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구철모(Chul Mo Koo),전유희(You Hee Joun),정남호(Nam Ho Chung) 한국경영학회 2012 經營學硏究 Vol.41 No.5
In domestic, Social Network Service(SNS) have grown rapidly and increasingly attracting the attention of academic and industry researchers Millions of users are trying to integrated SNS sites into their daily lives and practices. Almost of all sites support to maintain pre-existing social networks and connect unknown strangers depending on shared interests, political views, or enjoyable activities, and other stuffs. There contains diverse racial, sexual, religious, or national people beyond the local and limited geographic regions compared with the previous Internet based social sites. Current SNS site incorporate the creation of contents, dissemination of information & knowledge, and commercial purpose such like Google advertisement using their users. As fast developing digital devices including smartphone, tablet PC, internet based blogging, and photo and video clips, scholars desperately have began to study regarding diverse issues, which are related to contents that people create via network technologies. The first social network site was SixDegrees.com in 1997, which create profiles and surf the friends lists. Second, Ryze.com help people leverage their business networks in 2001, but it failed to achieve mass popularity. Third, a professional site such as LinkedIn focus on business people whom can connect strangers based on shared interests. MySpace differentiated itself by regularly adding features based on user demand that can make personalized pages. Unlike other SNSs, Facebook was designed to support exclusive college networks at first; they use Harvard University`s email address for finding social network. Currently, there is a big trend that people use SNSs as a tool for maintain pre-existing network, creating new people socially, and at the same time, explicitly find some business opportunities using personal and unlimited public networks. Like this, individual consciously express themselves in an online space, so called, self-presentation. The self-presentation and self-disclosure are mainly studying on offline setting in early stages, which individual convey an impression to others that are expressed to own interest to others. Thus, individuals expect to meet other people and are trying to behave self-presentation engaging in opposite partners accordingly. As developing SNSs, individuals are motivated to disclose self-disclosures of open and honest using diverse cues such as verbal and nonverbal and pictorial and video files to their friends as well as passing strangers. Virtual context, self-presentation seems different compared with face-to-face context. In the time and realm of SNSs, social users look for self-impression by posting text messages, pictures, video files. Under the digital environments, people interact to work, shop, learn, entertain, and be played. SNS provides increasingly the kinds of intention and behavior in online. Typically, self-presentation is the intentional and tangible component of identity. At SNS, people try to engage in others via a desired impression, which can maintain through performing coherent and complementary communications including displaying signs, symbols, brands made of digital stuffs (information, interest, pictures, etc.). In marketing area, consumers traditionally show self-present daily as they selct clothes, hairstyles, automobiles, logos, and so on, to impress others in any given context in a shopping mall or opera. So the self-presentation is contextual based on a specific setting, whereas SNS initiates people to self-present including pre-existing and stranger network beyond regional locality. So far, on offline site`s self-presentation would be very different from online site and would produce significant insights into user motives and behaviors in which SNS space, with a variety of digital symbols. Closely related to the concept of self-presentation, self-disclosure is the propensity an individual wish to reveal its personal information to others. SNS enables
관광경험에서의 스마트폰 활용 행태와 사용자 임파워먼트와의 관계에 관한 연구: 중국인을 대상으로
구철모 ( Chulmo Koo ),유문정 ( Wenting Liu ),전유희 ( Youhee Joun ),이지민 ( Jimin Lee ),정남호 ( Namho Chung ) 한국지식경영학회 2016 지식경영연구 Vol.17 No.1
Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists` user experiences and engagements. This study investigated the tourists` behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists` smartphone usages` behaviors and theoretical and practical implications.
온,오프라인 정보원천이 전시,컨벤션에서 지각된 유용성과 만족에 미치는 영향: 감정적 관여의 매개효과
구철모 ( Chul Mo Koo ),이선영 ( Sun Young Hlee ),김종철 ( Jong Choel Kim ),정남호 ( Nam Ho Chung ) 한국지식경영학회 2015 지식경영연구 Vol.16 No.2
Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors’ involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on “2014 Expo KCCE” was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.
관광산업에서 혁신성, 기술자원, 시장지향성이 개인의 업무성과에 미치는 영향
구철모(Chulmo Koo),이창석(Chang Seok Lee),정남호(Namho Chung) 한국데이타베이스학회 2014 Journal of information technology applications & m Vol.21 No.2
Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.
구철모(Chulmo Koo),함주연(Juyeon Ham),노성결(Shengjie Lu),정남호(Namho Chung) 한국경영학회 2020 한국경영학회 통합학술발표논문집 Vol.2020 No.8
여행의 변화된 패러다임과 스마트폰 사용에 익숙한 관광객의 요구사항은 점차 다양해지고 있다. 이처럼 변화하는 관광객의 요구에 부합하기 위해 등장한 개념이 스마트관광이다. 그러나 스마트관광에 대한 개념과 정의는 연구자의 관점에 따라 다르게 설명되고 있으며, 연구 주제와 분야에 대한 종합적이고 포괄적인 이해가 부족한 상황이다. 따라서 본 연구에서는 스마트관광의 철학적 고찰과 학문적 정체성에 대한 이해를 바탕으로 스마트관광에 대한 개념을 정리하고, 기존 연구동향을 파악함으로써 향후 스마트관광의 전망과 연구방향을 제시하고자 한다.
지식경영을 위한 웹사이트 신뢰의 조절효과에 대한 연구: 정보화마을 웹사이트를 대상으로
구철모 ( Chul Mo Koo ),정수현 ( Su Hung Jung ),정남호 ( Nam Ho Chung ) 한국지식경영학회 2016 지식경영연구 Vol.17 No.2
In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, a nd e scapist e xperience t oward s atisfaction a nd, m oreover, we i nvestigated t he m oderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.