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관광객의 쇼핑가치 지각이 쇼핑만족에 미치는 영향에 관한 연구
안대희,김희영 세종대학교 관광산업연구소 2002 호텔관광경영연구 Vol.17 No.-
The objectives of this study were 1) to examine the relationship between shopping value and shopping satisfaction.; 2) to examine the relationship between store type and shopping value. Self-administrated questionnaire was used to collect the data for this study after reviewing previous studies and conducting pre-test twice. The data was analyzed by using analysis, Multiple regression, T-test. The followings are the results of this study, First, There were significant relationships between Tourists' Shopping value and Shopping satisfaction. Second, Store type were significant differences according to Tourists' Shopping value. The result of this study will be helpful for the shopping industries which gave needs to establish the marketing strategies.
외식기업의 SNS 마케팅 활동이 지각된 가치와 지속이용의도에 미치는 영향
안대희,임금옥 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.-
In order to find ways to secure competitiveness by developing strategies to retain existing customers and create new customers for survival of highly competitive catering companies, the perceived value and intention of continued use of SNS marketing activities by catering companies We want to see how it affects the To this end, a research model was established and empirical analysis was conducted through various domestic and foreign prior studies. The results of the empirical analysis are as follows. First, in the relationship between SNS marketing activity factors and perceived value, it was found that advertisements affect economic value, social value, and psychological value. It was found that the event had an effect on economic value, but did not affect social value or psychological effect. Information appeared to affect economic and social values, but did not affect psychological values. Second, in the relationship between perceptual value and intention to continue use, economic value, social value, and psychological value were found to affect intention to continue use.
외식기업의 SNS(Social Networking Service)품질이 브랜드명성과 품질만족 및 구매의도에 미치는 영향
안대희,한기장 한국외식경영학회 2011 외식경영연구 Vol.14 No.4
This study aims to examine how SNS(Social Networking Service) quality can influence brand reputation, quality satisfaction and purchase intention in the foodservice industry. To accomplish the research objectives a field survey was conducted using 407 SNS users of fastfood chains including a coffee store. The results of this study could be summarized as follows. First, information quality turned out to have affirmative effects on quality satisfaction. Second,service quality turned out to have affirmative effects on brand reputation. Third, service quality turned out to have affirmative effects on purchase intention. Fourth, brand reputation turned out to have affirmative effects on purchase intention. Fifth, quality satisfaction turned out to have affirmative effects on purchase intention. And the managerial implications of these results were examined.
안대희,구윤서,김성태,최종혁,오영숙,설미진,전승세 한국냄새환경학회 2006 실내환경 및 냄새 학회지 Vol.5 No.1
Y시와 I시에 위치한 악취를 유발하는 축분처리시설을 대상으로 모델링에 필요한 악취배출량을 산정하고 이를 이용하여 악취 배출원으로부터 주변지역으로 미치는 악취의 영향을 Puff 모델을 사용하여 분석하였다. 모델링 결과 대부분의 악취배출원 인접지역에서는 약 2도 정도의 악취, 8 km 이내 범위에서는 악취가 느껴질 수 있는 정도인 1도의 악취도를 나타내는 것으로 예측되었다. 또한, 사업장에서 악취를 실시간으로 관리할 수 있도록 Y시에 위치한 축분 비료공장을 대상으로 실시간 악취모델링 시스템을 운영한 결과, 사업장에서 가장 인접한 축분비료공장 입구에서 가장 높은 악취농도가 발생하였으며, 다소 이격되어 있는 장소에서는 비교적 낮은 악취도가 예측되었다. 또한, 저녁 또는 새벽에 악취도가 높게 나타나는 것으로 평가되었으며, 이는 대기가 안정상태에 머물러 있는 경우 악취도가 농축되는 것으로 나타났다. Odor emission effects of unit processes in 10 livestock farms and 3 manure treatment facilities in Y and I cities, Kyonggido, were simulated using puff model after the odor emission rates were measured. 2 degree level of odor intensity and 1 degree level of it were predicted by the puff model in the adjacent area of odor emission source and within the 8km radius range of it, respectively. As real time odor modelling system was operated at specific manure based fertilizer making facility located in Y city, the highest odor concentration was predicted at the entrance of that facility and relatively lower odor intensity was estimated at the place more or less be aparted from the emission sources. The higher odor intensity was evaluated at dawn and evening because the odor was accumulated in case of stable air condition.
Anammox Bacteria Enrichment in Upflow Anaerobic Sludge Blanket (UASB) Reactor
안대희,장덕진,김원경,김동진,Tran-Hung Thuan,Jin-Young Jung,Young-Joo Park,Ji-Eun Kim 한국생물공학회 2004 Biotechnology and Bioprocess Engineering Vol.9 No.5
We investigated the anaerobic ammonium oxidation (anammox) reaction in a lab-scale upflow anaerobic sludge blanket (UASB) reactor. Our aim was to detect and enrich the organisms responsible for the anammox reaction using a synthetic medium that contained low concentrations of substrates (ammonium and nitrite). The reactor was inoculated with granular sludge collected from a full-scale anaerobic digestor used for treating brewery wastewater. The experiment was performed during 260 days under conditions of constant ammonium concentration (50 mg NH4+-N/L) and different nitrite concentrations (50150 mg NO2-N/L). After 200 days, anammox activity was observed in the system. The microorganisms involved in this anammox reaction were identified as Candidatus B. Anammoxidans and K. Stuttgartiensis using fluorescence in situ hybridization (FISH) method.
추구편익에 따른 해외 배낭여행객의 시장세분화에 관한 연구
안대희,김용순 대한관광경영학회 2000 觀光硏究 Vol.15 No.1
This study analyzed the differences on benefit-sought attributes among overseas knapsack tourists by market segments. sample data were collected 248 overseas knapsack tourists. all of which are located in seoul. The results of the analysis indicate that benefit-sought attribute could be very efficient variable to segment overseas knapsack tourists. In this analysis the sample knapsack tourists were clustered into three segments.