http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 범설균(Bum Sul-Kyoon) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
선택속성에 기초한 특급호텔 이미지 포지셔닝에 관한 연구 : 부산지역을 중심으로
범설균(Bum Sul-Kyoon),전재균(Jun Jae-Kyoon),허양회(Huo Yang-Hwae),최윤자(Choi Yun-Ja) 동북아시아문화학회 2009 동북아 문화연구 Vol.1 No.20
This study was initiated to ideally subdivide the market through a desirable image evaluation by each hotel and to provide recommendation to maintain a predominant position differentiated from othe competing hotels. Individual perception on hotel is made through selectively perceived actions shaped by individuals's own values, experience, desires, and information, and it is stimulated by various information flows. A research and an analysis on how customers perceive and recognize hotels are very important to devise hotel marketing strategies. The purpose of this study is to understand which properties, in selection a hotel enterprise, customers make an assessment with: and, by examining how customers perceive these properties, and to suggest the perception of the similarities of each hotel enterprise and provide the perception of selected properties among competitive hotels. The followings are specific objectives to accomplish this study's purpose: First, based on the exiting literature and previous studies, it examines theories of image positioning and selective properties of hotel companies. Second, it grasps effective causes in relation to hotel's selective properties and analyzes the similarities among deluxe hotels in Busan. Third, it measures the degrees of preference and perception based on selective properties of deluxe hotels in Busan.
KCI
DBpia연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
