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컬러마케팅에 있어서 한국인과 중국인의 노란색에 대한 인식도 분석
이우채(Woo-Chae Lee) 한국무역연구원 2018 무역연구 Vol.14 No.3
Colors send signals to the human body like a wave, inducing it to feel comfort, warmth, coldness, or appetite. It was found that colors are a vital aspect either physiologically or psychologically to people when choosing their products. Thus, color marketing came to the fore in modern marketing. This paper has shown a comparative analysis on how the Chinese’s favored color, red, has a meaning on Korea and China. A total of 330 men and women participated in the questionnaire (20 to 35 years, 120 Chinese, 53 Male, 67 Female, 210 Koreans, 82 Male, 128 Female). The questionnaire scale were composed of interval scale, ordinal scale, and nominal scale. The questionnaire is about the various feelings of Chinese and Koreans about the yellow color. These include happy, joy, kindness, optimistic, attention, sour, autumn, beauty, summer, honor, perfume, enlightenment, maturation, warning, impromptu, instability, noise, doubt, trick, brag, flirt, envy, selfishness, miser, jealousy and betrayal. The fundamental factor in adopting color marketing is products and their concepts being identical, supporting their characteristics well and selecting the appropriate color targeted customers prefer. To do so, the understanding of colors in social trend must be the first priority.
컬러마케팅에서 한국인과 중국인의 빨간색에 대한 인식도 분석
이우채(Woo-Chae Lee) 한국무역연구원 2017 무역연구 Vol.13 No.5
Color marketing is a marketing strategy that stimulates a customer’s purchasing needs through color. As manufacturing techniques of businesses became standardized, it was color that decided which product for customers to choose. The fundamental logic of this marketing strategy is that because people react emotional towards color, it is directly related to the impulse to buy. This paper has shown a comparative analysis on how the Chinese’s most favored color, red, is perceived in Korea and China. A total of 200 men and women participated in the questionnaire. The questionnaire scale consisted of interval scale, ordinal scale, and nominal scale. The questionnaire is about the various feelings of Chinese and Koreans about the red color. These includes love, hatred, power, courage, attractive, warmth, energy, irritation, pleasure, joy of life, luck, jut, noisy, extrovert, anger, aggressive, excitement, danger, prohibition, temptation, sexual, eros, immorality, dynamic and enthusiastic. The results were, most Korean tended to perceive the color red negatively, associating it with negative-meaning words whereas most Chinese to perceive it positively, associating it with positive-meaning words.
이우채(Woo-Chae Lee) 한국관세학회 2000 관세학회지 Vol.1 No.1
The purposes of the paper are to review Korea-U.S. commerce conflicts as the trade environment changes to a knowledge-based economy, to analyze the commerce conflict between Korea and U.S. in terms of the technological change by focusing on the electronic industries, and to suggest feasible alternatives for solving the Korea-U.S. commerce conflicts.
이우채(Woo-Chae Lee),김효선(Hyo-Sun Kim) 한국관세학회 2003 관세학회지 Vol.4 No.2
This paper examined the present status and economic effects of inward- foreign direct investment in Korea. Based on the inward-foreign direct investment cases, the following results were found. First. foreign-funded firms are more high than Korean firms based on business profitability such as return of asset. return of equity, return of sales, and operating income to total assets ration as financial high performance such as profitability, growth ratios, and activity ratios. Second, the inward-foreign direct investment and business performance are significantly influenceable. specifically. investment forces of foreign-funded firms such as the number of investment cases. an amount invested, and investment sectors have a highly significant influence on business performance. Namely. the economic effects of foreign direct investment are very important to both home and host country. These findings provide the following policy implication. Trade policy maker have to consider the incentive and support system of inward-foreign direct investment in order to achieve competitive forces and the level of technology.
이우채(Woo-Chae Lee) 한국무역연구원 2010 무역연구 Vol.6 No.1
This paper examined the the global product factors and marketing performance of multinational companies. The quality, design, brand, packaging, product characteristics, and service were as proxy for the global product factor. product management, price management, place management, promotion management were as proxy for the marketing performance. Based on the analysis of one hundred twenty cases, the following results were found. First, global product factors of industry goods have a positively significant influence on their marketing performance of product and place management. Second, global product factors of consumer goods have a positively significant influence on their marketing performance of price and promotion management. Third, global product factors of industry and consumer goods have a positively significant influence on their marketing performance of price and promotion management.
이우채(Woo-Chae Lee) 한국통상정보학회 2005 통상정보연구 Vol.7 No.4
In this research, electronic commercial web-sites of artwork are analysed with ten marketing success factors such as, low price, variety of products convenience of shopping, ensure credibility DB marketing, providing information, virtual community, preoccupying the marketing, quick response, and strategic cooperation. The analysis showed that the main problem of the Korean fine art market is the lack of demand. Though the problem of the offline fine art market is not to be solved by websites, it seems that the solution should be brought through the operation of websites with long-term plans and patience.
이우채(Lee Woo Chae),윤영한(Yoon Young Han) 한국통상정보학회 2002 통상정보연구 Vol.4 No.2
우리나라에서 무역이 차지하는 비중이 적지 않다는 점은 누구나가 주지하고 있는 사실이다. 이와 관련하여 관련 당사자들은 이러한 무역을 통한 경제성장을 위하여 치열한 노력을 경주하고 있으나, 현실적으로 저임금 노동력을 바탕으로 한 개도국 제품과 고도의 기술력을 바탕으로 하고 있는 선진 제국의 틈바구니에서 어려운 경쟁을 벌이고 있다. 이를 물류의 측면에서 살펴 본다면 제반 경쟁국에 비해 관련 물류비 역시 높은 실정으로서 전자무역의 환경하에서 이러한 물류업체들의 현황은 어느 정도 수준이며, 이와 관련된 제반 문제점은 무엇인가를 규명하고 그 대응방안을 모색하고져 한다.
아트갤러리 웹사이트의 마케팅 요소와 컨텐츠에 관한 분석 연구
이우채 ( Woo Chae Lee ) 한국통상정보학회 2009 통상정보연구 Vol.11 No.1
Most of the art gallery has been running their own websites. Not only in physical space but also in cyber space, they are achieving their goals through introducing exhibition and the artist and selling the artist`s works. To this end, what are considered important items to the website contents of a large art gallery are assessed. These items include the goals and the mission of the art gallery, the targets of users, the scope of the information, the payment of information fees, relationships with other resources, reliability, accuracy and objectivity. And the analysis of these assessments are to promote the content of the gallery`s website, and how to further promote customer satisfaction through the help is provided.