한국형 할인점 서비스품질 측정 모형의 중국시장 적용가능성에 관한 연구

노은정(Rho, EunJeong),우종필(Yu, Jong Pil),노정식(Rho, Jungsik) 한국소비문화학회 2009 소비문화연구 Vol.12 No.1

본 연구는 외국계 창고형 할인점과는 달리 고급화된‘한국형 할인점’의 서비스품질 차원과 측정척도가 異문화권인 중국 시장내 할인점에도 그대로 적용이 가능한지를 살펴보고자 하였다. 이를 위해 선행 연구의 고찰을 통해 한국내 대형 할인점의 서비스품질 측정 척도를 중국 소비자를 대상으로 설문 조사하여 중국 시장내 적용타당성을 실증적으로 검증하였다. 연구 결과 고급형 할인점의 서비스품질 측정모형은 중국 소비자에게도 신뢰성과 타당성이 있는 것으로 나타났다. 이로써 한국과 중국 소비자의 대형 할인점에 대한 서비스 품질 지각(perceived service quality)은 유사하며, 서비스 품질 차원 구조도 서비스품질이라는 고차요인아래 동일한 6개의 저차요인(본원적 혜택, 프로모션, 인적상호작용, 물리적 측면, 정책, 부가적 편의성)으로 구성되어 있는 것으로 나타났다. 또한 할인점 서비스품질의 6개 차원 모두 중국 소비자의 재방문의도에 유의한 영향을 미치며 특히 부가적 편의성이 가장 중요한 차원으로 도출되었다. 이러한 연구 결과는 할인점 서비스품질 척도의 비교문화권에의 적용타당성을 보여주는 것이다. 또한 중국 시장내 출점을 가속화하는 한국 유통업체들이 후발업체로서의 단점을 극복하고 서비스품질 제고를 통한 차별화로 고객충성도를 높일 수 있음을 밝힌 것이다. 본 연구는 이러한 연구결과들을 토대로 마케터들에게 이론적, 실무적 시사점을 제안하고 향후 연구방향을 제시하였다. This study examined whether the ‘dimensions of service quality’ and ‘measurement scales’ of high quality and service oriented ‘Korean type discount stores’, which are distinct from western type discount stores, can be applied to discount stores in China which is culturally different from Korea. Service quality measurement scales of Korean discount stores were developed based on previous studies, were used on Chinese consumers in order to empirically check the application validity. The results of this study found that the service quality measurement model of the Korean type discount store showed good reliability and validity for the Chinese consumers as well. This means that perceived service quality of discount stores for the Korean and Chinese consumers are very similar. Furthermore, ‘service quality’ which is a high order factor is composed of six sub dimensions such as basic benefit, promotion, personal interaction, physical aspects, policy, and additional convenience. Also, six dimensions of service quality significantly influence re-purchase intention, and specifically ‘additional convenience’ among six dimensions is found to be the most important factor. Consequently, this study showed feasibility of service quality scale between Korean and Chinese consumers cross culturally. In addition, this study pointed out that Korean retailers which accelerate opening stores in China can be overcome the defect of late entrants and to promote customer loyalty by differentiation of service quality. This study suggests the theoretical and empirical issues for marketers, and future studies for researchers.

송시(宋詩)에 나타난 양귀비(楊貴妃)의 형상 변화 연구

노은정 ( Rho. Eun-jung ) 중국어문연구회 2017 中國語文論叢 Vol.0 No.80

The story of Tang Xuanzong and Yang Guifei started in Tang Dynasty, which has been paid more attention since Song Dynasty. Yang, Guifei`s dramatic and tragic life inspired the literary imagination, becoming a motif for various literary works such as poetry, legendary novel, variety play and Chinese opera. In the literature works, Yang Guifei has two images. Those were `妖女`(A evil woman who brings disaster to king and country) and a tragic heroine. Although Song Dynasty made huge improvement in various sectors, it was the weakest in Chinese history. In order to cope with the situation, Jingkang Incident, the poets in Song Dynasty considered Yang Guifei as a tool for criticism of the disturbed social conditions. They used the materials such as Tang Xuanzong, An Lushan, sweet brier, and litchi for the description of Yang Guifei. They depicted the image of Yang Guifei in the form of Poems on Paintings and reading notes. They described that she had an immoral relationship with An, Lu-shan, which is close to fiction. But the poets in Song Dynasty, according to the historical background, accepted it as a historical fact and learned a lesson from it. Tang Xuanzong was carried away by Yang Guifei`s radiant beauty, so he did not take care of politics. Thus Yang Guifei, who made Tang Xuanzong so incompetent, was `妖女` and immoral woman.

한국형 할인점의 서비스품질 측정 척도에 관한 연구

노은정(Rho Eun Jeong),서용구(Suh Yong Gu) 한국유통학회 2008 流通硏究 Vol.13 No.3

본 논문은 고급화된 대형마트 즉 ‘한국형 할인점’이라는 독특한 업태 컨셉에 보다 적합한 서비스 품질 측정 척도를 연구하는데 그 목적이 있다. 이를 위해 반복적 FGI와 대형 할인점 방문 소비자 604명을 대상으로 정량적 리서치를 실시하였다. 연구 결과 ‘한국형 할인점’의 서비스 품질은 본원적 혜택, 프로모션, 인적상호작용, 물리적 측면, 정책, 부가적 편의성의 총 6개 차원,24개 항목으로 이루어진 측정모형이 도출되었다. 기존의 소매 서비스 품질의 대표적 측정 모형인 RSQS 측정모형과 비교해 보면 3가지 차원(인척상호작용, 물리적 측면, 정책)은 공통적이며, 나머지 차원에서 문제해결은 인적상호작용으로 통합되었으며, 신뢰성은 단일차원성이 결여되어 제거되었다. 특히 본원적 혜택은 할인점의 업태특성을 대표하는 성과품질로서 도출되었으며, 정책 차원은 ‘재방문 의도’에 가장 큰 영향을 미치는 중요한 서비스 품질 차원으로 확인되었다. 본 연구에서 수정, 보완된 측정도구는 한국형 할인점을 이용하는 고객의 최신 트렌드를 반영하여 업버전 하였다는 것이 그 특징이다. 그 결과 향후 소매 시장 포화상황에서 치열한 서비스 경쟁을 벌여야하는 한국의 대형마트와 가타 소매업체에 전략적 시사점을 주고 있다. For the large scale retailers such as chain discount stores and specialty stores, having measurement tool to maintain service quality can be very crucial to sustain high and same level of service qualities around multiple stores. This study aims to develop service quality scales of large-scale stores using Korean discount store cases. We have studied the previous service quality measures including RSQS(Retail Service Quality Scale) and have modified and developed our own scale model called KD-SQS(Korea Discount Service Quality Scale). The following six components have been revealed as the basic dimensions of service quality of Korean discount stores: basic benefits, promotion, personal interactions, physical aspects, policy and additional convenience. Our scales have been verified through various validity and reliability tests.

문화유산으로서 고전시가의 미디어를 통한 현대적 전승과 보급 ― TV 버라이어티쇼 <中國詩詞大會>와 <經典詠流傳>을 중심으로

盧垠靜 ( Rho Eunjung ) 중국어문연구회 2024 中國語文論叢 Vol.- No.116

Classical poetry contains both the concept of value as a great work and the concept of time as it was transmitted over a long period. However, since classical poetry was perceived as old and outdated, in opposition to modern poetry, it was considered difficult to understand and obsolete. Through new media that activates interaction with the mass media such as television, <The Chinese Poetry Competition> and <Everlasting Classics> reinvented classic poetry that existed in fixed text into a more present reality. The contents of the classic poetry were not changed, but the programs imaged and visualized them to make them easier to understand so that they could resonate with the present everyday emotions. This can be seen as a result of viewers repeatedly learning classical poetry through repeatedly playing programs on new media such as smartphones, apps, SNS, and various platforms, and uploading their opinions and re-enactments. The modern transmission and dissemination of classical poetry through this method is worth paying attention to in terms of education. However, it cannot be overlooked that classical poetry becomes a tool for enhancing national ideology through discussions between the <The Chinese Poetry Competition> and <Everlasting Classics> on stage and in the audience, and on various platforms during and after the broadcast. While praising the historicalness and value of classical poetry, it is necessary to be wary of awakening self-esteem and evoking a sense of homogeneity as a ‘cultural nation’ so that it doesn’t go in the direction of advocating cultural supremacy and exclusive patriotism.

모델기반 개발기술을 적용한 무인항공기 비행제어 소프트웨어 개발

문정호(Jungho Moon),신성식(Sungsik Shin),최승기(Seungkie Choi),조신제(Shinje Cho),노은정(Eunjung Rho) 한국항공우주학회 2010 韓國航空宇宙學會誌 Vol.38 No.12

본 논문은 근접감시 무인항공기(KUS-9)의 비행제어 소프트웨어(S/W) 개발 과정과 모델기반 개발 기술 적용 결과를 다룬다. 대표적인 상용 모델기반 설계도구인 MATLAB Simulink<SUP>®</SUP>를 활용하여 통합개발 환경을 구축하고 비행제어법칙, 운용로직, 비행 시뮬레이션 모델, HILS(Hardware-in-the-Loop Simulation) 시스템 모델을 설계하였다. 설계 과정에서 요구사항 충족을 위한 시뮬레이션 및 동료검토를 수행하고 DO-178B 검증 도구를 이용하여 모델을 검증한 후 S/W시험 도구를 통해 C코드의 무결성을 검증하였다. 탑재 소프트웨어는 두 기종의 하드웨어 및 실시간운용체제(μC/OS-Ⅱ, VxWorks)에 탑재하여 HILS시험과 비행시험을 수행하였다. 모델기반 개발 기법을 적용함으로써 S/W 재사용성과 확장성을 확보하고 자동코드생성 기술을 이용하여 고신뢰 비행제어 S/W를 단기간에 성공적으로 개발하였다. This paper describes the Model-Based Development(MBD) process behind the flight control software of a close-range unmanned aerial vehicle(KUS-9). An integrated development environment was created using a commercial tool(MATLAB Simulink®), which was utilized to design. models for linear/nonlinear simulation, flight control law, operational logic and HILS (Hardware In the Loop Simulation) system. Software requirements were validated through flight simulations and peer reviews during the design process, whereas the models were verified through the application of a DO-178B verification tool. The integrity of automatically generated C code was verified by using a separate S/W testing tool. The finished software product was embedded on two different types of hardware and real-time operating system(uC/OS-Ⅱ, VxWorks) to perform HILS and flight tests. The key findings of this study are that MBD Technology enables the development of a reusable and an extensible software product and auto-code generation technology allows the production of a highly reliable flight control software under a compressed time schedule.