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논문 : 경로분석을 이용한 뮤지컬 만족도에 관한 가치사슬 구조 분석
김윤태 ( Haw Rye Kim ),김화례 ( Youn Tae Kim ),권병웅 ( Byung Woong Kwon ) 한국연극교육학회 2012 연극교육연구 Vol.20 No.-
Analysis on the Value Chain Structure of Musical Satisfaction Using Path Analysis Kim, Haw-rye/Kwon, Byung-woong/Kim, Youn-tae Path analysis is a form of statistical analysis used to examine therelationships betweenvariablesand its advantage is to enable direct effect, indirect effect and spuriouseffect which are hard to identify by regression analysis. Using path analysis, this study examined the value chain structure of musical elements such as distribution, planning, production and consumption which are expected to affect musical satisfaction. The selected population was Seoul Citizens who watched musicals at least one time and, through random sampling, 250 were selected as sample at eight musical theaterslocated in Daehakro, Chungmuro, etc. in Seoul. Among the questionnaires collected from the 250 samples, 212 were used for this study except 38 unfit for analysis. Survey is composed with total of 24 questions which include 6 demographic questions, 17 audience tendency questions and 18 satisfaction questions. We made value chain structure analysis by dividing each level of satisfaction in planning, manufacturing, distribution and consumption and executing subsequent factor analysis in those satisfaction questions. Study results after reliability analysis of 18 satisfaction level questions showed high level of 0.893 reliability coefficient and therefore, we can tell there exists high level of internal consistency in each factor.
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