http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 이룡 ( Long Li ) (검색결과 4 건)
- 무료
- 기관 내 무료
- 유료
-
-
문헌 생산자의 경쟁과 한일 양국의 문자사용에 대한 함의 - 국문 전용인가 혹은 국한문 혼용인가에 관한 경제학적 소고 -
이룡(Li, Long),김금수(Kim, Geum soo) 동북아시아문화학회 2021 동북아 문화연구 Vol.1 No.69
A simple economic model of two literature producers’ competition for a given number of readers is provided. Each of the producers tries to maximize her or his relative influence on readers’ utility by choosing a proportion of Hangeul-only and Hanja-mixed literatures in her or his given production capacity. It is shown that the fundamental factors for the market equilibrium proportion of Hangeul-only and Hanja-mixed literatures are readers’ degree of literacy for each letter-use pattern of literature, Hanja-learning cost and its distribution over readers. An interesting implication of the market equilibrium proportion is that Korea is likely to have a higher proportion of her own letter (i.e., Hangeul) only literature than Japan. The fundamental reason is that Hangeul is a phonemic, while Gana is a syllabary. In addition, we can infer that as government facilitates readers to learn Hanja or enforces them to learn Hanja with a regulation, market mechanism is led to have a higher proportion of Hanja-mixed literature. The contribution of this paper is that it analyzes the letter use pattern in a society from a positive or quantitative market point of view, while the discussions so far focused on the issue from a normative and government standpoint. Our simple model can be productively extended into several directions. Firstly, the producers should be able to produce literatures in any degree of mixture of Hangeul(or Gana) and Hanja. Secondly, the interaction of producers and readers regarding Hanja-learning needs to be fully analyzed. We could assume that readers respond to market equilibrium with one period of time lag and we can build a recursive model based on that assumption. Lastly, access to the cultural capital formed in the long past and the literatures produced in the neighborhood countries belonging to the same Hanja cultural world are the additional benefits to the Hanja-learned. If readers and producers take these benefits into account, the market equilibrium would tend to a higher proportion of Hanja-mixed literature.
-
MIM서비스에서 지각된 네트워크외부성과 경험가치가 지속적 사용의도에 미치는 영향에 관한 연구
이룡(Long Li),김광용(Gwang-Yong Gim) 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.1
Mobile Instant Messenser (MIM) Market With the market is enlarging and attracting more and more companies. With the market expanding and number of users increasing, the competition in this area will be fierce. In order to gain competitive advantage, it is important to develop a strategy to maximize user value and to grasp the continuous usage intention of users. However, there are currently not enough researches done in this field. Therefore. this paper to study the effects of network externalities and perceived experiential value on perceived usefulness. user satisfaction. and continuous usage intention. The research results showed that the perceived experiential va lue and vertical compatibility significantly affected user satisfaction. but the perceived network size did not. The perceived network size and vertical compatibi li ty did not affect the perceived usefulness. Also, the economic value. which is a sub-factor of the perceived experiential value. did not affect the perceived usefulness. but the functional value and hedonic value did sign ificantly. The perceived network size significantly affected continuance usage intention, but the perceived network compatibility did not.
-
베트남 이동 통신 서비스 품질이 고객충성도에 미치는 영향에 관한 연구
응웬꾸잉리엔(Nguyen Quynh Lien),이룡(Long Li),김광용(Gwang-Yong Gim) 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.3
Mobile communication industry is attracting a lot of attention all over the world and is expected to continue developing endlessly with the current rapid development of IT industry. Nowadays, mobile communication companies of vietnam are competing about service quality in order to retain existing customers and improve customer satisfaction and customer loyalty. This study attempts to research about the effect of mobile communication service quality on customer satisfaction and affecting relationship between customers satisfaction and customer loyalty. In this research empirically examine how mobile communication service quality influence customer loyalty in Vietnam. To do this, after considering characteristics of mobile communication service quality, quality measurement instrument was designed including call quality, call charge, cellphone, added service quality, corporate image, employee's attitude, and behavior. The study finds that all factors of call quality, added servces quality, corporate image, employee's attitude and behavior have positive effect on customer satisfaction except call charge and customers satisfaction also effects customers loyalty positively. From these results. Vietnam domestic mobile communication companies and foreign companies can grasp the general information about Vietnam mobile communication industry, and then. establish customers satisfaction strategies more effectively.
KCI연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
