A Comparison Study of Guests' Hotel Selection Attributes Based on Hotel Characteristics - Focused on Demographic Factors and IPA Analysis -

필립스,현성협 한양대학교 관광연구소 2011 觀光硏究論叢 Vol.23 No.1

Previous hotel management research derived attributes for guests' hotel selection based on theoretical and empirical research. However, prior research has largely failed to recognize three discrete categories of hotels: the business hotel, airport hotel, and economy hotel. Each has distinct operational characteristics. Also understudied is the variance in hotel selection caused by gender and age. Due to these weaknesses in current hotel research, hotel owners and managers cannot apply findings to day-to-day management. Consequently, this project's objectives were to: (1) examine guests' hotel selection attributes based on three distinct hotel segments (the business hotel, airport hotel, and economy hotel); (2) examine differences in selection attributes across gender and age, (3) examine how well the hotels satisfy consumer expectations across these attributes, and lastly (4) how the guests' satisfaction level actually related to revisit intentions. We applied IPA analysis after collecting data from guests staying at each of the three hotel types. The research reveals key implications for hotel management. 기존의 호텔경영학 연구들은 이론적/경험적 접근법으로 고객들이 호텔을 선택하는 속성들을 도출해냈으며, 13개의 호텔선택 속성들이 널리 쓰이고 있다. 하지만 호텔산업은 고유한 특성을 가진 여러 가지 호텔들로 분류될 수 있고, 그 대표적인 분류중의 하나가 (1) 비즈니스 호텔, (2) 공항호텔, (3) 저가 호텔이다. 이들 호텔들은 각기 고유한 특성을 가지고 있고, 따라서 고객들의 호텔선택 속성에는 차이가 존재한다. 또한, 고객들의 성별, 나이, 그리고 소득에 따라서 호텔선택 속성은 달라진다. 기존의 연구들은 이러한 호텔의 특성 및 고객의 인구 통계학적 특성을 무시한채 13개의 호텔선택 속성을 다루어왔고, 이것이 선행연구의 한계점으로 지적되어 왔다. 따라서, 본 연구의 목적은: (1) 고객의 호텔선택 속성을 세가지 다른 호텔들을 비교하여 고찰하고, (2) 성별, 나이, 그리고 소득 수준을 고려하였을 때, 고객의 호텔선택 속성에 차이가 있는지 검증하며, (3) 실제로 호텔들이 이러한 선택속성들을 얼마나 잘 충족시켜 고객들의 만족도를 이끌어내고 있는지, 그리고 마지막으로 (4), 고객 만족도가 실제 재방문에 유의한 영향을 미치는지를 IPA 분석기법을 중심으로 분석하려 한다. 본 연구를 위해 미국의 비즈니스 호텔, 공항호텔, 그리고 저가 호텔을 실제 방문한 투숙객으로부터 설문지가 배포되어 데이터가 수거되었다. 데이터 분석결과에 근거하여 효과적인 호텔경영을 위한 실무적 시사점들이 논의되었다.

Social Science’s Role in Disaster Management: Explaining the Fukushima Nuclear Catastrophe

필립스 연세대학교 동서문제연구원 2012 동서연구 Vol.24 No.3

This paper seeks to better understand Japan’s public policy decision-making by exploring government regulation of the nuclear power industry, particularly the Fukushima Daiichi nuclear plant. The plant’s safety features collapsed in March 2011 after suffering an earthquake and tsunami. Four relevant characteristics of Japanese political decision-making are discussed. First, Japan’s political organizations fit the ‘Limited Problem Solver’ (LPS)model where organizations tend to deal with immediate problems rather than long-term issues, apply a narrower solution set, and operate under information constraints. Second, Japanese history has inhibited a society-wide discussion of nuclear power’s risks. Finally, the Japanese government’s approaches to this issue, as to most crises, have been compensation to the affected parties and informal negotiated solutions, rather reform and punitive actions. The paper suggests that this governance model has led to deficiencies in Japan’s regulation of the nuclear power industry, contributing to the Fukushima disaster. More broadly, the paper demonstrates the role of social science in understanding disaster risk management.

Park Tae-hwan v. The Korean Olympic Committee: The Breakdown of Sports Jurisprudence in Korea

필립스,임석준 한국중재학회 2016 중재연구 Vol.26 No.3

Park Tae-hwan, the Korean Olympic gold medal swimmer, was suspended for eighteen months by the International Swimming Federation (FINA) in September 2014. Park completed his suspension in March 2016, but the Korea Olympic Committee (KOC), relying on its Article 5.6, then prohibited him from joining the national team for an additional three years for the same doping violation. The KOC’s penalty exceeded that provided by the World Anti-Doping Code, which governs the Olympics and most international sports federations, and contravened well-established precedent from the Court of Arbitration for Sport (CAS). The KOC, along with the Korea Swimming Federation, maintained the suspension until decisions by the Seoul Eastern District Court and CAS forced them to retract the penalty. We describe the sports regulations and arbitration decisions governing the Park case, how each side used the law to support their positions, the flaws in the KOC’s legal analysis, and the case’s resolutions by the Korean court and CAS. Finally, because this legal conflict has damaged the KOC’s reputation, created uncertainty over the committee’s doping penalties, and undercut the authority of the World Anti-Doping Code and the CAS in Korea, we recommend institutional changes in Korea’s sports jurisprudence.

Koreans and Foreigners: Public Discourse on Nation and Ethnicity in South Korea

필립스,YI JOSEPH E,김선주 연세대학교 동서문제연구원 2016 동서연구 Vol.28 No.2

This article explores how public discourse in South Korea, expressed through academic publications, mainstream media, and social media, is reimagining relations between Koreans and different nationalities and ethnic groups. Since the country’s independence (1948), the paradigmatic image is one of Koreans unified and righteous in their relations with often-morally problematic foreigners: this is commonly termed the ‘ethnic-nationalist’ model. A more recent, ‘multicultural’ model of public discourse does not challenge the stereotype of virtuous Koreans, but re-imagines foreigners and migrants, from less-developed countries, as socially vulnerable and deserving the support of native Koreans at home and abroad. This elite narrative of the ‘pitiful foreigner’ is fiercely contested by non-elite, nationalist-minded publics, and, interestingly, critiqued by some academic and media elites and even migrants. The ‘ethnic-nationalist’ discourse of righteous Koreans is challenged by some scholars, activists, and writers, who discuss the nation’s complex past and present. We reveal that this evolving debate challenges fixed stereotypes of ‘Koreans’ and ‘foreigners,’ promoting more complex portraits of these groups. We also consider whether the debate contributes to a 'Korean liberalism' model of public discourse, which imagines people as complex individuals with equal rights and duties.

Litigating Personal Data Disclosures against Information and Telecommunication Service Providers: A Korea-US Comparison

필립스,이세인 서울대학교 아시아태평양법연구소 2015 Journal of Korean Law Vol.15 No.1

Millions of Korean and US consumers have sought remedies for the unauthorized disclosure of personal information by Internet-based information and telecommunication service providers (ITSPs). Courts and legislatures in Korea and the United States are fashioning legal claims and remedies to address these disclosures. We contribute to this evolution with a unique comparative analysis of the law in Korea and the United States, across three areas: (1) the definition of ‘personal information;’ (2) possible causes of action; and (3) available remedies. We compare and contrast the two countries’ legal approaches to disclosures, enriching our understanding of both jurisdictions. This article will help scholars, courts, and practitioners in Korea and the United States find an appropriate balance between consumer protection and commercial freedom. We conclude our paper by suggesting ways to improve the law’s effectiveness and efficiency in addressing the exponential technological developments in information communication.

한국의 동반성장 모델과 기업의 사회적 책임에 대한 철학적 기반 확대

필립스조 ( Phillips Joe ),임석준 ( Suk Jun Lim ) 한국세계지역학회 2011 世界地域硏究論叢 Vol.29 No.2

대기업과 중소기업의 동반성장이 화두로 등장하는 시점에서 본 논문은 기업의 사회적 책임(CSR) 논의를 확장시킴으로써 동반성장의 철학적 기반을 제공하는데 있다. CSR을 장려하는 기존 논리는 사회적 책임은 "장기적인 시각에서 기업에게 이익을 가져다 준다"는 경제합리성에 기반을 두고 있다. 이러한 공리주의-자유주의적 시각을 수용하면, ``초과이익 공유제``와 같은 동반성장 프로그램은 "사회주의 프로그램" 이라는 비판을 벗을 수 없다. 본 논문은 CSR을 자유주의-공동체주의적 철학의 시각에 입각해 ``의무론(deontology)``으로 이해해야 한다고 주장한다. 논문은 CSR이 기존의 공리주의 시각에서 의무론으로 전환될 수 있는 근거로 구성주의 이론과 유럽의 관념적 변화를 살펴본다. 또한 한국의 공동체주의 문화와 점증하는 국제사회에서의 역할을 CSR 시각 변화의 근거로 들고 있다. Korea is debating a profit-sharing arrangement between large firms and their suppliers. This "Shared Growth" proposal is criticized by classical economists and large firms as a "socialist" model which will undercut large company`s financial incentives and resources, hindering investment and innovation. "Shared Growth" can be analyzed from various perspectives, but, regardless, Korean society must find it philosophically acceptable. This paper offers a philosophical foundation for "Shared Growth" as a part of an expanded view of Corporate Social Responsibility. CSR`s philosophical underpinnings have been largely monopolized by Utilitarian-Libertarian rationales which limit CSR to activities that improve the firm`s short or long-term profits. This excludes, a priori, profit-sharing mechanisms such as "Shared Growth." However, CSR can be based on Liberal-Communitarian philosophies, a Deontological rationale which expands the range of acceptable business "socialism" within the capitalist system. The paradigm shift would usher in a normative, human rights justification for CSR, assuring its survival even when not supported by the business case. Korea`s collectivist culture, its increasing role as a global leader in development policies, and the expanding footprint of its multinational companies empower the country to lead this paradigm shift. Korea`s ability to reform CSR is supported by Constructivist theory and the example of Europe`s ideational transformation in state-to-state relations.

A Comparison Study of Guests' Hotel Selection Attributes Based on Hotel Characteristics

Phillips Joe(필립스조),Sung Hyup Hyun(현성협) 한양대학교 관광연구소 2011 觀光硏究論叢 Vol.23 No.1

기존의 호텔경영학 연구들은 이론적/경험적 접근법으로 고객들이 호텔을 선택하는 속성들을 도출해냈으며, 13개의 호텔선택 속성들이 널리 쓰이고 있다. 하지만 호텔산업은 고유한 특성을 가진 여러 가지 호텔들로 분류될 수 있고, 그 대표적인 분류중의 하나가 (1) 비즈니스 호텔, (2) 공항호텔, (3) 저가 호텔이다. 이들 호텔들은 각기 고유한 특성을 가지고 있고, 따라서 고객들의 호텔선택 속성에는 차이가 존재한다. 또한, 고객들의 성별, 나이, 그리고 소득에 따라서 호텔선택 속성은 달라진다. 기존의 연구들은 이러한 호텔의 특성 및 고객의 인구 통계학적 특성을 무시한채 13개의 호텔선택 속성을 다루어왔고, 이것이 선행연구의 한계점으로 지적되어 왔다. 따라서, 본 연구의 목적은: (1) 고객의 호텔선택 속성을 세가지 다른 호텔들을 비교하여 고찰하고, (2) 성별, 나이, 그리고 소득수준을 고려하였을 때, 고객의 호텔선택 속성에 차이가 있는지 검증하며, (3) 실제로 호텔들이 이러한 선택속성들을 얼마나 잘 충족시켜 고객들의 만족도를 이끌어내고 있는지, 그리고 마지막으로 (4), 고객 만족도가 실제 재방문에 유의한 영향을 미치는지를 IPA 분석기법을 중심으로 분석하려 한다. 본 연구를 위해 미국의 비즈니스 호텔, 공항호텔, 그리고 저가 호텔을 실제 방문한 투숙객으로부터 설문지가 배포되어 데이터가 수거되었다. 데이터 분석결과에 근거하여 효과적인 호텔경영을 위한 실무적 시사점들이 논의되었다. Previous hotel management research derived attributes for guests` hotel selection based on theoretical and empirical research. However, prior research has largely failed to recognize three discrete categories of hotels: the business hotel, airport hotel, and economy hotel. Each has distinct operational characteristics. Also understudied is the variance in hotel selection caused by gender and age. Due to these weaknesses in current hotel research, hotel owners and managers cannot apply findings to day-to-day management. Consequently, this project`s objectives were to: (1) examine guests` hotel selection attributes based on three distinct hotel segments (the business hotel, airport hotel, and economy hotel); (2) examine differences in selection attributes across gender and age, (3) examine how well the hotels satisfy consumer expectations across these attributes, and lastly (4) how the guests` satisfaction level actually related to revisit intentions. We applied IPA analysis after collecting data from guests staying at each of the three hotel types. The research reveals key implications for hotel management.

테마파크 산업에서 대학생 고객들의 재방문 의도 형성을 설명하는 구조모델에 관한 연구

이환의,필립스조,현성협 대한관광경영학회 2011 觀光硏究 Vol.25 No.6

이 연구의 목적은 테마파크 산업에서 대학생 고객들의 재방문 의도 형성을 설명하는 구조모델을 도출하는 것이다. 문헌분석을 통해서, 재방문 의도에 영향을 주는 여섯가지 선행변수들을 도출하였다: 인지도, 이미지, 지각된 품질, 만족도, 감정적 신뢰도, 지각된 가격 공정성. 이들 개념적 변수들의 이론적인 인과관계를 고찰하여 16개의 가설들을 도출하였으며, 구조모델이 탄생되었다. 이 구조모델은 테마파크를 방문한 경험이 있는 미국 대학생들로부터 수거된 데이터로 검증되었다. 데이터 분석에 의하면, 테마파크의 인지도와 이미지는 대학생 방문객들이 테마파크의 객관적인 질을 평가할 때 유의하게 영향을 주는 것으로 나타났으며, 이는 곧 재방문 의도로 귀결된다는 것이 밝혀졌다. 또한 만족도, 가격공정성, 그리고 감정적 신뢰도는 직/간접적으로 재방문 의도에 영향을 주는 것으로 나타났다. 더욱 중요한 것은, 이 과정에서 테마파크까지의 인지거리가 조절변수의 역할을 하는 것으로 나타났다. 데이터 분석 결과를 바탕으로 하여 실무적 시사점들이 논의되었다. The purpose of this research was to create a model of college students' revisit intention formation in the theme park industry. Based on a literature review, six theoretical constructs influencing revisiting intention were derived: brand awareness, brand image, perceived quality, satisfaction, affective commitment, and perceived price fairness. The existing theoretical background support causal relationships between the concepts, thus deriving 16 hypotheses. The hypotheses were tested using the data collected from actual colleges students in United States. Data analysis revealed that awareness and image about the theme park influences college students' perceived quality about the theme park, thus inducing revisit intentions. Moreover, satisfaction, perceived price fairness, and affective commitment has direct/indirect influences on revisit intentions. During this process, distance played a moderating role in the relationship between perceived price fairness and revisit intention. This indicates that students' develop strong bonds with theme parks which overcome distance in matters of affection and satisfaction, but price, being a less emotional factor, is less affected. Key practical implications for theme park companies are discussed.

CREATING A MODEL OF COLLEGE STUDENTS' REVISIT INTENTION FORMATION IN THE THEME PARK INDUSTRY

Lee Hwan-Eui(이환의),Phillips Joe(필립스조),Hyun Sung-Hyup(현성협) 대한관광경영학회 2011 觀光硏究 Vol.25 No.6

이 연구의 목적은 테마파크 산업에서 대학생 고객들의 재방문 의도 형성을 설명하는 구조모델을 도출하는 것이다. 문헌분석을 통해서, 재방문 의도에 영향을 주는 여섯가지 선행변수들을 도출하였다: 인지도, 이미지, 지각된 품질, 만족도, 감정적 신뢰도, 지각된 가격 공정성. 이들 개념적 변수들의 이론적인 인과관계를 고찰하여 16개의 가설들을 도출하였으며, 구조모델이 탄생되었다. 이 구조모델은 테마파크를 방문한 경험이 있는 미국 대학생들로부터 수거된 데이터 로 검증되었다. 데이터 분석에 의하면, 테마파크의 인지도와 이미지는 대학생 방문객들이 테마파크의 객관적인 질을 평가할 때 유의하게 영향을 주는 것으로 나타났으며, 이는 곧 재방문 의도로 귀결된다는 것이 밝혀졌다. 또한 만족도, 가격공정성, 그리고 감정적 신뢰도는 직/간접적으로 재방문 의도에 영향을 주는 것으로 나타났다. 더욱 중요한 것은, 이 과정에서 테마파크까지의 인지거리가 조절변수의 역할을 하는 것으로 나타났다. 데이터 분석 결과를 바탕으로 하여 실무적 시사점들이 논의되었다. The purpose of this research was to create a model cf college students' revisit intention formation in the theme park industry. Based on a literature review, six theoretical constructs influencing revisiting intention were derived: brand awareness, brand image, perceived qualify, satisfaction, affective commitment, and perceived price fairness. The existing theoretical background support causal relationships between the concepts, thus deriving 16 hypotheses. The hypotheses were tested using the data collected from actual colleges students in United States. Data analysis revealed tint awareness and image about the theme park influences college students' perceived qualify about the theme park, thus inducing revisit intentions. Moreover, satisfaction, perceived price fairness, and affective commitment has direct/indirect influences on revisit intentions. During this process, distance played a moderating role in the relationship between perceived price fairness and revisit intention. This indicates that students' develop strong bonds with theme parks which overcome distance in matters of affection and satisfaction, but price, being a less emotional factor, is less affected. Key practical implications for theme park companies are discussed.

The U.S. Broiler and Egg Industry

수잔 필립스(Susan Phillips),이준헌 통역(L. J. H) 한국가금학회 2005 한국가금학회 심포지움 Vol.- No.-