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이성언,문근석,이승훈 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.20 No.1
In these years sports marketing has devloped very much and become the most important part in marketing fields. Although sponsorship, above all, is the core of sports marketing, there is little research in this field, So I took up the study of sponsorship from a legal point of view. After stating the purpose and the scope of this study in the first chapter, this thesis outlines the sponsorship dealing with the history, stucture and various types of sponsorship in the second chapter. In the third chapter legal study begins. The third chapter regards sponsorship as a contract between sponsor and sponsored athlete and state how this contract can be made and cancelled. And this chapter also touches on the prearranged amount of damages when one party abides by the contract. In the forth chapter the legal matters relating to the sponsorship are presented. This chapter divides the matters into two, the matters relating to the individual sponsorship contrac( the contract between one athlete and sponsor ) and the group sponsorship contract. The group sponsorship contract is also divided into two.; one is the contract between team and sponsor and the other is the contract that the sponsor promises to sponsor some sport events. According to the system of this classification, this chapter presents many concrete legal matters and problems and then shows the solution of these matters and problems. Finally, in the sixth chapter I briefly summarize the thesis and conclude the study indicating some weak points of the current sponsorship contract.
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이승훈,배성민,문근석,유미진,이지훈 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.2
Nowadays, watching sports on TV is becoming a frame in the act of culture. Sports news, sports broadcast, and other programs that has relations with sports are developing not only with the quality of modern people but also with the relations of broadcasting company. This study aims at examining the way of studying TV sports programs and the influence of TV sports programs. It could be said that sports and television programs on sports have not been offered in-depth discussion and empirical exploration in the academic world so for, although their social influence is considerable. We firstly look over the meaning of mass media and then, we go into the study about mass media and sports. TV sports program takes social function, therefore, many theories is being used to study TV sports program. "Cultivation theory" and " Uses and gratification Approaches" are the main theories of the study on TV sports programs. At the first glance, the Cultivation Theory, which empirically analyzed the symbolic function of television as social ideological institution, and the Uses and Gratification Approaches, which contend the media audience are active rather than passive recipients, seem to be contradictory. However, if we look at the relationship between the mass media and audience not as one-way but as interactive process, it could be suggested that combining those two different theoretical worlds will be useful.
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이승훈,배성민,문근석,유미진,이지훈 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.2
The purpose of this study was to define the relationship between housewife's practical physical education activity, leisure satisfaction and life satisfaction. For achieving the purpose, an analysis was made over the impact of attendance at public sports center on leisure satisfaction, the influence of attendance at public sports center on life satisfaction, the relationship of leisure satisfaction to life satisfaction for those who joined public sports center, and the impact of an experience of taking part in public sports center on life satisfaction. The instruments used in this study were Beard and Ragheb(1980)'s Leisure Satisfaction Scale(LSS) and Diener, Emmoson, Larsen, and Griffin(1985)'s Satisfaction with Life Scale(SWLS) adapted for this study. The statistical technique employed to analysis of variance and multiple regression analysis. The findings of this study were as below: First, the housewives who attended public sports center was significantly different in leisure satisfaction from one another according to personal characteristics. A significantly better leisure satisfaction was expressed by the group that was less educated, was older, had less than 3,000 thousand won of family income, was in very good health, chose golf, or responded to seeking more meaningful life. For job, the unemployed group was slightly higher in leisure satisfaction than the employed. Second, the personal characteristics also made a significant difference to the life satisfaction of the housewives who attended public sports center. Especially, a significantly higher life satisfaction was shown by the group that was older, had less than 3,000 thousand won of family income, was in very good health, chose golf was a little higher in life satisfaction than the unemployed. But education level generated no significant difference. Third, there appeared a close relationship between the housewives' leisure satisfaction and life satisfaction and life satisfaction who attended public sports center. Fourth, when the experience of attending public sports center was considered, the housewives with more than 3-year experience, who weren't expected to drop out in the practical physical education program, expressed significantly higher leisure satisfaction and life satisfaction. As this study found that the group that had participated in practical physical education program in public sports center for more than 3 years expressed better life satisfaction, it can be concluded that practical physical education can serve to raise housewife's leisure satisfaction and life satisfaction who joins public sports center.
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