우리나라 병원들의 전략지향 및 관련 특성 분석

윤혜원,신의철,김예순,정기택,Youn, Hye-Won,Shin, Eui-Chul,Kim, Ye-Soon,Jung, Ki-Taek 대한병원협회 2008 대한병원협회지 Vol.37 No.3

As healthcare environment being more complex and turbulent, strategic approach of hospitals became more important. This study was to investigate strategic orientation of Korean hospitals and their related characteristics. We surveyed managers of 360 hospitals randomly selected from all hospitals in Korea. For typology of strategic orientation, we used that developed by Miles and Snow, and results are as follows. Firstly, major types of organizational strategic orientation of Korean hospitals were analyzer(42.0%) and prospector(34.0%). Secondly, characteristics affecting to hospitals' strategic orientation significantly were hospital ownership and sex of managers. Medical corporation had a high tendency of prospector strategic orientation by 2.7 times compared to personal ownership. Female managers had a low tendency of prospector strategic orientation by 0.2, which was statistically significant. Though 60+ age group (compared to twenties and thirties) and middle managers (compared to CEO) had a tendency of being more prospector strategic orientation, but insignificant. The study result that majority of strategic orientation were prospector and analyzer reflects Korean hospital environment are complex and unstable. Hospital managers need to more focus on environment and boundary spanning function for maintenance and survival of their organizations.

A Link between Corporate Social Responsibility and Risk

윤혜원(Youn, Hye-Won),선경아(Sun, Kyoung-A․,),최세린(Choi, Se-Rin) 한국외식경영학회 2016 외식경영연구 Vol.19 No.1

본 연구는 CSR과 레스토랑 기업의 위험의 관계에 대해 고찰해 보고자 했다. 특히, 본 연구는 기업의 위험을 총 위험 뿐 만 아니라 이를 체계적 위험과 비체계적 위험으로 나누어 영향관계를 살펴보았다. 미국 레스토랑을 대상으로 패널데이터를 수집해 One-way 고정효과모형으로 도출한 본 연구의 결과에 따르면, 기업의 사회적 책임 활동은 레스토랑 기업의 비체계적인 위험에 있어서 부(-)의 영향을 주는 것으로 밝혀졌다. 이로 인해 본 연구는 기존의 CSR 관련 연구에 있어 기업의 위험과 관련된 이론적인 다양성을 제공해 줄 뿐만 아니라, 실무적으로도 레스토랑 기업의 위험관리에 있어 CSR의 역할에 대한 시사점을 제공한다. 또한, 미국 레스토랑을 대상으로 한 해당 연구는 국내 레스토랑을 대상으로 연구해 볼만한 향후 연구 과제를 시사해 준다. Corporate social responsibility (CSR) has become an essential business strategy, adopted worldwide. Most leading restaurant companies have also followed this corporate trend by actively participating in socially responsible activities. However, although considerable research has examined impacts of CSR in the restaurant context, little has been explored regarding a link between CSR and a firm’s various risks. The purpose of this study, therefore, is to investigate the relationship between a firm’s investment in CSR and three important risk measures: total, systematic, and unsystematic risk in the U.S. restaurant context. Results indicate a significantly negative effect of CSR only on the unsystematic risk, but not other two risks, of the restaurant firms. Based on these findings, this study provides practical as well as theoretical implications.

나노의학 나노물질을 이용한 약물전달시스템과 나노입자의 표적화

윤혜원 ( Hye Won Youn ),강건욱 ( Keon Wook Kang ),정준기 ( June Key Chung ),이동수 ( Dong Soo Lee ) 대한핵의학회 2008 핵의학 분자영상 Vol.42 No.5

귀리잎의 기저부 (基底部) 절간 (節間) 분열조직에서 분리한 원형질체의 암호흡 (暗呼吸) 활성에 미치는 ABA 와 Ca2+ 의 억제효과

윤혜원(Hye Won Youn),진창덕(Chang Duck Jin),홍영남(Young Nam Hong) 한국식물학회 1995 Journal of Plant Biology Vol.38 No.2

The present study was made of the effects of abscisc acid(ABA) and calcium ions on dark respiration in protoplasts isolated from the basal intercalary meristematic tissues of oat(Avena sativa L.) seedlings. The influences of calcium channel blockers diltiazem(DTZ), verapamil(VPM), and LaCl_2 and the calmodulin antagonist trifluoperazine(TFP) on protoplast respiration activities were also investigated in order to evaluated the possible involvement of calcium channels and calmodulin during the dark respiration. The ABA only caused an 21% inhibition of protoplast respiration at 10^-6 M, but the extent of inhibition was very low by calcium treatments in the absence of ABA. In the presence of 10^-6 M ABA, however, this inhibition of respiration increased by the increment of calcium ions concentrations. Treatments of DTZ and VPM were all found to restore the calcium-dependent inhibition of protoplast respiration by ABA and it was the same in the LaCl_2 treatment except at 10^-4 M. At concentration from 10^-6 M to 10^-4 M, TFP also restored an inhibition of respiration. These results support the possibility that ABA increases plasmalemma permeability to calcium ions which might then bind to calmodulin to regulate oat protoplast dark respiration.

이차함수 모델을 이용한 카지노의 영법효율성에 관한 연구

윤혜원(Hye Won Youn),ZhengGu(Zheng Gu) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.2

The purpose of this study is to analyze the operational efficiency of penny slots on the Strip and attempts to identify the optimal win percentage or hold for these slots. Game win refers to the amount retained by the casinooperator from the total amount wagered. For a slot game, hold-also referred to as win percentage-is the ratio of what is actually won by the casino (game win) to coin-in, which is the total amount wagered by the player. Coin-in is a commonly used performance measure representing the total dollar amount of wagers accumulated byeach machine. In this study, optimal win percentage refers to the rate at which the slot win is maximized. Based on the relationship between game win and its two determinants, coin-in and hold, this study developed a quadratic model for optimizing penny slot win revenue for Las Vegas Strip casinos. The model was empirically tested with aggregate monthly data of penny slots-the most popular type of slots on the Strip. Using the quadratic function, this study found the optimal hold to be at 16.41%. Comparisons were made between the calculated optimal hold and the actual average holds. The findings of these comparisons indicate that the average holds of penny slots on the Strip were substantially lower than the optimal level. The resulting model and its coefficients suggest Strip casinos increase penny slots hold to maximize slot revenue. The study showed that adjusting the actual hold to the calculatedoptimal hold should improve the operational efficiency of slot games and optimize the game win from the casino`sexisting customers.

미국의 2007-2009 경기 불황이 라스베이거스의 게이밍 볼륨에 미치는 영향에 관한 연구

김정선 ( Jung Sun Kim ),윤혜원 ( Hye Won Youn ),( Ashok Singh ) 관광경영학회 2014 관광경영연구 Vol.62 No.-

라스베가스는 예전에는 미국의 경기 불황에 별로 큰 영향을 받지 않는것으로 알려져 왔으나, 최근 2007-2008 불황은 아직까지도 부정적인 영향을 주고 있다는 것이 업계의 의견이다. 따라서, 본 연구의 목적은 라스베가스 게이밍 볼륨에 영향을 미치는 선행 변수들을 고찰하는 것이다. 문헌 분석을 통하여, 일곱 가지 형태의 변수들이 (트렌드, 계절성, 실업률, 소비자 물가 지수, 방문자수, 9/11, 주요 개발 프로젝트), 게이밍 볼륨에 영향을 준다는 가설이 제안되었으며, 개념들 간의 인과관계를 통해서 연구모델을 도출시켰다. 총 179달 간의 (1997년 7월 - 2012년 5월) 데이터를 바탕으로 시계열 분석을 실시한 결과, 트렌드, 계절성, 실업률, 카지노 호텔 및 문화센터 개장이 라스베가스 게이밍 볼륨에 유의적인 영향을 주었다는 것이 밝혀졌다. 데이터 분석 결과를 바탕으로, 이론적/실무적 시사점들이 본 논문의 후반에 논의되었다.

연구논문 : 중,저가 서비스스케이프와 서비스커뮤니케이션이 고객만족과 재방문의도에 미치는 영향

정다현 ( Da Hyun Jung ),윤혜원 ( Hye Won Youn ) 한국컨벤션학회 2014 MICE관광연구 Vol.14 No.2

This study is conducted to identify a causal relationship that servicescape and servicecommunication of Korea’s food industry, specifically buffet restaurants have on customer satisfaction and customer return visit intentions. Through these, the hypothesis and research model are set to evaluate the research model by analyzing structural equation model against buffet restaurant visitors in Seoul regions, and tested hypothesis and proposed a practical marketing implication as follow. First, amongst the servicescape variables, coordination environment, cleanliness and convenience affect positively(+) on customer satisfaction while lacking in aesthetics and comfort. In particular, when compared with standardized path coefficient, convenience was the highest. Second, verbal & non-verbal communication of servicecommunication show the positive influence (+) beneficial to customer satisfaction. Third, the the customer satisfaction through service quality showes signigicant influence to the customer revisit intention. Therefore, buffet restaurants need proper servicescapes providing, in particular, comfortable dinging environments, convenience of customer moving path and parking, tableware management and toilet cleanliness; and induce customer revisits through the positive customer satisfaction with continuous service communication training on service workers to generate a bigger profit.

식생활 라이프스타일에 따른 싱글족의 편의점 편의식품 만족도와 재구매 의도에 관한 연구

김연아(Kim, Yeon-Ah),윤혜원(Youn, Hye-Won) 한국호텔외식관광경영학회 2014 한국호텔외식경영학회 학술발표논문집 Vol.2014 No.12

본 연구는 싱글족의 식생활 라이프스타일 유형을 분석하고 싱글족의 식생활 라이프스타일과 편의식품 이용만족이 편의점 편의식품 재구매 의도에 미치는 영향요인을 통합적으로 파악하고자 하였다. 총 283명의 자료가 수집되었고 SPSS 21.0 프로그램을 이용하여 빈도분석, 요인분석, 다중회귀분석을 실시하였다. 그 결과 싱글족의 식생활라이프스타일은 요인분석을 통해 총 5가지 요인 ‘건강중시형’, ‘미각중시형’, ‘식품탐험형’, ‘식사관리형’, ‘편의중시형’으로 분류되었다. 분석결과 식생활 라이프스타일 중 ‘편의중시형’만이 편의식품 만족에 유의한 영향이 있는 것으로 나타났다. 재구매 의도를 알아보기 위한 다중회귀분석 결과 모형 1에서 월평균 식생활지출비는 부정적으로 유의한 영향이 있는 것으로 나타났고 모형 2에서 편의중시형의 식생활라이프스타일만 편의식품 재구매의도에 유의한 영향이 있는 것으로 나타났다. 모형 3에서 메뉴다양만족은 편의식품 재구매 의도에 부정적으로 유의한 영향이 있고 편의식품의 이용편리성과 편의식품의 전체 이용만족은 편의점 편의식품 재구매 의도에 유의한 영향이 있는 것으로 나타났다. 이를 통해 편의식품을 제조 판매하는 회사들이 편의식품 개발에 있어 기획 단계와 마케팅전략 수립 단계에서부터 본 연구의 결과를 참고로 하여 편의식품의 가격, 맛, 품질, 위생, 영양, 포장상태, 메뉴 다양성의 만족도 속성이 아닌 이용편리성과 편의식품 전체적인 이용 만족도에 중점을 두고 편의식품메뉴를 개발한다면 편의식품 판매촉진과 경쟁력확보에 도움이 될 것으로 사료된다. This study analyzed food-related lifestyle of single people to gain comprehensive understanding of how single people"s food-related lifestyle and satisfaction of using convenience foods affect repurchase intention of convenience foods. Data was collected from 283 people and SPSS 21.0 program was used to conduct frequency analysis, factor analysis and multivariate regression analysis. As a result, single people"s food-related lifestyles were categorized into 5 types: "health conscious type", "taste conscious type", "exploring type", "diet management type" and "convenience conscious type". The result showed that only "convenience conscious type" had a significant impact on satisfaction of convenience foods. Three multivariate regression models were performed to analyze repurchase intention. The first model showed that monthly expenditure on foods had a significant negative impact on repurchase intention for convenience store foods. The second model showed that only the convenience conscious type food-related lifestyle had a significant impact on repurchase intention of convenience store foods. The third model showed that a variety in menu had a significant negative impact on repurchase intention and convenience of use while overall satisfaction of convenience store foods had significant impact on repurchase intention. The study shows that it will help food companies promote their sales and increase competitiveness if they use the result of our research in the planning stage of their marketing strategy and focus on convenience of use and overall satisfaction rather than price, taste, quality, cleanliness, nutrition, packaging condition and a variety of menu when they develop convenience foods.

The Impacts of Health Claims and Nutrient Ad Disclosures of Fast Food Menu Items on Consumer Selection Attributes

황정진(Jung Jin Hwang),윤혜원(Hye Won Youn) 한국외식경영학회 2012 외식경영연구 Vol.15 No.5

본 논문의 연구목적은 패스트푸드의 질과 건강에 대한 유익함을 나타내는 health claims이 nutrient ad disclosures와 함께 제시되었을 때, 이 health claims이 소비자의 패스트푸드 선택속성에 어떻게 영향을 미치는지 조사하기 위함이다. 연구결과에 따르면, 1) nutrient ad disclosures가 선호적인 영양정보를 가지고 있을 때, nutrient ad disclosures + health claims condition은 nutrient ad disclosures only condition보다 선택된 패스트푸드에 대해서 통계적으로 유의하게 더 높은 선호적인 평가를 이끌어냈다. 2) 그러나, nutrient ad disclosures가 비선호적인 영양정보를 포함하고 있을 때는 이 두 conditions 사이에서 통계적으로 유의한 차이는 발견되지 않았다. 이 결과를 바탕으로 본 연구는 패스트푸드 마케터들에게 health claims과 같은 promotional efforts를 사용할 때 이에 대한 최대한의 효과를 얻기 위해서는 선호적인 영양정보를 가진메뉴아이템에 사용해야 하며, 그러기 위해서는 선호적인 영양성분을 가지고 있는건강 메뉴 아이템들을 늘리는 노력을 경주해야 한다고 조언한다. The purpose of this study was to examine how the health claims stating food quality and wholesomeness would influence consumer selection attributes of fast food menu items, when the health claims were presented with nutrient ad disclosures. The results indicated that 1) when the nutrient ad disclosures included favorable nutrition information, nutrient ad disclosures including health claims conditions led to significantly more favorable evaluations of selected fast food menu items than did nutrient ad disclosures only conditions. 2) However, when the nutrient ad disclosures contained unfavorable nutrition information, no significant difference was found between nutrient ad disclosure including health claims conditions and nutrient ad disclosures only conditions in terms of the evaluations of the fast food meals. These findings implied that for the maximum impacts of the promotional efforts of fast food menu items (i.e., health claims), restaurateurs should disclose nutrition information while increasing healthy menu items (e.g., salad menus, grilled chicken menus, baked French fries, etc.) including healthy nutrients (i.e., low calories, low fat, high protein, low cholesterol, and low sodium).

식생활 라이프스타일에 따른 싱글족의 편의점 편의식품 만족도와 재구매 의도에 관한 연구

김연아(Kim, Yeon-Ah),이병철(Lee, Byeong-Cheol),윤혜원(Youn, Hye-Won) 한국관광레저학회 2015 관광레저연구 Vol.27 No.1