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        중국 TV드라마 <상해탄(上海灘) >과 <신상해탄(新上海灘)>의 치파오 디자인 비교 연구

        나청청 ( Qing Qing Luo ),이미숙 ( Mi Suk Lee ) 한국패션비즈니스학회 2015 패션 비즈니스 Vol.19 No.1

        The purpose of this study was to analyze and compare the shapes, colors, patterns, and hairstyles of Qipao worn by heroines that were reconstructed over times, in a Chinese TV Drama <Shanghai Beach> set in the 1930s and televised in 1980 and <Shanghai Bund> remade in 2007. We investigated how the Qipao was reinterpreted. The results were as follows. First, in <Shanghai Beach> televised in 1980, Qipao borrowed the characteristics of Jing Pai Qipao, which became popular in Beijing. Jing Pai Qipao was characterized by a roomy and loose silhouette that does not expose a body line, Chinese traditional 5 colors, simple plain patterns and Chinese traditional flower patterns. For hairstyle, twist and permanent wave styles that were popular in the Republican Period were very common. On the other hand, in <Shanghai Bund> televised in 2007, Qipao was a Hai Pai style that was very popular in Shanghai in the 1930s. Hai Pai Qipao was characterized by a tight silhouette fitted to the body, various colors such as purple and beige other than the 5 colors, Western flower patterns and modern geometric patterns. Hairstyle was changed from bang hair to a permanent wave. Second, while <Shanghai Beach> had a modern reinterpretation of Jing Pai Qipao that was very popular in Beijing, rather than Hai Pai Qipao that became popular in Shanghai in the 1930s, <Shanghai Bund> used Hai Pai Qipao that was popular in Shanghai in the 1930s. In particular, <Shanghai Bund> demonstrated how the mass media should reinterpret past clothing by thoroughly studying and reflecting Shanghai Qipao in the 1930s and adding viewers` aesthetic taste of 2007 without damaging an original. Moreover, it confirmed that clothing can function as language and symbol within the mass media by connecting the color and pattern of Qipao with characters` traits and the plot. It suggests that <Shanghai Bund> was more advanced than <Shanghai Beach> filmed in the 1980s. The findings of this study might provide useful data to costume designers who reinterpret costumes from a new angle.

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