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      • KCI등재

        중국내 중국기업과 외국기업광고의 가치표현 비교연구

        창준 ( Jeong Chang-jun ) 한국디자인트렌드학회 2009 한국디자인포럼 Vol.24 No.-

        본 연구는 우리나라 기업들의 중국시장 활동에 도움을 주며, 학술적인 연구가치가 있을 것으로 보고, 연구를 시작하였다. 연구주제는 중국내 중국기업광고와 외국기업광고의 가치분석이다. 가치분석은 「인민일보」2006. 4월 - 2008. 10월에 게재된 총 508편의 기업광고를 표집하여 분석하였다. 이 중 중국기업광고는 376편, 외국기업광고는 132편으로 표집 되었다. 분석은 Cheng & Schweitzer(1996)의 32가지 가치 유목을 중심으로 내용분석을 하였고, 그 결과는 다음과 같다. 가치유목별로 보면, 중국기업광고는 품질, 전통, 기술, 장인정신의 순서로 상품의 질에 바탕을 둔 상품 애고심 조성 기업광고가 주류를 이룬 것으로 보인다. 외국기업광고는 자연, 예의, 지혜 등의 순서로 상품 중심에서 벗어나, 일류 보편적 가치체계를 담고 있었다. 실용적 / 상징적 가치 분석에서는 중국기업광고의 경우, 실용과 상징적 가치 모두 비슷한 비율을 보이고 있는데, 상징적 가치가 약간 상회하고 있었다. 이는 실질과 명목가치 모두를 중시하는 중국문화전통의 특질이 반영된 것으로 보인다. 외국기업은 상징적 가치가 실용적 가치보다 훨씬 많게 나타났다. 동양적 가치와 서양적 가치에서는 중국기업과 외국기업 모두, 중립적 가치가 많았는데, 중국의 문화양식인 중도적인 철학적 배경을 반영하고 있는 것이라고 볼 수 있다. 외국기업은 중국현지문화에 적응하는 현지화 전략을 펼치고 있다고 볼 수 있겠다. 수평적/ 수직적 가치분석에서는 중국기업광고의 경우, 상하위계질서를 중시하는 수직적 가치가 여전히 많이 나타났으며, 외국광고는 수직적 가치, 중립적 가치 모두, 비슷한 비율로 중국전통문화를 따르는 현지적응화 전략을 펼치고 있다고 판단된다. This study aimed to aid a Koreans business activity, especially on marketing and communication strategy. The subject of this article is the contents analysis for Chinese and Foreign corporate advertisements on the home of chinese. For this study, 508 of advertisements were collected through the home page of the people`s daily. And the contents analysis was carried out with the 32 value list which was made by Cheng and Scheweitzer in the year of 1996. Chinese corporate`s Advertisements showed up the following value lists; Quality, tradition, technique, craftsmanship etc. Foreign corporate`s Advertisements showed up the following value lists; nature, courtesy, wisdom. etc. In the analysis of the practical/ symbolic value, Chinese corporate advertisements showed up the both practical and symbolic value. And Foreign corporate was assumed to held the localized strategy in China, because much of the neutral value was found in their advertisements. In the analysis of the vertical/ horizontal value, Chinese advertisements showed up the vertical value and Foreign advertisements showed up the same amounts in vertical/ horizontal value.

      • KCI등재
      • KCI등재

        무증상 쿠싱증후군을 유발한 반대측 부신선종을 동반한 낭성 갈색세포종 1예

        창준,서주완,성혁규,고정희,이용재,김보현,김인주 대한내분비학회 2012 Endocrinology and metabolism Vol.27 No.4

        Bilateral adrenal neoplasms are associated with metastatic cancer, pheochromocytoma and lymphoma. The coexistence of a unilateral functioning adrenocortical adenoma with contralateral pheochromocytoma is extremely rare. A 52-year-old woman complained of fatigue, headache, palpitation, and progressive weight gain. Hormonal assessment demonstrated high 24 hours urine epinephrine, norepinephrine, and free cortisol. A dexamethasone suppression test (overnight 1 mg, low dose 2 mg) showed insuppressible cortisol. Computerized tomographic scanning revealed a bilateral adrenal tumor. To preserve adrenal function, right adrenalectomy along with left adrenal tumorectomy was performed. Histological finding of the right adrenal tumor was pheochromocytoma and the left adrenal tumor was adrenocortical adenoma. This patient was the first case of a functional adrenocortical adenoma with contralateral cystic pheochromocytoma in Korea. We report the case with a review of the literature.

      • KCI등재

        발육,발달학 : 60~70%RM Weight Training이 남자고교생의 학년별 골밀도 및 골대사에 미치는 영향

        창준(ChangJoonLee),양점홍(JumHongYang),박원익(WonIkPark) 한국체육학회 2005 한국체육학회지 Vol.44 No.5

        The purpose of this study was to verify resistance training’s compatibility to bone mineral density, osteocalcin and alkaline phosphatase through comparisons and analyses of difference by groups and grades of N-male’s high school students located in B metropolitan city. The subjects participated in the experiment consisted of male exercise group(n=30) and control group(n=30), who were sampled by each 10 persons from each grade among grade 1, 2 and 3 and who were intentionally selected participants born within±1month(from May to July) of normalized June as the same date of birth in order to keep consistency between groups and grades. The application of resistance training program to the subject was performed according to experimental protocol of 50~60 minute in 3times/week during 8 weeks.The conclusions obtained from the above were as follows;Bone mineral densityThe 3rd grade in the increase of bone mineral density in lumbar total of exercise groups was superior to the 1st, 2nd grade, but there was no significant difference among all grade’s mineral density in femoral neck, trochanter, and Ward’s triangle. However, in main effects among grades and terms, the 3rd grade got better results than the 1st grade at left trochanter and the 1st grade’s got better ones that the 3rd grade’s at left Ward’s triangle. Osteocalcin and Alkaline phosphatase There was no significant difference in the increment among grades of osteocalcin and alkaline phosphatase in exercise group, but the main effects among grades and terms of osteocalcin were large in terms, and there were larger effects of alkaline phosphatase in the 1st grade than those in the 2nd and 3rd grade. Therefore, it is concluded that it was shown to take a positive change in all exercise group. It was shown that the most optimal term of resistance training in bone mass increase of lumbar total of bone mineral density is the 3rd grade and so is the 1st grade in alkaline phosphatase of bone metabolism.

      • 규칙적인 운동참여와 비참여가 남자대학생의 건강관련체력에 미치는 영향

        창준 ( Chang Joon Lee ),신덕수 ( Doug Soo Shin ),고영호 ( Young Ho Ko ) 제주대학교 해양스포츠센터 2011 해양스포츠연구 Vol.1 No.1

        The purpose of this study was to examine the effect of regular exercise on health-related physical fitness in male university students. 20 subjects(windsurfing exercise group, n=10; non-exercise group, n=10) were participated in this experiment. Health-related physical fitness(%fat, muscle mass, muscle strength, muscular endurance, flexibility, cardio-respiratory endurance) of all subjects was measured. All data were expressed as mean and standard deviation and also independent t-test was performed to test the significant levels of differences between groups by using SPSS program. Significance was set at the α=.05. Consequently, exercise group had significantly better levels in %fat, muscle strength, muscular endurance, cardio-respiratory endurance than non-exercise group. In summary when considering the above results, we concluded that long term and regular exercise could improve the level of health-related physical fitness in windsurfing exercise participants.

      • 임베디드 리눅스 기반의 전자 칠판 시스템 개발

        창준 대한임베디드공학회 2007 대한임베디드공학회논문지 Vol.2 No.4

        Recently, most embedded systems have the multi-functions mixed the hardware with the software. The existing sequence programming methods are not suitable to implement the embedded system with multi-functions. So, it can be overcome the limit of a facility implementation by introducing the operating system in system. Also, due to the requirement about the better convenient and comfortable meeting or lecture environment, the necessity of electronic white-board is getting higher. Specially, the education using multimedia information is much more desirable for various and improved lecture at the high school and the university. But the sequence program which have been managed in existing electronic white-board system has some difficulties to achieve the software-oriented systems which has to accomplish many functions. In this paper, we propose the method to implement a facility of electronic white-board through using the embedded linux with excellent performance. The embedded linux presents the powerful software environment for the implementation of an embedded system and makes the realization of many various functions easy because it follows kernel characteristics of linux. In this paper, we describe the details for the structure of hardware, kernel source and device driver of a developed electronic white-board.

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