기후변화에 대한 인식과 스키리조트 선택속성이 만족도와 행동의도에 미치는 영향에 관한 연구

안성식(Ahn, Sung-Sik),이민재(Lee, Min-Jae),황윤섭(Hwang, Yun-Seop) 한국관광레저학회 2016 관광레저연구 Vol.28 No.5

관광객의 기후변화에 대한 인식과 태도가 만족도와 행동의도에 미치는 영향력 차이에 관한 연구 - 중국인과 한국인 관광객 비교를 중심으로 -

안성식 ( Ahn Sung-sik ),황정 ( Hwang Jung ),황윤섭 ( Hwang Yun-seop ) 국제지역학회 2017 국제지역연구 Vol.21 No.2

관광산업은 기후변화에 민감한 부분이 많고 저탄소녹색성장의 관점에서 새로운 기회와 위협을 제공할 수 있다는 측면에서 연구의 가치가 있다. 기후변화로 인한 소비자들의 인식 및 태도의 변화가 관광수요와 관광선택에 어떠한 영향을 미치는지에 대한 연구는 매우 중요하며, 현재도 그 영향이 진행되고 있는 상황이다. 본 연구에서는 기후변화 인식과 태도가 관광 경험, 가치, 위험요인, 만족도, 행동의도에 미치는 영향관계를 규명하여 관광활동의 주체인 관광객의 기후변화에 따른 심리적 특성에 대한 검토를 통해 관광객들의 다양한 욕구 및 변화를 파악하였다. 이를 통해 마케팅 전략을 수립하는데 필요한 시사점을 제공할 수 있었다. 본 연구의 결과는 다음과 같다. 첫째, 기후변화 인식은 관광경험, 관광가치에 유의한 영향을 미치는 반면 관광위험요인은 영향을 미치지 않는 것으로 나타났고, 둘째, 중국 관광객이 한국 관광객보다 전반적인 영향력이 더 크게 나타났다. 셋째, 기후변화 태도는 관광경험과 관광위험요인에는 유의한 영향을 미치는 반면 관광가치에는 영향을 미치지 않는 것으로 나타났고, 넷째, 관광경험, 관광가치는 관광만족도에 유의한 영향을 미치는 반면 관광위험요인은 관광만족도에 영향을 미치지 않는 것으로 나타났으며, 다섯째, 관광경험, 관광가치, 관광위험요인은 행동의도에 모두 영향을 미치지 않는 것으로 나타났다. Tourist industry has many sensitive issues with climate change and is worthy of study from an aspect that it could provide new opportunities and threats from the low-carbon ? green-growth point of view. To study how the change of awareness and attitude of the customers due to climate change affects the tourism demand and tourism choices is very important. Even at present, the effect is ongoing. In this paper, diverse needs and changes of tourists, who are the subjects of tourism activities, have been grasped through the examination of psychological characteristics according to climate change after defining the influencing relations of tourism experience, tourism value, tourism risk factors, satisfaction, and behavioral intention, affected by awareness of climate change and their attitude toward it. Through this, the implications that are necessary for establishing marketing strategies could be provided. The results of this present paper are as follows: First, it was shown that awareness of climate change did not affect tourism risk factors while it had a significant influence on tourism experience and tourism value. Secondly, it was revealed that the Chinese tourists generally influenced more greatly than the Koreans. Thirdly, it was shown that the attitude toward climate change did not affect tourism value while it influenced significantly on tourism experience and tourism risk factors. Fourthly, it was revealed that tourism risk factors did not affect tourism satisfaction while tourism experience and tourism value had a significant influence on tourist satisfaction. Fifthly and last, it was shown that tourism experience, tourism value, and tourism risk factors did not influence behavioral intention respectively.

레스토랑의 선택속성에 관한 비교연구 -선택형 컨조인트와 전통적 컨조인트 비교를 중심으로-

안성식 ( Sung Sik Ahn ),서상윤 ( Sang Yun Seo ),양주환 ( Ju Hwan Yang ) 한국식품유통학회 2011 食品流通硏究 Vol.28 No.2

In this study, repeated choice experiment in choice based conjoint analysis was performed to estimate the utility value of individual customers of restaurant. To evaluate the effectiveness of choice based conjoint, the result of estimated utility value was compared with traditional conjoint result. In particular when the alternative is presented to estimate the utility of consumer in choice based conjoint, a set number of cards is very important. We investigate how the predictive accuracy vary while using the a set of three, four, five, six card. The results before refining the respondents using Kendall`s tau values, the accuracy of predictions of a choice-based conjoint analysis and the traditional method was not statistically significantly different. However, the results of a five card set choice based conjoint after refining the respondents using Kendall`s tau values, show higher prediction accuracy than traditional conjoint, and the difference is statistically significant. Based on these results, we expect to use choice-based conjoint analysis as an alternative of traditional conjoint.

기후변화의 인식수준에 따른 관광산업 활성화 방안에 관한 연구

안성식(Ahn, Sung-Sik),조아람(Jo, A-Ram),황윤섭(Hwang, Yun-Seop) 한국관광레저학회 2018 관광레저연구 Vol.30 No.9

기후변화에 대한 계획행동이론에 따른 관광객 세분시장 최적설계과정에 관한 연구 - Mixture Regression Model을 활용하여 -

안성식 ( Ahn Sung-sik ),조아람 ( Jo A-ram ),황윤섭 ( Hwang Yun-seop ) 한국경영공학회 2018 한국경영공학회지 Vol.23 No.3

Various problems as flood, earthquake, and typhoon occurred recently due to unusual weather, and the world is making effort to fight against climate changes. Not only suppliers, but also tourists are putting effort due to the tourist industry and can reduce carbon emissions that directly cause global warming. For this reason, finding factors that can induce tourists to conduct pro-environmental behavior when traveling became an important challenge in tourism industry. For this reason, this study subdivided elements of theory of planned behavior for climate change awareness into attitude, subjective norm, perceived behavioral control, traveling manner, demographic characteristic, and destination preference. This study used the Mixture regression model to supplement limitations of an existing methodology(k-means clustering) and to find effective and rational segmental market, and intended to classify an optimal segment market by investigating an influencing relationship between planned behavior toward climate change awareness and proenvironmental behavior intention. As a result, this study deduced 4 optimal segmental markets using BIC value, and each segmental market showed a significant difference in contribution rate of theory of planned behavior about climate changes. The results of this study can induce differentiated marketing strategies based on the environmental effects of the travel industry.

기후변화에 따른 국제관광산업 경쟁력 강화를 위한 관광지 선택속성에 대한 중요도 차이 연구 - 컨조인트 분석 활용을 통해 -

안성식 ( Sung-sik Ahn ),박효정 ( Hyo-jung Park ),조아람 ( A-ram Jo ) 한국통상정보학회 2018 통상정보연구 Vol.20 No.3

관광지 환경을 변화시키는 기후변화의 주요 요인으로 꼽히는 이산화탄소의 배출 감소를 위한 노력은 수요자 측면인 관광객 역시 자발적으로 이산화탄소 배출을 감소시키려는 노력이 중요하다. 그래서 본 연구는 이산화탄소 배출을 감소하는 관광행동을 유도하기 위해 관광객들의 기후변화에 대한 인식의 정도를 파악 후 관광객의 성향을 분석하였다. 이에 본 연구에서는 기후변화에 대한 인식수준에 따른 관광지 선택속성에 대한 중요도를 파악하기 위한 방법으로 컨조인트 분석을 사용하였다. 연구를 진행한 결과, 기후변화에 대한 인식수준이 가장 큰 경우에는 접근성(1위), 동행자유형(2위) 순으로, 기후변화에 대한 인식수준이 중간정도일 경우에는 동행자유형(1위), 관광유형(2위) 순으로, 기후변화에 대한 인식이 가장 낮은 경우에는 동행자유형(1위), 접근성(2위) 순으로 나타났다. 따라서 본 연구 결과는 기후변화 인식에 따라 관광객 선택 속성에 차이가 있음을 확인, 향후 관광프로그램이나 상품개발에 있어 이러한 선택속성을 고려해야 함을 시사하고 있다. The effort to reduce CO2 emissions, which is considered to be a major factor in climate change, is also important for tourists. This study analyzed the tendency of tourists after grasping the degree of recognition on climate change by tourists in order to induce the tourist action to reduce CO2 emission. Using Conjoint Analysis Method. A study on the degree of recognition on climate changes : When the recognition level is the highest accessibility (first place), cooperative freestyle (second place), When the level of recognition is medium, cooperative freestyle (first place), tourism type (second place), When the recognition level is the lowest, cooperative freestyle (first place), accessibility (second place). Therefore, the results of this study confirm that there is a difference in tourism destination selection attributes according to degree of recognition on climate changes. Suggesting that these optional attributes should be considered in future tourism programs and product development.

경쟁가치리더십이 조직몰입과 직무만족에 미치는 영향에 관한 연구 - 지역거점 공공병원을 중심으로

안성식 ( Ahn Sung-sik ),박인숙 ( Park In-sook ) 경희대학교 경영연구원 2021 의료경영학연구 Vol.15 No.3

Hospital organization is intricately composed of special and diverse professionals. To effectively achieve the goal of the organization, it is essential that the leader has the leadership that could effectively draw the maximum capability of each member and the cooperation among the various professionals. Especially, the interaction between the professionals in engaging in medical practice is very important, thus the leadership of manager is also crucial as one needs to deliver the vision and objectives of CEO and take actions with members. Nursing organization requires its members to have consistent commitment, contribution and passionate participation to the task as it mutually survives with the hospital organization. Thus, the interest toward leadership, the management capacity of nursing manager has increased as the role of leader forms the trust and improves relations among members, and affects the human resources management of the nursing organization. Regional public hospitals started to assure the universal use of medical system and provision of health improvement programs to follow up with the changes of medical environment. And they need business performance such as profitability and efficiency like any private medical organizations. Thus, the regional public hospitals need to manage the human resources of nursing organization effectively, and the changes in leadership became the core element. Thus, to examine the influence of the leadership's organizational commitment and job satisfaction of members based on the competing values leadership of Quinn and McGrath(1985) which categorized it into status quo, pursuit of change, leading, and considerate type in accordance with categorization of the leadership types into outward-inward oriented aspect, and flexibility-control of members, and confirmed that the competing values leadership of nursing manager have positive effect on the organizational commitment and job satisfaction of nurses.

기후변화에 따라 관광경험, 관광가치, 관광 위험요인이 만족도와 행동의도에 미치는 영향력 차이에 관한 연구

안성식(Sung-Sik Ahn),이상무(Sang-Moo Lee),박연옥(Yeon-Ok Park) 한국관광연구학회 2017 관광연구저널 Vol.31 No.11

서비스 스케이프와 인적서비스품질이 행동의도에 미치는 영향에 관한 연구 -입원환자와 외래환자를 중심으로-

안성식 ( Sung Sik Ahn ),이동성 ( Dong Seong Lee ) 경희대학교 경영연구원 2009 의료경영학연구 Vol.3 No.2

This paper conducts a research on how servicescapes (ambient conditions, spatial layout and functionality, signs-symbols and artifacts) and nurse-staff related service qualities (ability, reliance, customer understanding) have their influences on behavioral intention. Moreover, details of servicescapes (ambient conditions, spatial layout and functionality, signs-symbols and artifacts) and nurse-staff related service qualities (ability, reliance, customer understanding) differ as customers` situations vary. Based on these research results, if one manager of a medical institution adequately grasps and understands his/her hospital, and improves current problems by reckoning relative significances of servicescapes and nurse-staff related service qualities of which customers are aware, many developments are to be made in the strategic aspect of marketing, like consolidating medical competence through prioritizing investments.

연구논문 : CS 포트폴리오를 이용한 뷔페 레스토랑 마케팅 전략에 관한 연구

안성식 ( Sung Sik Ahn ),박연옥 ( Yeon Ok Park ),최성환 ( Sung Hwan Choi ) 대한관광경영학회 2012 觀光硏究 Vol.27 No.3

경제성장과 더불어 외식산업시장이 급성장하면서 외식산업의 서비스품질이 점차 높아져 경쟁업체간의 차별화가 어려워지고 있다. 이처럼 현대의 식·음료 사업은 외식산업시장의 급격한 변화와 함께 고객들의 니즈(needs)는 매우 다양하고 빠르게 변화되면서 외식산업시장에서는 한 가지만 집중하게 하는 것보다는 여러 분야에 걸쳐 복합적으로 관리되어야 하는 필요성이 점점 더 커져가고 있는 상황이다. 이처럼 우리나라 외식업체는 업체간 경쟁심화, 해외 외식브랜드의 공격적 진출, 대기업의 외식시장 참여 확대 등의 구조적 변화가 나타나면서 소비자의 만족도를 높이고 브랜드 이미지를 향상시키기 위해 음식점 형태의 다양화 및 전문화, 새롭고 차별화된 메뉴의 개발, 위생 및 서비스 수준 향상 등 여러 가지 마케팅 기법을 구사하며 질적 향상을 위해 지속적으로 노력해야만 한다. 외식 고객들은 외식 할 장소를 선택하려고 할 때, 개인의 취향이 각자 다르기 때문에 레스토랑 선택의 어려움을 겪는 경우 또는 다양한 음식을 맛보기 위해 뷔페레스토랑을 선호하는 경향이 있다. 인터넷상의 동호회나 회사 모임, 단체 또는 소모임, 돌잔치, 가족모임 등 공식적인 행사를 위한 적합한 장소로도 뷔페레스토랑을 이용하는 고객들이 증가하면서 뷔페레스토랑이 증가추세를 보이고 있다. 이처럼 뷔페레스토랑의 시장은 점점 양적으로 계속 확대되고 있으며, 질적으로도 다양화되어 가고 있다. 이 시점에서 지속적인 평가와 분석을 통해 서비스품질 인식에 관한 연구가 필요한 상황이다. 본 연구는 앞에서 제기한 문제의식을 바탕으로 뷔페레스토랑의 서비스품질 평가요인에 대하여 파악하고, 평가요인을 토대로 CS포트폴리오를 이용하여 고객만족도와 중요도를 알아봄으로써, 뷔페레스토랑이 고객에게 보다 만족스러운 서비스품질을 제공하도록 하며, 품질을 중시한 고객만족 경영이 기업경영에 커다란 발전을 가져오게 하고, 나아가 국민의 식생활 환경개선과 이를 운영하는 외식업체가 시장을 공략함에 있어서 보다 효과적인 방법을 모색하는데 도움을 주고자 하는데 본 연구의 목적이 있다. Our country`s food service business, representing of the structural changes such as intensifying the competition among businesses, the aggressive advances of foreign food service brands, the expansion of large companies` engagement with the market, etc., to improve customer satisfaction and enhance brand image, using the various techniques of marketing such as the diversification and the specialization of the forms of the restaurants, development of the menus being new and differentiated, increasing the degree of the sanitation and services, has to be tried consistently to be improved qualitatively. The customers of the food services, when they have to choose the place, tend to prefer buffet restaurants because they have difficulty of choosing for the difference of each personal liking or they want to taste various dishes. With increasing of the customers using buffet restaurants as a place proper for formal events such as a club on the internet or a business meeting, group or small meetings, a first birthday party, a family gathering, etc., the trend of increasing of buffet restaurants is showing. So the market of buffet restaurants continues to be getting expanded quantitatively, and becomes diverse qualitatively too. At this time, a study on understanding of the service quality with the continuous assessment and analysis are needed. This study, based on this awareness above-mentioned, aims to understand the factors of assessment for the service qualities of buffet restaurants, and with the assessment factors, look into the customer satisfaction and criticality using a CS portfolio so as to help buffet restaurants to provide more contentable service qualities, and huge developments of the business management by the customer satisfaction management focused on the quality to come, furthermore improving national food life environment and the food service business to find the more effectual plan to target markets.