국산 캐릭터를 테마로 한 어린이 실내 테마파크의 현황 및 시장전략에 관한 기초연구

박성식(Park, Seongsik) 한국만화애니메이션학회 2012 만화애니메이션연구 Vol.- No.28

본 연구는 문화콘텐츠 비즈니스의 한 분야인 테마파크 비즈니스와 관련하여, 기존의 대규모 야외 복합 테마파크 중심의 접근에서 벋어나 소규모?소자본 전략의 실내 테마파크를 지향하는 흐름에 주목하고 있다. 기존의 대규모 야외 복합 테마파크가 수천억 원 규모의 자본과 고난이도의 기술력, 최신 운영 노하우 등을 필요로 함으로써 큰 리스크와 함께 높은 신규 진입장벽을 가지고 있는 것에 반해, 최근의 실내 테마파크들은 효율적인 리스크 관리와 탄력적인 시장전략으로 시장진입에 성공하고 있기 때문이다. 본 연구에서는 이러한 실내 테마파크들 가운데 새로운 시장인 국산 캐릭터를 테마로 한 어린이 실내 테마파크 시장의 현황을 살펴보고, 국산 캐릭터의 프로퍼티 가치 확장과 국내 테마파크 시장의 확산이라는 두 가지 확장의 측면에서 이 시장의 시장전략을 살펴보고자 한다. 이를 위해 테마파크에 관한 선행연구들을 검토하여 공간적 분류와 테마별 분류, 주 사용자층에 따른 분류 등을 기준으로 국내에 존재하는 테마파크의 유형을 나누어보았다. 또한 국산 캐릭터를 테마로 한 어린이 실내 테마파크 가운데 수도권 소재 5개소를 직접 방문하여 현황조사를 실시하였고, 수도권 소재 2개소와 지방 4개소는 업체 담당자를 통해 현황자료를 입수하여 분석하였다. 또 올 4월 25일 신규 개관한 ‘디보빌리지’ 청계천점을 방문한 관람객을 대상으로 만족도 조사를 시행하여 분석하였다. 이를 통해 현재 국산 캐릭터를 테마로 한 어린이 실내 테마파크 비즈니스의 구조를 분석하고 수행중인 시장전략의 유효성을 분석할 수 있는 토대를 제시하여 보았다. 본 연구를 통하여 테마파크 비즈니스의 틈새시장이라 할 수 있는 실내 테마파크 비즈니스에 대한 체계적이고 심도 있는 논의의 단초를 마련하여 소규모 지역밀착형 실내 테마파크들이 국내 테마파크 산업의 유력한 비즈니스 모델로 연구될 수 있기를 기대한다. 또한 캐릭터 비즈니스의 측면에서도 국산 애니메이션 캐릭터들의 프로퍼티 가치의 공간적?스토리텔링적 확장의 새로운 모델을 정립하는 계기가 될 수 있기를 바란다. Regarding the theme park business as an area of cultural content business, this study focuses on the trend of pursuing indoor theme parks as a small-scale?small capital strategy escaped from the existing approach oriented to large-scale outdoor complex theme parks. It is because although existing large-scale outdoor complex theme parks require the capital with the scale of hundreds of billion won and also high-level technique and the latest operational know-how that they have a great barrier for new entry as well as enormous risk, the rent indoor theme parks succeed in market entry with efficient risk management and flexible market strategies. Thereupon, this study examines the current status of the children’s indoor theme park market with Korean characters as their theme as a new market among the indoor theme parks and also investigates the market strategies of this market in the two aspects of expansion: the expansion of Korean characters’ property value and the expansion of the local theme park market. For that, this article reviewed the advanced researches on theme parks and divided the types of theme parks existing in Korea with the criteria of classification by space and theme or classification by main users. Also, among the children’s indoor theme parks with Korean characters as their theme, this study visited five ones located in the capital area to examine the current status. And about two located in the capital area and also four in the local area, the current data were received from the persons in charge of the companies for analysis. Also, with the subjects of spectators visiting the ‘DIBO VILLAGE, Cheonggye-cheon’ newly opened on April 25th, 2012, the research on satisfaction was conducted for analysis. Through that, this study analyzed the structure of the existing children’s indoor theme park business with Korean characters as their theme and suggested the ground to analyze the effectiveness of market strategies being implemented. It is expected that this study will establish the clues of systematic and profound discussion for the indoor theme park business that can be said to be the niche market of the theme park business and allow the small-scale areal indoor theme parks to be examined as a significant business model for the local theme park industry. In the aspect of character business as well, it is expected that this will give a chance to establish a new model of spatial?storytelling expansion in terms of the property value of Korean animation characters.

건조스트레스에 따른 옥상녹화 식물의 생리적 반응

박성식,최재혁,박봉주,Park, Seong-Sik,Choi, Jaehyuck,Park, Bong-Ju 한국조경학회 2017 韓國造景學會誌 Vol.45 No.2

본 연구는 저관리 경량형 옥상녹화를 위해 맥문동, 울릉국화, 비비추, 돌나물, 잔디의 내건성을 평가하였다. 옥상녹화 식물의 내건성 평가를 위해 용적수분함량, 엽과 토양의 수분포텐셜, 엽록소 a와 b함량, 엽록소형광, 광합성율, 기공전도도, 증산속도, 항산화물질을 측정하였다. 옥상녹화 식물의 내건성 측정결과, 무관수 일수가 경과하면서 용적수분함량 부족에 따라 식물은 점차 고사하는 경향을 보였다. 울릉국화가 가장 먼저 고사하였으며, 그 다음으로 잔디, 비비추, 맥문동 순이었으며, 돌나물은 고사하지 않았다. 비비추, 맥문동, 돌나물은 3주 이상 생존하여 내건성이 높은 식물로 판단되었다. 엽록소 a와 b는 두 가지 유형이 나타났는데, 초기부터 중기까지 일정한 함량을 유지 후, 급격히 감소하는 I유형에는 비비추, 잔디와 초기에는 낮은 함량을 보이다가 중기 때 급격히 증가 후, 감소하는 II유형에는 울릉국화, 맥문동, 돌나물로 구분되었다. 용적수분함량과 증발산량은 모든 식물 종에서 지속적으로 감소하였으며, 엽록소형광 측정결과, 내건성이 상대적으로 높은 돌나물이 가장 늦게 감소하였고, 잔디와 돌나물은 급격한 감소가 나타난 후 고사하였다. 광합성, 기공전도도, 증산속도는 초기에 높은 활성도가 나타났으나, 용적수분함량의 감소로 인하여 식물체가 기공을 닫아 낮아지는 경향을 보였다. 항산화물질 측정결과, 건조스트레스가 증가하면 항산화물질의 양 또한 증가하나, 높은 스트레스가 유지되면 이러한 화합물이 지속적으로 소비되므로, 항산화물질의 증감은 내건성 평가 지표로 사용할 수 있을 것으로 판단된다. This study evaluated the drought tolerance of Liriope platyphylla F.T.Wang & T.Tang, Dendranthema zawadskii var. lucidum (Nakai) J.H.Park, Hosta longipes (Franch. & Sav.) Matsum., Sedum sarmentosum Bunge and Zoysia japonica Steud. for an extensive green roof. In order to assess drought tolerance of green roof plants, several criteria were measured such as volumetric water content, leaf and soil moisture potential, chlorophyll a and b, chlorophyll fluorescence, photosynthesis, stomatal conductance, transpiration rate and antioxidants. The results of the drought tolerance measurement of green roof plants focused on the gradually withering of plants from lack of volumetric water content. D. zawadskii was the first to show an initial wilting point, followed by Z. japonica, H. longipes and L. platyphylla in order while S. sarmentosum showed no withering. It was concluded that H. longipes, L. platyphylla and S. sarmentosum were highly drought tolerant plants able to survive over three weeks. Furthermore, chlorophyll a and b were divided into two types: Type I, which kept regular content from the beginning to the middle of the period and suddenly declined, like H. longipes and Z. japonica; and Type II, which showed low content at the beginning, sharply increased at the middle stage and decreased, like D. zawadskii, L. platyphylla and S. sarmentosum. Volumetric water content and the amount of evapotranspiration consistently declined in all plant species. The analysis of chlorophyll fluorescence results that S. sarmentosum, which had relatively high drought tolerance, was the last to decline, while Z. japonica and S. sarmentosum withered after rapid reduction. At first, photosynthesis, stomatal conductance and transpiration rate showed high activity, but they lowered as the plant body closed stomata owing to the decrease in volumetric water content. Measuring antioxidants showed that when drought stress increased, the amount of antioxidants grew as well. However, when high moisture stress was maintained, this compound was continuously consumed. Therefore, the variation of antioxidants was considered possible for use as one of the indicators of drought tolerance evaluation.

원가계산방식에 의한 다가구임대주택 해체공사비 예측

박성식,이성복,신상훈,Park, Seong-Sik,Lee, Sung-Bok,Shin, Sang-Hoon 한국토지주택공사 토지주택연구원 2011 LHI journal of land, housing, and urban affairs Vol.2 No.4

본 연구는 LH의 다가구임대주택 철거 신축사업에 대비하여 노후주택에 대한 해체공사비를 합리적 근거에 의하여 예측하는 것을 목표로 한다. 이를 위하여 소형주택 해체공사 수행 현황과 작업 프로세스를 조사하고 공사비 견적전문가 면담을 통해 해체공사비 산정실태를 파악하였다. 아울러 공공건설공사의 '예정가격 산정기준'과 '건설폐기물 처리비 산정기준', 선행연구 및 문헌을 고찰하였다. 연구 결과의 하나로 표준품셈에 기초한 해체공사 원가계산체계와 내역체계 및 관련 일위대가를 제안하고, 이를 활용하여 지상 2~3층 규모의 다가구임대주택에 대한 해체공사 예정가격을 산출하였다. 산출 결과, 1개 동당 해체공사비는 18,331천원, 바닥면적($m^2$) 기준 104천원으로 예측되었는데, 세부적으로는 직접 철거비가 14,339천원/동, 폐기물 위탁처리비는 3,992천원/동 소요될 것으로 나타났다. 연구 결과는 노후 다가구임대주택 철거 신축사업의 예산수립 단계에서 사업비 추정을 위한 기본 자료로 활용될 뿐 아니라, 연구 제안한 해체공사 원가계산체계 및 내역체계는 공공 건설공사의 발주업무에 유용하게 활용되리라 기대한다. This study is aiming at estimating the demolition cost of deterioration housing by the rational method in order to provide for the demolition and new build project of the rental multi-family housing of LH. We investigated the actual state of demolition construction and work process of small size housing, and analysed an actual condition of estimation for the demolition cost through an advice by the expert of construction cost estimate. Furthermore, the 'estimation standard for the predetermined amount', 'estimation standard for the disposal cost of construction wastes' and precedent studies in public construction work were considered. As one of results in this study, cost accounting system, breakdown system and construction cost for the demolition work based on the standard of estimate were proposed and the predetermined amount of demolition construction for the multi-family housing with 2 or 3 floors could be produced by them. Eventually, It is estimated that the demolition cost per a multi-family housing is about 18,331,000(won) and 104,000(won) per floorage($m^2$). To the details, the result indicated that the direct demolition cost needs about 14,339,000(won) per a multi-family housing and the consignment disposal cost of wastes needs 3,992,000(won) per one. The results of the study will be used as the fundamental data to estimate the project cost in the phase of budget establishment for demolition and new build project of the deteriorated rental multi-family housings, and also cost accounting system of demolition construction and breakdown system are expect to be used effectively at the ordering of public construction work.

목단피지황탕(牧丹皮地黃湯)이 위점막손상(胃粘膜損傷)에 미치는 영향(影響)

박성식,이지영,Park, Seong-Sik,Lee, Ji-Young 사상체질의학회 2000 사상체질의학회지 Vol.12 No.2

1. Back ground and purpose An experimental study has done to examine the effect of defense and cure gastric mucasal damage of Mokdan-pijihwang-tang. 2. Methods Mice had intragastric injected with MJ extract before indomethacin treatment which induces homorrhage infarct and erosion artificially. Degree of lipid peroxidation, general morphology, change of mucous cell, the distribution of PNA, ICAM and distribution of apoptotic cell were objected. (Abbreviation) MJ : Mokdanpijihwang-tang, PNA : Peanut Agglutinin, ICAM : Intercellular Adhesion Molecule 3 Results 1) The degree of lipid peroxidation in INDO-group had increased conspicuously than control group. But the degree of lipid peroxidation in MJ-group had decreased than INDO-group and these decline had probability. 2) After indomethacin treatment, hemorrhage infarct and erosion had increased in stomach body. But in MJ-group, the configuration is normal, except the group intragastric injected with MJ extract at hour 24 before indomethacin treatment. 3) Surface mucous cell and neck mucous had disappeared in INDO-group. But in MJ-group tormal distribution had shown like control group except the group intragastric injected with MJ extract at hour 24 before indomethacin treatment. 4) PNA positive reaction had not shown in INDO-group. But medium PNA positive reaction had shown In Mj-group. 5) ICAM positive reacted cell had shown in INDO-group. The decrease of ICAM positive cell were shown than INDO-group. 6) A number of apoptotic cell was distributed in hemorrhagic erosion. A few number of apoptotic cell was distributed in MJ-group except some surface mucous. 4. Conclusion These results suggest that MJ has an effect on cure of gastric mucosal damage.

태음인(太陰人) 처방(處方)의 형성과정에 관한 연구(硏究)

박성식,배효상,Park, Seong-Sik,Bae, Hyo-Sang 사상체질의학회 2001 사상체질의학회지 Vol.13 No.2

1. Purpose This study is intended to catch the expasion of theory of Sasang Constitutional Medicine through Dongyi-Soose-Bowon Chopanbon with Sasang-Yihak-Chobonguen and Dongyi-Soose-Bowon Gapobon 2. Method I studied the archive of prescription and medicines concerned in the Dongyi-Soose-Bowon Chopanbon with Sasang-Yihak-Chobonguen and Dongyi-Soose-Bowon Gapobon 3. Result and conclusion 1. The principle which select the Sasang-in Prescription in Dongmuyugo is Hyung-Choei-Eik-Mi(馨臭液味) and Seung-Gang-Gae- Hap(升降開闔) 2. The same Medicine in Dongyi-Soose-Bowon Chopanbon and Sasang-Yihak-Chobonguen and Dongyi-Soose-Bowon Gapobon is 27 and this medicines are the principle medicine in the Taiyin Disease 3. The same Herb-Medication in the Sasang-Yihak-Chobonguen and Dongyi-Soose-Bowon Gapobon is 4 and the concept in the Sasang-Yihak-Chobonguen is succeded to Dongyi-Soose-Bowon Gapobon 4. The same Herb-Medication in the Dongyi-Soose-Bowon Gapobon and Dongyi-Soose-Bowon Chopanbon is 7 and the Change between the Dongyi-Soose-Bowon Gapobon and Dongyi-Soose-Bowon Chopanbon is the cognition between the Pyozeung(表證) and Lizeung(裏證) in the disease 5. There is no same Herb-Medication in that three books. This result can prove that the Dongyi-Soose-Bowon Chopanbon's New Herb-Medication(新定方) was made in the last stage of Sassng-Yihak

조위승청탕(調胃升淸湯)의 위점막(胃粘膜) 손상(損傷) 방어효과(防禦效果)에 관한 연구(硏究)

박성식,한진수,Park, Seoung-Sik,Han, Jin-Soo 사상체질의학회 2002 사상체질의학회지 Vol.14 No.1

1. The Purpose of study An experimental study has done to examine the effect of defense on gastric mucosal damage of Jowesungcheong-tang. 2. The Material and Method of study Mice had intragastric injected with JST extract before indome thacin treatment which induces hemorrh age erosion artificially. General morphology, infiltrative cell in mucosa, the distribution of UEA-I, COX-1, MAC-1. ICAM, and Apoptotic cell were objected (Ahhreviation) JST :Jowesungcheong-tang, UEA-I : ulex europaeus agglutinin-I, COX-1: cyclooxyhenase-1, ICAM : intercellular adhesion molecule-1, GPE : Gastropathy elicitated mice 3. The results and Conclusions of study 1) The degree of hemorrhage erosion in GPE-group had increased conspicuously in gastric gland proper. JST -group were the same as normal 2) The noticeable increase of granular lecocytes and lymphocytes in GEP-group were seen, but in JST group, the configuration is decreased 3) The decrease of UEA-I positive reacted cells, COX-1, surface epithelial cells and the increase of MAC-l positive cells, ICAM-l positive cells had shown in GPE-group, but in JST-group UEA-I positive cells, COX-1 surface epithelial cells were in creased and MAC-1 positive cells, ICAM-l positive cells were decreased than GPE-group. 4) A number of apoptotic cells were distributed in hemorrhage erosion. The remarkable decrease of apoptotic cells were shown in JST-group.

신축본(辛丑本) "동의수세보원(東醫壽世保元)" 처방(處方)에 관한 연구(硏究)

박성식,한경석,Park, Seong-Sik,Han, Kyung-Suk 사상체질의학회 2002 사상체질의학회지 Vol.14 No.3

1. Purpose We can find the Newly created prescriptions of ShinChukBon DongyiSuseBowon which is not described at the Discourse on the Constitutional Symptoms and Diseases and still more not exist symptom in charge. And some of prescriptions of Discourse on the Constitutional Symptoms and Diseases is not described the composition. So how can we understand that prescriptions is the purpose of research. 2. Methods All the prescription of ShinChukBon DongyiSuseBowon is analyzed by many directions and compared with early books which is DongyiSuseBowonSasangChoBonKywun, GaBoBon DongyiSuseBowon etc. 3. Result and Conclusion We can find the analysis of prescriptions of ShinChukBon DongyiSuseBowon as follows. All prescriptions can't be make clear the base of the Discourse on the Constitutional Symptoms and Diseases as only ShinChukBon DongyiSuseBowon. And that is made at the different period More research is need that how can we understand the Newly created prescriptions which is not described at the Discourse on the Constitutional Symptoms and prescriptions of Discourse on the Constitutional Symptoms and Diseases which is not described the composition. So we must expain again in view of the varies period.

빠를수록 좋은 우리 아이 성교육

박성식,Park, Seong-Sik 한국건강관리협회 2008 건강소식 Vol.32 No.3

어린 아이들에게 성교육이 필요하다고 이야기 한다면, 당신은 어떻게 받아들이겠는가. '아이의 성교육'이란 말 자체를 거론하기 전에 부모의 성의식부터 올바로 가져야 할는지도 모르겠다. 그만큼 성은 금기라는 울타리 안에서 마땅히 알아야 할 것조차 쉬쉬함으로써 여러 부작용을 낳았고 그것이 대물림되고 있다는 게 현대 성의식을 진단하는 전문가들의 견해다.

대경권 셰일 비탈면 현장 재하실험

박성식,남정일,김칠환,홍순표,유철호,예성렬,Park, Seong-Sik,Nam, Jeong-Il,Kim, Chil-Hwan,Hong, Sun-Pyo,Yu, Cheol-Ho,Ye, Seong-Ryeol 한국지반공학회 2015 지반 : 한국지반공학회지 Vol.32 No.1

내장형 실린더를 이용한 시멘트 고결토의 인장시험 방법에 관한 연구

박성식,이준우,Park, Sung-Sik,Lee, Jun-Woo 대한토목학회 2014 대한토목학회논문집 Vol.34 No.5

본 연구에서는 시멘트 고결토 내에 실린더를 내장시킨 다음 유압으로 공시체 내부에서 인장력을 가하여 공시체를 직접 파괴시키는 직접인장시험 방법에 대한 연구를 수행하였다. 또한 기존 아령모양의 공시체를 이용한 직접인장시험과 대표적인 간접인장시험인 쪼갬인장시험을 실시하여 인장시험 방법에 따른 차이를 비교하였다. 인장시험용 공시체는 모래/시멘트비를 3:1 또는 1:1로 제작한 다음 7일 및 28일 동안 대기중 양생하였으며, 동일한 경우에 대해 10개의 공시체를 실험하여 평균값을 비교하였다. 한편 일축압축시험도 실시하여 일축압축강도와 인장강도의 비를 분석하였다. 내장형 실린더를 이용한 직접인장시험으로부터 얻은 인장강도는 아령모양 공시체를 이용한 직접인장시험으로부터 얻은 값보다 다소 높은 인장강도를 보였지만, 아령모양 공시체를 이용한 시험방법은 공시체 제작이 불편하고 시험 중 변곡부에서 파괴되는 경우가 자주 발생하였다. 탄성파괴를 일으키는 콘크리트나 암석에 적용하는 쪼갬인장시험방법으로 부터 얻은 인장강도는 표준편차가 가장 컸을 뿐 아니라, 시멘트 고결토와 같이 강도가 상대적으로 약해 탄소성파괴를 일으키는 재료에는 적용하기 어려웠다. In this study, a cylinder embedded within cemented soils was used to cause directly tensile failure of cemented soils. An existing dumbbell type direct tensile test and a split tensile test that is most general indirect tensile test were also carried out to verify the developed built-in cylinder tensile test. Testing specimens with two different sand/cement ratios (1:1 and 3:1) and two curing periods (7 and 28 days) were prepared and tested. Total 10 specimens were prepared for each case and their average value was evaluated. Unconfined compression tests were also carried out and the ratio of compressive strength and tensile strength was evaluated. The tensile strength determined by built-in cylinder tensile test was slightly higher than that by dumbbell type direct tensile test. The dumbbell type test has often failed in joint part of specimen and showed some difficulty to prepare a specimen. Among three tensile testing methods, the standard deviation of tensile strength by split tensile test was highest. It was shown that the split tensile test is applicable to concrete or rock with elastic failure but not for cemented soils having lower strength.