프랑스 게임 현황과 게임의 상호작용성 연구

백승국(BAIK Seung-Kuk),권재준(KWON Jae-Jun),양치우(YANG Chi-Woo) 한국프랑스문화학회 2009 프랑스문화연구 Vol.18 No.-

L’etude sur l'interaction de jeux que nous venons de faire montre la théorie des jeux et la tendance de jeux en France. La question de l'interaction de jeux est certainement l'un des plus important enjeux des études sur la plannification de contenu des jeux dans le domaine de marche des jeux. L'interaction des jeux est souvent considérée comme un mot vailse d'une technologique associant à des objets de communication une multiplicité de choix. Les jeux de video est le seul média interactif qui a trouvé un auditoire, un contenu et un marché important. Les concepteur de jeu ont développé une forme d'écriture interactive qui est une révolution dans les principes de narration. C'est pour cela que nous avons bien defini le concept de l'interaction, immersion, systeme, ludologie, storytelling en tant que l'outil des jeux. Le contenu de jeux est un signe syncrétique. C'est un objet de simulation qui fait la signification dans un contexte de jeux. Nous avons bien vu comment le concept de l'interaction de jeux était susceptible d'analyser le contenu de jeux en tant qu'outil actuel. Ceci nous a permis de reconnaitre l'immersion et la jouabilité dans un structure de la signification.

감성문화콘텐츠의 정념기호학적 고찰

백승국 ( Seung Kuk Baik ),이혜지 ( Hyeji Lee ),김강석 ( Gang Suk Kim ) 한국기호학회 2013 기호학연구 Vol.35 No.-

The purpose of this paper is to apply the concept and methodology from semiotics of passion to cultural contents of sensibility. It is because massive attention to the functional contents which rises healing effect on contents` users` sensibility is being enhanced in cultural contents field that is applying emotional and psychological methodology these days. Semiotics of passion affected in people`s concern on the signification of passion`s principal agent that exists by the actual figure of body between narrator and recognizer. While Ferdinand de Saussure couldn`t recognized the existence of a sensible body in the process of signification between a signifier and a signified, semiotics of passion built a theoretical foundation of one principal`s sensibility formation through a body`s sensible function. Greimas started to have interest in the mechanism of formation of passion on the basis of the two principle`s recognition area which is perception and sensation in discourse semiotics. Especially, the ``passion``, the main object of the study(semiotics of passion) is a logical investigation of semiotic principal`s emotional creation and extinction, responding at general signifiers. In other words, semiotics of passion is a study of the mechanism of emotional formation on how one`s sensibility is being created and extinguished. Cultural contents of sensibility is the contents which is produced to have emotional healing effectiveness for specific targets. Emotional healing aims at switching users` negative emotion to positive emotion consciously and unconsciously with sensible stimulation. Cultural contents of sensibility is the contents of functionality that move and arouse sensibility by stimulating people`s senses who enjoy it. Users can feel catharsis, reduce their stresses and suppress overindulgence through various elements of this functional contents. Particularly, <Dyslexia Quest>, a smart application for learning-disabled and <Blue Touch>, also a smart application for people who have depression are chosen to be analysed with methodologies of semiotics of passion as examples of cultural contents of sensibility. Semiotics of passion will work well as a methodology for creating cultural contents of sensibility that heals people`s emotion. However, it needs to make forward to be a practical study since it is hard to approach in themotion. ly and the study of semiotics of passion is inactive domestically.

문화브랜딩의 스토리텔링 전략 연구

백승국 ( Seung Kuk Baik ),이루리 ( Ru Ri Lee ),이혜지 ( Hae Ji Lee ),엄성진 ( Sung Jin Uhm ) 한국기호학회 2012 기호학연구 Vol.32 No.-

Recently in consulting area, people tend to accept and unite two different marketing methodologies. One is quantitative marketing methodology which suggests the strategy based on market data, the other is called qualitative marketing methodology which analyze and diagnose consumer thoroughly. The unity of those two methodologies mean the possibility of exploration of economical methodology that proposes abstract figure of data analysis and the creative marketing strategy that of in the level of consumer`s aspect at the same time. In this stream of study, it is being mentioned on the importance of applied humanities. Especially the emerging branches of applied humanities are as follows: aesthetic marketing that establishes product and brand identity, emotional marketing that moves consumers` mind, and cultural branding that sets communication strategy up by the medium of culture. The purpose of this research is to analyse utility of storytelling in the process of consumers to recognize brands in the level of cultural branding. It has its aim at application of the cultural semiotics and methodology into a concept of cultural branding which is derived from ``How Brands Become Icons`` by Douglas Holt, the marketing specialist, in particular. Holt mentioned about the importance of cultural branding strategy on the basis of storytelling but he doesn`t give any specific concept and methodology from his book. He just simply emphasizes the importance of storytelling strategy to establish brand myth by analyzing commercials. Thus, cultural branding theory concept and methodology will be suggested in the perspective of cultural semiotics in this paper. The research attempts to take a theoretical approach of cultural branding through following interdisciplinary concepts that affects on consumers realm of cognition: symbolization capability, cultural context, cultural code, cultural archetype, cultural myth, storytelling setting.

소셜 미디어 SNG의 문화기호학적 고찰

백승국 ( Seung Kuk Baik ),이주희 ( Joo Hee Lee ),이혜지 ( Hye Ji Lee ) 한국기호학회 2012 기호학연구 Vol.31 No.-

By development of computer and game technology, game designers and users make new paradigm like social network game(SNG) that never existed. And the new communication system, especially social network service(SNS) simulated the new game genre. We can see new semiosis that existing semiosis cannot handle. Thus in this paper, we take about how can semiotics analyze SNG. SNG is one of a variety of means of communication appeared with the development of smart new media like iphone. SNS is a new means of communication in the game that adds an element of interest is SNG soon. Raised from childhood with a game generation for the game was established as a natural means of communication. That is to say social network games can prescribe as interactive game. At the Semiotic perspective, The immersion of the gamer takes place in a sense dimensions and narrative dimensions. So SNG were analyzed by Narratology and Ludology. Furthermore, a strong characteristic of SNG to focus on the interaction ``SNG`s Social Immersion`` were discussed. Arising from the interaction of social commitment is based on a desire. In addition, gamers will be immersed in the interaction of SNG`s how it works ``cyclical play``is the way. Finally, SNG`s representative elements are continuity, symbolic physicality, sociability, interactive Narrativity, Asynchronism. Such as SNG after analyzing the existing studies like Narratology and Ludology, a variety of in-game interactivity theory was studied. To conclude, SNG create new communication system in on-line game community. And that makes semiosis between user and user or between user and game space. So, SNG rebuilding of the interactive system in games.

마케팅 기호학의 이론과 방법론 고찰

백승국 ( Seung Kuk Baik ),이주호 ( Joo Ho Lee ),민지연 ( Ji Yeon Min ) 한국기호학회 2015 기호학연구 Vol.42 No.-

이 글은 마케팅 과제들을 다룸에 있어서 기호학의 역할에 대한 이론적 근거를 밝히고, 마케팅 전략차원에서 기호학적 방법론을 어떻게 적용시킬 것인가에 대한 논리적 근거를 제안하는데 그 목적이 있다. 기호학적 개념들과 방법론을 마케팅 과제에 접목함으로써 그동안 양적분석방법에 의존해 온 마케팅 전략의 수립에 있어 전통적인 마케팅 방법론과 다른 기호학적 통찰력과 방법론을 제시하고자 한다. 구체적으로 마케전략의 수립과 관련한 기호학적 방법론의 이론적 근거를 밝히고, 스마트폰 시장에서의 의미구조 분석 사례를 통해 보다 실용적 의미에서의 마케팅 기호학 이론의 확장가능성을 보여주려는 시도를 하고자 한다. The marketing has established with consumer-oriented concept and offered various solution about business activities. In addition, quantitative analysis method has led the marketing development by providing empirical data on consumers` needs and wants. Despite market survey conducted by the sophisticated quantitative way, companies used to fail to differentiate their products and services from competitors. In the meantime, structural semiotics concept started by Ferdinand de Saussure has led to an attempt to take advantage of the marketing area. The purpose of this study is to present the insights by applying the semiotic methodology to be compared with traditional approach in marketing strategy and is to find the meanings on the iPhone and Galaxy series by semiotic analysis. Another concern of this study is how it is distinguished from traditional marketing and semiotic methodology. Along with rapid development of the mass media, consumers are surrounded by a number of signs today. Most of this signs presented to consumers as the iconic style. These signs are connoted implicative meaning not just a primary sense but metaphor, metonymy, symbols, myths, narrative and ideology. However, it`s not easy to interpret the signs that is difficult to quantify in the traditional marketing area. we perceive the world through these signs of differences and relationships. Owing to the characteristics of signs like binary opposition and dialectic, we will be able to access to the meaning of the signs that can not be quantified.

광고콘텐츠의 스토리텔링 전략 -국순당 광고의 기호학적 분석-

백승국 ( Seung Kuk Baik ) 한국텍스트언어학회 2006 텍스트언어학 Vol.20 No.-

소쉬르 기호학과 기호 마케팅

백승국 ( Seung Kuk Baik ),민지연 ( Ji Yeun Min ),이주호 ( Joo Ho Lee ),조영승 ( Yung Seung Cho ) 한국기호학회 2013 기호학연구 Vol.37 No.-

L`etude sur le contenu de jeux que nous venons de faire montre la theorie et la methode semiotique Saussurienne. Nous avons bien defini le concept de signifiant imaginarie, signifie, paradigme, syntagme en tant que l`outil semiotique. L`approche semiotique permet de porter un diagnostic sur la streategie de markting. C`est un objet semiotique qui fait la signification dans un contexte de discours commerciale. Nous avons bien vu comment le concept de Saussure etait susceptible d`analyser le contenu de discours de commerciale. en tant qu`outil actuel de la semiotique generale. Ceci nous a permis de reconnaitre la contribution de la semiotique a l`ensemble des domaines du marketing sur la base de l`emsemble des travaux realise jusqu`a present.

발제 논문 : 드라마 <겨울연가> 내러티브의 기호학적 분석

백승국 ( Seung Kuk Baik ) 한국텍스트언어학회 2005 텍스트언어학 Vol.18 No.-

지역축제와 문화브랜딩 전략 연구

백승국(Baik, seung kuk) 동국대학교 영상문화콘텐츠연구원 2009 영상문화콘텐츠연구 Vol.2 No.-

문화콘텐츠 개발을 위한 기호학적 분석 방법론

백승국 ( Seung Kuk Baik ) 한국기호학회 2004 기호학연구 Vol.15 No.-