CBI의 본질(本質)과 적용상(適用上)의 현안문제(縣案問題)

최병돈 ( Byung Don Choe ) 한국교육공학회 1986 교육공학연구 Vol.2 No.1

SWOT-AHP 분석을 활용한 소셜커머스의 지속가능한 성공 전략 도출

최병돈(Byung Don Choe),김진민(Jin min Kim) 한국생산관리학회 2014 한국생산관리학회지 Vol.25 No.4

새로운 기술의 등장은 기업에게는 새로운 시장의 기회를 주며, 소비자에게는 만족의 크기를 증가시킨다. 인터넷시대를 넘어 모바일시대로 접어들면서 소셜커머스를 통한 전자상거래가 활성화되고 새로운 채널이 형성되었다. 소셜커머스는 온라인상에서 개인의 네트워크들이 서로 연결되어 소비자가 능동적으로 채널에 참여할 수 있는 방법이다. 하지만 최근 소셜커머스 산업은 어려움이 직면하고 있다. 규모가 커짐에 따라 증가하는 인건비와 광고비의 부담, 다른 채널 주체들의 유사한 형태의 사업구조 활용, 외국기업의 국내진출 등은 소셜커머스의 존립조차 어렵게 하고 있다. 본 연구는 고유의 경쟁력을 잃어가고 있는 소셜커머스의 지속가능한 성공 전략을 도출하기 위해 SWOT-AHP 분석을 활용하였다. SWOT-AHP 분석은 SWOT분석과 AHP (Analytic Hierarchy Process) 분석을 동시에 실시하여 전략을 도출할 수 있도록 한다. 정성적인 SWOT 분석을 정량적인 방법인 AHP 분석을 활용하여 서로의 단점을 보완하여 준다. SWOT-AHP 분석으로 도출한 1) 강점: 소셜미디어를 통한 자발적 홍보효과, 2) 약점: 서비스 품질 보증과 협력업체 관리체제 미흡, 3) 기회: SNS를 활용한 고객 관계 형성으로 브랜드 충성도 제고, 그리고 4) 위기: 낮은 진입장벽으로 과다 경쟁 등의 네 가지 요인을 통해 전략을 도출하였다. 예를 들어, 강점을 통해 기회를 활용할 수 있는 전략은 소셜미디어를 통한 자발적 홍보효과를 통해 SNS에서 고객 관계 형성으로 브랜드 충성도를 높일 수 있는 전략을 도출하여 세부적인 실행방안을 구상할 수 있게 한다. Social commerce is an emerging trend in which producers and customers are connected in online networks. The market size is getting larger but social commerce firms are getting harder and harder to make a profit. That's because of (1) increasing costs of labor and advertising, (2) rivals' imitating a business model, and (3) penetrating Korean market of powerful foreign firms such as Amazon. The purposes of this study are to define and prioritize key success factors for social commerce using SWOT-AHP analysis. The most important factors from each group are voluntary promotion effects through social media from strengths(S), guarantee of service quality and lack of managing partnership from weaknesses(W), building customer relationship and brand loyalty using SNS from opportunities(O), and keen competition by low barriers to entry from threats(T). We combine the most important factors from each group and provide SO strategy, WO strategy, ST strategy, and WT strategy for social commerce's substantiality.

진단 시스템에서의 검사결정을 위한 비용

최병돈(Byung Don Choe) 한국경영학회 1994 經營學硏究 Vol.23 No.3

셀프서비스테크놀로지에서 고객사전준비도가 서비스품질과 고객가치에 미치는 영향

최병돈(Byung Don Choe),이준교(Joon Kyo Lee) 한국경영학회 2011 經營學硏究 Vol.40 No.5

The advance of information technology means that conventional face-to-face services are being replaced with innovative self-service technology (SST) such as airline ticket machines, automated teller machines, and online shopping services. SST allows customers to help produce their own service encounters via machine interaction rather than by interacting with service personnel. The current study aims to investigate the influence of customer readiness in advance on service quality and customer value in SST. Specifically, the aim is to propose that high customer readiness in advance will have positive influence on service quality and hence increase perceptions of customer value associated with SST. In addition, the current study aims to propose that the customer value is key mediator between service quality and customer satisfaction which is positively related to customer loyalty such as reuse intention and wordof- mouth. A set of hypotheses is tested based on a survey data collected from 245 experienced users of online shopping. Data were analyzed by path analysis using SPPS 18.0 and AMOS 18.0. As reliability was tested based on Cronbach`s alpha values, all of the coefficients for the constructs exceeded the threshold value of 0.70 for exploratory constructs. To test validity, factor loading of every item measured was more than 0.5 by measurement analysis, which means there is no problem with the validity of items measured. As a result of hypothesis test using structural equation modeling, one of the findings of this study is that customer readiness in advance can improve SST service quality (perceived usefulness, perceived ease of use, perceived initiative, and perceived cost reduction). One of results indicates that customer value has significant relationship with customer satisfaction and performance as reuse intention and word-of-mouth. This study is based on a survey of experienced users of online shopping in South Korea. Thus, the results are based on snap shot perceptions of users of online shopping. Also, we assumed that systems used in online shopping sites are generally the same. Consequently, generalizability of the study results is limited. Future research of the authors will focus on cross-cultural and longitudinal studies.

AHP기법을 이용한 의료SCM 성공요인에 대한 비교

최병돈(Choe, Byung Don),이돈희(Lee, Don Hee) 한국서비스경영학회 2013 서비스경영학회지 Vol.14 No.5

This study examines critical success factors for healthcare supply chain management(SCM) using the AHP(analytic hierarchy process) method to identify the operational management strategies required for efficient SCM in the healthcare industry. A theoretical framework is proposed based on previous studies and tested with the AHP approach based on operational types-in-house operation and outsourcing-using data collected from 23 Korean hospitals with more than 300 beds. As the results of the study, success factors for healthcare SCM are planning and operations for building(22.8%), performance and change management(22.7%), information management(20.4%), partnership with suppliers(19.4%), and organizational support (14.7%). For operational types, the priority in in-house operating hospitals is on information management(23.2%), whereas outsourcing hospitals are on performance and change management(27.6%).This study provides useful planning information for efficient SCM basedonthecharacteristicsofhospitals.

의료서비스 품질 측정 요인: 의료서비스 인증 평가지표를 중심으로

최병돈 ( Byung Don Choe ),이돈희 ( Don Hee Lee ),윤성대 ( Sung Dae Yoon ) 한국품질경영학회 2012 품질경영학회지 Vol.40 No.3

Purpose: Considering various measurements for healthcare service quality, the purpose of this study is to examine measurement items for healthcare service quality (HCSQ) based on previous study and service quality evaluation institutions in the international community. Methods: The proposed research model was tested using measurement analysis, based on data collected from 387 respondents in the selected hospital with more than 500 beds in South Korea. Results: The results of the study shed insights about the relative importance of quality items as degree of improvements of care services tangible, safety, efficiency, and empathy. Also, the study provides new measurement model for healthcare service quality. Conclusion: Healthcare organization thrives to find the key factors for improving quality of care and service that meet customers` needs and expectations.

그룹 테크놀로지를 이용한 대학에서의 학생 민원 서비스 리엔지니어링

최병돈,최석교 한국산학경영학회 1998 산학경영연구 Vol.11 No.-

본 연구는 대학에서 학생관련 민원 서비스의 개선을 위한 방안의 하나로 제조업에서 사용되어 온 그룹 테크놀로지 개념을 학생 민원 서비스업무를 대상으로 그 적용 가능성을 관계 문헌을 토대로 모색하였다. 또한 기존의 학생 민원 서비스의 업무 흐름과 경유 부서의 복잡성을 분석하여 새로운 서비스셀을 구축하기 위한 업무 절차와 규정을 개발하였다. 새로운 서비스셀에 대한 평가를 위하여 민원 서비스의 리엔지니어링 전후의 업무처리 시간을 측정하여 비교한 결과, 신설 부서의 추가 없이 새로운 서비스셀로 서비스 소요시간과 경유인원의 획기적인 개선을 도모하였다. In this study, we discuss the possibility of applying the group technology to the service area. We analyze student service system to improve college student service and constructed new service cells using the group technology. To do so, we build service cells for the information technology support and related business in college student service with the standard of service cell formation process. This naturally leads us to the way to improve or to solve those problems such as waiting time and complexity of the related department to provide service to the student. The application of the group technology means the increase of the investment in the view point of the owner. However, to stand against the infinite competition and the open of the education market, university have to prepare. This preparation can be helped by applying the group technology for improving the college student service quality.

逐次檢査戰略의 選定을 위한 多目的·動的計劃模型

崔炳敦 한국경영과학회 1993 韓國經營科學會誌 Vol.18 No.1

The tests in a battery can be performed in different sequences, and different sequential testing strategies will have exactly the same overall performances for that battery, but at different expected total costs and expected time consumptions. By using a multiobjective dynamic programming model, we are able to find all noninferior testing strategies for a given battery of tests and a stopping rule.