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      • 전시참관객의 유형에 따른 전시회 효과성에 대한 인식이 구매행동에 미치는 영향

        강종양(Zong Liang Jiang),김봉석(Bong Seok Kim),소단단(Dan Dan Su) 한국경영학회 2014 한국경영학회 통합학술발표논문집 Vol.2014 No.8

        본 연구는 선행연구를 바탕으로 하여 참관객의 참관목적 요인을 도출하고, 그에 따른 참관객 유형을 분류하며, 분류된 유형에 따른 전시회의 효과성에 대한 인식이 참관객의 실제 구매행동에 어떠한 영향을 미치는지를 파악하는 것을 목적으로 하고 있다. 연구의 결과 전시참관목적에 따라 "집중적 참관객", "특정 목적 참관객", "순회자", "저 관심 참관객" 등 4개의 참관객 유형이 도출되었고, 각 유형의 특성을 파악하였다. 그리고 탐색적 요인 분석을 통해 "상호작용 효과성 요인", "전문정보 획득 효과성 요인", "현장 프로모션 효과성 요인", "업무정보 획득 요인" 등 4개의 전시회 효과성 요인이 도출되었고, "계획구매 요인"과 "비 계획구매 요인" 등 2개의 구매행동 요인이 도출되었다. 전시참관객이 인식한 전시회 효과성과 구매행동 간의 영향 관계를 검증한 결과, 계획구매에 영향을 미치는 효과성 요인은 현장 프로모션 효과성, 전문정보획득 효과성, 업무정보획득 효과성의 순으로 나타났으며, 비 계획구매에 영향을 미치는 효과성 요인은 전문정보획득 효과성, 상호작용 효과성, 현장 프로모션 효과성의 순으로 나타났다. 이는 앞으로 전시참가업체나 주최자가 더 효율적으로 마케팅 전략을 수립하는 데 도움이 될 수 있다. The purpose of this study is to classify trade show visitors based on their purpose of visiting the trade show and then to examine whether there were any differences between each type of trade show visitors on perception of trade show effectiveness and purchase behavior. Also the other purpose of this study is to explore the effect of visitors` perception of trade show effectiveness on visitors` purchase intention. As a result, 4 types of trade show visitors such as "intensive user", "special purpose user", "stroller" and "pragmatist" were clustered based on the purpose of visiting the trade show, and each type of visitors` characteristics were identified in details. 4 factors such as "overall information acquisition effectiveness factor", "specialized information acquisition factor", "interaction effectiveness factor", and "on-site promotion effectiveness factor" were deducted as determinant factors of trade show effectiveness, and 2 factors such as "planned purchase" and "unplanned purchase" were deducted as determinant factors of visitors` purchase intention. The results also show that "on-site promotion effectiveness factor", "specialized information acquisition factor", and "overall information acquisition effectiveness factor" positively affects visitors` planned purchase behavior, and "specialized information acquisition factor", "interaction effectiveness factor" and "on-site promotion effectiveness factor" have a positive effect on visitors` unplanned purchase behavior. This study employing a theoretical framework to evaluate the visitors` purpose of visiting the trade show and trade show effectiveness from the perspective of visitors. By viewing such results, it can help trade show exhibitors and organizers to make more effective marketing strategies in the future.

      • KCI등재

        전시참관객의 유형에 따른 전시회 효과성에 대한 인식이 구매행동에 미치는 영향

        강종량 ( Zong Liang Jiang ),김봉석 ( Bong Seok Kim ),이숙영 ( Sook Young Lee ) 한독경상학회 2015 經商論叢 Vol.33 No.1

        본 연구의 목적은 전시회 참관객의 관점에서 전시회의 참관목적에 따른 참관객 유형별 전시회효과성의 인식에 대하여 알아보고, 참관객이 지각한 전시회의 효과성이 실제 구매행동에 어떠한 영향을 미치는지를 파악하며, 이를 토대로 전시참가업체와 주최자가 전시참관객이 지각한전시회의 효과성을 제고시키는 데 마케팅 전략에 도움을 주고, 참가업체가 더 많은 리드나 계약을 창출할 수 있도록 방안을 살펴보고자 한다. 본 연구는 선행연구를 바탕으로 하여 참관객의 참관목적 요인을 도출하고, 그에 따른 참관객유형을 분류하며, 분류된 유형에 따른 전시회의 효과성에 대한 인식이 참관객의 실제 구매행동에 어떠한 영향을 미치는지를 파악하고자 하였다. 연구의 결과 전시참관목적에 따라 “집중적 참관객”, “특정 목적 참관객”, “순회자”, “저 관심참관객” 등 4개의 참관객 유형이 도출되었고, 각 유형의 특성을 파악하였다. 그리고 탐색적요인 분석을 통해 “상호작용 효과성 요인”, “전문정보 획득 효과성 요인”, “현장 프로모션 효과성요인”, “업무정보 획득 요인” 등 4개의 전시회 효과성 요인이 도출되었고, “계획구매 요인”과“비 계획구매 요인” 등 2개의 구매행동 요인이 도출되었다. 전시참관객이 인식한 전시회 효과성과 구매행동 간의 영향 관계를 검증한 결과, 계획구매에 영향을 미치는 효과성 요인은 현장 프로모션 효과성, 전문정보획득 효과성, 업무정보 획득효과성의 순으로 나타났으며, 비 계획구매에 영향을 미치는 효과성 요인은 전문정보 획득효과성, 상호작용 효과성, 현장 프로모션 효과성의 순으로 나타났다. 이는 앞으로 전시참가업체나 주최자가 더 효율적으로 마케팅 전략을 수립하는 데 도움이 될 수 있다. The purpose of this study is to classify trade show visitors based on their purpose of visiting the trade show and then to examine whether there were any differences between each type of trade show visitors on perception of trade show effectiveness and purchase behavior. Also the other purpose of this study is to explore the effect of visitors` perception of trade show effectiveness on visitors` purchase intention. As a result, 4 types of trade show visitors such as “intensive user,” “special purpose user,” “stroller” and “pragmatist” were clustered based on the purpose of visiting the trade show, and each type of visitors` characteristics were identified in details. 4 factors such as “overall information acquisition effectiveness factor,” “specialized information acquisition factor,” “interaction effectiveness factor,” and “on-site promotion effectiveness factor” were deducted as determinant factors of trade show effectiveness, and 2 factors such as “planned purchase” and “unplanned purchase” were deducted as determinant factors of visitors` purchase intention. The results also show that “on-site promotion effectiveness factor,” “specialized information acquisition factor,” and “overall information acquisition effectiveness factor” positively affects visitors` planned purchase behavior, and “specialized information acquisition factor,” “interaction effectiveness factor” and “on-site promotion effectiveness factor” have a positive effect on visitors` unplanned purchase behavior. This study employing a theoretical framework to evaluate the visitors` purpose of visiting the trade show and trade show effectiveness from the perspective of visitors. By viewing such results, it can help trade show exhibitors and organizers to make more effective marketing strategies in the future.

      • 朱熹와 李退溪의 理氣觀 比較

        양종화 안동대학교 1997 退溪學 Vol.9 No.1

        중국 남송의 대유학자 주희는 二程의 理本論을 계승하여 理로서 본체를 삼는 리기론 본체 철학을 세우고, 이어서 리학의 心性학설 및 格致수양론을 완성하여 理氣論, 心性論, 格致論을 융합해 일체적인 완전한 이론 형태의 리학 체계로 발전시킴으로써 송대 이학의 집대 성자가 된다. 주희의 理學 思想 체계에 있어서 리기관은 몹시 중요한 위치를 차지한다. 흔히 '동방의 주자'로 칭송되는 이퇴계는 조선 성리학의 큰 스승이다. 그는 주자학의 리학 도통을 계승하고, 당시 조선의 사회 정치 수요를 결합해서 한국 유학의 성리학 체계를 창출했다. 퇴계는 주자학의 세 방면에 관해 모두 깊은 이해와 정밀한 발명이 있었는데, 심성론 방면에 있어서는 매우 상세한 해석(계승)을 했고, 또한 상당한 정도의 창조와 발휘, 돌파를 이루어 한국 성리학의 선명한 특색을 형성했다. 그는 주자에 근거했으나 가위 주자를 초월했다고 말할 수 있으니 이러한 초월의 실현은 매우 큰 정도에서 리기관의 지탱에 힘입었다.

      • Analysis of Religious Development and Characteristics in Southeast Asia

        Zong Wei,Ren Liang,Qu Jinshuai 아시아사회과학학회 2020 Jornal of Asia Social Science Vol.1 No.2

        Southeast Asia is not only one of the birthplaces of human civilization, but also the region with various and complex religions in the world. Its religious development has a long history, which can be traced back to the period of primitive society. With the development of human civilization and social productive forces, the improvement of natural environment and cross-regional religious and cultural exchanges, the religious culture in Southeast Asia shows the characteristics of diversity, variability and mixing. This paper divides the development of religion in Southeast Asia into two stages, and focuses on the development and characteristics of different religions in Southeast Asia before the introduction of foreign religions and the development of emerging religions in Southeast Asia.

      • Research on Sound Source Localization for Device Fault Diagnosis

        Liang Zhang,Tiejun Li,Yinxue Zong,Yang Tan 보안공학연구지원센터 2016 International Journal of Multimedia and Ubiquitous Vol.11 No.9

        A sound source localization method is presented herein around the utilization with the sound signal for device fault diagnosis. Firstly, Butterworth wavelet and its filter banks were designed aimed at the background noise separation in the industrial environment, it is proved that the Butterworth wavelet filter can extract the weak fault features in source signals without frequency aliasing phenomenon. Then the algorithms of sound source localization was studied in depth, the generalized cross-correlation(GCC) based time delay estimation(TDE) was presented. Finally the coordinates of sound source location was obtained in the quaternion microphone array model. The experiment results show that in the industrial environment, the error value of positioning accuracy is less than 4cm within an appropriate distance, it can meet the needs of practical application, meanwhile the reliability and the real-time performance is satisfactory.

      • KCI등재

        “I`m healthy, I don`t have pain”- health screening participation and its association with chronic pain in a low socioeconomic status Singaporean population

        ( Liang En Wee ),( David Sin ),( Wen Qi Cher ),( Zong Chen Li ),( Tammy Tsang ),( Sabina Shibli ),( Gerald Koh ) 대한통증학회 2017 The Korean Journal of Pain Vol.30 No.1

        Background: We sought to determine the association between chronic pain and participating in routine health screening in a low socioeconomic-status (SES) rental-flat community in Singapore. In Singapore, ≥ 85% own homes; public rental flats are reserved for those with low-income. Methods: Chronic pain was defined as pain ≥ 3 months. From 2009-2014, residents aged 40-60 years in five public rental-flat enclaves were surveyed for chronic pain; participation in health screening was also measured. We compared them to residents staying in adjacent owner-occupied public housing. We also conducted a qualitative study to better understand the relationship between chronic pain and health screening participation amongst residents in these low-SES enclaves. Results: In the rental-flat population, chronic pain was associated with higher participation in screening for diabetes (aOR = 2.11, CI = 1.36-3.27, P < 0.001), dyslipidemia (aOR = 2.06, CI = 1.25-3.39, P = 0.005), colorectal cancer (aOR = 2.28, CI = 1.18-4.40, P = 0.014), cervical cancer (aOR = 2.65, CI = 1.34-5.23, P = 0.005) and breast cancer (aOR = 3.52, CI = 1.94-6.41, P < 0.001); this association was not present in the owner-occupied population. Three main themes emerged from our qualitative analysis of the link between chronic pain and screening participation: pain as an association of “major illness”; screening as a search for answers to pain; and labelling pain as an end in itself. Conclusions: Chronic pain was associated with higher cardiovascular and cancer screening participation in the low-SES population. In low-SES populations with limited access to pain management services, chronic pain issues may surface during routine health screening. (Korean J Pain 2017; 30: 34-43)

      • SCIESCOPUSKCI등재

        Efficacy and Safety of Adalimumab in Moderately to Severely Active Cases of Ulcerative Colitis: A Meta-Analysis of Published Placebo-Controlled Trials

        ( Zong Mei Zhang ),( Wei Li ),( Xue Liang Jiang ) 대한소화기학회 2016 Gut and Liver Vol.10 No.2

        Background/Aims: To evaluate the efficacy and safety ofadalimumab (ADA) in moderately to severely active ulcerativecolitis (UC) patients who are unresponsive to traditional therapy. Methods: Electronic databases, including the PubMed, Embase, and Cochrane databases, were searched to April 20, 2014. UC-related randomized controlled trials (RCTs) that compared ADA with placebo were eligible. Review Manager 5.1 was used for data analysis. Results: This meta-analysis included three RCTs. ADA was considerably more effective compared with a placebo, and it increased the ratio of patients with clinical remission, clinical responses, mucosal healing and inflammatory bowel disease questionnaire responses in the induction and maintenance phases (p<0.05), as well as patients with steroid-free remission (p<0.05) during the maintenance phase. Clinical remission was achieved in a greater number of UC cases in the ADA 160/80/40 mg groups (0/2/4 week, every other week) compared with the placebo group at week 8 (p=0.006) and week 52 (p=0.0002), whereas the week 8 clinical remission rate was equivalent between the ADA 80/40 mg groups and the placebo group. Among the patients who received immunomodulators (IMM) at baseline, ADA was superior to the placebo in terms of inducing clinical remission (p=0.01). Between-group differences were not observed in terms of serious adverse events (p=0.61). Conclusions: ADA, particularly at doses of 160/80/40 mg (0/2/4 week, every other week), is effective and safe in patients with moderate-to-severe UC who are unresponsive to traditional treatment. Concomitant IMM therapy may improve the short-term therapeutic efficacy of ADA. (Gut Liver 2016;10:262-274)

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