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Solitary Bone Cyst의 치험례 : 1예보고 -Report of Case¬
서진우,강재도,김광연 최신의학사 1973 最新醫學 Vol.16 No.2
A case of solitary bone cyst encountered in the distal end of right femur shaft is reported. This case, 11 years old boy, complained of pain and swelling on the right lower thigh after trauma. Roentgenological study revealed a large cystic lesion involving the end of the right femur shaft with egg-shell like thin cortical expansion and a pathologic fracture. The case was treated with radical curettage and autogenous bone chips which were taken from the iliac wing. Pathological examination grossly and microscopically revealed a solitary bone cyst. Patient made an uneventful recovery, and 6 months later he had no complaints and no evidence of recurrence.
베이커리 프랜차이즈 본부의 시장지향성, 가맹점의 관계결속 및 경영성과의 영향관계
서진우,권나경 한국호텔관광학회 2017 호텔관광연구 Vol.19 No.1
While the existing studies carried out research within a general framework with respect to the relationships among the franchisor's market orientation, the franchisee's relational commitment, and business performance, this study intends to investigate the important factors by subdividing them, and to propose the desirable roles of the domestic franchisor and franchisees and seek their win-win partnership. The findings of this study show that market orientation and relational commitment have significant effects on business performance in the franchisor and the franchisee. As for market orientation and relational commitment, it was found that affective commitment had the highest influential relationship, which is the direct result of franchisors' concentrated efforts on the opening of affiliated stores. Their failure to provide future market research and information after the opening of stores leads to slow response to market environment and business failure. Relational commitment is an important factor that influences business performance, and thus priority should be given to trust building for relational commitment. And market orientation is an important factor behind recontract intention, the greatest concern of the franchisor, and thus ties based on market trends and continuous information providing will have be formed in order to expand recontract and affiliation into other brands.
서진우 한국고객만족경영학회 2009 고객만족경영연구 Vol.11 No.3
To grasp family restaurant user's desire and to establish upright marketing strategy, we used Gap theory that is not applied a lot recently. So through this theory, we grasped the relation of through market segmentation. preference type that family restaurant consumer prefers could be grasped through five group like facilities preference set, service․food preference set, price․food, sanitation․cleanness, and indifference group. Facilities preference set has a high rate of married person and seems that there are a lot of family customers. They use less than 0.5 times a month so to increase the use, have to secure the waiting facilities and get interest on playroom management to increase the use. Service․food preference set visit more than 0.5 times a month. So they put more importance on service and food. Also they prefer alcohol so through advertising the beverage, have to increase the amount disbursed. Price․food preference set visit less than 0.5 times and expend more than thirty thousand won. This means that they visit less but spends a lot so have to manage for the food through discount system and strengthening the event to increase their visit. Sanitation․cleanness preference set expends more than thirty thousand won and has a high educational background. Also they don't prefer alcohol. So have to increase the amount disbursed by observing the sanitation․cleanness part, develop no-alcohol beverage, and through selling sweet wine. 패밀리 레스토랑 이용자에 대한 정확한 마케팅 전략 구축을 위해 최근에 갭 이론을 많이 사용하지 않고, MNL 이론을 통해 시장 세분화를 구체화 할 수 있다. 패밀리 레스토랑 이용객을 시설선호, 서비스음식 선호, 가격음식 선호, 위생청결 선호, 무관심 집단의 5개 그룹을 통해 더 붙잡을 수 있다. 시설선호 집단은 기혼자가 높은 선호를 나타냈고, 그들 대부분은 가족고객이다. 그들은 한달에 0.5회 미만이고, 대기시설과 놀이방 시설로 인해 증가하였다. 서비스 음식선호집단은 한달에 0.5회 이상이고 서비스음식 집단에서는 더 중요하게 나타났다. 또한 그들은 알코올성 음료를 좋아하기에 음료광고를 통해 소비도 증가하였다. 가격음식선호집단은 0.5회 미만 이용객으로 평균지출이 3만원 이상이다. 이 의미는 그들의 방문횟수는 작지만 할인제도와 이벤트 증가를 통해 음식소비가 증가하였다. 위생청결선호집단은 3만원 이상 지출하고, 고학력자이다. 또한 그들은 알콜을 선호하지 않고 위생청결부분, 무알코올 음료개발, 스위트 와인 판매등을 통해 지출이 증가하였다.