조기식도암에서 내시경적 점막절제술

박찬욱,이준성,조성원,이문성,심찬섭,송동화 대한소화기내시경학회 1994 Clinical Endoscopy Vol.14 No.2

중국의 유머텍스트에 대한 언어학적 접근법 고찰

박찬욱 대한중국학회 2010 중국학 Vol.35 No.-

本文探討與相聲有關的語言學分析方法,還以語言學幾個概念提出一些采取相聲教學漢語的想法。到目前的情况來看,分析相聲主要依靠两個語用學理論進行:合作原則和關連性理論。從合作原則看,幽默因說話者違反準則而産生,而從關連性理論看,它因說話者的言語與聽話者的期待之間存在反差而産生。它們各說相聲的幽默原理在於其中。這些理論都可以給相聲较好的解釋,但只靠語用學視角使相聲研究相對忽視其他方面的分析法,如話語分析。利用話語分析方法論可以彌補光靠語用學視角分析相聲的缺點,就是說還可以分析相聲的話語類型和話語結構。幽默話語一般分成叙述型話語和問答型話語,相聲却以對話的形式又叙述又問答,两個類型都包括在内。我們還可以把相聲應用在漢語教學,從教學資料的角度看,相聲既有計劃性又有無計劃性,這一特徵幇助學習者克服教材話語的任意性還間接體驗自然話語的無計劃性。在教學過程中,我們還可以用語用學原則給學習者解釋到底哪一句話最合理,與状况最合適。

제조업체의 마케팅정책 및 대리점 담당 영업사원의 활동이 대리점주의 만족도에 미치는 영향에 관한 연구

박찬욱,조아라,김동현 한국기업경영학회 2016 기업경영연구 Vol.23 No.2

The present study examines how manufacturer's marketing strategies (product, price, and promotion) and salespeople's consultative selling and social benefit affect dealer’s satisfaction. While previous researches have studied the impact of salespeople's product knowledge, social interaction, information exchange, promises, etc. on dealer’s satisfaction and sales willingness, much less is known about the taxonomy of salespeople's activities. As will be theoretically developed below, our research divides salespeople activities into consultative selling (identification of customized customer needs, creative value proposition, proactive mobilization of company resources) and social benefit activity. Moreover it is investigated that how relationship between value proposition activity of salespeople and dealer satisfaction is changed according to the dealer's sales career. To verify our assertions we used data collected from the 290 dealers. We employed structural equation modeling(SEM) to measure the reliability, validity, and all hypothesized main effects in Mplus7.0 of data to test the research model. The fit statistics of confirmatory factor analysis for the measurement model were as follows: χ2(953)=1903.859(p<.01), CFI=.874, TLI=.864, RMSEA=.059. All these are well within the acceptable range. To ensure the internal consistency of the measurement items, each was evaluated using item-to-total correlation method before actual analysis. Cronbach's alpha of each construct was over 0.837. The overall fit of model is acceptable, χ2(1050)=2150.882(p<.01), CFI=0.862, TLI=0.851, RMSEA=0.060. And the result show that the manufacture's product strategy did not have a significant effect on the perceived manufacture's support, not supporting hypothesis 1-1 ((β= -.015, t= -.213, p < .832). the manufacture's supply price did not have a significant effect on the perceied manufacture's support, not supporting hypothesis 1-2 (β= .066, t= 1.087, p < .277). the manufacture's promotion strategy had a positive significant effect on the perceived manufacture's support, supporting hypothesis 1-3 (β= .518, t= 8.015, p < .000). And we found that the salesperson's identification of customized customer needs (hypothesis 2-1, β= .152, t= 1.191, p < .234), proactive mobilization of company resources (hypothesis 2-3, β= -.070, t= -.651, p < .5115) had no significant on the perceived salesperson's support, but the salesperson's creative value proposition had a positive effect on the perceived salesperson's support (hypothesis 2-2, β= .294, t= 2.364, p < .018). We found the effect of the salesperson's social benefit to be a significant predictor of the perceived salesperson's support, supporting hypothesis 3 (β= .344, t= 3.260, p < .01). Moreover The effect for the perceived salesperson's support had a positive effect on the perceied manufacture's support, suppoting hypothesis 4 (β= .431, t= 6.794, p < .000). The perceived manufacture's support and perceived salesperson's support positively increase dealer's satisfaction, suppoting hypothesis 5-1 (β= .454, t= 7.178, p < .000) and hypothesis 5-2 (β= .298, t= 4.282, p < .000). Finally, Dealer's satisfaction positively increases relationship continuation intention, supporting hypothesis 6 (β= .654, t= 19.822, p < .000). The theoretical and managerial implications and the limitation were briefly discussed. Key Words: Dealer's Satisfaction, Consultative Selling, Social Benefit, Perceived Manufacture's Support, Perceived Salesperson's Support 본 연구의 주목적은 제조업체의 마케팅 정책과 제조업체에 소속되어 대리점을 관리하는 영업사원의 자문적 영업 활동 및 사회적 혜택 제공 활동이 대리점주의 만족도에 어떻게 영향을 미치고 있는지를 분석하는데 있다. 실증분석을 위해 대리점주 290명을 대상으로 설문조사를 실시하였다. 분석결과, 제조업체의 마케팅 정책(제품차원정책, 가격차원정책, 판촉차원정책) 중 ‘판촉차원정책’이 ‘지각된 제조업체의 지원’을 높이는 것으로 나타났으며, 영업사원의 ‘사회적 혜택 제공 활동’과 자문적 영업 활동(니즈파악, 가치제안, 회사자원동원) 중 ‘가치제안’ 활동이 ‘지각된 영업사원의 지원’을 높이는 것으로 나타났다. 더불어 대리점의 ‘지각된 영업사원의 지원’이 '지각된 제조업체 지원'을 증가시키는 것으로 밝혀졌다. ‘지각된 제조업체의 지원’과 ‘지각된 영업사원의 지원’은 대리점주의 ‘만족도’를 증가시키는 요인으로 밝혀졌으며, 마지막으로 대리점주의 ‘만족도’는 제조업체에 대한 대리점주의 ‘관계지속의도’를 높이는 것으로 나타났다.

위의 염증성 섬유양 용종 4예 : 내시경적 초음파단층촬영술 소견을 중심으로 The findings of endoscopic ultrasonography

박찬욱,김진홍,이문성,조성원,심찬섭,송동화,문종호,이준성 대한소화기내시경학회 1993 Clinical Endoscopy Vol.13 No.2

Inflammatory fibroid polyp is a relatively rare, benign lesion of gastrointestinal wall which is composed of fibrous connective tissue, blood vessels, and infiltration of eosinophils, These occur mainly in two sites, the distal stomach and the distal ileum. The gastric lesions are almost always situated in the antral region, frequently adjacent to the pyloric sphincter. they have been found in patients from the third through the ninth decades with a medial age in the midsixth decade. There seems to be a sligbt male predominance. The majority of inflammatory fibroid polyps had been reported with pathologic specimen in stomach. These reveal polypoid masses originated mainly in the submucosa of the stomach, As to the diagnosis of submucosal tumor of the stomach, a newly developed diagnostic modality of endoscopic ultrasonography allows us to visualize the structures underlying the gasointestinal wall in a noninvasive manner, and has the great advantage over the conventional modalities such as endoscopy and X-ray examination. We report 4 cases of inflammatory fibroid polyp in ithe stomach, which was diagnosed by the gastrofiberscopy and endoscopic ultrasonography, and treated by surgical operation in 1 case and endoscopic resections in 3 cases, These lesions were demonstrated as hypoechic tumors mainly in the third layer of the gastrie wall with irregular margin and unclear bouadary by endoscopic ultrasonqgraphy. The findings of endoscopic ultrasonography are discussed with the review of the literature.

‘癌 患友를 위한 山寺에서의 瞑想과 集團相談’ 프로그램 개발과 효과성 연구

박찬욱 한국불교학회 2010 韓國佛敎學 Vol.56 No.-

In order to help people suffering from cancers, the No.1 cause of death for the past 10 years, this study organized a 4 day and 3night-program that comes with the meditation and structured group counseling, executed the program for the objects of cancer patients at a mountain temple and tried to verify whether the physical and psychological distress of cancer patients can be eased through the reduction of 3 poisonous minds of greed, hatred and delusion. To analyze the effect of this program, this study compared the test group, who participated in the program, with the control group who did not participate. After surveying the process variables (mindfulness, acceptance action, clinging) and effect variables(anxiety,depression, interpersonal sensitivity, hostility, subjective quality of life, somatization) before-after-in the future period of the program,this study performed Multivariate Analysis of Covariance and analyzed the survey data using SPSS WIN 12.0 program. The results of this study showed that at the level of mindfulness,acceptance action, and clinging, presumed as the process variables,the test group showed meaningful changes compared with the control group and the changes were maintained in the future period after 4weeks. In addition, it was revealed that the program was effective in the easing of the psychological problems such as anxiety, depression,interpersonal sensitivity and hostility, and except the hostility, the reduction of such psychological symptoms was maintained afterwards in the future period. 최근 10년 동안 한국인 사망원인 1위인 암으로 인하여 고통 받는 사람들을 돕기 위하여, 명상과 구조화된 집단상담을 병행하는 3박4일 프로그램을 구성하여 산사에서 암 환우들을 대상으로 실시하고, 貪瞋癡 三毒心의경감을 통하여 암 환우들이 겪고 있는 신체적, 심리적 고통이 완화될 것인가를 검증해 보고자 하였다. 본 프로그램의 효과 여부를 분석하기 위하여, 프로그램에 참가한 실험집단과 참가하지 않은 통제집단을 비교하였다. 過程變因(마음챙김, 수용행동, 집착)과 效果變因(불안, 우울, 대인예민성, 적대감, 주관적 삶의 질,신체화)을 사전-사후-추후에 걸쳐 조사한 후, 多變量共分散分析(Multivariate Analysis of Covariance)을 수행하였으며, SPSS WIN 12.0 program으로조사 자료를 분석하였다. 그 결과, 과정변인으로 가정했던 마음챙김, 수용 행동 및 집착 수준에서, 실험집단이 통제집단과 비교하여 有意한 변화를 보였으며 추후 시점인 4주후에도 유지되었다. 또한 불안, 우울, 대인예민성 및 적대감과 같은 심리적 문제들의 완화에 효과가 있는 것으로 나타났으며, 적대감을 제외하고는이러한 심리적 증상들의 감소는 추후 시점에서도 유지되었다.

우리나라 기업의 스포츠후원 현황 및 인식(3)

박찬욱 한국마케팅연구원 1996 마케팅 Vol.30 No.10

악성 식도협착에서의 금속제 확장형 EsophaCoilTM 인공식도삽관술

박찬욱,이준성,오종훈,이문성,조성원,이권호,심찬섭,송동화,유창범 대한소화기내시경학회 1995 Clinical Endoscopy Vol.15 No.1

Endoscopic endoprosthesis is well established as a cheap, fast and durable procedure for palliation of malignant dysphagia. But the placement of conventional endoprosthesis is difficult and is associated with significant complications such as hemorrhage, perforation and dysfunction of the prosthesis. Recently, self -expand- able metal prosthesis have also been utilized for malignant esophageal stenosis, and palliation of this modality seems to be more effective than other modalities. However the main problems with these metal stents are tumor ingrowth leading to reobstruction, migration, and eophageal trauma by the distal, hard skirt of the stent. EsophaCoil stent is a simple coil with close loops made from a single flat wire of nickel titanium alloy. The radial force of this material is much stronger than stainless steel, expansion time is faster and the stent is able to dilate even extremely resistant strictures. This new metalic stent seems to have several advantages over the current commnerically available ones. We report our experiences with this EsophaCoil stent and review of literature.

아세안 자 동차산업 탐방 ④ 베트남,필리핀 -일본계 영향력 작은 양대 이머징 시장 자동차 소재,부품 시장 노릴 만

박찬욱 포스코경영연구소 2015 CHINDIA Plus Vol.106 No.-

철근콘크리트 인장부재의 균열 산정식 평가

박찬욱,노삼영,신은미 한국구조물진단유지관리공학회 2009 한국구조물진단유지관리공학회 논문집 Vol.13 No.3

본 연구의 목적은 국내 콘크리트구조설계기준 부록에 새롭게 포함된 CEB-FIP Model Code 1990 균열폭 산정식을 콘크리트 강도를 변수로 하여 평가하는 것에 있다, 평가 도구로 부착응력-미끌림 관계를 적용하여 구축한 균열요소모델과 기존 연구자들의 실험결과로부터 얻은 균열폭을 사용하였으며 기존 실험결과와 비교 평가함으로 검증하였다. 평가대상인 MC-90의 균열폭 산정식의 증요변수는 인장증강효과와 평균부착응력이며 이들을 균열요소모델 해석결과와 비교함으로 강도에 따라 개선된 인장증강효과와 평균부착응력을 제안하였다. The purpose of this research is the evaluation of the estimation equation of “CEP-FIP Model Code 1990(1991)”, recently included in the domestic “Concrete Structure Design Code(2007)” in consideration of the concrete strength. As evaluation tools, crack element model applied a detailed bond-slip model as well as crack width obtained from experimental results by earlier researches. The crack element model is verified through the comparison with experimental results. The important variables in the estimation equation for the crack width in CEP-FIP Model Code 1990 are the tension stiffening effect and mean bond stress proposed in the paper to be improved in consideration of the concrete strength.

국내 산업 보호와 FDI 유치 목표 일본과 로컬 기업이 시장 양분 구도

박찬욱 포스코경영연구원 2015 CHINDIA Plus Vol.104 No.-