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서란숙(Seo Ran-Suk) 한국인체미용예술학회 2006 한국인체미용예술학회지 Vol.7 No.3
This research is to analyze and to examine the women"s color preference of colored cosmetic according to clothing style. Clothing style was classified into mannish, feminine, sportage, and classic, and the colors that were used in this research of preference of color make up were 10 colors of Munsell color system, total 90 colors including 8 colors of PCCS of 80 colored tone and 10 colorless tones included bage and brown. As items of colored cosmetic eye shadow and lip stick which is basic color cosmetic used by most women were chosen, the subjects of the research were 601 women from the age of 19 to 49 who were interested in color make up and using color cosmetic, and the research was underwent with questionnaires, and SPPWIN 10.0 was used as data analysis. The results of the research is shown as belows. 1. The preference of clothing style was indicated in order of mannish, feminine, classic and sportage ; The younger they are, the more they liked mannish; In all age groups, feminine and classic clothing style were preferred ; sportage clothing style was most preferred by the age group from 19 to 29. Clothing image according to clothing style was evaluated in order of dignity, feminity, refinement, and intimacy 2. Comparing color preference of colored cosmetic according to the groups of clothing style preference, the group that preferred mannish clothing style preferred highly bright achromatic eye shadow colors and dull and reddish lip stick colors more than any other groups. The group that preferred feminine clothing style preferred bright tone and purplish eye shadow colors and light tone and violet lip stick colors more than any other groups. The group that preferred sportage clothing style preferred pale tone and violet eye shadow colors and bright tone and reddish lip stick colors more than any other group. The group that preferred classic clothing style preferred bright tone, pale tone, orange and violet eye shadow colors and vivid tone, pale tone and orange lip stick colors more than any other groups. From the results of above research, it is proved that preference of clothing style have an influence on color preference of colored cosmetic.
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연구논문 : 화장태도에 따른 색조화장 선호색에 관한 연구
서란숙 ( Ran Suk Seo ) 한국미용학회 2006 한국미용학회지 Vol.12 No.3
This research is to analyze and to examine the women`s color preference of colored cosmetic according to make up attitude. The colors that were used in this research of preference of color make up were 10 colors of Munsell color system, total 90 colors including 8 colors of PCCS of 80 colored tone and 10 colorless tones included bage and brown. As items of colored cosmetic eye shadow and lip stick which is basic color cosmetic used by most women were chosen, the subjects of the research were 601 women from the age of 19 to 49 who were interested in color make up and using color cosmetic, and the research was underwent with questionnaires, and SPPWIN 10.0 was used as data analysis The results of the research is shown as belows. 1. Make up attitude was classified into 4 factors; the pursuit of fashion, the inclination of others, self-satisfaction, and the pursuit of change. 2. As the results of a group analysis by the factors of make up attitude, types were classified into 4 groups; Actively pursuing type, self-serious consideration type, passive type and the type of pursuing others. 3. Comparing color preference of colored cosmetic according to the groups of make up attitude, the group of actively pursuing type preferred highly bright, achromatic eye shadow colors and vivid tone, reddish, and violet lip stick colors more than any other groups. The self-serious consideration group preferred bright tone, violet and purplish eye shadow colors and pale tone, violet and orange lip stick colors more than any other groups. The group of passive type preferred pale tone and orange eye shadow colors and light tone, and orange lip stick tone colors more than any other groups. The group of pursuing others preferred light tone, reddish, and violet eye shadow colors and bright tone and violet lip stick colors more than any other groups. From the results of above research, it is proved that preference of make up attitude have an influence on color preference of colored cosmetic.
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서란숙,이소연 한국미용학회 2000 한국미용학회지 Vol.6 No.3
This study is to provide a fundamental material of reference for the development of the Silver Aging Woman Exclusive Cosmetic through a questionnaire on silver women for their methods of expressing originality and attitudes toward the make-up. The results of the research is summarized in the following; First, there is a high demand for the development of aging-delay functional cosmetics Second, there is a preference for inexpensive cosmetics Finally, It is recognized that there exists high requirement rating 78.6% for cosmetics for the silver woman exclusively. 1. According to the result of pearson Chi-Square test on the relations between requirement for the silver women exclusive cosmetics atld demographic characteristics, age was found to be a significant variable. As to the point make-up for the silver women, age and education are significantly related with the requirement. 2. Potential or current silver women showed a high intention to purchase functional cosmetics possibly delaying the aging process because the main purpose of their make-up was to protect their skin from aging and withering. Similarly, they showed 75 of high requirement for the silver women exclusive cosmetics which provided a bright prospect for the market segmentation for marketing silver exclusive cosmetics. 3. Silver cosmetics demanded by silver aged women are quality functional cosmetics highly effective in delaying aging process but not so high-priced judging from that the most frequented places of cosmetics purchasing are cosmetics discount stores or specialty stores 4. Potential silver women generation has been given no opportunity and conditions to learn how to put on make-up or get relevant information but showed a high desire(78.6%) to learn make-up. Thus, there seems necessary to develop methods for easy make-up suitable for the silver women.
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