http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 이한덕 (검색결과 64 건)
- 무료
- 기관 내 무료
- 유료
-
이한덕,정세창 보험연구원 2004 보험금융연구 Vol.15 No.2
The purpose of this paper is to measure the amount of new demand and provide useful implications for developing distribution strategies by products to cope with the changes such as bancassurance and fierce competition among channels. Face-to-face interview and homogeneity analysis are employed.The implications are summarized as followed: Firstly, it may recommend to use the traditional channel as a main channel and also develop the direct marketing as a supplementary channel in the automobile market. Secondly, it is need for insurance companies to have a professional capacity of the traditional channel in the whole life market in which a competition between the life insurance companies and banks increase. Thirdly, it is expected to expand the market size of health insurance enormously. It may suggest that insurance companies need to establish a channel providing professional services such as diversified benefits and health risk control in order to get competitive advantages in the market. Finally, the most competition between insurance companies and banks may be observed in the personal annuity market. It may recommend for insurance companies to utilize their product advantages already held. 최근 방카슈랑스 등의 환경 변화와 관련하여 보험종목별로 신수요 규모를 측정해보고, 경쟁 증가에 효과적인 보험회사의 판매전략 수립에 유용한 시사점을 제공하는데 본 연구의 목적이 있다. 분석방법으로는 설문조사와 동질성분석을 사용한다. 시사점으로는 첫째, 손해보험회사는 자동차보험 시장에서 전통채널을 주 채널로 하고, 직판채널의 활용도도 높이는 전략을 수립 시행하여야 할 것이다. 둘째, 종신보험 시장에서 향후 은행과의 경쟁은 치열해질 것으로 예상되는데, 이에 대비하여 전통채널의 전문성을 확보하는 것이 무엇보다도 필요하다. 셋째, 민영건강보험 시장은 향후 성장 가능성이 가장 높은 보험종목이며, 동 시장에서 우위를 가지기 위해서는 보상 및 건강과 관련된 리스크 통제 서비스 등을 제공할 수 있는 전문채널의 육성이 필요하다. 넷째, 개인연금시장은 은행과의 경쟁이 가장 치열할 것으로 예상되는 종목인데, 보험회사는 은행에 비해 상품 내용 측면에서 경쟁력이 있어 이를 적극 활용할 수 있는 전략을 세워야 할 것이다.
-
李漢德 홍익대학교 산업기술연구소 1996 産業技術 Vol.6 No.-
On October 11 of 1996 Korea becomes a 29th momber of the Organisation of Economic Co-operation and Development(OECD) which is a "prestigious club" of developed countries discussing economic policies of its member countries. Due to the increase of the GNP following the rapid economic development, the Korean insurance business has recorded an annual growth rate of 30%, This growth, however, is based more or less on quantity rather than quality, and thus, the economic agents such as insurers, agents, solicitors and policyholders, are far less mature and their behaviors less sophisticated compared with those of developed countries. Therefore, Korea has been focusing on quality advancement of the insurance industry in implementing governmental insurance policies. By joining in the OECD, Korea can achieve following goals; (1) continuing deregulations to promote antonomy, responsibility and fair competition within the industry; (2) updating insurance-related laws and regulations to enhance liberalization and globalization; (3) helping consumers to better understand insurance by protection the rights of policyholders and strengthening other insurance services. However, as a member of the OECD, Korea should take various responsibilities such as complying with the basic principles of the OECD, which are progressive liberalization, non-discrimination and national treatment, and liberalization codes regarding current invisible operations and capital movements. In order for insurance-related parties to better understand the OECD and cope with changes in the Korean insurance industry following the accession to the OECD, this article presents the basic characteristics and principles of the OECD and some important items of Liberalization Codes which could affect the Korean insurance industry most. In addition, some strategies that can be implemented by Korean insurance companies are proposed.
-
우리나라 실버계층의 특성분석 및 보험산업에 대한 시사점
이한덕,권순일 대한경영학회 2004 大韓經營學會誌 Vol.17 No.2
This study analyzes the characteristics of the Korean silver class and the effects of the changes in the characteristics of the Korean silver class on the Korean silver industry. Till now, Korean silver class has been regarded as a uniform and monolithic group classified only by age and the Korean silver industry has been neglected as an unprofitable market. However, as the population of the Korean silver class with higher educations increases rapidly and the economic power of the Korean silver class improves greatly, the Korean silver industry emerges as a potential market for a good chance of success. Furthermore, the silver class begins to be recognized as a diversified group with very different needs. This study shows that the Korean silver class has various needs according to the health condition, age, family status, the level of wealth, etc, and therefore, Korean insurers should consider those characteristics of the Korean silver class in order to enter into the Korean silver industry successfully.
-
-
-
-
-
李漢德 홍익대학교 산업기술연구소 2001 産業技術 Vol.11 No.-
The objective of this study is to present important factors to be considered to establish the direction of the future employee benefit system in Korea based on the analysis of the well-developed employee benefit system of the U. S. A. In the U. S. A, the employee benefit system has been well developed due to the reconciliation between the strong willingness of employers to introduce and expand employee benefits programs and favorable tax treatments by the United States government. The remarkable point is that the United States government has limited its role to creating useful environment for the development of employee benefits programs by policy-making such as granting favorable tax treatments whereas employers and employees have played an active role in designing, developing and expanding employee benefits programs by working together. Therefore, in establishing the direction of the future employee benefit system in Korea, focus should be on the construction and expansion of employee benefits programs through voluntary consultation between employers and employees, the expansion of more favorable tax treatment by the government and the development of various employee benefits programs in order to meet diversified needs of employees. In addition, environmental changes such as the advent of an aging population, the balance of the work and family due to the increase in working single-parent families and dual-income families and the introduction of flexible benefits plants or cafeteria plans to enhance the flexibility of employee benefits programs should be considered.
-
-
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
