의료관광 상품의 선택속성에 관한 연구

곽대영(Dae Young Kwak) 한국관광연구학회 2011 관광연구저널 Vol.25 No.4

The objectives of this study are to investigate product choice attributes of medical tourists. To achieve these objectives, as a conceptual framework of the study, the concept of medical tourism, the products of medical tourism and previous major studies on product choice attributes of medical tourists were reviewed. and the empirical studies on foreign medical tourists` opinions about product choice attributes were conducted. According to the findings of this study, the following suggestions were presented to the related industries. First, they are required to make efforts to commercialize our medical technologies and promote them to foreign countries. Second, the system that has experts who have foreign language skill and professionalism in medical service and tourism trained and supplied is needed to improve communication problem. Third, after market segmentation based on various criteria including price, they have to make products for each market in order for customers to get the right of choice. Fourth, through conciliation of medical institutions between countries or establishment of branch hospital, the system that patients can take medical service continuously after going back to their countries is required.

전시업체의 전시회 참여성과에 영향을 미치는 요인에 관한 연구 -국제관광전시회 및 나노융합대전을 중심으로-

곽대영 ( Dae Young Kwak ),임형택 ( Hyung Taek Lim ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3

The objectives of the this study are to suggest useful directions for the development of domestic exhibition industry through investigating and analyzing exhibitors` comprehensive perceptions regarding participation of exhibition. To achieve these objectives, as a conceptual framework of the study, participation performance of exhibition, exhibition choice attributes and exhibition quality were reviewed, and the empirical studies on the opinions of exhibitors who participated in the 26th Korea World Travel Fair and Nano Korea 2013 were conducted. According to the findings of this study, the factor affecting ``sales performance`` of exhibition participation performance was ``internal factor`` of exhibition choice attribute, and the factors affecting ``performance except sale`` of exhibition participation performance were ``internal factor`` and ``external factor`` of exhibition choice attribute. And no differences exist in participation performance of exhibition in accordance with exhibitors` characteristics.

GPR 활용을 위한 토질의 유전율 측정

곽대영 ( Kwak Dae-young ),임홍철 ( Rhim Hong-chul ),김종우 ( Kim Jong-woo ),한병원 ( Han Byung-won ),조윤범 ( Cho Yun-bum ),오지원 ( Oh Jin-won ) 한국구조물진단유지관리공학회 2008 한국구조물진단유지관리공학회 학술발표대회 논문집 Vol.12 No.1

외국인 환자의 국내 의료관광 상품만족도에 관한 연구 -의료서비스 분야별 차이검증을 중심으로-

곽대영 ( Dae Young Kwak ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.1

The objectives of this study are to investigate foreign patients` satisfaction levels with domestic medical tourism products. To achieve these objectives, as a conceptual framework of the study, the concept and definition of medical service, and medical service quality and satisfaction were reviewed, and the empirical studies on the satisfaction levels of foreign patients who have received domestic medical or health care services were conducted. According to the findings of this study, the following suggestions were presented to the domestic healthcare and medical institutions. First, domestic healthcare and medical institutions, especially small private hospitals and clinics are required to improve and equalize their overall service qualities including service mind and communication skill of medical team and other employees, medical and other facilities, service procedures and costs through comparing with domestic and overseas advanced healthcare and medical institutions` those. Second, dermatology clinics which were low estimated comparatively in satisfaction level should try to enhance their overall service qualities continually by comparing with other departments`, and health spa need to improve employees` communication skills.

전시업체 유형별 전시회 선택속성에 관한 연구

곽대영 ( Dae Young Kwak ) (사)한국마이스관광학회(구 한국컨벤션학회) 2014 MICE관광연구 Vol.14 No.3

The objective of this study is to suggest useful directions for exhibitor attracting strategy of exhibition organizers through dividing the exhibitors who participated in the exhibitions, ``Electronics Manufacturing Korea 2014`` and ``The 29th Korea World Travel Fair``, into several groups by exhibition choice attribute, and comparing and analyzing the differences among the groups. To achieve the objective, as conceptual framework of the study, the literature on concept and effect of exhibition, and exhibitor``s exhibition choice attribute were reviewed, and the empirical study on exhibitors`` perception about exhibition choice attribute was conducted. According to the findings of this study, the following suggestions were presented to exhibition organizers. First, for the exhibitors belonging to the group1 named passive ``external factor`` pursuit type, exhibition organizers are needed to try to choice well known exhibition center and to promote exhibition actively through various mass media and to enhance their operation ability continuously. Second, for the exhibitors belonging to the group2 named ``sale activity factor`` pursuit type, exhibition organizers will have to set conditions in order to take place a lot of sales via exhibition. Third, for the exhibitors belonging to the group3 named active ‘choice attribute factor’ pursuit type, exhibition organizers will have to make preparations not just only for the conditions for the above 2 types but also for the conditions for remaining 2 choice attribute factors, which are ``internal factor`` related to marketing strategy and ``non sales activity factor`` relevant to various information gathering and distribution channel investigation.

신제품 개발과정에 있어서의 디자인 요소 분석을 통한 계층화 연구

곽대영(Kwak Dae Young) 한국디지털디자인학회 2003 디지털디자인학연구 Vol.6 No.-

국제관광전시회 참여업체의 재 참여의사에 영향을 미치는 요인

곽대영 ( Dae Young Kwak ) (사)한국마이스관광학회(구 한국컨벤션학회) 2014 MICE관광연구 Vol.14 No.1

The objective of this study is to suggest useful directions for domestic exhibition organizers through investigating and analyzing the factors affecting reparticipation intention of international tourism show``s exhibitor. To achieve the objective, as conceptual framework of the study, the literature on tourism exhibition and the factors affecting reparticipation intention of exhibition were reviewed, and the empirical study on exhibitors`` perception of international tourism exhibitions about reparticipation intention of exhibition was conducted. According to the findings of this study, the following suggestions were presented to domestic exhibition organizers. First, exhibition organizers are needed to try to induce noted institutions and companies in tourism field to participate their exhibitions, and to promote them through various media in order for the exhibitors to achieve participation results. Second, it is necessary for exhibition organizers to benchmark foreign renowned exhibitions to enhance operation and facility quality of their exhibitions. Third, exhibition organizers are needed to try to host noted exhibitions, and to increase their reputation as exhibition organizer and maintain it.

SNS 관광정보 품질이 도시이미지 및 방문의도에 미치는 영향: 관광정보 실재감의 조절된 매개효과를 중심으로

곽대영(Kwak, Dae-young) 인천연구원 2021 도시연구 Vol.- No.20

본 연구는 SNS 관광정보의 품질이 도시의 이미지를 통해 방문 의도에 영향을 미치는 관계에 있어 정보 실재감과 SNS 관광정보 이용자 특성의 조절된 매개효과를 실증적으로 검증함으로써 관광기업, 관광 관련 공공기관 그리고 SNS에 관광 관련 정보를 제공하는 개인 등 SNS 관광 정보제공자들에게 의미 있는 시사점을 제공하고자 하는 것을 목적으로 한다. 이를 위해 SNS 관광정보 품질, 도시이미지, 정보실재감, 그리고 방문의도에 대한 문헌연구를 실시하고, 지난 6개월의 기간 중 최소 1회 이상 SNS를 통해 본인이 거주하지 않는 국내외 타 도시의 관광 관련 정보를 검색해 본 경험이 있는 사람들의 인식 조사를 통한 실증연구가 진행되었다. 이를 통한 본 연구의 분석결과는 다음과 같다. 첫째, SNS 관광정보의 품질과 방문의도 사이의 영향 관계에서 도시의 인지적 이미지의 매개효과가 존재하였다. 두 번째, SNS 관광정보의 품질이 도시의 인지적 이미지를 통해 방문의도에 영향을 미치는 관계에서 정보의 존재감과 SNS 정보이용자 특성 중 학력은 각각 조절된 매개효과가 존재하였다. The objective of this study is to provide the tourism information providers on SNS such as tourism corporations, tour-related public institutions, and the individuals uploading tour information, with meaningful implications by empirically verifying moderated mediation effects of both information presence and user characteristics on the relationships that “SNS-tourism-information quality” affects “visit intention” through “urban image”. To achieve the goals of the study, literatures on SNS-tourism-information quality, urban image, information presence, and visit intention were reviewed, and the empirical researches on perceptions of SNS tourism information users who have experiences searching tourism related information of domestic and international cities other than the ones where they live, at least once in the past six months, were conducted. The findings of this study are as follows: First, a meditation effect of urban cognitive image existed on the relationship between SNS-tourism-information quality and visit intention. Second, the moderated mediation effects of tourism information presence and education level existed on the relationship that SNS-tourism-information quality affects visit intention through urban cognitive image.

캐릭터디자인의 속성요인과 캐릭터 상품의 구매의도 분석에 관한 연구

곽대영(Dae Young Kwak) 한국디자인문화학회 2010 한국디자인문화학회지 Vol.16 No.3

21세기 캐릭터 산업은 문화콘텐츠 산업의 핵심으로 캐릭터 라이선싱 사업의 확장과 캐릭터 지적 재산권 강화, 로열티 증대를 모색하기 위하여 캐릭터를 통해 애니메이션, 게임, 만화, 출판, 완구, 문구, 의류, 테마파크 등으로 파생될 수 있는 다양한 관련산업과 연계하면서 전략적 발전을 추진하고 있다. 캐릭터는 콘텐츠 파생에 있어서 경쟁력있는 커뮤니케이션 수단으로 하나의 콘텐츠에서 다양한 콘텐츠로의 전개를 용이하게 해주는 부가가치가 높은 산업이다. 본 연구는 문화콘텐츠 산업 중 영상산업의 콘텐츠 핵심 상품인 캐릭터의 중요성과 상품화 가치가 높은 캐릭터가 콘텐츠의 확장성에 다양한 영향을 미친다는 점에서 연구되었으며, 캐릭터디자인이 갖는 속성요인과 소비자 구매의도를 분석함으로써 콘텐츠 파생을 위해 캐릭터 정보를 통한 속성요인, 구매의도, 소비자 관여의 관계를 실증분석을 통해 검증하고 그 결과를 제시하고자 하였다. 이를 통해 캐릭터 속성 요인과 구매의도와의 소비자 분석을 통한 캐릭터 시장의 구축과 캐릭터 개발에 전략적으로 활용할 수 있다고 본다. 이를 위한 연구방법으로 문헌연구와 실증연구를 병행하였다. 문헌연구는 기존 학자들의 선행 연구를 바탕으로 이론적 배경을 정리하여 연구모형과 가설을 설정하였다. 실증분석은 설문자료를 분석하고 각각의 변수에 대한 요인분석을 통하여 신뢰도와 타당성 검증을 실시하였고, 그에 따른 변수간의 영향관계를 분석하기 위하여 회귀분석을 사용하였다. 분석도구로는 SPSS 12.0 통계 프로그램을 사용하였다. 분석결과 인지도는 캐릭터 디자인 속성요인에 유의한 긍정적 영향을 미치는 것으로 나타났으며, 캐릭터 디자인 속성요인이 높을수록 캐릭터를 이용한 상품에 대한 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. In the 21th century, with the character industry as the core of the culture contents industry, character licensing industries have increased, intellectual property rights have strengthened and the loyalty of the character has enlarged. In order to do so, characters have been integrated with a diverse range of related industries, such as animations, games, comics, cartoons, publication, toy, stationary, clothing and theme parks, which have also promoted analytical advancements as well. The character industry is of high value as it is a part of the spreading of contents and it is helping to simplify the One Source Multi Use. This study focuses on the diverse influence that the importance and high commercialization value of the characters, which are the core products of contents, have on contents expansion in order for the spread of the visual industry. For the spread of contents, the results of the relationship between the attribute factors of the character Design and an analysis of the purchase intention of the consumers, along with the attribute factors, the purchase intense and consumer participation of the character was studied and presented through an empirical analysis. With these results as a foundation, strategic practical applications in the construction of the character market and development of a character can be made through the analysis of the attribute factors of a character and the purchase intention of a consumer. In order to do an empirical study, a literature study and questionnaires were carried out. The literature study was implemented by organizing the preceding research done by past leading scholars and through this, a model and hypotheses were established. The empirical analysis was carried out through an analysis of questionnaires by performing a factor analysis on each variable, the test of reliability and reasonability was executed. Following that, a regression was used to analyze the relation of effect among variables. The analysis was carried out by using the SPSS 12.0 Total Package program. The level of awareness was found to have a significant positive influence on attribute factors of the character design. And the attribute factors of the character Design showed a positive influence on the purchase intentions of the product with that character.

의료관광 코디네이터 교육훈련의 전이에 관한 연구

곽대영(Dae Young Kwak) 한국관광연구학회 2012 관광연구저널 Vol.26 No.1

The objective of this study is to suggest useful directions for effectiveness enhancement of medical tourism coordinator training in Korean medical tourism industry. To achieve the objective, as a conceptual framework of the study, the literature on medical tourism coordinator training course and previous major studies on the relationship between organizational climate and training transfer were reviewed, and the empirical study on the perception of medical tourism coordinators regarding the transfer of training was conducted. According to the findings of this study, the following suggestions were presented to medical tourism coordinator training institutions and medical tourism related organizations like hospital, agency etc. First, the training institutions are required to retain instructors who have professionalism not only in medical service(or tourism) but also in teaching skill, and to have the training contents of the courses composed mainly of the cases having interrelationship with the coordinator`s job and kept updated. Second the organizations are needed to have a reward system for coordinator`s accomplishment on training and performance improved through it, and to create an organizational climate allowing coordinators to be able to transfer what they learned into their job with full support of their supervisors and peers.