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      • 스쿠버다이빙 참여활동에 따른 소비자 만족도에 관한 연구

        윤상문 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.2

        The purpose of this study was to investigate differences in customer satisfaction based on the pattern of scuba diving participation in order to provide the important data for developing effective marketing strategies. The subjects for this study consisted of 843 female and male customers from scuba diving resorts and scuba diving pro shops located in the Republic of Korea. The statistical analyses were performed by using the SPSS 10.1 software. The statistical techniques used for analysis were factor analysis, reliability analysis, frequency, One-way ANOVA, and Scheffe's post hoc test. Statistical significance was accepted at an alpha level of p<.05. The major findings of this study were as follows: 1. Based on the pattern of scuba diving participation, social satisfaction and physical satisfaction were very high with four times a week, followed by one to three times a week, and two to three times a month. Psychological satisfaction was the highest with one to three times a week, and followed by four times a week, and two to three times a month. Satisfaction with facilities was the highest with four times a week, followed by one to three times a week, and less than two times a month. 2. Based on scuba diving experience, social satisfaction was the highest with more than 11 years of experience, followed by less then three years of experience and seven to 11 years of experience. There were no statistical differences in psychological satisfaction and satisfaction with facilities based on scuba diving experience. 3. Based on scuba diving skill levels, social satisfaction and psychological satisfaction were the highest with people with advanced skills, followed by intermediate skills, and beginners. Physical satisfaction was the highest with advanced skills, followed by beginners, and intermediate skills. There were no statistical differences in facilities satisfaction with facilities based on scuba diving skill levels. 4. Based on a companion who a scuba diving customer goes with. social satisfaction was the highest with colleagues. friends. and alumni. followed by an instructor and club members. Psychological satisfaction and satisfaction with facilities were the highest with colleagues, friends, and alumni, followed by an instructor and family members.

      • KCI등재후보

        생활체육 참여자들의 운동욕구가 자기관리 및 스포츠 자신감에 미치는 영향

        윤상문,정우진 한국스포츠학회 2015 한국스포츠학회지 Vol.13 No.4

        The purpose of this study was to examine the impact of the exercise needs of sport-for-all participants on their self-management and sport confidence. The subjects in this study were 345 male and female adults who resided in the area of Youngdong in Gangwan Province and enjoyed sport for all as of 2015. They were at the ages of 20 and up and played sport for all in public and private gyms for six months or more, twice or more a week. As for data analysis, factor analysis, frequencies, correlation analysis and multiple regression analysis were made. The findings of the study were as follows: First, the exercise needs of the sport-for-all participants were found to have exerted an influence on their self-management. Second, the exercise needs of the sport-for-all participants were found to have exerted an influence on their sport confidence. The findings of the study are expected to provide useful empirical information on how to stir up the exercise needs of sport-for-all participants to improve their self-management and sport confidence and how to increase the synergy effects of the two variables to boost motor skills.

      • KCI등재

        생활무용참여자의 긍정심리자본이 커뮤니케이션 능력 및 무용수업 만족에 미치는 영향

        윤상문,최동순,백성익 한국스포츠학회 2019 한국스포츠학회지 Vol.17 No.2

        본 연구는 생활무용참여자의 긍정심리자본이 커뮤니케이션 능력 및 무용수업 만족의 관계를 규명하는데 있으 며, 2019년 현재 강원도 영동권(강릉, 동해, 삼척, 속초)에 거주하며 생활무용에 참여하고 있는 여성들을 모집단으로 표본을 추출하였다. 첫째, 생활무용참여자의 긍정심리자본과 커뮤니케이션 능력과의 관계를 분석한 결과 상호작용관 리는 자기효능감과 희망에 감정이입은 자기효능감, 희망, 회복탄력성, 낙관주의에 영향을 미치는 것으로 나타났으며, 협력과지지는 자기효능감과 희망, 회복탄력성에 행동적 융통성은 희망과 회복탄력성에 영향을 미치는 것으로 나타났 다. 둘째, 생활체육참여자의 긍정심리자본과 무용수업 만족과의 관계를 분석한 결과 교수행동 자기효능감과 희망, 회복 탄력성에 실력향상은 희망, 회복탄력성, 낙관주의에 유의한 영향이 있음을 알 수 있으며 자아성취감에서 자기효능감과 희망, 회복탄력성, 낙관주의에 유의한 영향을 미치는 것으로 나타났다. 셋째, 생활무용참여자의 긍정심리자본과 커뮤니 케이션 능력 및 무용수업 만족 간의 인과적 관계가 있는 것으로 나타났다. The purpose of positive psychological capital of communication participants and satisfaction of dance classes, As of 2019, we have sampled women who are living in Youngdong-ri (Gangneung, Donghae, Samcheok, Sokcho) in Gangwon-do and participating in life dance. First, as a result of analyzing the relationship between positive psychological capital and communication ability of lifelong participants, interaction management showed that self - efficacy and hope influenced self - efficacy, hope, resilience and optimism in emotion. And self - efficacy, hope, and resilience, and behavioral flexibility affects hope and resilience. Second, as a result of analyzing the relationship between positive psychological capital of dance participants and satisfaction of dance classes, it is found that the improvement of proficiency in teaching - learning self - efficacy, hope, and resilience has a significant influence on hope, resilience and optimism. Self - efficacy, hope, recovery resilience, and optimism. Third, there was a causal relationship between positive psychological capital, communication ability and dance class satisfaction.

      • KCI등재

        여가스포츠 참여 여성의 그릿이 여가지속 및 여가만족에 미치는 영향

        윤상문 한국스포츠학회 2021 한국스포츠학회지 Vol.19 No.3

        본 연구는 여가스포츠 참여 여성의 그릿과 여가지속 및 여가만족에 미치는 영향을 규명하는 데에 있으며, 대상은 2021년 현재 강원 영동지역(강릉, 속초, 동해, 삼척)을 중심으로 다양한 여가스포츠에 참여하는 여성들을 중심으로 모집 단을 설정하였다. 코로나(covid-19) 사태로 인하여 대면 응답으로 자료수집이 제한되므로 부분적 대면 설문방식과 네이 버(naver)폼을 이용하여 편의표본추출법(convenience sampling)의 방식으로 수집된 자료들 중 이중표기 또는 결측항 이 되어진 설문지 13명을 제외한 397명의 자료를 최종 분석에 사용하였다. 첫째, 여가스포츠 참여 여성의 그릿은 여가지 속에 영향을 미치는 것으로 나타났다. 둘째, 여가스포츠 참여 여성의 그릿은 여가만족에 영향을 미치는 것으로 나타났다. 셋째, 여가 스포츠 참여 여성의 그릿과 여가지속, 여가만족은 인과 관계가 있는 것으로 나타났다. The purpose of this study is to investigate the effects of grit and leisure continuity and leisure satisfaction of women participating in leisure sports. As of 2021, the target population was established centered on women participating in various leisure sports, centered on the Yeongdong region of Gangwon-do (Gangneung, Sokcho, Donghae, Samcheok). Due to the corona (covid-19) situation, data collection was limited through face-to-face responses, so a partial face-to-face questionnaire and naver form were used to collect data using the convenience sampling method. Among the collected data, 397 data were used for the final analysis, excluding 13 questionnaires with double marks or missing items. First, it was found that the grit of women participating in leisure sports had an effect on the duration of leisure. Second, it was found that the grit of women participating in leisure sports had an effect on leisure satisfaction. Third, participate in recreational sports and leisure grit duration of the women, leisure satisfaction was that a causal relationship.

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