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최운열(Choe Un Yeol),지성구(Ji Seong Gu),정성훈(Jeong Seong Hun) 한국경영학회 2003 經營學硏究 Vol.32 No.6
The objective of this paper lies in defining precedent variable that affect individual investors decision making process by which investors switching intention from index-linked shares into alternative ones when the stock market rallies. Concurrently, this paper attempts to examine the extent to which each prevailing decision variable play a part on investors selecting shares to purchase. This paper is based on the statistical analysis of survey results that were conducted to private/ratail investor clients one-on-one. To save time and cost, we limited sample pool to clients of domestic securities companies that operate in Seoul. As a result, the hypothetical analysis on conversion factors show that degree of investment attractiveness and risk level of alternative shares as well as risk-taking tendencies and information seeking activities of individuals have statistically valid effect on investors decision to switch from index-linked shares to alternative ones, whereas diversification and growth -oriented do not. We also applied multi-regression analysis on the degree to which prevailing factors that investors take into account in purchasing shares play a role in investors decision to change which stocks to buy. The study revealed that technical analysis, financial statement analysis, market rumor and company disclosures have positive correlation with investors decision making process on a significant level. On the contrary, the growth expectation on companies, the equity market sentiment, and institutional investors movements have negative correlation.