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Measuring the Economic Value of Restoring Hampyeong Stream Space
이희찬,이주환,김규호 한국환경생태학회 2015 한국환경생태학회지 Vol.29 No.2
The objective of this study is to evaluate the spatial restoration of Hampyeong Stream and to analyze the determinants of demand for the multi-functionalities of the stream. A Contingent Valuation Method (CVM) was used to estimate the multi-functional public benefits of restored stream area, and major determinants were scrutinized by establishing a demand model. The research data was collected by conducting a survey intended for Hampyeong’s local residents, resulting in 284 valid samples. In terms of determinants that affect willingness to pay (WTP), ‘physical factor of waterfront area’ and ‘experience factor of stream space’ showed a significantly positive influence on WTP. As a result of applying a double-bounded CVM, the willingness to pay for the restored Hampyeong Stream area indicated a potential contribution of 22,523 won (17,362~ 27,459 won, 95% confidence interval). When multiplying the number of households in Hampyeong-gun, the total annual value of Hampyeong Stream spatial restoration is approximately 302million won.
전시관람 서비스품질의 중요도-실행도 불일치가 전시관람행동에 미치는 영향
이희찬,한진영 한국관광학회 2005 관광학연구 Vol.29 No.3
Using the analysis of gap between pre-implementation importances and their perceived performances. this paper examines the effect of recognizing service qualities on exhibition visitors’ behavior. Disconfirmation theory is utilized as the theoretical basis to find how gap’s size and direction affect exhibition attendees’ satisfaction and behavior. Using gaps as independent variables, the ordered probit models are applied to data from visitors who participate in the show held at COEX. The analysis suggests that an informant factor is the most important one among others. A facility factor also found influencing significantly on visitors’ behavior.