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플라워샵 경영주를 대상으로 한 주요 절화류의 용도별 이용성과 장래성에 대한 조사연구
허북구,윤재길,강호종,박상현 진주산업대학교 2001 論文集 Vol.40 No.-
Survey for utilization, future availability and demand prospect of 32 cut flowers on 120 flower shop owners was conducted. On the utilization for purposes, out of 32 cut flowers surveyed, cut flowers evaluated as more than 'good' were 15, 14 and 12, in for flower basket, bouquet and home, respectively. Flowers evaluated as less than 'medium' were just 1-2 kinds including standard chrysanthemum. For event decoration and religion, 5 and 8 cut flowers were evaluated as more than 'good'. For consolation garland, celebration garland and bridal bouquet, just 1, 6 and 7 plants were evaluated as more than 'good'. These results indicated that utilization of cut flowers were largely different according to their use purposes. On the future availability, all 32 cut flowers were evaluated as more than 'good' in for religion. Almost plants were evaluated as more than 'medium' excepting standard mum and gerbera in for home, standard mum and china aster in for celebration garland, standard mum in for flower arrangement, houquet, flower basket and event ceremony. However, for consolation garland, just 7 plants including standard mum were evaluated as more than 'medium'. For bridal bouquet, just 5 plants including rose were evaluated as more then 'good'. The importance for purposes of cut flowers is orderly for flower basket > bouquet > celebration garland > consolation garland > bridal bouquet > flower arrangement > event decoration. The demand prospect for purposes of cut flowers was evaluated as more than high in for flower basket and bouquet, as more than medium in for event decoration, home, flower arrangement and religion, and as less than medium in for celebration garland.
꽃집 및 꽃 전문 온라인 쇼핑몰의 품목별 매출 실태조사
허북구,박윤점,윤재길,박상현 한국화훼연구회 2002 화훼연구 Vol.10 No.2
광역시 소재 꽃집 10곳과 서울 소재 꽃전문 온라인 쇼핑몰 3곳의 매출실태를 조사하였다. 꽃집의 매출액은 절화상품(65.0%), 관엽식물(19.3%), 난(14.8%), 기타(0.9%)순으로 많았으며, 품목별로는 경조화환(32.5%), 꽃바구니(23.4%), 관엽식물(19.3%), 난(14.8) 순으로 많았다. 온라인 쇼핑몰의 매출액은 절화상품(87.6%), 난(5.8%), 관엽식물(3.4%), 기타(3.2%)순이었으며, 품목별로는 꽃바구니(37.0%), 박스플라워(23.5%), 꽃다발(20.1%), 난(5.8%) 순으로 많았다. 판매건수는 꽃집의 경우 꽃바구니(28.1%), 꽃다발(20.8%), 관엽식물(15.0%)의 비율이 높았으며, 꽃 전문 온라인쇼핑몰은 꽃바구니(34.44%), 박스플라워(27.2%), 꽃다발(23.2%)의 비율이 높았다. 판매단가는 품목에 관계없이 꽃 전문 온라인 쇼핑몰이 꽃집 보다 비싸게 조사되었다. 꽃집에서 꽃 판매 형태는 가정용 절화는 100% 꽃다발은 77%가 직접 방문에 의해 판매되었고, 꽃바구니, 꽃다발, 박스플라워는 80%이상이 전화주문에 의해 구매된 것으로 나타났다. This survey was conducted to investigate the actual condition of flower sale in shopping mall for flower and flower shop, which is located in some metropoltan cities. In the case of flower shop. rate of selling amount is 65% for cut flower, 19.3% for foliage plant, 14.8% for orchid and 0.9% for others. Among the cut flowers, wreath for celebration or condolence account for 32.5%, flower basket 23.4%. foliage plant 19.3% and orchid 14.8%. In the case of online shopping mall, rate of selling amount is 87.6% for cut flower, 5.8% for orchid and 3.4% foliage plant. Number of sale, in flower shop, was very high orderly at flower basket(28.1%), bouquet(20.8%) and foliage plant(15%). However, shopping mall showed that number of sale was high at flower basket(34.4%), box flower(27.2%) orderly. Sale price was higher in online shopping mall than in flower shop independent on items. Form of flower sale, in flower shop, was appeared that 100% for home and 77% for bouquet were soled by visiting, above 80% of flower basket, bouquet and box flower were soled by telephone.