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      • KCI등재

        여대생들의 모발건강상태와 모발관리 실천행동에 관한 연구

        고성현(Ko Sung-Hyun),권미윤(Kwon Mi-Youn) 한국인체예술학회 2003 한국인체미용예술학회지 Vol.4 No.2

        This study is to be utilized as a basis for the healthy hair care system by analyzing the relationship among practical hair care behavior and hair care attitude, self-esteem, and caring for physical appearance of female college students. The data used in this research were collected through a survey questionnaire toward a women"s college students in Incheon. Of 360 questionnaires distributed and T-tests, pearson corelation tests, and χ2 analysis are performed. Four general conclusions were drawn from the analysis. First, the majority of the individuals that completed the questionnaire has complicated hair type(33.3%). Rest of the students have oily scalp(26.3%), dry scalp(16.4%), and normal scalp(24%). Second, After analysing the female students" hairs, 24.8 percent of the students has healthy hair and 75.2 percent of the students has damaged hair including extremely damaged hair. Third, the results from the corelation analysis indicate that there is a negative relationship between the damaged hair type and self-esteem(p<.05). Fourth, the results from the analysis of the relationship among the practical hair care behavior, self-esteem, caring for physical appearance, and hair care attitude of the three hair types are as follows: (1) for healthy hair group, there is a significant relationship between practical hair care behaviors and hair care attitude and caring for physical appearance respectively; (2) for damaged hair group, hair care behavior is significantly related to the hair care attitude, self-esteem, and caring for physical appearance; (3) for extremely damaged hair group, practical hair care behavior is significantly related to self -esteem.

      • KCI등재

        서비스 경험과 브랜드 명성이 구전의도에 미치는 영향: 미용실서비스를 중심으로

        고성현 ( Sung Hyun Ko ),여준상 ( Jun Sang Yeo ) 한국패션비즈니스학회 2009 패션 비즈니스 Vol.13 No.4

        The purpose of this research is to investigate the influences of service experience and brand reputation on intention by word of mouth(WOM) when consumers get experiences at beauty salon. We made 2(valence of service experience: positive/negative)×2(brand reputation level: high/low) subjects experimental design in order to find reason that there is a significant difference of intention by word of the mouth between positive experience condition and negative experience condition. Also we tried to find the interaction of two factors. To test our hypothesis, an experiment was performed on 68 university students in seoul area. Specifically, we used 2-way ANOVA and planned contrast method through SPSS 12.0 procedure. As a result, a two-way ANOVA demonstrated a significant main effect of service experience, which means that people more intend to make WOM when they experience a negative service than a positive service. Also the ANOVA showed a significant interaction effect between service experience and brand reputation, which represents that people more intend to make WOM for high-reputed(low-reputed) brand than low-reputed(high-reputed) brand when they encounter negative(positive) services.

      • KCI등재

        한정메시지유형과 미용서비스유형이 미용서비스태도에 미치는 영향

        고성현 ( Sung-hyun Ko ),여준상 ( Jun-sang Yeo ) 한국미용학회 2017 한국미용학회지 Vol.23 No.2

        This study verified the effect of scarcity message type and beauty service type on beauty service attitude in the sale promotion situation of beauty salon. As the result of ANOVA analysis on the experimental design 3 (scarcity message type: limited-quantity/limited-time/not limited) × 2 (beauty service type: hair color/nail art), the limited time group showed more positive response to hair color service than limited quantity group and not limited group of beauty service attraction. also the limited time group showed mot positive response to hair color service than other group of service use intention. But the scarcity message effect didn`t appear in the nail art service of beauty service attitude, so that the hypothesis was partially supported. The effect of sales promotion by price discount is maximized when time limited message is presented compared to quantity limited message. Therefore, it is necessary for the hair salon marketers to more stress time limited message when using scarcity message in promotion conditions and it is necessary of more effective strategic method to hold a promotion event focusing on advertising message of price discount sale promotion. and keep in mind that frequent price discount sale promotion exerts negative influence on the promotion effect in the long view.

      • KCI등재

        여성의 헤어스타일 선호와 성격유형의 상관성 연구

        고성현(Ko Sung-Hyun) 한국인체미용예술학회 2006 한국인체미용예술학회지 Vol.7 No.3

          The purposes of this study were to find the difference of preference for certain hair style on personality types. Personality types were identified using Myers-Briggs Type Indicator (MBTI). The data were collected from 197 female student in Women"s College. Especially, women"s college students who are sensitive to fashion trends, want to show their various desire to beauty and individuality by expressing their unique hair style to personality type. The purpose of this study is to understand both attitude of women college students toward the preference for hair style and to obtain basic material for beauty industry which can satisfy their desire sensitive to fashion trend by analyzing their appearance recognition to themselves and clarifying the preferred hair style according to personality type.

      • KCI등재

        애드혹 네트워크에서 임시 경로 설정 유니캐스트를 기반으로 한 향상된 멀티 홉 전송 기법

        고성현(Sung-Hyun Ko),유성재(Sung-Jae Yoo),정수환(Sou-Hwan Jung) 한국컴퓨터정보학회 2011 韓國컴퓨터情報學會論文誌 Vol.16 No.2

        스마트 패킷 에이전트는 유비쿼터스 네트워크 환경에서 사용자들의 단말에 라우팅 프로토콜 실행모듈과 서비스 실행모듈을 동적으로 제공해주기 위해 제안된 어플리케이션 서비스이다. 하지만 기존의 스마트 패킷 에이전트는 브로드캐스트 멀티 홉 전송기법을 사용함으로 인해 네트워크 내 트래픽 증가, 구성 노드들의 불필요한 참여, 낮은 전송 속도 등의 문제점을 발생시켰다. 본 논문에서는 브로드캐스트 멀티 홉 전송기법의 패킷 전송 소요 시간을 줄이고 네트워크 트래픽을 개선하기 위한 유니캐스트 기반의 멀티 홉 전송기법을 제안한다. 유니캐스트 기반의 멀티 홉 전송기법은 u-Zone Master가 이동 노드와의 Hop Counter 계산을 통하여 임시 라우팅 경로를 설정하게 함으로써, 스마트 패킷 에이전트의 네트워크 트래픽과 패킷 재전송률을 감소시킨다. 또한 본 논문에서는 슬라이딩 윈도우 기반의 UDP 전송 방식을 제안하여 기존의 Stop&Wait 방식이 지니고 있던 낮은 전송 속도 문제를 개선하였다. 제안 방식의 개선 사항은 성능 분석의 결과로 입증한다. Smart packet agent is an application that is proposed to provide routing protocol and service module in ubiquitous network environment. However, it uses multi-hop broadcast, thus it causes increasing network traffic, low-speed data transmission, and the unnecessary joining nodes. In this paper, a transmit technique that uses unicast-based multi-hop to have lower network traffic and faster transmission time than the multi-hop broadcast technique. In our scheme, u-Zone Master establishes temporary routing paths by calculating moving nodes' hop-counter. Therefore, it reduces smart packet agent's network traffic and retransmission rate. Besides, this paper proposed an UDP transmission that bases on sliding window. Hence, the Stop & Wait transmission speed is improved. The results, which are taken by analyzing performance prove that the proposed scheme has better performance.

      • KCI등재

        성향조절초점과 광고메시지유형의 적합성이 미용제품평가에 미치는 영향

        고성현 ( Sung Hyun Ko ),황선진 ( Sun Jin Hwang ) 한국패션비즈니스학회 2011 패션 비즈니스 Vol.15 No.2

        The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) x 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

      • KCI등재

        BRQ가 뷰티살롱의 브랜드확장평가에 미치는 영향

        고성현(Ko, Sung-Hyun) 한국인체예술학회 2008 한국인체미용예술학회지 Vol.9 No.3

        The purpose of this research is to investigate the influences of brand relationship quality(BRQ) on brand extension evaluation of beauty salon. Make a 2(BRQ level: high / low) × 2(similarity level: similar / dissimilar) design experiment. ANOVA demonstrated significant effect between BRQ level on brand extension evaluation. Specifically, in dissimilar extension condition was difference of extension evaluations between high BRQ group and low BRQ group. High BRQ group evaluated more positively extension than low BRQ, but similar extension condition was not demonstrated significant effect between BRQ level, high BRQ group showed the same extension evaluation as low BRQ.

      • 가루깍지벌레에 대한 이온화에너지 처리 살충 효과

        고성현 ( Sung Hyun Ko ),권기면 ( Gi Myon Kwon ),전용호 ( Yong Ho Jeon ),정철의 ( Chul Eui Jung ) 한국토양동물학회 2013 한국토양동물학회지 Vol.17 No.1

        Since 2004, methyl bromide which is the most potent chemical fumiant applied in quarantine pest control began banned in many countries. Gamma radiation has proved as a technically feasible alternative to the conventional method of chemical control of many fresh fruits and vegetables in quarantine. We tested the effects of gamma radiation on the life stages of comstock mealybug. In the first trial, eggs, nymphs and adults were irradiated with increasing dose of gamma radiation (0, 50, 200, 400, 800 Gy). Then the second trial was made at 0, 200, 400, 1000, 2000 Gy. All experiments were conducted in the temperature controlled room at 25±1℃, 65±10% RH. Eggs were susceptible at all treatments. However mortality of nymphs and adults were shown only in high dose treatments (<1000 Gy). Further research on nymphal development and adult fecundity is required to fully understand the effect of the gamma radiation on the comstock mealybug.

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