이차원 수소자기공명분광법을 이용한 BPTI의 공명주파수 지정

한규훈,정동호,박규환,채동연,김수경,유현주,Han, Kyou-Hoon,Choung, Dong-Ho,Park, Kyu-Hwan,Chae, Dong-Yeun,Kim, Soo-Kyung,Yoo, Hyun-Ju 생화학분자생물학회 1994 한국생화학회지 Vol.27 No.5

BPTI(Basic Pancreatic Trypsin Inhibitor)에 phase-sensitive COSY(shift COrrelation SpectroscopY), DQF(Double Quantum Filtered)-COSY, TOCSY(TOtal shift Correlation SpectroscopY), NOESY(two-dimensional NOE SpectroscopY) 등의 2차원 핵자기공명분광법을 사용하여 수소 공명주파수를 지정하고 $^{3}J_{HNa}$ 값을 측정하여 기존 문헌치(Wagner et al., 1987; Berndt et al., 1992)와 비교한 결과 chemical shift 값, 공명주파수 지정에 사용된 순차적 NOE 및 $^{3}J_{HNa}$ 값 등이 거의 일치한다. 한편, 본 연구에서는 기존 문헌에서 지정하지 않은 14개의 수소 공명주파수를 추가로 지정할 수 있었다. Two-dimensional NMR methods such as phase-sensitive COSY (shift COrrelation SpectroscopY), DQF (Double Quantum Filtered)-COSY, TOCSY (TOtal shift Correlation SpectroscopY), NOESY (two-dimensional NOE SpectroscopY) in $H_{2}O$ and $D_{2}O$ have been used to achieve resonance assignment for basic pancreatic trypsin inhibitor. Results are in good agreement with the previous reports by Wuthrich and his coworkers (Wagner et al., 1987; Bemdt et al., 1992). In addition, in this work, we have assigned 14 additional resonances that were not assigned before.

핵자기공명 (Nuclear Magnetic Resonance) 분광학

한규훈 한국과학기술원 유전공학연구소 1995 생명공학동향 Vol.3 No.3

가족주의를 이용한 커뮤니케이션의 설득 효과: 한‧미 여성의 공익광고 태도 비교를 중심으로

한규훈 경희대학교 사회과학연구원 2011 社會科學硏究 Vol.37 No.2

This research examined how much a public service advertisement using a familistic appeal would be effective in persuasion, comparing to that using an individualistic appeal. A critical focus in this study’s analysis lied on the cross-cultural viewpoint, which compares consumer attitudes between South Korea, an assumed colletivistic country, and the US, an assumed individualistic country. Thus an experiment was conducted in both countries using the sample of 476 married women. Results indicated that while general patterns of relative effect discrepancies between South Korea and the US are similar, an individualistic appeal tends to be slightly more effective than a collectivistic appeal; and moderating effects of both message framing (positive vs. negative) and age groups were found to be not statistically significant. Based on the findings, a changing trend of South Korean consumers in their perceptions of familism and individualism as well as their effectiveness in public communication was discussed with the effort to draw theoretical and practical implications and directions for future research. 본 연구는 우리나라의 전통적 가치규범 중 하나인 가족주의가 반영된 공익광고의 설득효과를 개인주의가 반영된 소구의 효과와 비교하여 고찰하였다. 분석의 관점에 있어서는 집단주의 성향이 높은 것으로 가정된 한국 수용자와 개인주의적 성향이 높은 것으로 가정된 미국 수용자의 광고태도 및 행동적 의향을 평가하는 비교문화적 시각을 채택하였으며, 이에 따라 양국의 기혼여성 476명을 대상으로 동기간대에 실험조사를 실시하였다. 응답데이터의 통계분석 결과, 한국과 미국에서의 수용자 반응이 대체로 유사한 패턴을 보인 가운데, 전반적으로 개인주의 소구에 대한 태도가 가족주의 소구에 대한 태도보다 긍정적이며 메시지 프레이밍과 연령대의 조절효과는 양국에서 모두 유의하지 않은 것으로 나타났다. 이 같은 결과를 토대로 국내 소비자들의 성향에 내재된 가족주의와 개인주의 속성의 변화 및 공공 커뮤니케이션에 있어서의 이용 효과를 이론적ㆍ실무적 함의와 함께 논의하고 관련된 후속연구의 방향성을 제시하였다.

이차원 수소자기공명분광법을 이용한 BPTI 의 공명주파수 지정

한규훈,정동호,박규환,채동연,김수경,유현주 ( Kyou Hoon Han,Dong Ho Choung,Kyu Kwan Park,Dong Yeun Chae,Soo Kyung Kim,Hyun Ju Yoo ) 생화학분자생물학회 1994 BMB Reports Vol.27 No.5

Two-dimensional NMR methods such as phase-sensitive COSY (shift Correlation SpectroscopY), DQF (Double Quantum Filtered)-COSY, TOCSY (Total shift Correlation SpectroscopY), NOESY (two-dimensional NOE Spectroscopy) in H₂O and D₂O have been used to achieve resonance assignment for basic pancreatic trypsin inhibitor. Results are in good agreement with the previous reports by Wu¨thrich and his coworkers (Wagner et al., 1987; Bemdt et al., 1992). In addition, in this work, we have assigned 14 additional resonances that were not assigned before.

민영화 논리와 국립대학 특별회계법

한규훈 충남대학교 교지편집위원회 1999 寶雲 - 충남대학교 Vol.- No.30

The Impact of Dispositional versus SituationalAttributions on Consumer Responses to Noncelebrity Testimonial Advertising

한규훈,Tinkham, Spencer F. 한국마케팅학회 2007 ASIA MARKETING JOURNAL Vol.9 No.2

This research investigates the role of causal inferences about the endorser’s motivation – specifically, dispositional versus situational attributions – and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.

The Effects of Health Belief Components on Women’s Intentions of Early Cancer Screenings: A Cross-National Analysis

한규훈,유현재 숙명여자대학교 아시아여성연구원 2013 Asian Women Vol.29 No.3

This study investigated the impacts of health belief components on women’s illness-related attitudes from a cross-national perspective, focusing on how women’s perceptions of women-specific cancers and the early screening procedures for these cancers. Online surveys were administered to a total of 944 females aged 30-59 from three countries: the US, Japan, and South Korea. Participants were asked about their health beliefs (perceived susceptibility, perceived severity, perceived benefits, and perceived barriers) and intentions to take early screenings for women-specific cancers. The results of statistical analyses (MANCOVA and multiple regression) indicated that Japanese and South Korean women were significantly higher in degrees of perceived susceptibility and perceived severity compared to US women. However, Japanese women showed the least positive attitude toward cancer prevention among the three countries. Other results also confirmed cross-national differences in health beliefs and their influence on women’s attitudes toward cancer prevention, but many of the results were not consistent with the cultural values traditionally associated with each nation. Implications of the findings point to improvements in health promotion practices that target women.

광고홍보학 전공교육 현황 및 개선 방향에 대한 재학생과 교수의 인식 연구 : 대학소재지에 따른 비교분석을 토대로

한규훈,정원준 한국광고PR실학회 2023 광고PR실학연구 Vol.16 No.2

우리 사회의 심각한 저출산 문제로 인해 학령인구가 급감함에 따라 신입생 지원 미달 학과가 사상 유례없이 속출하는 등 대학의 위기감이 고조되고 있다. 대학교육의 중심에 선 수많은 전공들도 이제는 각자도생을 위해 경쟁하고 환경 변화에 대응할 교육혁신을 추진해야 하는 절박한 시기를 맞이했으며, 광고홍보학 전공 또한 예외가 아니다, 이러한 배경 하에 본 연구는 전공교육의 두 주체인 재학생과 교수들을 대상으로 설문조사를 실시하여 현행 광고홍보학 전공교육에 대한 인식 수준을 파악하고, 향후 전공교육의 바람직 한 개선 방향에 대한 함의를 다각도로 도출해보고자 하였다. 특히 대학의 소재지(서울, 경인, 지방)에 따라 구성원의 인식 차이가 어떻게 나타나는지 검증하는 데 주안점을 두었으 며, 광고홍보학을 전공하는 재학생 집단과 교수 집단 간의 비교를 통해서도 다양한 시사점을 탐색하였다. 전국에서 온라인으로 참여한 재학생 818명과 교수 115명의 설문조사 응답 데이터를 분석한 결과, 대학소재지에 따른 인식 차이가 예상만큼 크지 않았으며, 광고홍보학 전공 및 전공교육의 현황과 미래 전망에 대해 긍정적 측면과 부정적 측면이 공존함을 확인할 수 있었다. 구체적인 연구결과에 대한 해석과 함의 도출을 통해 향후 광고홍보학 전공이 추진해야 할 교육 개편의 지향점에 관해 논의하고 후속연구의 방향성을 제시하였다. A sense of crisis in universities has recently been escalating, with a number of departments that failed to recruit freshmen due to a sharp drop in the school-age population caused by the serious low birth rate in Korea. Accordingly, numerous majors at the center of university education are now faced with a hard time to compete for survival and promote educational innovation to cope with environmental changes. Against this backdrop, the present study intended to examine perceptions of students and professors, who are majoring in advertising and public relations, regarding major education from various angles, and thereby draw implications for desirable improvement directions of major education in the future. In particular, this study focused on verifying how respondents' perceptions differ depending on the location of universities (in Seoul, Gyeonggi-Incheon, and local), and also conducted the comparative analysis between the student group and the professor group. As a result of analyzing survey data from 818 students and 115 professors who participated online across the country, it was confirmed that both positive and negative aspects coexist on the current status and future prospects of the advertising and public relations major. Through the interpretation of specific research results and the derivation of implications, the direction of educational reform that should be pursued in the advertising and public relations major was discussed and the direction of follow-up research was suggested.

애니콜과 모토로라 비교 분석

한규훈,김희련,황인수,이두환,송지현,문현근,백영민,백윤희 忠南大學校 經營同友會 2005 經友論集 Vol.36 No.-

국제광고 연구에 있어서의 감정주의-중립주의 문화차원 적용을 위한 탐색적 고찰

한규훈,전영우 한국광고학회 2005 광고학연구 Vol.16 No.4