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상업스포츠센터의 서비스 품질이 고객만족과 고객충성도에 미치는 영향
설민신(Min Sin Sul),문행자(Haeng Ja Moon) 한국여가레크리에이션학회 2008 한국여가레크리에이션학회지 Vol.32 No.2
The purpose of this study a structural relations in which service quality leads to customer satisfaction which in turn customer loyalty. Satisfaction of customer depends considerably on its stability and other various factors including its Leader trust, of institution, equipment and give a service, membership system price policy plan make a huge impact on customer loyalty. The present study suggests that future directions of service improvement and more practical and detailed bases of marketing strategy. The customer satisfaction for analysis service quality of a study was revealed by having an influence on the customer loyalty degree.
유럽 근대화 과정 속에 나타난 산업혁명과 프랑스혁명이 여가에 미친 영향
설민신(Min Sin Sul),최경식(Kyung Sik Choi),송창호(Chang Ho Song) 한국여가레크리에이션학회 1997 한국여가레크리에이션학회지 Vol.14 No.-
The modernization of Europe had been established for the period of four centuries through transition from feudal society to civil society with rise of Renaissance of 14th to 15th century, the era of absolute state society of 16th to 17th century, and the formative period of democratic society from late 18th century to the World War I. The progress of modernization had been made based an conflicts and pains of renovations and revolutions in our modern history. Among others, the French Revolution and Industrial Revolution reflect features of modernization as a critical momentum in completing the modernization. The principle of the French Revolution, that is, liberty and egalitarianism, and the technical renovation and reasonable economic system brought about by the Industrial Revolution of England influenced a lot all fields of the society including political, economic, social, cultural, and philosophical fields. They played a critical role in laying a foundation of modern civil society, having broken from the past feudalism society. However, in addition to positive effects resulted from those two events, they gave rise to various negative side-effects including urbanization with population influx to cities, unemployment, labor conditions of ill sanitation labor disputes, conflicts and alienation among new social strata, Leisure, as a contrast to labor which was compulsory for life, was designed for pleasure and refreshment of life, being free from all pressures of responsibilities. The feature of leisure itself could be dependent on types, degrees, time, and frequency of labor. The modern concept of leisure can be traced back to the progress of modern capitalism society established since the Industrial Revolution of Europe. Among all problems which occurred in the process of industrialization, there was a serious confrontation between employers and employees in relation to lobar and rest. This problem has developed into a social problem, extending the sphere of the relationship between themselves, and the confrontation between the pains of labor and pleasure of relaxation raised in that period laid the foundation of leisure of modern time. In addition, the transformation of social structure caused from the establishment of commercial and industrial society, development of transportation and mass media also leave contributed to the formation of leisure of modern time. In conclusion, the French Revolution and Industrial Revolution bore fruits of the modernization of Europe in late 18th century through transitional periods of several centuries with the era of the Renaissance. However, those two events leading to the modernization of the European society also gave rise to various negative side-effects, and among others, occurrence of two major classes of capitalists and laborers resulted in s great confusion there. In this context, progress of leisure teas been made in parallel with modernization of Europe, and the extent of acceptance of leisure has been expanded through sharing and exchanges of its means between haves and have-nots. Therefore, the modern view of leisure has been formed based on a social needs in connection with labor and relaxation with respect of individual freedom.
설민신(Min Sin Sul) 한국사회체육학회 1997 한국사회체육학회지 Vol.8 No.-
The progress of modernization had been made based on conflicts and pains of renovations and revolutions in our modem history. The principle of the French Revolution, that is, liberty and egalitarianism, and the technical renovation and reasonable economic system brought about by the Industrial Revolution of England influenced a lot all fields of the society including political. economic, social, cultural, and philosophical fields. They played a critical role in laying a foundation of modern civil society, having broken from the past feudalism society. However, in addition to positive effects resulted from those two events, they gave rise to various negative side-effects including urbanization with population influx to cities, unemployment, labor conditions of ill sanitation. labor disputes, conflicts and alienation among new social strata. Leisure, as a contrast to labor which was compulsory for life, was designed for pleasure and refreshment of life, being free from all pressures of responsibilities. The feature of leisure itself could be dependent on types, degrees, time, and frequency of labor. The modern concept of leisure can be traced back to tie progress of modern capitalism society established since the Industrial Revolution of Europe. Among all problems which occurred in the process of industrialization, there was a serious confrontation between employers and employees in relation to labor and rest. This problem has developed into a social problem, extending the sphere of the relationship between themselves, and the confrontation between the pains of labor and pleasure of relaxation raised in that period laid the foundation of leisure of modern time. In addition, the transformation of social structure caused from the establishment of commercial and industrial society, development of transportation and mass media also have contributed to the formation of leisure of modern time. However, those two events leading to the modernization of the European society also gave rise to various negative side-effects, and among others, occurrence of two major classes of capitalists and laborers resulted in a great confusion there. In this context, progress of leisure has been made in parallel with modernization of Europe, and the extent of acceptance of leisure has been expanded through sharing and exchdanges of its means between haves and have-nots. Therefore, the modern view of leisure has been formed based on a social needs in connection with labor and relaxation with respect of individual freedom.
설민신(Min Sin Sul),박두용(Doo Yong Park),김종원(Jong Won Kim) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.46
The purpose of this study is to develop criteria for quantitatively measuring motivational factors of screen golf users. For that purpose, we visited screen golf courses in Seoul and Gyunggido region and surveyed the users for 1st and 2nd time. At our first survey, we surveyed 225 users by questionnaires and 218 questionnaires were retrieved and after insincere responses were disregarded, 203 questionnaires were analyzed. At our second survey, we surveyed 275 users and 250 questionnaires were retrieved and after insincere responses were disregarded, 226 questionnaires were analyzed. Analyses were made by the methods of inductive analysis, item analysis, exploratory factor analysis and confirmatory factor analysis. Statistical package program SPSS 18.0 for Windows and AMOS 18.0 were used for data analysis. From the result of data analysis, 5 factors were selected as motivational factors of screen golf users; acquisition of skills(7 items), non-motivation(5 items), pleasure(5 items), external ostentation(3 items), sociality(3 items), total 19 items. The internal reliability of each factor was .829 ~.887. And from the result of confirmatory factor analysis of sub-factors, suitability indexes of the 5 factors were generally good, that confirmed the validity of criteria.
프로야구 경기장의 서비스 품질이 관람만족 및 충성도, 구전의도에 미치는 관계
설민신(Min Sin Sul),박두용(Doo Yong Park),윤태석(Tae Seok Yoon) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.49
This study progressed a research on which influence there is among service quality, spectating satisfaction, loyalty and word-of-mouth intention of the currently most popular professional baseball stadium. The purpose of this study is to establish a marketing plan of using the sports facilities for increasing spectators of professional baseball by creating diverse marketing plans through the facilities of professional baseball stadium. The subjects of this study were progressed a research targeting 347 people by directly visiting professional baseball stadiums in Seoul and Gyeonggi area. Data processing of this study was carried out frequency analysis, reliability test, exploratory factor analysis, and confirmatory factor analysis. And to verify the established structural equation model, the path analysis was carried out. For the objective of research, the collected materials were utilized SPSS 18.0 statistical program and AMOS 18.0 for verifying structural model. The results of this study showed that the influence of service quality in stadium upon spectating satisfaction has positive effect on spectating satisfaction in all sub-factors of service quality. Second, the spectating satisfaction in the spectators of visiting stadium was indicated to have positive influence upon loyalty. Third, the spectating satisfaction in the spectators of visiting stadium was indicated to have positive influence even upon word-of-mouth intention. Fourth, finally, the spectators` loyalty was indicated to have positive influence upon word-of-mouth intention.
스크린 골프장의 제공 서비스 품질이 고객만족과 재구매의도 간의 관계
설민신(Sul, Min-Sin),임정원(Lim, Jeong-Won) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.4
The purpose of this study is to analyze the effect of service quality of screen golf on customer satisfaction. The purpose of this study is to analyze the structure of customers" selection attributes of screen golf courses and serve as mediating factors of customer satisfaction. This study is a questionnaire. From October 1 to 31, 2016, five researchers visited screen golf courses in Seoul and Gyeonggi province. 209 of the collected questionnaires were used for analysis. Cronbach"s a coefficient was used for reliability analysis. Regression analysis was conducted to analyze the effects of choice attributes on the use satisfaction and reuse intention, and the effect of satisfaction on reuse intention. As a result of analyzing the effect of optional attributes on customer satisfaction, reliability, price attribute, facility attribute, and realistic attribute have positive effects on customers" satisfaction using screen golf. As a result of analyzing the effect of optional attributes on repurchase intention, it is analyzed that reliability attribute, price attribute, facility attribute, and realistic attribute have a positive effect on customer satisfaction. And that customer satisfaction after purchase has a positive effect on repurchase intention.
계절 ARIMA모형을 이용한 스포츠센터의 여성회원객에 대한 수요예측
설민신(Min Sin Sul),박두용(Doo Yong Park) 한국여성체육학회 2011 한국여성체육학회지 Vol.25 No.3
As the number of female participants increases, the necessity of practical and scientific demand prediction of female sport participants is rising. In order to predict the demand, we performed a times-series analysis for female swimming, aerobic and yoga program in a sport center located in Yong-in during the period of October, 2004 - July, 2011. We have selected the ARIMA(1, 1, 0) model through diagnosing model specification - parametric estimation - model suitability diagnosis and analyzed through SPSS 18.0 version. According to our research, the number of female participant has decreased gradually from October to February and has increased after February as summer season approaches.
설민신(Sul, Min-Sin),최현주(Choi, Hyun-Ju) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.2
This study is due to the growth of the sports industry of the need for developing human resources for the program. The purpose of this study was to analyze the following three. First of all, to identify the status of sports industry in this country, the domestic sports industry market analysis. Secondly, the 2014′ sports industrial development policies, Department of industrial and domestic and overseas university sports management major in education curriculum of the relevant graduate school of comparative analysis. Finally, a graduate of Department of industrial and management of competitive sports education proposes a new model to the contents. This study found that graduate education in business administration majoring in sports industry and sports within the goals and determine applicability as follows. First of all, the Graduate Department of education courses, my expertise and global talent for cultivating a variety of support systems, employment support and certification support.