향을 미치는 것으로 나타났다. 따라서 미용서비스 종사자의 효율적인 인적자원관리를 위하여 심리적 자본의 향상과 내재적 동기부여를 강화하는 방안을 병행하여 제시한다면 조직의 성과를 향상시키기 위한 진취적이고 능동적인 역할 내 행동을 기대할 수 있으리라 사료된다. 이와같은 연구결과를 통하여 심리적 자본과 내재적 동기는 역할 내 행동에 영향을 미치는 중요한 변수임을 확인하였다. 또한 미용서비스 산업의 효율적인 인적자원관리방안에 기여할 수 있는 기초자료가 될 수 있을 것이라 생각한다. This study looked at determining the mediating effects of intrinsic motivation in relationships between psychological capital and in-role behavior among cosmetology workers. For this, a questionnaire survey was conducted among a total of 400 beauty salon employees in Seoul and the capital region from May 2 to June 1, 2018. Except for eight poorly answered questionnaires, 392 copies were used for final analysis. They were analyzed using SPSS 21.0 through frequency analysis, factor analysis, reliability analysis and 3-step mediated multiple regression analysis. The results found the following: First, employees’ psychological capital revealed a positive influence on intrinsic motivation and in-role behavior. Second, in a relationship between psychological capital and in-role behavior, intrinsic motivation showed an indirectly positive effect. Those with high psychological capital tended to have intrinsic motivation to seek value-oriented thinking, pleasure and satisfaction at their work. Such intrinsic motivation had a positive influence on the improvement of personal job performances and organizational performances by inducing active thinking regarding their job and strengthening the desire to accomplish. If there is a plan to enhance such psychological capital and strengthen intrinsic motivation for the efficient management of beauty salon employees, therefore, aggressive and active in-hole behavior targeted to increase organizational performances are expected. The study results confirmed that psychological capital and intrinsic motivation are major variables having an influence on in-role behavior. In addition, the study results can be basic data for the development of an efficient personnel management plan in the cosmetology industry.

코로나19 이후 내국인대학생과 외국인대학생간의 블렌디드 러닝(대면+비대면)수업의 학습만족도 및 학습몰입도 연구 -서울소재 H대학 뷰티디자인매니지먼트학과 대상으로-

권오혁 ( Oh Hyeok Kwon ) 한국미용학회 2021 한국미용학회지 Vol.27 No.4

This study aims to compare and analyze learning satisfaction and learning immersion among Koreans and foreign students in the Corona 19 era and to prepare the need and alternatives for blended learning classes (face-to-face + non-face) among various class methods. In this study, 208 questionnaires were distributed to every students in the Department of Beauty Design Management at H University in Seoul, and 206 questionnaires were used for the final analysis. The statistical processing was analyzed using SPSS 21.0 as follows: First, a frequency analysis was conducted to identify the general characteristics of the subjects surveyed; second, an exploratory factor analysis was conducted for the verification of the subjects surveyed; and third, a reliability test was conducted to verify the validity of the measurement tool. Fourth, we conducted t-test, ANOVA to find differences in learning satisfaction and immersion according to demographic characteristics, and conducted a Scheme-test as a post-test of ANOVA. Female students showed higher proportion than male students, and the proportion of Korean and foreign students was about the same. The Blended Learning course found that 39.8% of students take more than five courses, meaning that online classes alone are not enough to satisfy students' needs. Foreign students showed higher satisfaction in learning according to nationality than Korean students, and foreign students also showed higher immersion in learning than Korean students.

화장품 매장의 VMD요소가 브랜드 인지도, 브랜드 태도, 구매의도에 미치는 영향

권오혁 ( Oh-hyeok Kwon ),이정민 ( Jeong Min Lee ) 한국미용학회 2018 한국미용학회지 Vol.24 No.2

This study focused on the specific VMD factors in the store environment of cosmetic stores to discuss the evaluation of VMD factors perceived by cosmetic consumers, analyze the different effect of cosmetic stores' VMD factors on brand recognizability, brand attitude, and purchase intention, and identify the mutual correlation and major causes of each variable. As a result, it was found that the VMD factors of cosmetic stores have different effect on brand recognizability, brand attitude, and purchase intention. The findings of study are expected to provide a theoretical foundation for detailed marketing strategies to use the cosmetic stores as effective marketing spaces through systemized VMD strategies and stimulate cosmetic consumers' purchase psychology to increase revenues and reinforce competitiveness of brand in the cosmetic market environment where the importance of VMD is stressed as the consistent visual merchandise strategy to match a brand's message with consumers' emotional needs.

블렌디드 러닝(대면+비대면)수업에서 교수자 이미지가 학습몰입도 및 학습만족도에 미치는 영향 - 서울소재 H대학 뷰티전공 내·외국인학생 대상으로 -

권오혁(Oh Hyeok Kwon) 한국의상디자인학회 2021 한국의상디자인학회지 Vol.23 No.3

『침구대성(鍼灸大成)』 의안(醫案)중 이질(痢疾), 간질(癎疾) 등 10안(案)에 대한 연구(硏究)

권오혁 ( Oh Hyeok Kwon ),조학준 ( Hak Jun Jo ),이재혁 ( Jae Hyok Lee ) 대한한의학원전학회 ( 구 대한원전의사학회 ) 2008 대한한의학원전학회지 Vol.21 No.4

We have known that 『Chimgudaeseong(鍼灸大成)』 had been written by Yanggyeju(楊繼洲) in Ming(明) dynasty. And it had been the only text book of acupuncture & moxibustion for 300 years. This book is composed of 10 chapters dealing almost all the medical theories of that times. This book is so enormous that it is hard to understand essential ideas of author. The reading medical records is one of the best way to develop one`s abilities of curing a disease without clinical practice. so we can`t help dealing with medical records, because it is one of important method of understanding Oriental Medicine. On this study, we investigate a objective method on understanding medical records in 『Chimgudaeseong(鍼灸大成)』.

헤어미용사의 직업성 접촉피부염에 대한 5가지 천연물의 효과

김민 ( Min Kim ),권오혁 ( Oh Hyeok Kwon ),이성범 ( Sung Bum Lee ),김기영 ( Ki Young Kim ) 한국미용학회 2014 한국미용학회지 Vol.20 No.5

Hairdressing is one of the most hazardous occupations for the skin. Contact dermatitis of the hands is a well recognized and frequently observed condition in the hairdressing industry. The aim of this study was antioxidative and antimicrobial activity of 5 natural substances (Phaseolus radiatus: P. radiatus, Capsosiphon fulvescen: C. fulvescen, Salicornia europea: S. europea, Caesalpinia sappan: C. sappan, Chamaecyparis obtusa: C. obtusa) and relieve effect of it`s mixture consisted spray. DPPH and SO scavenging were measured, and Staphylococus aureus (S. aureus) and Staphylococus epidermidis (S. epidermidis) inhibition were observed. Mixture of 5 natural materials were prepared and was applicate on dermatitis hand of 7 hairdressers in 4 weeks. In the result, DPPH and SO scavenging of the materials in 0.45~1.30 mg/ml and 0.21~1.6.0 mg/ml concentration was shown similar to positive control 0.1 mg/ml BHT and Vit C 0.1 mg/ml. C. obtusa ethanol extract in 50 mg/ml has higher antimicrobial activity by formation smaller size clear zone than positive control GM against S. aureus and S. epidermidis strain; 18 mm clear zone was found in C. sappan ethanol extract in 5 mg/ml that is larger than those made in GM 20 μl/ml. After using spray for 4 weeks, the common symptoms on hand such as dryness, irritation, feel of burning, and itchiness were almost disappeared and relieved. In conclusion, spray from P. radiatus, C. fulvescen, S. europea, C. sappan, C. obtusa extract is highly effective that can be used as the cosmeceuticals to relieve occupational contact dermatitis in hair dressers.

염색 시술을 선호하는 고객의 연령대와 염색 시술 행태 조사

장미여 ( Mi Year Jang ),권오혁 ( Oh Hyeok Kwon ),김기영 ( Ki Young Kim ) 한국미용학회 2014 한국미용학회지 Vol.20 No.2

The use of hair dyes has dramatically increased in our country during the last decades. The purpose of this study was to examine favorite customer`s age group of hair dyeing and hair dyes using behaviors in hair dressers. The 400 questionnaires were distributed and the answer sheets were collected from 352 subjects. The general characteristics of the subjects and statistical data on frequency and percentage were calculated, relationship between customers ``age group, hair dressers`` age group and working years were analyzed by Chi-square test. In the result, the most often used hair procedure was hair cut and hair dyeing was in the third position. The favorite hair coloring was stylish dyeing in 21~30`s age group, and hair dyeing was tried by hair dresser of 20`s age who were 1~3 years experience in hair salon. The choice factor of hair dye color was customer`s own decision, and oxidizing hair dye was used most often. 20-30`s Age group customers and 20`s age hair dresser revealed stylish hair dyeing significantly different from the other age groups in the relationship between customers and characteristics of hair dye procedure(p<0.05). And 1-3 years working hair dresser in hair salon used more natural hair dye significantly from than that of longer experience in hair salon. In conclusion, propagation of oxidizing hair dye problem may be need in young customers and natural hair dyeing in hair dressers.

화장품 브랜드 매장의 사회적 서비스스케이프가 관계지속성에 미치는 영향과 브랜드 이미지의 매개효과

박경옥(Park, Kyung Ok),권오혁(Kwon, Oh Hyeok) 한국디자인문화학회 2021 한국디자인문화학회지 Vol.27 No.3

본 연구는 우리나라 화장품 브랜드 매장의 사회적 서비스 스케이프와 관계 지속성과의 관계에서 브랜드 이미지의 매개효과를 알아보는 데 목적을 두고 있다. 연구 대상은 화장품 브랜드 매장을 이용한 경험이 있는 250명을 대상으로 2021년 6월 1일부터 7월 10일까지 설문 조사하였으며, 수집된 자료는 SPSS 23.0(IBM, USA)를 통해 분석하였다. 분석 기법으로는 연구 대상자의 일반적인 특성을 파악하기 위해 빈도 분석을 실시하였고, 측정의 구성적 타당도 확인을 위하여 탐색적 요인을 분석, 변수들의 내적인 일관성 확인위해 Cronbach’s α를 통한 신뢰성 분석을 실시하였다. 또한 독립변수와 종속변수와의 상관관계를 파악하기 위한 상관관계분석을 실시하였으며, 가설의 검증을 위해 회귀분석(Rregression analysis)을 실시하였다. 연구결과는 다음과 같다. 첫째, 화장품 브랜드 매장의 사회적 서비스 스케이프는 브랜드 이미지에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 화장품 브랜드 매장의 사회적 서비스 스케이프는 관계 지속성에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 화장품 브랜드 매장의 브랜드 이미지는 관계 지속성에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 화장품브랜드 매장의 사회적 서비스 스케이프와 관계 지속성 간에 브랜드 이미지는 매개적 효과가 있는 것으로 나타났다. 따라서 화장품 브랜드 매장의 사회적 서비스 스케이프와 브랜드 이미지의 관리를 효율적으로 하여 화장품 브랜드 매장을 이용하는 고객과의 관계지속성을 높일 수 있을 것이라 사료 된다. 이와 같은 연구를 통해 사회적 서비스 스케이프와 브랜드 이미지는 관계 지속성에 영향을 미치는 중요한 변수임을 알 수 있다. 본 연구는 우리나라 화장품 브랜드 매장의 사회적 서비스 스케이프가 관계 지속성에 어떠한 영향을 미치는지와 브랜드 이미지의 매개효과를 연구함으로써 화장품 브랜드 매장의 서비스 전략 수립에 학문적인 자료를 제공함에 목적이 있다. The purpose of this study is to investigate the mediating effect of brand image on the relationship between social servicescape and relationship continuity of cosmetics brand stores in Korea. The subject of the study was a survey conducted from June 1 to July 10, 2021 among 250 people who had experience using cosmetics brand stores, and the collected data were analyzed through SPSS 23.0 (IBM, USA). As an analysis technique, frequency analysis was performed to identify general characteristics of the study subjects, exploratory factors were analyzed to confirm the constructive validity of the easurements, and reliability analysis was performed with Cronbach’s α to confirm the internal consistency of ariables. In addition, correlation analysis was performed to determine the correlation between the independent variable and the dependent variable, and regression analysis was performed to verify the hypothesis. The research results are as follows. First, it was found that the social service landscape of cosmetics brand stores had a positive effect on the brand image. Second, it was found that the social service landscape of cosmetics brand stores had a positive effect on relationship continuity. Third, the brand image of cosmetics brand stores was found to have a positive effect on relationship continuity. Fourth, it was found that the brand image had a mediating effect between the social service landscape of the cosmetics brand store and the relationship continuity. Therefore, it is thought that it will be possible to increase the continuity of the relationship with the customers who use the cosmetics brand store by efficiently managing the social service landscape and brand image of the cosmetics brand store. Through this study, it can be seen that the social service landscape and brand image are important variables that affect relationship continuity. The purpose of this study is to provide academic data on the establishment of service strategies for cosmetics brand stores by studying how the social service landscape of Korean cosmetics brand stores affects relationship continuity and the mediating effect of brand image.