속옷광고에 대한 태도와 상표선호도에 대한 연구

박혜선,신복,이경은,장은아,Park, Hye-Sun,Shin, Bok,Lee, Kyung-Eun,Chang, Eun-Ah 배재대학교 자연과학연구소 1996 自然科學論文集 Vol.8 No.2

속옷광고의 표현기법에 따른 광고에 대한 태도와 상표선호도를 연구하기 위하여 5개의 속옷 상표(비비안, 라보라, 와코루. 라보라, 렛써스)의 광고에 대한 태도와 상표선호도, 그리고 선호동기에 대한 설문조사연구를 서울과 대전에 거주하는 233명의 여성들을 대상으로 실시하였다.그 결과, 첫째로 광고에 대한 태도에서는 전통적 기법을 사용한 광고(비비안, 라보라, 와코루)보다는 혁신적 기법을 사용한 광고(캘빈클라인, 렛써스)에 대해 긍정적 태도를 보이는 것으로 나타났다. 혁신적 기법의 캘빈클라인의 광고가 가장 긍정적인 반응을 얻었으며, 라보라가 가장 부정적인 반응을 얻었다.둘째, 상표선호도의 순서는 비비안, 캘빈클라인, 와코루, 라보라, 렛써스의 순서로 나타났으며, 인구통계적변인인 연령, 학력, 수입, 직업, 그리고 거주지에 따라 상표선호도가 차이가 있는 것으로 나타났다.셋째, 상표 선호동기에 관한 연구에서는 모양, 질, 광고, 편안함의 측면에서는 캘빈클라인을 가장 선호하였으며, 가격면에 있어서는 라보라를 가장 선호하는 것으로 나타났다. 렛써스는 다른 상표들에 비해 모든 측면에서 낮은 평가를 받았다.그리고 광고에 대한 태도와 실제구매상황에 있어서의 선호도가 일치하지 않는 것으로 나타나 광고에 대한 태도가 구매로 연결되지 않는 것으로 나타났다. We investigated the relationship between the attitudes and brand preference on the expression techniques of advertisement of underwears and actual buying. A total of 233 females living in Seoul and Taejon were surveyed to compare these points of five major underwear brands (Vivien, Ravora, Wacoal, Calvin Klein, Let'xes).The survey showed that the responders reacted more positively to the revolutionary advertising techniques of the Calvin Klein, and Let'xes than to the more conservative techniques of the Vivien, Ravora, and Wocoal.The most positive response was obtained from the Calvin klein's revolutionary techniques while the most negative response from the Ravora. The most preferred brand was the vivien, followed by the Calvin Klein, Wacoal, Ravora, and Let'xes. The degree of preference varied according to the demographic variables like age, schooling, income, occupation, and residential area. As for the motive of preference, the Calvin Klein ranked best in respect to shape, quality, advertisement, and comfortability. The price factor was best for the Ravora. The Let'xes ranked worst in all aspects. However, there was discrepancy between the attitudes on advertisement and the actual buying, this implying that the attitudes on advertisement did not seem to directly affect actual purchasing behavior.

아토피 피부염의 中醫 外治法 考察

박혜선,지선영,구덕모,Park, Hye-Seon,Ji, Seon-Yeong,Gu, Deok-Mo 대한한방안이비인후피부과학회 2001 한방안이비인후피부과학회지 Vol.14 No.1

Atopic dermatitis is frequently encountered in the Dermatology clinic and the treatments are very various but the effects are not good enough. Especially in case of infants, taking herb med or acupuncture treatments are difficult so we would like to treat the atopic dermatitis using external therapy. We chose the oriental medicine textbooks and the oriental medicine journals that external therapy was used and divided into Yugobub(油膏法), Buchubbub(敷貼法), Sechukbub(洗滌法). The results were as follows: 1. In the frequency of medicine was Coptidis Rhizoma(黃連), Phellodendri Cortex(黃栢), Sophorae Radix(苦蔘), Cnidii Fructus(蛇床子), Allumen(枯礬) etc. 2. The effects of medicine were Chungyul(淸熱), Haedok(解毒), Zosub(燥濕), salchung(殺蟲), Gupung(祛風), Jiyang(止痒) etc.

대학생의 쇼핑성향에 따른 백화점 의복 판매원의 평가 속성

박혜선,김혜영,박하나,유연옥,이지혜,Park, Hye-Sun,Kim, Hye-Young,Park, Ha-Na,You, Yeun-Ok,Lee, Ji-Hye 배재대학교 자연과학연구소 2005 自然科學論文集 Vol.15 No.1

진전환자 24례에 대한 증례 보고

박혜선,배영춘,주종천,Park, Hye-Sun,Bae, Young-Chun,Joo, Jong-Cheon 사상체질의학회 2002 사상체질의학회지 Vol.14 No.2

To study clinical characteristics of patients complained of the tremor, I analyzed a database of twenty four patients managed at the Sasang Constitutional Department in Wonkwang University Oriental Medical Hospiyal from June 1999 to October 2000. 54% of patients who had adequate follow-up were improved with herb medication, electric acupuncture, physical therapy, aromatherapy. 46% of them were not improved in spite of above mentioned treatment. None of patients was aggravated. 71 % of them have male sex and 42% in 7th decade. The distribution ratio was 46% Soyang Constitution, 42% Taeumin Constitution, 13% Soum Constitution. I diagnosed 75% of them as essential tremor or physiological tremor or neurosis. Most of them had the tremor in upper extremities. The period of history were various distribution. Herb medicines were used in the Sasang Constitutional Theory. The Sasang Constitutional Medicine has the significant effects of treating patients complained of the tremor..

양격산화탕(凉膈散火湯)이 심전도(心電圖) 변화(變化)에 미치는 영향(影響)

박혜선,김형순,김경요,원경숙,배영춘,Park, Hye-Sun,Kim, Hyung-Soon,Kim, Kyung-Yo,Won, Kyung-Sook,Bae, Young-Chun 사상체질의학회 2002 사상체질의학회지 Vol.14 No.3

The purpose of this study is to examine the effects of sasang constitutional herbal extracts such as Yangkyuksanhwatang(YST) on EKG. For this purpose, 3 hospitalized Soyangin patients having heart disease history was selected. and changes of the symptoms and EKGs was investigated. We measured and observed EKG changes of before YST medication and after medication. The results of these experiments were as follows. 1. The activity of HR, PR, QRS was decreased on EKG2 comparison to EKG1 after Yangkyuksanhwatang(YST) medication 2. QT, QTC interval was prolonged after YST medication 3. RR time was prolonged after YST medication 4. The voltage of Q wave was decreased after YST medication From the above results, it is suggested that Yangkyuksanhwatang(YST) have influenced on EKG.

의복구매동기와 의복구매행동에 대한 연구-여대생을 중심으로

박혜선,권정문,김천유,이한구,최헌수,Park, Hye-Sun,Kwon, Chung-Mun,Kim, Chun-Yo,Lee, Han-Goo,Chol, Hun-soo 배재대학교 자연과학연구소 1997 自然科學論文集 Vol.9 No.1

본 연구는 서울 및 대전에 거주하는 20대 초반 여대생 352명을 대상으로 의복구매동기와 의복구매행동을 연구하였다. 여대생들의 의복구매동기를 요인분석한 결과, 유행 및 개성추구요인, 경제적요인, 지위요인, 광고 및 충동구매요인등 4개요인으로 분류되었으며, 여대생들의 의복구매행동을 요인분석한 결과, 정보원사용요인은 인적요인, 전파요인, 광고 및 관찰정보요인 3개 요인으로, 의복선택기준은 실용성요인, 디자인요인, 마케팅요인, 유행 및 지위요인등 4개요인으로, 점포선택기준은 상품요인, 서비스요인, 2개 요인으로 분류되었다. 또한 의복구매동기와 의복구매행동 상호간에서 상관이 있는 것으로 나타났으며, 용돈과 전공에 따라서도 의복구매동기와 의복구매행동에 차이가 있는 것으로 나타났다. The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

백화점에 종사하는 샵마스터와 판매원의 현황과 역할분석

박혜선,임진범,김용균,박정서,Park, Hye-Sun,Lim, Jin-Bum,Kim, Young-Koon,Park, Chung-See 배재대학교 자연과학연구소 1997 自然科學論文集 Vol.9 No.1

백화점에서 의복을 판매하고 있는 샵마스터와 판매원들의 인구통계적 특성과 역할의 차이, 직업만족도, 교육의 필요성에 대해 연구하였다. 샵마스터가 판매원보다 연령, 판매경력, 그리고 월수입에서 높은 것으로 나타났으며, 직무상의 차이점에서는 전문적인 역할 분담은 없고, 샵마스터가 매장 디스플레이, 의류교체 제안 및 의류주문, 전반적인 매장관리의 역할을 더 많이 수행하는 것으로 나타났다. 직업에 대한 보람과 긍지 면에서는 샵마스터가 판매원보다 높았으며, 교육에 대한 필요성은 모두 높은 수치를 나타냈다. The authors investigated demographic characteristics, role, job satisfaction, and necessity of education of the shop masters and sale persons who worked at clothing shops in department stores. Shop masters were older, had worked longer, and received more salary than sales persons. Role difference was not clear, but shop masters worked more in display, suggestion of merchandise change and order, and management of shop. Shop masters had more pride in job than sales persons, and both of them wanted more education about job.

이론과 실제의 탐문 - 노인과 아이들, 그리고 여성을 위한 연구

박혜선,Park, Hae-Sun 대한건축사협회 2009 建築士 Vol.2009 No.9

이성 대상포진 증례 보고 2례

박혜선,조수현,오은영,지선영,Park, Hye-seon,Joe, Soo-hyun,Oh, Eun-young,Jee, Seon-young 대한한방안이비인후피부과학회 2001 한방안이비인후피부과학회지 Vol.14 No.2

Herpes Zoster Oticus is a reactivation of latent varicella-zoster infection associated otalgia, facial nerve palsy, sensorineural hearing loss and vertigo. Facial nerve palsy is rapid in onset, usually severe degree, and poor is prognosis. And pain in the form of acute neuritis and postherpetic neuralgia is by far the most frequent and most debilitating complication of Herpes Zoster. The pain of Herpes Zoster may severe, but it is usually transitory. Some patients, with the elderly at particular risk, go on to develop postherpetic neuralgia. In the two cases, pain (especially postherpetic neuralgia) which is often severe and, unfortunately, refractory to most forms of treatment was reduced using herbal medicine and acupuncture but facial nerve palsy was not improved.

열다한소탕(熱多寒少湯) 전탕액(煎湯液)이 Hydrogen Peroxide에 의해 손상(損傷)된 배양(培養) 해마신경세포(海馬神經細胞)에 미치는 영향

박혜선,김경요,고기덕,김일환,이재흥,Park, Hye-Sun,Kim, Kyung-Yo,Go, Gi-Deok,Kim, Il-Hwan,Lee, Jae-Heung 사상체질의학회 2002 사상체질의학회지 Vol.14 No.1

To evaluate the effect of Yuldahansotang(YHT) water extract on cultured hippocampal cell was inhibited by hydrogen peroxide, MTT assay, NR assay, Neurofilament enzymeimmuno assay and DNA synthesis assay were carried out after the cultured hippocampal cells were preincubated with various concentrations of YHT water extract for 3 hours prior to exposure of hydrogen peroxide. The results obtained were as follows: 1. Hydrogen Peroxide decreased the survival rate of the cultured hippocampal cells on NR assay and MIT assay. 2. YHT water extract have efficacy of increasing a amount of neurofilament decreased by hydrogen peroxide in cultured hippocampal cells. 3. YHT water extract have efficacy of increasing DNA synthesis decreased by hydrogen peroxide in cultured hippocampal cells. From above the results, It is concluded that YHT has marked efficacy in preventing for the damages by hydrogen peroxide.