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혁신의 효과성에 대한 연구 - 도요타의 부품조달체계를 중심으로 -
염대성 ( Dai-sung Yeum ) 한국고등직업교육학회 2003 한국고등직업교육학회논문집 Vol.4 No.3
Today, business challenge represented by uncertainty, complexity, discontinuity of environment asks modem corporations to be innovative to survive. This study is to analyse, based on the literature research, that how TOYOTA’S innovation activity affects its excellent business result. In general, innovation activity is related to manufactured goods and process. This paper focuses on JIT and SCM of TOYOTA. TOYOTA's excellent business success results from many factors, but TOYOTA/s production system is the representative factor that most of all business corporations want to benchmark. In the result, it is proved that the innovation endeavor of the global corporation, TOYOTA, is the primary factor to get the highest productivity.
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클릭스트림 데이터를 이용한 온라인쇼핑몰에서의 고객 유인가격전략의 구매전환효과에 관한 실증연구
염대성(Dai-sung Yeum),채명신(Myungshin Chae) 한국인터넷전자상거래학회 2007 인터넷전자상거래연구 Vol.7 No.3
This study explores the effectiveness of the loss-leader pricing strategy in online shopping malls. It focuses on the impact of the strategy that leads customers to purchase other goods besides the loss-leader goods(purchasing conversion effects). The study empirically researched the clickstream data of six online shopping malls. The results of this research are as follows: First, discount coupons was most effective in terms of purchasing conversion effect than other methods. Second, events produced a different purchasing conversion effect based on the online shopping mall type and customer’s age. Third, bargain sales produced different purchasing conversion effect based on customer’s age and gender. Finally, discount coupons revealed a different purchasing conversion effect based on online shopping mall types. This study may contribute to research on online shopping malls, because it is a pioneering study focusing on the loss-leader pricing strategy at the online business level, using web panels’ clickstream data. It may also help people working in e-commerce to understand the proper application of the loss-leader pricing strategy based on mall’s type, customers' age and gender in order to improve their financial status.
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염대성 ( Dai-sung Yeum ) 한국고등직업교육학회 2005 한국고등직업교육학회논문집 Vol.6 No.2
This article is the business case of Missha. Since 2000, Missha, the cosmetic brand of AbleC&C.Co., has been sold through online shopping mall ‘beauty net, while the existing companies use offline market. In a short period, Missha records surprising business outcomes such as 120 billion won in sales, and 15 billion won in net profit, and is ranked third in Korean cosmetic industry. The success factors of Missha were found in the light of marketing strategy. First of all, price competitiveness is a main factor of Missha's success. In detail, it is produced by online selling, outsourcing manufacturing, and reducing packaging cost by simplification. Missha make new word 4super-low-priced brand’ in this industry. These endeavors are the results of the remakable thinking. In short, this article suggests the environment of cosmetics market, BSFs(business success factors) of Missha, the strategy of competitors, and the questions for the future of Missha.
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염대성 ( Dai-sung Yeum ) 한국고등직업교육학회 2000 한국고등직업교육학회논문집 Vol.1 No.4
Korean law industry will be opened to global market in a or two years. It will cause severe damage to Korean law industry. Especially lawfirms which mainly handle problems related with corporations will be badly damaged more than individual law offices which mainly treat a general lawsuit. On the early stage of the open market situation, foreign advanced lawfirms which have enormous capital, superior work forces, and know-how based on long time experience will aggressively penetrate into our law industry in terms of licensing or M & A. Nevertheless, Korean government and bar association still restrict lawyer's management for profitability by the reason that lawyers should do for a public benefits. I, therefore, enforce that the lawfirms as a going-concerns which can not survive without profitability, and suggest the methodology to take over a comparative competitive advantage based on specification and differentiation through corporate and business strategy before the open market. This strategic approach can make the firm close to customers.
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염대성(Dai-Sung Yeum) 한국컴퓨터정보학회 2003 韓國컴퓨터情報學會論文誌 Vol.8 No.3
국내 가계의 소득분포는 시간이 지날수록 양극화되어 가고 있으며 소비 역시 양극화 현상을 보이고 있다. 고급품과 대중품의 소비가 늘어나고 있는 것이다. 기업의 입장에서 안정적 매출과 수익을 가져다주는 고급품 시장은 외국의 유명 수입브랜드들이 국내시장을 차지하고 있으며 급격한 성장률을 보이고 있다. 그러나 국내의 기업들은 아직도 Mass Market에 주력하고 있어 국내의 고급품 시장은 날이 갈수록 외국 브랜드들로 채워지고 있다. 본 논문은 이러한 시장현상과 외국기업의 전략을 분석하고 이에 따른 국내기업들의 전략을 제시하고자 하였다.
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염대성 ( Dai-sung Yeum ) 한국고등직업교육학회 2002 한국고등직업교육학회논문집 Vol.3 No.2
월트디즈니(Walt Disney)사는 우량한 재무상태와 강력하고도 우호적인 이미지를 갖고 있는 세계적인 엔터테인먼트기업이다. 유로디즈니(EuroDisney)의 경영악화를 경험한 디즈니사는 미국 내에서의 사업확장을 추진하게 위해 미국 버어지니아(Virginia)주 프린스 월리암스(Prince Willams)지역에 디즈니 제3의 테마파크(Theme Park)를 건설하려 하였다. 그러나 이 계획은 주정부의 적극적인 지원에도 불구하고 결국 실패로 끝났다. 이 사업의 추진에 있어 적용된 디즈니사의 경영전략을 분석, 문제점을 밝혀내고 이를 통해 경영환경분석이 전략의 수립과 실행에서 얼마나 중요한 역할을 하는지를 각종의 관련 문헌을 분석, 입증하고자 하였다.
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