브랜드 이미지, 브랜드 신뢰 및 브랜드 애호도의 구조적 관계 : 금융브랜드 이미지를 중심으로

안길상,이재록,민경현 한국방송광고공사 2005 광고연구 Vol.0 No.69

본 논문은 브랜드 이미지와 브랜드 신뢰 그리고 브랜드 애호도에 관한 구조적 관계를 실증분석을 통해 검증하고자 하였다. 이를 위해 은행을 이용해 본 경험이 있는 고객들을 상대로 설문조사를 하였으며 수집된 자료를 이용하여 구조방정식에 의해 브랜드 이미지, 브랜드 신뢰, 그리고 브랜드 애호도 간의 인과관계를 검증하였다. 분석결과 브랜드 이미지는 브랜드 신뢰에 브랜드 신뢰는 브랜드 애호도에 직접적으로 영향을 미치는 것으로 나타났다. 또한 브랜드 이미지와 브랜드 애호도와의 관계에서 브랜드 신뢰는 부분적으로 매개적 작용을 하는 것으로 나타났다. 마지막으로 연구결과에 따른 실무적 시사점과 연구의 한계점 및 미래 연구방향에 대해 기술하였다. This study examines the structural relationship among brand image, brand trust, and brand loyalty in bank industry, and then how brand trust plays a role of mediating variables between brand image and brand loyalty. Findings of this study are as follows: First, the brand image is significantly related to brand trust. The more consumer arouses about brand image, the more he trust the brand.Second, brand trust affects brand loyalty. Creating and maintaining brand trust produces positive results in repeat purchase and word-of-mouth activities. Third, brand trust is definitely found as a mediating variables which illustrates the relationship of brand image and brand loyalty. This paper suggests some marketing implications. First, it is possible to place a powerful brand when a brand has strong, favorable, and unique brand image. Bank industry should endeavor to build and maintain a strong, favorable, unique brand image because the powerful brand leads to brand equity. Second, financial goods in bank do not still perform in their strong, favorable and unique brand image attributes. Therefore banks provide consumers the strong, favorable, unique brand image in financial goods through effective communications.

함수량이 다른 오염지반의 지지력 결정

안종필,박경호,백현 朝鮮大學校 建設技術硏究所 1999 建設技術硏究 Vol.19 No.1

This study, investigates the existing theoretical backgrounds in order to examine the behavior of lateral flow owing to the plasticity of soils when unsymmetrical surcharge is worked on polluted soils by the increase of water content, compares and analyzes the results measured through model tests. Unsymmetrical surcharge is increased at regular intervals to soil tank made up the polluted soils and then the amounts of settlement, lateral displacement and upheaval are observed. Critical surcharge was decided q_(cr)=3.42 C_(u) similar to those had proposed Terzaghi and JHI, and the value of ultimate capacity was decided q_(ult)=7.71 C_(u) similar to that of Tschebotarioff and JHI

인터넷 데이터베이스와 온라인 데이터베이스의 검색시스템 검색효율 비교

안태경,김현희 明知大學校 文獻情報學會 1999 文獻情報學論集 Vol.- No.6

인터넷은 상용데이터베이스에 없는 정보와 상용데이터베이스와 거의 같은 정보를 무료로 입수할 수 있는 경우도 있으며 새로운 정보원으로서 중요성을 더해가고 있다. 전문 검색사들은 어떤 때 무슨 온라인 정보원을 이용해야 하는지에 관한 안내가 필요하게 되었다. 따라서 본 연구에서는 먼저 인터넷 데이터베이스와 상용 데이터베이스의 특성을 기존 연구 결과들에서 살펴본 후 두 탐색의 검색 효율성을 측정하기 위해서 이용자에게 의뢰 받은 정보 질문들을 이용하여 실험을 한 후 두 시스템의 탐색 결과를 분석하여 검색소요시간, 최종검색 건수, 적합성 등을 비교해 보았다. 실험 결과, 검색소요시간은 4명의 정보검색사가 6개의 질문 모두를 검색하는데 소요된 시간은 인터넷 평균 14.67분, 상용온라인 평균 4.75분으로 인터넷은 상용온라인 보다 약 3배의 검색시간이 소요되었다. 또한 정보검색속도의 문제는 검색성능과도 관련이 있지만 비용의 문제가 제기 되었다. 적합성 측정에서는 검색자와 질문자 적합성을 측정하였는데 모두 유사한 평가를 하고 있었다. 데이터베이스의 유형별 정보검색의 적합성 측정은 인터넷 데이터베이스에는 수치데이터, 연구기관자료, 디렉토리형 정보원, 기업의 동향분석자료 등에 강한 것으로 나타났다. 상용온라인 데이터베이스는 학술지의 전문(full-text), 학술지의 서지데이터에서 우수한 것으로 적합성이 평가 되었다.

口呼吸者의 Head posture에 關한 硏究

安宰賢,車敬石 단국대학교 치의학연구소 1991 논문집 Vol.3 No.-

This study was carried out for the comparison of the head postures between mouth breathers and normal nasal breathers. For this purpose, a test group of 28 mouth breathers, between the ages of 8 to 12 years old and a control group of 25 nasal breathers were used. Following results were obtained after comparing the craniofacial and craniocervical angulations to the True Vertical line. 1. In the comparisions relating to the True Vertical Line, results were obtained using four items; NSL/VER, FH/VER, NL/VER, PMV/VER. Variations were observed in all the items and the craniofacial angulations in the mouth breathers group showed more superior position compared to the control group. 2. In the comparisions relating to the craniocervical angulations, results were obtained using four items; NSL/OPT, FH/OPT, NL/OPT, PMV/OPT. Variations between the two groups were observed only in the PMV/OPT item and the mouth breather group showed more craniocervical angulations compared to the control group.

선박용 엔진 모니터링을 위한 CSMA/CD 프로토콜

안병원,김현수,윤경국 木浦海洋大學校 1998 論文集 Vol.6 No.1

This study is on the development of a monitoring system which can be applied for not only large vessels but also small vessels less than 20 gross tonnage. The Monitoring system consists of many LMU(Local Monitoring Unit)s that collect data from local machinery, a host computer that controls LMU and a stable communication system. In this paper, the industrial computer is used as host computer and that is compotable to IBM PC. GUI(Graphic User Interface) for main program is constructed by the use of HANGUL library and BOLAND C??, so this software package is easy to access to beginners. The LMU is made up from 80C196KC, which consists of CPU, interface, digital input/output, analog input/output and communication. Communication system between the host computer and LMUs is the multidrop configuration using RS-485 method. One master device of industrial computer has the role of host computer and LMUs acts as slave devices. And, more efficient communication system is practicable by the aid of polling method as well as carrier sense multiple access with collision detection(CSMA/CD) protocol.

내분비계장애물질 평가방법의 최적화 및 Apoptosis에 관한 연구

안광현,이경아,김봉희 한국환경독성학회 2004 환경독성보건학회지 Vol.19 No.3

Xenoestrogens are chemicals with diverse structure that mimic estrogen Bisphenol A, a monomer of polycarbonate and epoxy resins, has been detected in canned food and human saliva Bisphenol A stimulate cell proliferation and induce expression of estrogen-response genes to vitro The purpose of the this study was to evaluate cell proliferation of bisphenol A in the presence of a rat liver S9 mix contaning cytochrome P450 enzyme~ and Cu(Ⅱ) The fragmentation of intact DNA, a parameter of apoptotic cell death, was evaluated quantitatively by diphenylamme reaction method Bisphenol A induced apoptotic cell death in a dose-dependent manner The effect of radical Scavenger on the apoptottc cell death induced bisphenol A was investigated The DNA fragmentation induced by bisphenol A was significantly inhibited by addition of radical scavenger to the culture medium This indicated that elevated oxidative stress caused by imbalance between the production and removal of free radicals occurred to cells Taken together, these results suggest that tree radical reacts with Cu(Ⅱ) leading oxidative stress

소뇌출혈후 신경인성방광으로 배뇨장애를 주소로 한 환자 치험 1例

안정조,최영,조현경,임승민,김민상,오병렬,유병찬,설인찬 대전대학교 한방병원 2002 惠和醫學 Vol.11 No.1

In patients with Cerebral vascular accident, Voiding Dysfunction is very usual, but if with no improvement for a long time, it can cause many complexed-problems as urinarytract injury, infection or inflamation and patients suffering from pain, inconvenience and anxiety. In this case 58-year-old female with Voiding Dysfunction with Neurogenic Bladder after Cerebellum Hemorrhage, for 6 monts there was no interval change on symptom, We prescribed appropeiate herbal medication, and perform acupuncture and moxa. 5 days later after admission in Taejeon Oriental Hospital, The patien was able to have self-voiding and gradually improved. So we report it for the better treatment.

비만을 동반한 위암 환자에서 두 병을 같이 수술 치료한 경험(증례)

최경현,윤기영,문형환,신연명,서경원,안수미,송윤미,석정희,정경연,이은하 고신대학교의과대학 2008 고신대학교 의과대학 학술지 Vol.23 No.3

Obesity is growing problem in Korea. We had a case of bariatric surgery during gastric cancer operation. Patient was 29 year old Korean lady with early gastric cancer located in the lesser curvature side of the middle 1/3 of the stomach. Her body weight was 89 kg, height 163 cm, and thus body mass index was 33.5 kg/m2. Preoperative blood pressure was 130/90 mmHg, hemoglobin 12.9 g/dL, total lymphocyte count 3,280/mL, serum albumin 4.3 g/dL, CEA 1.1 ng/mL, CA 19-9 9.1 ng/mL, and alpha fetoprotein 2 ng/mL. Another associated disease was right thyroid follicular neoplasm. The chest X-ray was normal. After IM injection of 2,500 units of heparin 30 minutes before the induction of general anesthesia, she received curative subtotal gastrectomy and Roux en Y gastrojejunostomy when a malabsorption loop of 120 cm jejunum was incorporated between the Treitz ligament and the end to side jejuno-jejunostmy site at May 29th 2006. Her postoperative course was uneventful except a minor wound seroma and the elevations of serum amylase(up to 4 folds) and lipase(up to 2 folds). She lost her body weight 9 kg in 5th, 21 kg in 7th, and 27 kg in 10th postoperative months to became 61.5 kg. On follow up exams in July 2008, she gained 4 kg to overcome her weakness and fatigue. From the above result, the incorporation of a malabsorption loop during reconstruction phase of gastric cancer operation was a good option for obese gastric cancer patients especially in cases of early gastric cancer.

입원 환자 영양검색 전산 프로그램 개발

안수미,윤기영,신연명,최경현,임근승,장문경,송윤미,공은희 고신대학교의과대학 2008 고신대학교 의과대학 학술지 Vol.23 No.2

Background : About 30% of patients in the hospital are under nourishment. A large portion of people are undernourished when they are admitted to the hospital and in the majority of these, undernutrition develops further while in hospital. Patient-Generated subjective global assessment(PG-SGA), a method of nutritional assessment based on clinical judgment, has been widely used to assess the nutritional status of adults for both clinical and research purposes. Modified PG-SGA can be used as a nutrition screening tool, and a comprehensive nutrition assessment is desirable for those who are malnourished. The purpose of this study is to develop a simple, reliable and valid nutrition screening program(NSP). Methods : We applied the nutrition screening program(NSP) to adult inpatients who are at risk of malnutrition using the Modified Patient-Generated subjective global assessment(PG-SGA) and objective assessment(electrical medical record data). Results : Therefore simple and beneficial NSP is developed for patients with severe malnutrition. Using NSP. nutritional information of the severe malnutrition patient should be shared with the physicians and they should be taken care of by clinical dietitians to improve their nutritional status. Conclusion : The Modified PG-SGA and nutrition screening tool are simple, reliable and valid nutrition screening program(NSP).

이상 유동에서 영상 복원을 위한 EIT system 회로의 안정성 평가

이보안,현종관,이헌주,김신,김경연 濟州大學校 産業技術硏究所 2001 산업기술연구소논문집 Vol.12 No.1

The EIT(Electrical Impedance Tomography) system is one of the methods for tomographv technologies. The EIT measurement is less expensive than other methods because the system is relatively simple and easy to construct compared to other methods. In this study. the real voltage values were compared to theoretical values. The rmse(root mean square error) of measured data was 2.99%. So that. this EIT system circuit was a accuracy circuit for a reconstruction algorithm.