MZ세대 방문객의 지역축제 브랜드 경험이 브랜드 애착, 만족, 재방문 의도에 미치는 영향: 안동 국제 탈춤 축제를 중심으로

전상미,배만규 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.12

The purpose of this study is to investigate the impact of festival brand experience on festival brand attachment, satisfaction, and revisit intention. The proposed research model was derived based on the previous literature. Utilizing the data collected from 249 Generation M and Z festival visitors, the proposed research model was tested. Simple descriptive statistics, confirmatory factor analysis, and structural equation modeling were employed to test the proposed research model. The results of this study revealed that affective, intellectual, and behavioral festival brand experiences were significant predictors of festival brand attachment. While intellectual and behavioral festival brand experiences have significant impact on festival satisfaction. Moreover, festival brand attachment and satisfaction exert positive effects on revisit intention. The findings of this study will help festival planners to develop effective festival brand experience strategies for Generational M and Z visitors.

The Impact of Slot Players' Satisfaction with Slot Game Attributes on Emotional Responses, Trust, and Behavioral Intentions in Casino Industry

전상미,현성협 한국자료분석학회 2011 Journal of the Korean Data Analysis Society Vol.13 No.6

The purpose of this study is to examine the influence of the slot players’ satisfaction with slot attributes on their emotional responses, trust, and behavioral intentions. Based on a literature review, the proposed model with seven hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were performed to test the proposed model. The results demonstrated that satisfaction with slot game attributes (slot machines and payouts) significantly influenced on slot players' behaviors such as emotional responses, trust, and behavioral intentions. Investigating the slot players' satisfaction with slot game attributes is very crucial to provide exceptional slot gaming experience. The results of the current study can assist casino in offering outstanding slot gaming experience to slot players and creating loyal slot players, thus help casinos to increase revenues from slot players.

The Effect of Festival Staff’s Communication Style on Visitor’s Satisfaction, Brand Trust, and Behavioral Intentions

전상미 한국마이스관광학회 2018 MICE관광연구 Vol.18 No.4

The purpose of this study is to examine the optimal communication style for maximizing festival participants’ satisfaction, brand trust, and future behavioral intentions. By integrating the derived theoretical hypotheses, a research model was proposed and then tested utilizing data collected from 264 recreational programs participants at the local festival. The results of data analysis revealed that festival staff’s trustworthy-cooperative communication style bear a positive impact on participants' satisfaction, while control communication style bears a negative impact. It was also found that the festival staff's communication style plays a critical role in inducing participants' satisfaction, brand trust, and future behavioral intentions. The key theoretical and managerial implications of these findings are discussed in the latter part of this article.

Effect of the Perceived Waiting Time on the Acceptability of Wait, Brand Affect, Satisfaction, and Behavioral Intention at the Marine Leisure Exhibition Event

전상미 한국마이스관광학회 2017 MICE관광연구 Vol.17 No.1

The purpose of this study is to examine the influence of the perceived waiting time to participate marine leisure experiential activities at the exhibition event on the acceptability of the wait, brand affect, overall satisfaction and behavioral intention. Based on a literature review, the proposed model with seven theoretical hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were conducted to test the proposed model. The results indicated that the perceived waiting time significantly affect the acceptability of wait. In addition, visitors’ acceptability of wait at the leisure experience area has impact on brand affect, satisfaction, and behavioral intention. The findings of this study will help exhibition organizers to gain a comprehensive and strategic understanding of the perceived waiting time, and to develop wait management strategies for visitors.

The Influence of Experiential Leisure Activity Participants’ Safety Perceptions on Enjoyment, Satisfaction, and Behavior Intention: The Case of Marine Leisure Exhibition

전상미 (사)한국관광레저학회 2021 관광레저연구 Vol.33 No.12

egarding experiential leisure activities on enjoyment, satisfaction, and behavior intentions at the marine leisure exhibition. The proposed research model with five hypotheses was derived based on the previous research. Simple descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and SEM were utilized to test the proposed research model. The results revealed that participants’ safety perceptions regarding experiential marine leisure activity facilities and equipment had a significant impact on their enjoyment, similarly the participants’ safety perceptions regarding safety personnel had a significant impact on their satisfaction as well. The findings of this study help event and exhibition organizers to gain a comprehensive and strategic understanding of participants’ safety perceptions, and to develop strategies to enhance visitors’ safety perceptions regarding experiential leisure activities at the exhibition.

The Impact of the Perceived Halal-Friendly Destination Attributes on Overall Destination Image and Behavior Intentions: The Case of Indonesian Muslim

전상미 동북아관광학회 2022 동북아관광연구 Vol.18 No.1

The purpose of this study is to examine the perceived Halal-friendly destination attributes and its impact on overall destination image and behavior intentions. Survey was conducted in Jakarta, Indonesia inviting only participants who identified themselves as Muslims to complete the questionnaires. Out of the 300 surveys distributed, 289 responses were returned. After data screening process, 248 responses were remained and analyzed for the data analysis. Exploratory factor analysis yielded three halal-friendly destination attributes: halal-friendly services, halal-friendly facilities, and halal-friendly social environment. The results of multiple regression analyses revealed that the perceived halal-friendly services and halal-friendly social environment significantly influence the overall destination image and behavior intentions. The findings of this study will help destination marketers and tourism practitioners gain a comprehensive and strategic understanding of potential Muslim tourists to enhance a positive destination image and promote behavior intentions.

Controlled FRET between ZnO Nanoparticles and Fluorophores in Layer-by-Layer Assemblies

전상미,유성일,김기세,김정희,손병혁 한국고분자학회 2008 한국고분자학회 학술대회 연구논문 초록집 Vol.33 No.2

Analysis of Toothbrushing Force on Various Brushing Method

전상미,쿠니,김상우,김지선,김옥준,최홍란,김옥수 대한구강악안면병리학회 2015 대한구강악안면병리학회지 Vol.39 No.1

The aim of this study was to carry out the comparative analysis of the brushing force following various brushing techniques bytoothbrush mounted pressure sensing unit. The study group consisted of 10 dental hygienist participants. The brushing forces (onbuccal area of each first molar) were monitored on 8 different kinds of brushing techniques; Fones, Bass, Rolling, Scrub, Charters,stillman, Modified bass and Modified stillman. In Bass, Charters, Fones and Scrub method, force distributions showed a small gapof maximum and minimum value (Max/Min) while a big difference was noted in Modified bass, Modified stillman, Rolling and Stillmanmethods. Especially, the biggest difference of Max/Min value was observed in the area of lower left first molar. In conclusion, highlydelicate manual skill is needed in showing big error range of force distribution. It means that careful force needs to be focused duringtoothbrushing instruction when a delicate manual skill was carried out.

Application to Frequency Domain Optical Coherence Tomography (OCT) to Dental composite resin restored tooth Sang

전상미,이영희,지형준,조혜중,김서진,김혜은,SUNQIAOCHU,안규현,최홍란,김옥준 대한구강악안면병리학회 2016 대한구강악안면병리학회지 Vol.40 No.4

Composite resins are developed as restorative materials to improve esthetics and mechanical properties. To improve the physical properties of resin material, resin filler have to be added. However, no imaging method is adopted for resin filler distribution. Optical coherence tomography (OCT) is a optical imaging technique to delineate microscopic structures within biological tissue. The OCT application to dental composites resin and its filler is not described yet. So, this new and advanced optical method is needed for clinical application for evaluation of dental composite resin. To analyze the spatial distribution of dental composite resin and to evaluate the resin restoration in cavity, frequency domain optical coherence tomography (FD-OCT) was used for their analysis. Resin restored tooth was prepared. For morphological observation, serially sectioned teeth, conventional X-ray taking and micro computed-tomography (CT) images were compared with OCT images. The experiment has done to evaluate the success of the resin restoration using 3 dimensional structure OCT image. In this research, OCT is evaluated as a new technique to image resin restoration. The evaluation of resin restored tooth was performed by OCT. Inappropriate restoration such as marginal adaptation, large porosities, internal integrity and poor contour could be detected. Resin filler also could be checked by OCT. The distribution, number, regularity and size of resin filler can be differentiated from several commercial products. Considering the characteristics of the OCT, it can be used to evaluate the defects of resin restoration, resin filler distribution, and internal integrity between resin material and tooth structure. The OCT can be considered to be a new and advanced method for the evaluation of resin restorations.

The Impact of Lifestyle-congruence on Affective Image, Perceived Value, Satisfaction, and Festival Loyalty

전상미,배만규 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.2

The objective of this study is to empirically examine the impact of lifestyle-congruence with local festival on affective image, perceived value, satisfaction, and loyalty. Survey was conducted on a voluntary basis at the local festival in Korea and 318 responses were utilized for the data analysis. Simple descriptive statistics, confirmatory factor analysis, and SEM were employed to confirm causal relationships among the constructs. The results of this study reveal that lifestyle congruence does have significant impact on affective image of festival, and the perceived value of festival. In addition, affective image of festival and perceived value influenced by lifestyle-congruence has impact on festival satisfaction and loyalty. The results of this study will help festival organizers to understand why lifestyle congruence is important and necessary to induce favorable affective image and perceived value of festival.