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문화관광축제의 지각된 서비스품질과 만족, 재방문 및 추천 의도와의 관계에서 개인특성요인의 조절효과 분석 -원주한지문화제를 중심으로-
허용덕 ( Young Duk Huh ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2012 호텔리조트연구 Vol.11 No.2
This study performed a frequency analysis, an exploratory factor analysis, a reliability analysis and a correlation analysis with a SPSSWIN 18.0 program as well as conducted a confirmatory factor analysis and confirmed overall suitability of a suggested model with a AMOS 7.0 program. The following conclusions were derived in cultural festival. First, this study analyzed the festival service according to five aspects of SERVQUAL- tangibles, reliability, responsiveness, assurance and empathy― and categorized it into four aspects: contents or experience, reliability, assurance and tangibles. Second, among recognized service qualities of the festival, contents or experience and reliability have a significant effect on participants`` satisfaction. Third, among the qualities, contents or experience and reliability correlate with participants`` intention to revisit and recommend the festival, Fourth, results of the control effects in the sex, age, residence and income factors, there are a difference. The analytic results of this study presented the theoretical implications and policy suggestions of the cultural festival.
호텔부문논문 : 고용불안정 인식에 기인된 조직유효성과의 관계 분석 (서울시내 특급호텔 중심)
허용덕 ( Yong Duk Huh ) 한국호텔리조트카지노산학학회 2005 호텔리조트연구 Vol.4 No.1
Hotel staffs watching mutation of employment condition perceive that their job is unstable. Then, the factors make them to perception effect of mutation of employment condition to their behavior and their attitude, have been highlighted. The results of this study are as follows. Work environment control, which is one of job insecurity factor, have a positive effect to job satisfaction and organizational commitment, but it has negative effect to leaving job. In conclusion, a lot of things were tried to improve Hotel structure that takes so much money by commercialized of personal service in Hotel management in these days, also employment diversification of Hotel staffs and mutation of employment condition lead softness and relaxation of restriction, which are international trend in labor market.